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Do not fill this in! ===2012 redesign=== [[File:Miguel Vazquez from USA Today shows off their beautiful Metro App (6857362418).jpg|thumb|Miguel Vazquez from ''USA Today'' shows off the publication's Metro App, 2012.]] On September 14, 2012, ''USA Today'' underwent the first major redesign in its history, in commemoration for the 30th anniversary of the paper's first edition.<ref>{{cite news |title=Wolff Olins creates new USA Today branding | url=https://www.designweek.co.uk/issues/may-2012/wolff-olins-creates-new-usa-today-branding/ | first=Emily | last=Gosling | newspaper=DesignWeek | date=September 17, 2012}}</ref> Developed in conjunction with brand design firm [[Wolff Olins]], the print edition of ''USA Today'' added a page covering technology stories and expanded travel coverage within the Life section and increased the number of color pages included in each edition, while retaining longtime elements.<ref name="Hagey">{{cite news|title=USA Today Redesigns Paper, Website | url=https://www.wsj.com/articles/SB10000872396390444709004577649682788312016| first=Keach | last=Hagey | newspaper=[[The Wall Street Journal]] | date=September 13, 2012 | url-access=subscription}}</ref> The "globe" logo used since the paper's inception was replaced with a new logo featuring a large circle rendered in colors corresponding to each of the sections, serving as an infographic that changes with news stories, containing images representing that day's top stories.<ref name="Hagey"/><ref name="garcia-usatoday5">{{cite web|title=USA Today turns 30-Part 5-Its First Major Visual Redesign |url=http://www.garciamedia.com/blog/usa_today_turns_30-part_5-its_a_new_look_for_usa_today--its_first_major_vis | first=Mario R. | last=García | website=García Media | date=September 14, 2012}}</ref> The paper's website was also extensively overhauled using a new, in-house [[content management system]] known as Presto and a design created by Fantasy Interactive, that incorporates flipboard-style navigation to switch between individual stories (which obscure most of the main and section pages), clickable video advertising and a [[responsive design]] layout. The site was designed and developed to be more interactive, faster, provide "high impact" advertising units (known as Gravity), and provide the ability for Gannett to syndicate ''USA Today'' content to the websites of its local properties, and vice versa. To accomplish this goal, [[Gannett Digital]] migrated its newspaper and television station websites to the Presto platform. Developers built a separate platform to provide optimizations for [[mobile device|mobile]] and [[touchscreen]] devices. The Gravity ad won Digiday's Best Publishing Innovation in Advertising in 2016, thanks to an 80% full-watch user engagement rate on desktop, and 96% on mobile.<ref>{{cite news |title=The Atlantic is Publisher of the Year at the Digiday Publishing Awards |url=https://digiday.com/announcement/atlantic-publisher-year-digiday-publishing-awards/ |access-date=June 21, 2021 |publisher=Digiday |date=March 24, 2016}}</ref><ref>{{cite news |last1=Rudy |first1=Melissa |title=Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar |url=https://www.adweek.com/performance-marketing/gannett-teams-moat-viewability-data-160048/ |access-date=June 21, 2021 |publisher=Adweek |date=September 11, 2014}}</ref> Following the relaunch, the editorial team behind ''USA Today'' Investigations ramped up its "longread" article plans, following the success of the series ''Ghost Factories''. With differing platform requirements, ''USA Today's'' mobile website did not offer any specialized support for these multi-chapter stories. Nearing the end of 2012, more than one-third of ''USA Today''{{'s}} readership was browsing only using their mobile phones, and the majority of these users were accessing the mobile website (as opposed to the iOS and Android applications) with the newer, less-obtrusive advertising strategy. Gannet Digital designed, developed, and released the longread mobile experience to coincide with the launch of [[Brad Heath]]'s series ''Locked Up'', which won the [[Investigative Reporters and Editors]] Tom Renner Award in October 2013.<ref>{{cite web |title=IRE Past Award Winners |url=https://www.ire.org/awards/past-award-winners/ |website=Investigative Reporters and Editors |access-date=June 21, 2021}}</ref><ref>{{cite news |title=USA Today Receives Top IRE Award, Three Gannett Sites Honored as Finalists |url=https://www.tegna.com/usa-today-receives-top-ire-award-three-gannett-sites-honored-as-finalists/ |access-date=June 21, 2021 |agency=Tegna |date=April 1, 2021}}</ref> Gannett Digital's focus on its mobile content experience paid off in 2012 with multiple awards; including the Eppy for Best Mobile Application, the Mobile Excellence award for Best User Experience, the MOBI award for Editorial Content, and Mobile Publisher of the Year.<ref>{{cite news|last=Kats|first=Rima|title=Starbucks is 2012 Mobile Marketer of the Year|publisher=Marketing Dive|url=https://www.marketingdive.com/ex/mobilemarketer/cms/resources/mobilegends-awards/14499.html|access-date=June 21, 2021}}</ref><ref>{{cite web |title=2012 Eppy Award Winners |url=https://www.eppyawards.com/stories/2012-eppy-award-winners,19 |website=Eppy Awards |date=May 29, 2012 |access-date=June 21, 2021}}</ref><ref>{{cite web |title=2012 Mobile Excellence Awards |url=https://mediaxawards.com/2012-mobile-excellence-awards/ |website=MediaX Awards |access-date=June 21, 2021 |archive-date=June 24, 2021 |archive-url=https://web.archive.org/web/20210624202237/https://mediaxawards.com/2012-mobile-excellence-awards/ |url-status=dead }}</ref> The ''USA Today'' site design was launched on desktop, mobile and TV throughout 2013 and 2014, although archive content accessible through [[search engines]] remains available through the pre-relaunch design.<ref name="poynter-gannettpresto">{{cite news| title=Case Study: Gannett's monumental task – A content management system for all |url=https://www.poynter.org/reporting-editing/2014/case-study-gannetts-monumental-task-a-content-management-system-for-all/ | publisher=[[Poynter Institute]] | date=July 7, 2014}}</ref><ref name="garcia-usatoday6">{{cite web | title=It's a new website rethink for USA Today, too | url=http://www.garciamedia.com/blog/its_a_new_website_rethink_for_usa_today_too/ | first=Mario R. | last=García | website=García Media | date=September 17, 2012}}</ref> Summary: Please note that all contributions to Christianpedia may be edited, altered, or removed by other contributors. 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