National Basketball Association Warning: You are not logged in. Your IP address will be publicly visible if you make any edits. If you log in or create an account, your edits will be attributed to your username, along with other benefits.Anti-spam check. Do not fill this in! ===Viewership demographics=== According to Nielsen's survey, in 2013 the NBA had the youngest audience, with 45 percent of its viewers under 35. {{asof|2022}}, the league remains the least likely to be watched by women, who make up only 30% of the viewership.<ref>{{cite web |title=Show Me the Money: Affluent Fans & the Economics of Sports |url=https://www.ipsos.com/en-us/knowledge/media-brand-communication/Show-Me-the-Money-Affluent-Fans-the-Economics-of-Sports-recording |publisher=Ipsos |access-date=11 July 2023 |date=14 April 2022}}</ref> {{As of|2014}}, 45 percent of its viewers were [[African Americans|black]], while 40 percent of viewers were [[White American|white]], making it the only top North American sport that does not have a white majority audience.<ref>{{cite web|url=https://www.theatlantic.com/business/archive/2014/02/which-sports-have-the-whitest-richest-oldest-fans/283626/|title=Which Sports Have the Whitest/Richest/Oldest Fans?|first=Derek|last=Thompson|date=February 10, 2014|website=The Atlantic|access-date=December 8, 2016}}</ref> {{As of|2017}}, the NBA's popularity further declined among White Americans, who during the 2016β17 season, made up only 34% of the viewership. At the same time, the black viewership increased to 47 percent, while Hispanic (of any race) stood at 11% and Asian viewership stood at 8%. According to the same poll, the NBA was favored more strongly by [[Democratic Party (United States)|Democrats]] than [[Republican Party (United States)|Republicans]].<ref>{{cite web|url=https://morningconsult.com/2018/01/25/nfl-isnt-divisive-sport-america/|title=The NFL Isn't the Only Divisive Sport in America|last=Piacenza|first=Joanna|date=January 25, 2018|publisher=Morning Consult}}</ref> Outside the U.S., the NBA's biggest international market is in China,<ref name="SCMP Silver hopes for">{{cite news |title=Silver hopes for 'mutual respect' between NBA and China amid questions |url=https://www.scmp.com/sport/china/article/3091336/nba-china-crisis-adam-silver-hopes-mutual-respect-amid-questions-us |access-date=2 December 2020 |work=South China Morning Post |date=1 July 2020}}</ref><ref name="theguardian How the NBA's rift">{{cite news |title=How the NBA's rift with China laid bare the cost of free speech |url=https://www.theguardian.com/sport/2019/oct/12/how-the-nbas-rift-with-china-laid-bare-the-cost-of-free-speech |access-date=2 December 2020 |work=The Guardian |date=12 October 2019}}</ref> where an estimated 800 million viewers watched the [[2017β18 NBA season|2017β18 season]].<ref>{{cite news |title=The NBA Is Seeking Its First Head of Government in China |url=https://www.bloomberg.com/news/articles/2019-03-20/nba-seeks-government-point-guard-in-china-amid-u-s-tensions |access-date=2 December 2020 |work=Bloomberg.com |date=20 March 2019}}</ref> [[Basketball in China|NBA China]] is worth approximately $4 billion.<ref name="SCMP Silver hopes for"/><ref name="theguardian How the NBA's rift"/> Summary: Please note that all contributions to Christianpedia may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see Christianpedia:Copyrights for details). Do not submit copyrighted work without permission! Cancel Editing help (opens in new window) Discuss this page