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Do not fill this in! ====Rebrand to X==== [[File:X logo 2023 original.svg|thumb|upright=.8|Initial logo of X]] Following Twitter's change in ownership, Musk began referring to the platform as "X/Twitter"<ref>{{Cite tweet|number=1681461754071601153|user=elonmusk|title=Great work by the X/Twitter team|first=Elon Reeve|last=Musk|author-link=Elon Musk|access-date=July 30, 2023}}</ref><ref>{{Cite tweet|number=1681307045277093891|user=elonmusk|title=Using your own inline ads is fine for now, until X/Twitter can offer this|first=Elon Reeve|last=Musk|author-link=Elon Musk|access-date=July 30, 2023}}</ref><ref>{{Cite tweet|number=1674694809036922882|user=elonmusk|title=Subscribe to X/Twitter Blue|first=Elon Reeve|last=Musk|author-link=Elon Musk|access-date=July 30, 2023}}</ref> and "X (Twitter)",<ref>{{Cite web |title=xAI: Understand the Universe |url=https://x.ai/ |access-date=July 30, 2023 |website=[[xAI (company)|x.ai]] |language=en |archive-date=July 30, 2023 |archive-url=https://web.archive.org/web/20230730202958/https://x.ai/ |url-status=live }}</ref> and renamed several features, including Birdwatch to Community Notes<ref name="Biron-2022">{{Cite web |last=Biron |first=Bethany |title=Elon Musk said Twitter's Birdwatch feature will be renamed 'Community Notes' and is aimed at 'improving information accuracy' amid growing content-moderation concerns |url=https://www.businessinsider.com/musk-renames-birdwatch-community-notes-touts-improving-accuracy-2022-11 |access-date=November 15, 2022 |website=Business Insider |archive-date=November 15, 2022 |archive-url=https://web.archive.org/web/20221115023929/https://www.businessinsider.com/musk-renames-birdwatch-community-notes-touts-improving-accuracy-2022-11 |url-status=live }}</ref> and Quote Tweets to Quotes.<ref>{{Cite tweet|number=1612948317390139393|user=PopCrave|title=Twitter's latest UI change has renamed 'Quote Tweets' to 'Quotes,' and moved tweet views to a different row. The device a user is tweeting from is also visible again.|author-link=Pop Crave|access-date=July 30, 2023}}</ref> On July 23, 2023, Musk confirmed the rebrand, which started when the [[X.com (bank)|x.com]] domain (formerly associated with PayPal) began redirecting to Twitter;<ref>{{Cite web |last=Davis |first=Wes |date=July 23, 2023 |title=Twitter's rebrand to X may actually be happening soon |url=https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |access-date=July 23, 2023 |website=The Verge |language=en-US |archive-date=October 13, 2023 |archive-url=https://web.archive.org/web/20231013162439/https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |url-status=live }}</ref> the logo was changed from the bird to the X the next day,<ref>{{Cite web |title=Twitter changes logo to 'X', replacing blue bird symbol. |url=https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |access-date=July 24, 2023 |website=www.aljazeera.com |language=en |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724022444/https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |url-status=live }}</ref> and the platform's official main and associated accounts also began using the letter X within their handles.<ref>{{cite news |last1=Roth |first1=Emma |title=Elon Musk just changed Twitter's logo again β sort of |url=https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |access-date=July 25, 2023 |work=The Verge |date=July 25, 2023 |archive-date=July 25, 2023 |archive-url=https://web.archive.org/web/20230725203202/https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |url-status=live }}</ref> The @x handle was originally owned by photographer Gene X Hwang, who registered it in 2007. Hwang had expressed willingness to sell the handle, but received an email on July 25, 2023, stating that the company was taking it. He was offered some X merchandise and a meeting with the company's leaders, but no financial benefits.<ref>{{Cite news |last=Titcomb |first=James |date=July 26, 2023 |title='They just took it': Elon Musk takes over @x Twitter account without paying owner |work=[[Telegraph.co.uk|The Telegraph]] |url=https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |access-date=July 26, 2023 |issn=0307-1235 |archive-date=July 26, 2023 |archive-url=https://web.archive.org/web/20230726094318/https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |url-status=live }}</ref> The [[Android (operating system)|Android]] app's name and icon were changed to X on [[Google Play]] by July 27; the same change went live on the [[App Store (iOS/iPadOS)|App Store]] on July 31 after Apple granted an exception to its minimum character length of 2.<ref>{{cite web | url=https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-beta-0-release/twitter-10-0-0-beta-0-android-apk-download/ | title=X (Previously Twitter) 10.0.0-beta.0 (Arm64-v8a) (480-640dpi) (Android 6.0+) APK Download by X Corp | access-date=August 9, 2023 | archive-date=July 30, 2023 | archive-url=https://web.archive.org/web/20230730204542/https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-beta-0-release/twitter-10-0-0-beta-0-android-apk-download/ | url-status=live }}</ref><ref>{{cite web | url=https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-release-0-release/twitter-10-0-0-release-0-android-apk-download/ | title=X (Previously Twitter) 10.0.0-release.0 (Nodpi) (Android 6.0+) APK Download by X Corp | access-date=August 9, 2023 | archive-date=July 30, 2023 | archive-url=https://web.archive.org/web/20230730204547/https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-release-0-release/twitter-10-0-0-release-0-android-apk-download/ | url-status=live }}</ref><ref>{{cite web | url=https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk | title=Twitter gets special permission to be 'X' in the iOS App Store | date=July 31, 2023 | access-date=July 31, 2023 | archive-date=July 31, 2023 | archive-url=https://web.archive.org/web/20230731152819/https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk | url-status=live }}</ref> Around that time, some more elements of the Twitter branding were removed from the web version, including tweets being renamed to "posts".<ref>{{Cite web |date=July 29, 2023 |title=As Musk renames Twitter to X; 'Tweets' now 'posts', 'retweets' become 'reposts': Report |url=https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |access-date=August 14, 2023 |website=Hindustan Times |language=en |archive-date=August 13, 2023 |archive-url=https://web.archive.org/web/20230813172330/https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |url-status=live }}</ref> The rebrand was described as unusual, given that Twitter's brand was already strong internationally, with words like "tweet" having entered common language.<ref name="CBC 2023 y171">{{cite web | title=Twitter was the Holy Grail of branding. Then Elon Musk ditched it. Experts question why | website=CBC | date=July 26, 2023 | url=https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 | access-date=August 9, 2023 | archive-date=August 10, 2023 | archive-url=https://web.archive.org/web/20230810233741/https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 | url-status=live }}</ref> The rebranding has been criticized on the basis that the [[trademark]]ability of the name and logo is weak: there are almost 900 companies in the U.S. that own an ''X'' trademark,<ref>{{cite news |title=Why Twitter's rebrand to X could be legally challenging |url=https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |work=[[CBS News]] |date=July 25, 2023 |access-date=August 4, 2023 |archive-date=August 4, 2023 |archive-url=https://web.archive.org/web/20230804171027/https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |url-status=live }}</ref> including an existing social media-related logo owned by [[Meta Platforms]].<ref>{{cite news |last1=Sheth |first1=Sonam |last2=Sundar |first2=Sindhu |title=Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated. |url=https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |work=[[Business Insider]] |access-date=August 4, 2023 |archive-date=August 4, 2023 |archive-url=https://web.archive.org/web/20230804171025/https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |url-status=live }}</ref> The X logo uses a [[blackboard bold]] X, a character that has appeared in mathematical textbooks since the 1970s and that is included in [[Unicode]] as {{unichar|1D54F|Mathematical double-struck capital X}};<ref>{{Cite web|title=Twitter's new 'X' logo looks suspiciously like a Unicode character - Business Insider|website=[[Business Insider]]|url=https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7|access-date=November 9, 2023|archive-date=November 10, 2023|archive-url=https://web.archive.org/web/20231110050123/https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7|url-status=live}}</ref><ref>{{cite news |last=Brodkin |first=Jon |title=Musk rushes out new Twitter logoβit's just an X that someone tweeted at him |url=https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |work=Ars Technica |date=July 24, 2023 |access-date=August 4, 2023 |archive-date=July 30, 2023 |archive-url=https://web.archive.org/web/20230730052415/https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |url-status=live }}</ref> A few days after the rebrand took effect, an [[AP Stylebook]] update recommended that journalists refer to the platform as "X, formerly known as Twitter".<ref name=":1" /> In September 2023, ''Ad Age'', citing ''The Harris Poll'', noted that the rebranding had not publicly caught on, with the majority of users as well as notable brands still referring to X as "Twitter".<ref name="Nudd 2023 w646">{{cite web | last=Nudd | first=Tim | title=Twitter users don't want to call it X β Inside the platform's marketing challenge | website=Ad Age | date=September 15, 2023 | url=https://adage.com/article/digital-marketing-ad-tech-news/twitter-users-dont-want-call-it-x-inside-platforms-marketing-challenge/2516031 | access-date=September 16, 2023 | archive-date=September 15, 2023 | archive-url=https://web.archive.org/web/20230915163111/https://adage.com/article/digital-marketing-ad-tech-news/twitter-users-dont-want-call-it-x-inside-platforms-marketing-challenge/2516031 | url-status=live }}</ref> Summary: Please note that all contributions to Christianpedia may be edited, altered, or removed by other contributors. 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