Last Week Tonight with John Oliver Warning: You are not logged in. Your IP address will be publicly visible if you make any edits. If you log in or create an account, your edits will be attributed to your username, along with other benefits.Anti-spam check. Do not fill this in! === Tobacco === {{Main|Tobacco (Last Week Tonight with John Oliver)}} "Tobacco" is a segment about the tobacco industry, which aired on February 15, 2015, as part of the second episode of the second season. During the eighteen-minute segment, Oliver discusses tobacco industry trends and practices. He also introduces Jeff the Diseased Lung, a mascot he created for the American global cigarette and tobacco company [[Philip Morris International]], the makers of [[Marlboro (cigarette)|Marlboro]] brand of cigarettes. The anthropomorphic diseased lung, who smokes and coughs, has been compared to Joe Camel and the [[Marlboro Man]]. Oliver and his team promoted the cartoon character by sending shirts with Jeff's image to [[Togo]] and displaying billboards in [[Uruguay]], and by encouraging use of the hashtag #JeffWeCan, which trended on Twitter following the broadcast. The segment received widespread media coverage, with several outlets praising Oliver's ability to launch successful marketing campaigns and change perceptions about smoking through the creation of the mascot. The mascot later made an appearance at a protest organized by the "Campaign for Tobacco-Free Kids" in New York City in May 2015.<ref>{{Cite news |last=Olson |first=Samantha |date=May 6, 2015 |title=John Oliver's 'Jeff The Diseased Lung' Hits Times Square For Anti-Smoking Awareness Flash Mob |language=en |work=Medical Daily |url=https://www.medicaldaily.com/john-olivers-jeff-diseased-lung-hits-times-square-anti-smoking-awareness-flash-mob-332252 |url-status=live |access-date=September 3, 2017 |archive-url=https://web.archive.org/web/20170915181858/http://www.medicaldaily.com/john-olivers-jeff-diseased-lung-hits-times-square-anti-smoking-awareness-flash-mob-332252 |archive-date=September 15, 2017}}</ref><ref>{{Cite web |last=Olmstead |first=Erica |date=May 22, 2015 |title=Youth advocates head to New York City to #StopMarlboro β Kick Butts Day |url=https://www.kickbuttsday.org/index.php/updates/detail/2015_05_22_nyc |url-status=live |archive-url=https://web.archive.org/web/20180619163701/https://www.kickbuttsday.org/index.php/updates/detail/2015_05_22_nyc |archive-date=June 19, 2018 |access-date=September 3, 2017 |website=Kick Butts Day}}</ref> Philip Morris International issued a response to the segment, stating that it included "many mischaracterizations" of the company.<ref name="Parker">{{Cite news |last=Parker |first=Ryan |date=February 16, 2015 |title=John Oliver targets cigarettes on 'Last Week Tonight'; Philip Morris reacts |work=[[Los Angeles Times]] |url=https://www.latimes.com/entertainment/tv/showtracker/la-et-st-philip-morris-john-oliver-20150216-story.html |url-status=live |access-date=November 24, 2015 |archive-url=https://web.archive.org/web/20151122195954/http://www.latimes.com/entertainment/tv/showtracker/la-et-st-philip-morris-john-oliver-20150216-story.html |archive-date=November 22, 2015}}</ref> Summary: Please note that all contributions to Christianpedia may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see Christianpedia:Copyrights for details). Do not submit copyrighted work without permission! Cancel Editing help (opens in new window) Discuss this page