Twitter Warning: You are not logged in. Your IP address will be publicly visible if you make any edits. If you log in or create an account, your edits will be attributed to your username, along with other benefits.Anti-spam check. Do not fill this in! ===Revenue sources=== [[File:Twitter Headquarters.jpg|thumb|Twitter's San Francisco headquarters located at [[Market Square (San Francisco)|1355 Market Street]]]]On April 13, 2010, Twitter announced plans to offer paid [[advertising]] for companies that would be able to purchase "promoted tweets" to appear in selective search results on the Twitter website, similar to [[Adwords|Google Adwords']] advertising model.<ref>{{Cite news|url=https://www.theguardian.com/technology/2010/apr/13/twitter-advertising-google |work=[[The Guardian]] |title=Twitter Unveils 'Promoted Tweets' Ad Plan β Twitter To Let Advertisers Pay for Tweets To Appear in Search Results |first=Charles |last=Arthur |date=April 13, 2010 | access-date=February 23, 2011 |location=London}}</ref><ref>{{cite web|first=Sara |last=Kimberley |url=http://www.mediaweek.co.uk/news/996226/Twitter-debuts-Promoted-Tweets-ad-platform/ |title=Twitter Debuts 'Promoted Tweets' Ad Platform |publisher=[[MediaWeek]] (U.K. edition) |date=April 13, 2010 |access-date=February 5, 2011}}</ref> Users' photos can generate royalty-free revenue for Twitter, and an agreement with [[World Entertainment News Network]] (WENN) was announced in May 2011.<ref>{{cite news|url=http://www.bjp-online.com/british-journal-of-photography/news/2070167/twitpic-signs-controversial-deal-celebrity-photo-agency#update |title=Photo agency's CEO addresses TwitPic controversy |work=[[British Journal of Photography]] |date=May 11, 2011 |access-date=August 17, 2011 |author=Laurent, Olivier |location=London |quote=The deal will give WENN exclusive rights to sell images posted on the TwitPic service. |url-status=dead |archive-url=https://web.archive.org/web/20110803071054/http://www.bjp-online.com/british-journal-of-photography/news/2070167/twitpic-signs-controversial-deal-celebrity-photo-agency |archive-date=August 3, 2011}}</ref> Twitter generated an estimated US$139.5 million in advertising sales during 2011.<ref>{{cite web |title=Twitter Ad Revenues to Grow 210% to $139.5 Million in 2011 |url=https://www.emarketer.com/newsroom/index.php/twitter-ad-revenues-grow-210-1395-million-2011/ |access-date=May 9, 2022}}</ref> In June 2011, Twitter announced that it would offer small businesses a self-service advertising system.<ref>{{cite web|first=Todd |last=Wasserman |url=http://mashable.com/2011/06/09/twitter-ad-buying/ |title=Twitter Will Automate Ad-Buying by the End of the Year |publisher=Mashable.com |date=June 9, 2011 |access-date=November 14, 2011}}</ref> The self-service advertising platform was launched in March 2012 to [[American Express]] card members and merchants in the U.S. on an invite-only basis.<ref name="Zach">{{cite web|first1=Zach|last1=Miners|title=Twitter opens self-service ads to everyone|url=http://www.cmo.com.au/article/460553/twitter_opens_self-service_ads_everyone/|website=CMO|publisher=IDG Communications|access-date=August 18, 2014|date=April 30, 2013}}</ref> To continue their advertising campaign, Twitter announced on March 20, 2012, that promoted tweets would be introduced to mobile devices.<ref>[http://mashable.com/2012/03/20/twitter-promoted-tweets-mobile/ "Twitter Rolls Out Promoted Tweets for Mobile"]; Wasserman, Todd. March 20, 2012. mashable.com.</ref> In April 2013, Twitter announced that its Twitter Ads self-service platform, consisting of promoted tweets and promoted accounts, was available to all U.S. users without an invite.<ref name="Zach" /> On August 3, 2016, Twitter launched Instant Unlock Card, a new feature that encourages people to tweet about a brand in order to earn rewards and utilize the social media network's conversational ads. The format itself consists of images or videos with call-to-action buttons and a customizable hashtag.<ref>{{cite magazine |title=Twitter Is Helping Brands Drive Conversations With Instant Unlock Cards |url=http://www.adweek.com/news/technology/twitter-helping-brands-drive-conversations-instant-unlock-cards-172806 |first=Mary|last=Swant|magazine=Adweek |access-date=August 4, 2016}}</ref> Summary: Please note that all contributions to Christianpedia may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see Christianpedia:Copyrights for details). Do not submit copyrighted work without permission! Cancel Editing help (opens in new window) Discuss this page