The Times

==Readership==
''The Times'' had a circulation of 70,405 on 5 September 1870, due to a reduction in price and the [[Franco-Prussian War]].<ref>The History of the Times. [https://books.google.com/books?id=Ifg2AAAAIAAJ The Tradition Established 1841–1884] {{Webarchive|url=https://web.archive.org/web/20240321131716/https://books.google.com/books?id=Ifg2AAAAIAAJ |date=21 March 2024 }}. 1951. p 303.</ref><ref>A M Simon-Vandenbergen. [https://books.google.com/books?id=tE4dAQAAIAAJ The Grammar of the Headlines in The Times, 1870-1970] {{Webarchive|url=https://web.archive.org/web/20231103053447/https://books.google.com/books?id=tE4dAQAAIAAJ |date=3 November 2023 }}. AWLSK. 1981. p 67.</ref><ref>Martin Walker. [https://books.google.com/books?id=XzdaAAAAYAAJ Powers of the Press] {{Webarchive|url=https://web.archive.org/web/20231103053457/https://books.google.com/books?id=XzdaAAAAYAAJ |date=3 November 2023 }}. Adama Books. 1983. p 37.</ref>  ''The Times'' had a circulation of 150,000 in March 1914, due to a reduction in price.<ref>J Lee Thompson. Politicians, the Press, & Propaganda. The Kent State University Press. 1999. [https://books.google.com/books?id=gdAGfACAtJQC&pg=PA14 p 14] {{Webarchive|url=https://web.archive.org/web/20231103054402/https://books.google.com/books?id=gdAGfACAtJQC&pg=PA14 |date=3 November 2023 }}.</ref> ''The Times'' had a circulation of 248,338 in 1958, a circulation of 408,300 in 1968, and a circulation of 295,863 in 1978.<ref name=MediaGuide2001p58>Steve Peak and Paul Fisher (eds). The Media Guide 2001. (The Guardian Media Guide 2001). Ninth Annual Edition. Mathew Clayton. 2000. ISBN 1841154237. p 58.</ref> At the time of Harold Evans' appointment as editor in 1981, ''The Times'' had an average daily sale of 282,000 copies in comparison to the 1.4 million daily sales of its traditional rival ''[[The Daily Telegraph]]''.<ref name="Stewart, p 51"/> By 1988, The Times had a circulation of 443,462.<ref name=MediaGuide2001p58/> By November 2005, ''The Times'' sold an average of 691,283 copies per day, the second-highest of any British "[[Quality press|quality]]" newspaper (after ''The Daily Telegraph'', which had a circulation of 903,405 copies in the period), and the highest in terms of full-rate sales.<ref>{{cite news|url=http://media.guardian.co.uk/presspublishing/tables/0,,1665378,00.html |title=National daily newspaper circulation November 2005 |access-date=13 February 2012 |newspaper=The Guardian |location=London |url-status=dead |archive-url=https://web.archive.org/web/20121114030359/http://media.guardian.co.uk/presspublishing/tables/0,,1665378,00.html |archive-date=14 November 2012 }}</ref> By March 2014, average daily circulation of ''The Times'' had fallen to 394,448 copies,<ref name="circ">{{cite web|title=Print ABCs: Seven UK national newspapers losing print sales at more than 10 per cent year on year|url=http://www.pressgazette.co.uk/print-abcs-seven-uk-national-newspapers-losing-print-sales-at-more-than-10-per-cent-year-on-year/|website=Press Gazette|date=23 January 2017|access-date=28 January 2017|archive-date=5 May 2019|archive-url=https://web.archive.org/web/20190505185855/https://www.pressgazette.co.uk/print-abcs-seven-uk-national-newspapers-losing-print-sales-at-more-than-10-per-cent-year-on-year/|url-status=live}}</ref> compared to ''The Daily Telegraph'''s 523,048,<ref name="Telegraph">{{cite web|title=The Daily Telegraph – readership data|url=http://www.newsworks.org.uk/The-Daily-Telegraph|publisher=News Works|access-date=12 April 2014|archive-date=17 November 2014|archive-url=https://web.archive.org/web/20141117164607/http://www.newsworks.org.uk/The-Daily-Telegraph|url-status=dead}}</ref> with the two retaining respectively the second-highest and highest circulations among British "quality" newspapers. In contrast ''[[The Sun (United Kingdom)|The Sun]]'', the highest-selling "tabloid" daily newspaper in the United Kingdom, sold an average of 2,069,809 copies in March 2014,<ref name=TheSun>{{cite web|title=The Sun – readership data|url=http://www.newsworks.org.uk/The-Sun|publisher=News Works|access-date=12 April 2014|archive-date=24 January 2015|archive-url=https://web.archive.org/web/20150124015618/http://www.newsworks.org.uk/The-Sun|url-status=dead}}</ref> and the ''Daily Mail'', the highest-selling "middle market" British daily newspaper, sold an average of 1,708,006 copies in the period.<ref name=DMail>{{cite web|title=Daily Mail – readership data|url=http://www.newsworks.org.uk/Daily-Mail|publisher=News Works|access-date=12 April 2014|archive-date=11 April 2014|archive-url=https://archive.today/20140411235038/http://www.newsworks.org.uk/Daily-Mail|url-status=dead}}</ref>

''The Sunday Times'' has a significantly higher circulation than ''The Times'', and sometimes outsells ''The Sunday Telegraph''. In January 2019, ''The Times'' had a circulation of 417,298<ref name=ABC>{{cite web|title=National newspaper ABCs|url=https://www.pressgazette.co.uk/national-newspaper-abcs-mail-titles-see-year-on-year-circulation-lift-as-bulk-sales-distortion-ends/|website=[[Press Gazette]]|access-date=10 March 2019|date=14 February 2019|archive-date=14 August 2019|archive-url=https://web.archive.org/web/20190814194802/https://www.pressgazette.co.uk/national-newspaper-abcs-mail-titles-see-year-on-year-circulation-lift-as-bulk-sales-distortion-ends/|url-status=live}}</ref> and ''The Sunday Times'' 712,291.<ref name=ABC />

In a 2009 national readership survey, ''The Times'' was found to have the highest number of [[NRS social grade|ABC1]] 25–44 readers and the largest numbers of readers in London of any of the "quality" papers.<ref>An analysis of ''The Times'' reader demographic (based on NMA figures, news agenda and advertising in the paper) can be seen in [http://www.journoblog.com/2009/11/the-times-and-bbc-radio-5-live/ this study] {{webarchive|url=https://web.archive.org/web/20100220103723/http://www.journoblog.com/2009/11/the-times-and-bbc-radio-5-live/ |date=20 February 2010 }}.</ref>