Time (magazine)

{{Short description|American news magazine and website}}
{{hatnote group|
{{Redirect|TIME|time as a measure|Time|other uses|Time (disambiguation)}}
{{Distinguish|The Times{{!}}''The Times''}} }}
{{Use American English|date=August 2023}}
{{Use mdy dates|date=February 2024}}
{{Infobox magazine
| title = Time<!--"Time" per [[WP:MOSTM]]-->
| logo = Time Magazine logo.svg
| image_file = The AI Arms Race Is Changing Everything.webp
| image_caption = Cover of the February 2023 issue, which highlighted the ongoing [[AI boom]]
| editor = [[Samuel Jacobs (journalist)|Sam Jacobs]]
| editor_title = Editor-in-chief
| frequency = Weekly (1923–2020); twice monthly on Fridays (2020–present).
| total_circulation = 1,256,572<ref name=AllianceAuditedMedia>{{cite web|title=Consumer Magazines|url=https://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp}}</ref>
| circulation_year = 2023
| category = [[News magazine]]
| company = [[Time Inc.]] (1923–1990; 2014–2018)<br />[[WarnerMedia|Time Warner]] (1990–2014)<br />[[Meredith Corporation]] (2018)<br />Time USA, LLC. ([[Marc Benioff|Marc]] & Lynne Benioff) (2018–present)
| firstdate = {{start date and age|1923|3|3}}
| finaldate = 
| country = United States
| based = 1095 [[Sixth Avenue]], [[New York City]], New York, U.S.
| headquarters = 
| language = English
| website = {{official URL}}
| issn = 0040-781X
| oclc = 1311479
}}

'''''Time''''' (stylized in [[all caps]] as '''''TIME''''') is an American [[news magazine]] based in New York City. It was published [[Weekly newspaper|weekly]] for nearly a century. Starting in March 2020, it transitioned to every other week.<ref>{{cite magazine |title=Covers from 2020 |url=https://time.com/vault/year/2020/ |magazine=Time |access-date=February 3, 2022 |archive-date=February 3, 2022 |archive-url=https://web.archive.org/web/20220203213008/https://time.com/vault/year/2020/ |url-status=live }}</ref><ref>{{cite web |title=On This Day: Time magazine publishes for first time |url=https://www.upi.com/Top_News/2023/03/03/On-This-Day-Time-magazine-publishes-for-first-time/8211677799713/ |website=UPI |access-date=November 7, 2023 |date=March 3, 2023}}</ref> It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, [[Henry Luce]].

A European edition (''Time Europe'', formerly known as ''Time Atlantic'') is published in [[London]] and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (''Time Asia'') is based in Hong Kong.<ref>{{cite web|url=https://www.hktdc.com/sourcing/hk_company_directory.htm?companyid=1X0A9RSZ|title=Time Asia (Hong Kong) Limited – Buying Office, Service Company, Distributor from Hong Kong|website=HKTDC|access-date=January 14, 2020|archive-date=July 14, 2020|archive-url=https://web.archive.org/web/20200714084743/https://www.hktdc.com/sourcing/hk_company_directory.htm?companyid=1X0A9RSZ|url-status=live}}</ref> The South Pacific edition, which covers Australia, New Zealand, and the [[Pacific Islands]], is based in [[Sydney]].

Since 2018, ''Time'' has been owned by [[Salesforce]] founder [[Marc Benioff]], who acquired it from [[Meredith Corporation]]. Benioff currently publishes the magazine through the company Time USA, LLC.

==History==
===20th century===
[[File:Time Magazine - first cover.jpg|thumb|The cover of the first issue of ''Time'' on March 3, 1923, featuring [[Speaker of the United States House of Representatives|Speaker of the House]] [[Joseph Gurney Cannon|Joseph G. Cannon]]]]
''Time'' has been based in New York City since its first issue published on March 3, 1923, by [[Briton Hadden]] (1898–1929) and [[Henry Luce]] (1898–1967). It was the first weekly news magazine in the United States.<ref name="History of Time">{{cite news|url=http://www.time.com/time/archive/collections/0,21428,c_time_history,00.shtml|archive-url=https://web.archive.org/web/20050304031329/http://www.time.com/time/archive/collections/0,21428,c_time_history,00.shtml|url-status=dead|archive-date=March 4, 2005|title=History of Time|magazine=Time}}</ref> The two had previously worked together as chairman and managing editor, respectively, of the ''[[Yale Daily News]]''. They first called the proposed magazine ''Facts'' to emphasize brevity so a busy man could read it in an hour. They changed the name to ''Time'' and used the slogan "Take Time&nbsp;– It's Brief".<ref>Brinkley, ''The Publisher'', pp 88–89</ref> Hadden was considered carefree and liked to tease Luce. He saw ''Time'' as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry, and pop culture, criticizing it as too light for serious news.

''Time'' set out to tell the news through people, and until the late 1960s, the magazine's cover depicted a single person. More recently, ''Time'' has incorporated "People of the Year" issues, which have grown in popularity over the years. The first issue of ''Time'' featured [[Joseph Gurney Cannon|Joseph G. Cannon]], the retired [[Speaker of the United States House of Representatives|Speaker of the House of Representatives]], on its cover; a facsimile reprint of Issue No. 1, including all of the articles and advertisements contained in the original, was included with copies of the magazine's issue from February 28, 1938, in commemoration of its 15th anniversary.<ref>{{cite web |url=http://www.brycezabel.com/instanthistory/2006/03/time_magazine_f.html |title=TIME MAGAZINE: First Issue, March 3, 1923 |work=Instant History |publisher=Bryce Zabel.com |date=March 2, 2006 |access-date=January 26, 2014 |archive-date=June 24, 2013 |archive-url=https://web.archive.org/web/20130624132548/http://www.brycezabel.com/instanthistory/2006/03/time_magazine_f.html |url-status=dead }}</ref> The cover price was 15¢ (equivalent to ${{Inflation|US|0.15|1923|r=2|fmt=c}} in {{Inflation-year|US}}).

Following Hadden's death in 1929, Luce became the dominant man at ''Time'' and a significant figure in the history of 20th-century media. According to ''Time Inc.: The Intimate History of a Publishing Enterprise 1972–2004'' by Robert Elson, "[[Roy Edward Larsen]]&nbsp;... was to play a role second only to Luce's in the development of Time Inc". In his book ''[[The March of Time]], 1935–1951'', Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager of ''Time'', later publisher of ''[[Life (magazine)|Life]]'', for many years president of Time Inc., and in the long history of the corporation the most influential and important figure after Luce".{{citation needed|date=May 2015}}

Around the time, they were raising $100,000 from wealthy [[Yale University]] alumni, including Henry P. Davison, partner of [[J.P. Morgan & Co.]], publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow; Henry Luce and Briton Hadden hired Larsen in 1922. Larsen was a [[Harvard University]] graduate, and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling [[RKO Pictures|RKO]] stock he had inherited from his father, who was the head of the [[Benjamin Franklin Keith]] theater chain in [[New England]]. However, after Briton Hadden's death, the largest Time, Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion; "at his right hand was Larsen", Time Inc.'s second-largest stockholder, according to ''Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941''. In 1929, Roy Larsen was also named a Time Inc. director and vice president. J. P. Morgan retained a certain control through two directorates and a share of stocks, both over ''Time'' and ''[[Fortune (magazine)|Fortune]]''. Other shareholders were [[Brown Brothers Harriman & Co.]], and the New York Trust Company ([[Standard Oil]]).{{citation needed|date=May 2015}}

After ''Time'' began publishing weekly in March 1923, Roy Larsen increased its circulation by using U.S. radio and movie theaters worldwide. It often promoted both ''Time'' magazine and U.S. political and corporate interests. According to ''[[The March of Time]]'', as early as 1924, Larsen had brought ''Time'' into the infant radio business by broadcasting a 15-minute sustaining quiz show entitled ''Pop Question'' which survived until 1925. Then in 1928, Larsen "undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues of ''Time'' magazine&nbsp;... which was originally broadcast over 33 stations throughout the United States".{{citation needed|date=May 2015}}

Larsen next arranged for the 30-minute radio program ''[[The March of Time]]'' to be broadcast over [[CBS]] beginning on March 6, 1931. Each week, the program presented a dramatization of the week's news for its listeners; thus ''Time'' magazine itself was brought "to the attention of millions previously unaware of its existence", according to ''Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941'', leading to increased circulation during the 1930s. Between 1931 and 1937, Larsen's ''The March of Time'' radio program was broadcast over CBS radio, and between 1937 and 1945, it was broadcast over NBC radio&nbsp;– except between 1939 and 1941, when it was not aired. ''[[People (magazine)|People]]'' magazine was based on ''Time''{{'s}} "People" page.

Time Inc. stock owned by Luce at the time of his death was worth about $109&nbsp;million {{USDCY|109000000|1967}}, and it had been yielding him a yearly dividend of more than $2.4&nbsp;million {{USDCY|2400000|1967}}, according to Curtis Prendergast's ''The World of Time Inc.: The Intimate History of a Changing Enterprise 1957–1983''. The Larsen family's Time Inc. stock was worth around $80&nbsp;million during the 1960s. Roy Larsen was both a Time Inc. director and the chairman of its executive committee, later serving as Time Inc.'s board's vice chairman until the middle of 1979. On September 10, 1979, ''[[The New York Times]]'' wrote, "Mr. Larsen was the only employee in the company's history given an exemption from its policy of mandatory retirement at age 65."

In 1987, [[Jason McManus]] succeeded [[Henry Grunwald (editor)|Henry Grunwald]] as editor-in-chief,<ref>{{cite news|url=https://archive.fortune.com/magazines/fortune/fortune_archive/1995/01/16/201800/index.htm|date=January 16, 1995|title=In the Shoes of Henry R. Luce|first=Gerald M.|last=Levin|magazine=Fortune|access-date=April 7, 2020|language=en-US|archive-date=April 7, 2020|archive-url=https://web.archive.org/web/20200407211901/https://archive.fortune.com/magazines/fortune/fortune_archive/1995/01/16/201800/index.htm|url-status=dead }}</ref> and oversaw the transition before [[Norman Pearlstine]] succeeded him in 1995.

In 1989, when Time, Inc. and Warner Communications merged, ''Time'' became part of [[Time Warner]], along with [[Warner Bros.]]

===21st century===
In 2000, ''Time'' became part of [[WarnerMedia#AOL Time Warner (2001–2003)|AOL Time Warner]], which reverted to the name Time Warner in 2003.

In 2007, ''Time'' moved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays and is delivered to subscribers on Saturday.<!--dead link<ref>{{cite web|url=http://www.chron.com/disp/story.mpl/ap/fn/4123937.html|title=Chron.com}}</ref>--> The magazine was published on Fridays when it began in 1923.

In early 2007, the year's first issue was delayed roughly a week due to "editorial changes", including the layoff of 49 employees.<ref>{{cite web|url=http://gawker.com/229978/time-inc-layoffs-surveying-the-wreckage|title=Time Inc. Layoffs: Surveying the Wreckage|author=((abalk2)) |date=January 19, 2007|access-date=December 15, 2007|website=Gawker|archive-date=October 25, 2012|archive-url=https://web.archive.org/web/20121025163020/http://gawker.com/229978/time-inc-layoffs-surveying-the-wreckage|url-status=dead }}</ref>

In 2009, Time announced it was introducing ''Mine'', a personalized print magazine mixing content from various Time Warner publications based on the reader's preferences. The new magazine was met with a poor reception, with criticism that its focus needed to be more broad to be truly personal.<ref>{{cite web| url=http://platform.idiomag.com/2009/04/times-foray-into-personalized-publishing-time-mine/| title=Time's foray into personalized publishing: Time Mine | access-date=December 15, 2007| date=April 27, 2009| url-status=dead| website=[[idio]]| archive-url=https://web.archive.org/web/20090430001058/http://platform.idiomag.com/2009/04/times-foray-into-personalized-publishing-time-mine/| archive-date=April 30, 2009}}</ref>

The magazine has an online archive with the unformatted text for every article published. The articles were indexed and converted from scanned images using [[optical character recognition]] technology. The minor errors in the text are remnants of the conversion to the digital format.

In January 2013, Time Inc. announced that it would cut nearly 500 jobs – roughly 6% of its 8,000 staff worldwide.<ref>{{cite news |url=https://www.wsj.com/articles/SB10001424127887324610504578273830154238010 |url-access=subscription |first1=Keach |last1=Hagey |first2=Jeffrey |last2=Trachtenberg |title=Time Inc. Cutting Staff |newspaper=[[The Wall Street Journal]] |date=January 30, 2013 |access-date=February 12, 2013 |archive-date=February 17, 2015 |archive-url=https://web.archive.org/web/20150217042510/http://www.wsj.com/articles/SB10001424127887324610504578273830154238010 |url-status=live}}</ref>

Although ''Time'' magazine has maintained high sales, its ad pages have declined significantly.<ref>{{Cite news |url=https://www.theguardian.com/media/greenslade/2013/jan/31/time-magazine-downturn |title=Time Inc to Shed 500 Jobs |first=Roy |last=Greenslade |author-link=Roy Greenslade |department=Greenslade Blog |newspaper=[[The Guardian]] |location=London |date=January 31, 2013 |access-date=February 12, 2013 |archive-date=March 4, 2014 |archive-url=https://web.archive.org/web/20140304223958/http://www.theguardian.com/media/greenslade/2013/jan/31/time-magazine-downturn |url-status=live}}</ref>

Also in January 2013, Time Inc. named Martha Nelson as the first female editor-in-chief of its magazine division.<ref name="Haughney">{{cite news| url=https://www.nytimes.com/2013/09/18/business/media/time-magazine-names-its-first-female-managing-editor.html?_r=0| newspaper=[[The New York Times]]| first=Christine| last=Haughney| title=Time Magazine Names Its First Female Managing Editor| date=September 17, 2013| access-date=February 25, 2017| archive-date=July 1, 2017| archive-url=https://web.archive.org/web/20170701102917/http://www.nytimes.com/2013/09/18/business/media/time-magazine-names-its-first-female-managing-editor.html?_r=0| url-status=live}}</ref> In September 2013, [[Nancy Gibbs]] was named as the first female managing editor of ''Time'' magazine.<ref name="Haughney"/>

In November 2017, [[Meredith Corporation]] announced its acquisition of Time, Inc., backed by [[Koch brothers|Koch Equity Development]].<ref name="NYT 2017">{{cite news| url=https://www.nytimes.com/2017/11/26/business/dealbook/time-inc-meredith-corporation-koch-brothers.html| title=Time Inc. Sells Itself to Meredith Corp., Backed by Koch Brothers| last1=Ember| first1=Sydney| last2=Ross|first2=Andrew| newspaper=The New York Times| date=November 26, 2017| access-date=November 27, 2017| archive-date=November 26, 2017| archive-url=https://web.archive.org/web/20171126222514/https://www.nytimes.com/2017/11/26/business/dealbook/time-inc-meredith-corporation-koch-brothers.html| url-status=live}}</ref>

In 2017, editor and journalist [[Catherine Mayer]], who also founded the [[Women's Equality Party]] in the UK, sued ''Time'' through attorney [[Ann Olivarius]] for sex and age discrimination.<ref>{{cite news |last=Graham-Harrison |first=Emma |date=August 5, 2017 |url=https://www.theguardian.com/media/2017/aug/05/catherine-mayer-time-magazine-sex-discrimination-lawsuit |title=Top journalist sues Time magazine for 'sex and age discrimination' |newspaper=The Guardian |location=London |archive-url=https://web.archive.org/web/20200809115458/https://www.theguardian.com/media/2017/aug/05/catherine-mayer-time-magazine-sex-discrimination-lawsuit |archive-date=August 9, 2020}}</ref><ref>''Mayer v. Time, Inc'', [https://www.courthousenews.com/wp-content/uploads/2017/07/Mayer-v-Time.pdf No. 1:2017cv05613] {{Webarchive|url=https://web.archive.org/web/20200809190513/https://www.courthousenews.com/wp-content/uploads/2017/07/Mayer-v-Time.pdf |date=August 9, 2020 }}</ref> The suit was resolved in 2018.<ref>{{cite news |last1=Thorpe |first1=Vanessa |last2=Graham-Harrison |first2=Emma |date=September 8, 2018 |url=https://www.theguardian.com/world/2018/sep/08/sandi-toksvig-reveals-60-qi-pay-gap-from-stephen-fry |title=Sandi Toksvig sparks new gender pay row over QI fee |newspaper=The Guardian |location=London |archive-url=https://web.archive.org/web/20200809135153/https://www.theguardian.com/world/2018/sep/08/sandi-toksvig-reveals-60-qi-pay-gap-from-stephen-fry |archive-date=August 9, 2020}}</ref>

In March 2018, only six weeks after the closure of the sale, Meredith announced that it would explore the sale of ''Time'' and sister magazines ''[[Fortune (magazine)|Fortune]]'', ''[[Money (magazine)|Money]]'' and ''[[Sports Illustrated]]'', since they did not align with the company's lifestyle brands.<ref>{{cite news| url=https://variety.com/2018/biz/news/meredith-layoffs-1200-time-inc-magazine-sale-time-si-fortune-money-1202732892/| title=Meredith Laying Off 1,200, Will Explore Sale of Time, SI, Fortune and Money Brands| last=Spangler| first=Todd| date=March 21, 2018| magazine=[[Variety (magazine)|Variety]]| access-date=March 22, 2018| language=en-US| archive-date=July 27, 2020| archive-url=https://web.archive.org/web/20200727010610/https://variety.com/2018/biz/news/meredith-layoffs-1200-time-inc-magazine-sale-time-si-fortune-money-1202732892/| url-status=live}}</ref>

In October 2018, Meredith Corporation sold ''Time'' to [[Marc Benioff]] and his wife Lynne for $190&nbsp;million. Although Benioff is the chairman and co-CEO of [[Salesforce.com]], ''Time'' was to remain separate from that company, and Benioff would not be involved in the magazine's daily operations.<ref>{{cite news |url=https://techcrunch.com/2018/09/16/marc-and-lynne-benioff-will-buy-times-magazine-from-meredith-for-190m/ |title=Marc and Lynne Benioff was to buy ''Time'' from Meredith for $190M |work=[[TechCrunch]] |date=September 17, 2018 |last=Shu |first=Catherine |access-date=September 17, 2018 |archive-date=September 17, 2018 |archive-url=https://web.archive.org/web/20180917101605/https://techcrunch.com/2018/09/16/marc-and-lynne-benioff-will-buy-times-magazine-from-meredith-for-190m/ |url-status=live}}.</ref><ref>{{cite web| url=https://www.thewrap.com/time-magazine-staffs-up-under-new-ownership/| title=Time Magazine Staffs Up Under New Ownership| website=[[TheWrap]]| first=Jon| last=Levine| date=December 14, 2018| access-date=June 7, 2019| archive-date=June 7, 2019| archive-url=https://web.archive.org/web/20190607071357/https://www.thewrap.com/time-magazine-staffs-up-under-new-ownership/| url-status=live}}</ref>

In late April 2023, ''Time'' announced the elimination of the website's paywall effective June 1, 2023.<ref>{{Cite web|url= https://www.axios.com/2023/04/27/time-removes-digital-paywall|title= Exclusive: Time to remove digital paywall|date=April 27, 2023|work=Axios}}</ref>

===''Time'' Canada===
From 1942 until 1979, ''Time'' had a Canadian edition that included an insert of five pages of locally produced content and occasional Canadian covers. Following changes in the tax status of Canadian editions of American magazines, ''Time'' closed Canadian bureaus, except for [[Ottawa]], and published identical content to the US edition but with Canadian advertising.<ref>{{cite news| url=https://www.nytimes.com/1981/01/02/business/time-still-in-the-black-in-canada.html| title=Time Still in the Black in Canada| newspaper=The New York Times| date=January 2, 1981| access-date = December 6, 2021| archive-date=December 6, 2021| archive-url=https://web.archive.org/web/20211206044037/https://www.nytimes.com/1981/01/02/business/time-still-in-the-black-in-canada.html| url-status=live}}</ref>

In December 2008, ''Time'' discontinued publishing a Canadian edition.<ref>{{cite web |url=http://www.mastheadonline.com/news/2008/20081210942.shtml |title=''Time'' Canada to close |work=Masthead Online |date=December 10, 2008 |access-date=September 6, 2011 |archive-date=December 3, 2013 |archive-url=https://web.archive.org/web/20131203010735/http://www.mastheadonline.com/news/2008/20081210942.shtml |url-status=live }}</ref>

==Circulation==
During the second half of 2009, the magazine had a 34.9% decline in newsstand sales.<ref>{{cite news| url=http://mediadecoder.blogs.nytimes.com/2010/02/08/magazines-newsstand-sales-fall-91-percent/| newspaper=The New York Times| title=Magazines' Newsstand Sales Fall 9.1 Percent| first=Stephanie| last=Clifford| date=February 8, 2010| access-date=March 20, 2010| archive-date=February 3, 2019| archive-url=https://web.archive.org/web/20190203005404/https://mediadecoder.blogs.nytimes.com/2010/02/08/magazines-newsstand-sales-fall-91-percent/| url-status=live}}</ref> During the first half of 2010, another decline of at least one-third in ''Time'' magazine sales occurred. In the second half of 2010, ''Time'' magazine newsstand sales declined by about 12% to just over 79,000 copies per week.{{citation needed|date=May 2015}}

As of 2012, it had a circulation of 3.3&nbsp;million, making it the 11th-most circulated magazine in the United States, and the second-most circulated weekly behind ''[[People (magazine)|People]]''.<ref name=Politico>{{cite web |last=Byers |first=Dylan |date=August 7, 2012 |url=http://www.politico.com/blogs/media/2012/08/time-magazine-still-on-top-in-circulation-131349.html |title=Time Magazine still on top in circulation |magazine=[[Politico]] |access-date=October 8, 2018 |archive-date=July 19, 2013 |archive-url=https://web.archive.org/web/20130719234503/http://www.politico.com/blogs/media/2012/08/time-magazine-still-on-top-in-circulation-131349.html |url-status=live }}</ref> As of July 2017, its circulation was 3,028,013.<ref name=AllianceAuditedMedia/> In October 2017, ''Time'' cut its circulation to two million.<ref name="Trachtenberg">{{cite news |url=https://www.wsj.com/articles/for-time-inc-s-magazines-fewer-copies-is-the-way-forward-1507667214 |title=For Time Inc.'s Magazines, Fewer Copies Is the Way Forward |first=Jeffrey A. |last=Trachtenberg |date=October 10, 2017 |newspaper=The Wall Street Journal |access-date=March 24, 2018 |archive-date=March 24, 2018 |archive-url=https://web.archive.org/web/20180324162605/https://www.wsj.com/articles/for-time-inc-s-magazines-fewer-copies-is-the-way-forward-1507667214 |url-status=live}}</ref> Time currently has 1.3&nbsp;million print subscribers and 250,000 digital subscribers.<ref>{{Cite web |last=Fischer |first=Sara |date=April 26, 2023 |title=Exclusive: Time to remove digital paywall |url=https://www.axios.com/2023/04/27/time-removes-digital-paywall |access-date=July 20, 2023 |website=Axios}}</ref> {{out of date|date=March 2024}}

==Style==
===Writing===
''Time'' initially possessed a distinctively "acerbic, irreverent style", largely created by Haddon and sometimes called "Timestyle".<ref name="sumner">{{cite book| first=David E.| last=Sumner| title=The Magazine Century: American Magazines Since 1900| url=https://books.google.com/books?id=J7g9PgL_No0C&q=Time| year=2010| publisher=Peter Lang| isbn=978-1-4331-0493-0| page=62| access-date=June 21, 2022| archive-date=September 23, 2022| archive-url=https://web.archive.org/web/20220923075127/https://books.google.com/books?id=J7g9PgL_No0C&q=Time| url-status=live}}</ref> Timestyle made regular use of [[inverted sentence]]s, as famously parodied in 1936 by [[Wolcott Gibbs]] in ''[[The New Yorker]]'': "Backward ran sentences until reeled the mind&nbsp;... Where it all will end, knows God!"<ref>{{cite book |url=https://books.google.com/books?id=xpMiAQAAMAAJ&q=%22Backward+ran+sentences+until+reeled+the+mind%22 |title=The New Yorker |access-date=January 26, 2014 |last1=Ross |first1=Harold Wallace |last2=White |first2=Katharine Sergeant Angell |year=1936 |archive-date=August 14, 2021 |archive-url=https://web.archive.org/web/20210814113605/https://books.google.com/books?id=xpMiAQAAMAAJ&q=%22Backward+ran+sentences+until+reeled+the+mind%22 |url-status=live }}</ref> ''Time'' also coined or popularized many [[neologism]]s like "socialite", "guesstimate", "televangelist", "pundit", and "tycoon",<ref name="sumner"/> as well as some less successful ones like "cinemactress" and "radiorator".<ref name="firebaugh">{{cite journal |url=https://www.jstor.org/stable/486963 |jstor=486963 |title=The Vocabulary of 'Time' Magazine |last1=Firebaugh |first1=Joseph J. |journal=American Speech |year=1940 |volume=15 |issue=3 |pages=232–242 |doi=10.2307/486963 |access-date=September 23, 2021 |archive-date=September 28, 2021 |archive-url=https://web.archive.org/web/20210928210333/https://www.jstor.org/stable/486963 |url-status=live}}</ref> ''Time'' introduced the names "World War I" and "World War II"  in 1939, as opposed to older forms like "First World War" and "World War No. 2".<ref>''[[Oxford English Dictionary]]'', 3rd edition, November 2010, updated online March 2021, ''s.v.'' 'world war' [https://www.oed.com/view/Entry/230279#eid139202234 P2] {{Webarchive|url=https://web.archive.org/web/20210808171141/https://www.oed.com/view/Entry/230279#eid139202234 |date=August 8, 2021}}</ref> The [[false title]] construction was popularized by ''Time'' and indeed is sometimes called a "''Time''-style adjective".<ref name=Meyer>{{citation| last=Meyer| first=Charles F.| date=June 29, 2002| title=Using Corpora to Explore Linguistic Variation| chapter=Pseudo-titles in the Press Genre of Various Components of the International Corpus of English| editor1-last= Reppen| editor1-first=Randi| editor2=Susan M. Fitzmaurice| editor3=Douglas Biber| publisher=John Benjamins Publishing Co.| pages=147–166| isbn=978-9-0272-9616-0| chapter-url=https://books.google.com/books?id=nMjptmcSYUcC&pg=PA147| access-date=May 27, 2009| archive-date=August 8, 2021| archive-url=https://web.archive.org/web/20210808171140/https://books.google.com/books?id=nMjptmcSYUcC&pg=PA147| url-status=live}}</ref><ref name=MWDEU>{{cite book| year=1994| title=Merriam-Webster's Dictionary of English Usage| edition=2nd| page=429| publisher=Merriam-Webster, Incorporated| isbn=978-0-8777-9132-4| url=https://books.google.com/books?id=2yJusP0vrdgC&pg=PA429| access-date=May 23, 2009| archive-date=August 8, 2021| archive-url=https://web.archive.org/web/20210808171140/https://books.google.com/books?id=2yJusP0vrdgC&pg=PA429| url-status=live}}.</ref><ref name=TMB>{{cite book| last=Bernstein| first=Theodore M.| author-link=Theodore Menline Bernstein| year=1965| title=The Careful Writer: A Modern Guide to English Usage| publisher=Simon and Schuster| edition=2nd| page=107| isbn=978-0-6848-2632-5| url=https://books.google.com/books?id=qYd35MUlSm4C&pg=PA107| access-date=May 23, 2009| archive-date=August 8, 2021| archive-url=https://web.archive.org/web/20210808171140/https://books.google.com/books?id=qYd35MUlSm4C&pg=PA107| url-status=live}}.</ref><ref name=Wilson>{{cite book| last=Wilson| first=Kenneth G.| year=1993| title=The Columbia Guide to Standard American English| publisher=Columbia University Press| pages=188–189| isbn=978-0-231-06989-2| url=https://books.google.com/books?id=L2ChiO2yEZ0C&pg=PA188| access-date=May 23, 2009| archive-date=August 9, 2021| archive-url=https://web.archive.org/web/20210809145152/https://books.google.com/books?id=L2ChiO2yEZ0C&pg=PA188| url-status=live}}.</ref>

===Sections===
====Milestones====
Since its first issue, ''Time'' has had a "Milestones" section about significant events in the lives of famous people, including births, marriages, divorces, and deaths.<ref>"Milestones". ''Time''. [http://content.time.com/time/subscriber/article/0,33009,833816,00.html "June 25, 1965"]. {{Webarchive|url=https://web.archive.org/web/20210808183514/http://content.time.com/time/subscriber/article/0,33009,833816,00.html |date=August 8, 2021}}.</ref><ref>"Milestones 2016". ''Time''. [https://time.com/4598032/milestones-2016/ "December 28, 2016"]. {{Webarchive|url=https://web.archive.org/web/20210808182412/https://time.com/4598032/milestones-2016/ |date=August 8, 2021}}.</ref> Until 1967, entries in Milestones were short and formulaic. A typical example from 1956:<ref>"Milestones". ''Time''. [http://content.time.com/time/subscriber/article/0,33009,824154,00.html "March 26, 1956"]. {{Webarchive|url=https://web.archive.org/web/20210808183515/http://content.time.com/time/subscriber/article/0,33009,824154,00.html |date=August 8, 2021}}.</ref>
<blockquote>
'''Died'''. Lieut, (j.g.) [[David Browning|David Greig ("Skippy") Browning Jr.]], 24, star of the 1952 Olympics as the U.S.'s dazzling three-meter diving champion, national collegiate one-and three-meter diving champ (1951–52); in the crash of a North American FJ-3 Fury jet fighter while on a training flight; near Rantoul, Kans.
</blockquote>
A reader wrote a parody of the older form to announce the change:<ref>Betsy Tremont, Letter to the Editor, in "A Letter from the Publisher". ''Time''. [http://content.time.com/time/subscriber/article/0,33009,837356,00.html "October 13, 1967]". {{Webarchive|url=https://web.archive.org/web/20210808182414/http://content.time.com/time/subscriber/article/0,33009,837356,00.html |date=August 8, 2021}}.</ref>
<blockquote>
'''Died'''. Time's delightful but confusing habit of listing names, ages, claims to fame, and other interesting tidbits about the famous newly deceased in its Milestones notices; then the circumstances of, and places where, the deaths occurred; of apparent good sentence structure; in New York.
</blockquote>

====Listings====
Until the mid-1970s, ''Time'' had a weekly "Listings" section with capsule summaries or reviews of current significant films, plays, musicals, television programs, and literary bestsellers similar to ''[[The New Yorker]]''{{'s}} "Current Events" section.<ref>{{cite news|url=http://www.time.com/time/archive|archive-url=https://web.archive.org/web/20010809205446/http://www.time.com/time/archive/|url-status=dead|archive-date=August 9, 2001|magazine=Time|title=Time Magazine archives}}</ref>

===Cover===
''Time'' is also known for the red border on its cover, introduced in 1927. The iconic red border was homaged or satirized by Seattle's ''[[The Stranger (newspaper)|The Stranger]]'' newspaper in 2010.<ref>{{cite web |url=http://www.thestranger.com/seattle/great-american-novelist/Content?oid=4940853 |title=Great American Novelist |last=Lin |first=Tao |date=September 21, 2010 |website=[[The Stranger (newspaper)|The Stranger]] |access-date=May 30, 2011 |archive-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110511131041/http://www.thestranger.com/seattle/great-american-novelist/Content?oid=4940853 |url-status=live}}</ref> The border has only been changed eight times since 1927:

*The special issue released shortly after the [[September 11 attacks]] on the United States had a black border to symbolize [[mourning]]. The next regularly scheduled issue returned to the red border. 
*The [[Earth Day]] issue from April 28, 2008, dedicated to [[List of environmental issues|environmental issues]], had a green border.<ref>MSNBC-TV report by Andrea Mitchell, April 17, 2008, 1:45&nbsp;pm .</ref><!-- temporary reference; more permanent one to follow -->
*The issue from September 19, 2011, commemorating the [[Memorials and services for the September 11 attacks|10th anniversary of September 11 attacks]], had a metallic silver border.
*On December 31, 2012, the cover had a silver border, celebrating [[Barack Obama]]'s selection as Person of the Year.
*On November 28 and December 5, 2016, the magazine had a silver border covering the "Most Influential Photos of All Time".
*The issue from June 15, 2020, covering the [[George Floyd protests|protests]] surrounding the [[murder of George Floyd]], was the first time that the cover's border included names of people. The cover, by artist [[Titus Kaphar]], depicts an African-American mother holding her child.<ref>{{cite news |url=https://time.com/5847667/story-behind-george-floyd-time-cover/ |title=The Story Behind Time's George Floyd Cover |date=June 4, 2020 |access-date=October 1, 2021 |magazine=Time |first=D. W. |last=Pine |archive-date=October 1, 2021 |archive-url=https://web.archive.org/web/20211001093054/https://time.com/5847667/story-behind-george-floyd-time-cover/ |url-status=live }}</ref>
*The issues from September 21 and 28, 2020, covering the American response to the [[COVID-19 pandemic in the United States|coronavirus pandemic]], had a black border.<ref>{{cite news |url=https://time.com/5887436/time-black-border-coronavirus/ |magazine=Time |title=The Story Behind Time's Issue Marking Nearly 200,000 U.S. Deaths—and Why Its Border Is Black For the Second Time in History |first=Edward |last=Felsenthal |date=September 10, 2020 |access-date=September 11, 2020 |archive-date=September 11, 2020 |archive-url=https://web.archive.org/web/20200911165329/https://time.com/5887436/time-black-border-coronavirus/ |url-status=live}}</ref>
*The issues from September 26 and October 3, 2022, covering the [[Death of Elizabeth II|death]] of [[Elizabeth II|Queen Elizabeth II]], had a silver border.<ref>{{cite news |last1=Zornosa |first1=Laura |title=The Story Behind Time's Commemorative Queen Elizabeth II Cover |url=https://time.com/6211810/time-queen-elizabeth-ii-cover/ |access-date=September 9, 2022 |magazine=Time |date=September 8, 2022 |archive-date=September 9, 2022 |archive-url=https://web.archive.org/web/20220909014234/https://time.com/6211810/time-queen-elizabeth-ii-cover/ |url-status=live }}</ref>

Former president [[Richard Nixon]] has been among the most frequently featured on the cover of ''Time'', having appeared 55 times from August 25, 1952, to May 2, 1994.<ref>{{cite magazine| url=http://time.com/3085905/richard-nixon-resignation-anniversary-watergate-time-covers/| title=Watch: The Rise and Fall of Richard Nixon in Time Covers| first=Corey| last=Protin| author2=Lily Rothman| date=August 6, 2014| magazine=Time| language=en| access-date=September 17, 2018| archive-date=August 18, 2018| archive-url=https://web.archive.org/web/20180818115136/http://time.com/3085905/richard-nixon-resignation-anniversary-watergate-time-covers/| url-status=live}}</ref>

In October 2020, the magazine replaced its logo with the word "Vote",<ref>{{cite web| url=https://belatina.com/time-vote-cover-2020-elections/| title=Time Magazine Changes Its Logo for the First Time| website=BELatina| date=October 26, 2020| language=en| access-date=October 26, 2020| archive-date=October 31, 2020| archive-url=https://web.archive.org/web/20201031132851/https://belatina.com/time-vote-cover-2020-elections/| url-status=live}}</ref> explaining that "Few events will shape the world to come more than the result of the upcoming US presidential election".<ref name=Felsenthal/>

===2007 redesign===
In 2007, ''Time'' redesigned the magazine to update and modernize the format.<ref>{{cite web| title=Reinventing Time magazine – Features| url=https://www.digitalartsonline.co.uk/features/creative-lifestyle/reinventing-time-magazine/| access-date=November 8, 2021| website=Digital Arts| archive-date=November 8, 2021| archive-url=https://web.archive.org/web/20211108082445/https://www.digitalartsonline.co.uk/features/creative-lifestyle/reinventing-time-magazine/| url-status=live}}</ref> Among other changes, the magazine reduced the red cover border to promote featured stories, enlarged column titles, reduced the number of featured stories, increased [[White space (visual arts)|white space]] around articles, and accompanied opinion pieces with photographs of the writers. The changes were met with both criticism and praise.<ref>{{cite news| title=The Time of Their Lives|url=http://nymag.com/news/features/28976/| magazine=[[New York (magazine)|New York]]| access-date=August 22, 2012| first=Joe| last=Hagan| date=March 4, 2007| archive-date=October 9, 2019| archive-url=https://web.archive.org/web/20191009110641/http://nymag.com/news/features/28976/| url-status=live}}</ref><ref>{{cite magazine| title=Does The Redesign of Time Magazine Mean It Has A New Business Model As Well?| url=http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/03/does_the_redesi.html| magazine=[[Bloomberg Businessweek]]| access-date=August 22, 2012| first=Bruce| last=Nussbaum| date=March 25, 2007| archive-date=August 18, 2012| archive-url=https://web.archive.org/web/20120818051639/http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/03/does_the_redesi.html| url-status=dead}}</ref><ref>{{cite news| title=Full Esteem Ahead| url=https://www.washingtonpost.com/wp-dyn/content/article/2006/12/20/AR2006122001330.html| newspaper=[[The Washington Post]]| first=George F.| last=Will| date=December 21, 2006| access-date=September 16, 2017| archive-date=October 18, 2017| archive-url=https://web.archive.org/web/20171018061840/http://www.washingtonpost.com/wp-dyn/content/article/2006/12/20/AR2006122001330.html| url-status=live}}</ref>

==Special editions==

===Person of the Year===
{{Main|Time Person of the Year{{!}}''Time'' Person of the Year}}
''Time''{{'}}s most famous feature throughout its history has been the annual "Person of the Year" (formerly "Man of the Year") cover story, in which ''Time'' recognizes the individual or group of individuals who have had the biggest impact on news headlines over the past 12 months. The distinction is supposed to go to the person who, "for good or ill", has most affected the course of the year; it is, therefore, not necessarily an honor or a reward. In the past, such figures as [[Adolf Hitler]] and [[Joseph Stalin]] have been Man of the Year.

In 2006, Person of the Year was "[[You (Time Person of the Year)|You]]", and was met with split reviews. Some thought the concept was creative; others wanted an actual person of the year. Editors Pepper and Timmer reflected that, if it had been a mistake, "we're only going to make it once".<ref>{{cite news| title=The Time of Their Lives| url=http://nymag.com/news/features/28976/| first=Joe| last=Hagan| date=March 2, 2007| magazine=New York| access-date=June 8, 2022| archive-date=October 9, 2019| archive-url=https://web.archive.org/web/20191009110641/http://nymag.com/news/features/28976/| url-status=live}}</ref>

In 2017, ''Time'' named the "Silence Breakers", people who came forward with personal stories of sexual harassment, as Person of the Year.<ref>{{cite news| url=https://www.usatoday.com/story/life/2017/12/06/times-person-year-silence-breakers-speaking-out-against-sexual-harassment/926184001/| title=Time's Person of the Year: 'Silence Breakers' speaking out against sexual harassment| newspaper=[[USA Today]]| first=Doug| last=Stanglin| date=December 6, 2017| access-date=June 8, 2022| archive-date=May 24, 2020| archive-url=https://web.archive.org/web/20200524134045/https://www.usatoday.com/story/life/2017/12/06/times-person-year-silence-breakers-speaking-out-against-sexual-harassment/926184001/| url-status=live}}</ref>

===''Time'' 100===
{{Main|Time 100{{!}}''Time'' 100}}

In recent years, ''Time'' has assembled an annual list of the 100 most influential people of the year. Originally, they had made a list of the 100 most influential people of the 20th century. These issues usually have the front cover filled with pictures of people from the list and devote a substantial amount of space within the magazine to the 100 articles about each person on the list. In some cases, over 100 people have been included, as when two people have made the list together, sharing one spot.

The magazine also compiled "[[Time's List of the 100 Best Novels|All-Time 100 best novels]]" and "[[Time's All-Time 100 Movies|All-Time 100 Movies]]" lists in 2005,<ref>{{cite news| title=All-Time 100 Movies| first=Richard| last=Corliss| author-link=Richard Corliss| author2=Schickel, Richard| author2-link=Richard Schickel| magazine=Time| url=http://www.time.com/time/2005/100movies| archive-url=https://web.archive.org/web/20050524004942/http://www.time.com/time/2005/100movies/| url-status=dead| archive-date=May 24, 2005| date=February 12, 2005}}</ref><ref>{{cite news| title=Best Soundtracks| magazine=Time| url=http://www.time.com/time/2005/100movies/0,23220,soundtracks,00.html| archive-url=https://web.archive.org/web/20050524015339/http://www.time.com/time/2005/100movies/0,23220,soundtracks,00.html| url-status=dead| archive-date=May 24, 2005| date=February 12, 2005}}</ref><ref>{{cite news| url=http://www.time.com/time/columnist/corliss/article/0,9565,1068026,00.html| title=That Old Feeling: Secrets of the All-''Time'' 100| first=Richard| last=Corliss| date=June 2, 2005| magazine=Time| url-status=dead| archive-url=https://web.archive.org/web/20100811185345/http://www.time.com/time/columnist/corliss/article/0,9565,1068026,00.html| archive-date=August 11, 2010}}</ref> "The 100 Best TV Shows of All-Time" in 2007,<ref>{{cite news| url=http://www.time.com/time/specials/2007/article/0,28804,1651341_1659192_1652529,00.html| archive-url=https://web.archive.org/web/20071028100904/http://www.time.com/time/specials/2007/article/0,28804,1651341_1659192_1652529,00.html| url-status=dead| archive-date=October 28, 2007| title=The 100 Best TV Shows of All-Time| first=James| last=Poniewozik| author-link=James Poniewozik| magazine=Time| date=September 6, 2007}}</ref> and "All-Time 100 Fashion Icons" in 2012.<ref>{{cite news| url=http://content.time.com/time/specials/packages/completelist/0,29569,2110513,00.html| title=All-Time 100 Fashion Icons| magazine=Time| date=April 2, 2012| access-date=March 30, 2014 |archive-date=November 21, 2019| archive-url=https://web.archive.org/web/20191121125821/http://content.time.com/time/specials/packages/completelist/0,29569,2110513,00.html| url-status=live}}</ref>

In February 2016, ''Time'' mistakenly included the male author [[Evelyn Waugh]] on its "100 Most Read Female Writers in College Classes" list (he was 97th on the list). The error created much media attention and concerns about the level of basic education among the magazine's staff.<ref name=waugh>{{cite web| url=http://www.inquisitr.com/2828207/evelyn-waugh-time/| website=[[Inquisitr]]| title=Evelyn Waugh: 'Time' Names Male Writer In List Of '100 Most Read Female Authors'| first=Jennifer| last=Deutschmann| date=February 25, 2016| access-date=February 26, 2016| archive-date=March 1, 2020| archive-url=https://web.archive.org/web/20200301175240/https://www.inquisitr.com/2828207/evelyn-waugh-time/| url-status=live}}</ref> ''Time'' later issued a retraction.<ref name=waugh/>  In a [[BBC]] interview with [[Justin Webb]], Professor [[Valentine Cunningham]] of [[Corpus Christi College, Oxford]], described the mistake as "a piece of profound ignorance on the part of ''Time'' magazine".<ref>{{cite news |url=https://www.bbc.com/news/av/entertainment-arts-35667540/time-magazine-correction-evelyn-waugh-was-not-a-woman |title=Time magazine correction: Evelyn Waugh was not a woman |date=February 26, 2016 |work=[[BBC News]] |access-date=July 21, 2018 |archive-date=September 30, 2018 |archive-url=https://web.archive.org/web/20180930112226/https://www.bbc.com/news/av/entertainment-arts-35667540/time-magazine-correction-evelyn-waugh-was-not-a-woman |url-status=live}}</ref>

===Red X covers===
[[File:Time Magazine red X covers.jpg|thumb|''Time''{{'s}} red X covers, including (left to right), [[Adolf Hitler]], [[Saddam Hussein]], [[Abu Musab al-Zarqawi]], and [[Osama bin Laden]]]]
During its history, on six occasions, ''Time'' has released a special issue with a cover showing an X scrawled over the face of a man or a national symbol. The first ''Time'' magazine with a red X cover was released on May 7, 1945, showing a red X over [[Adolf Hitler]]'s face which was published the week following [[Death of Adolf Hitler|his death]]. The second X cover was released more than three months later on August 20, 1945, with a black X (to date, the magazine's only such use of a black X) covering the [[flag of Japan]], representing the recent [[surrender of Japan]] and which signaled the end of [[World War II]]. Fifty-eight years later, on April 21, 2003, ''Time'' released another issue with a red X over [[Saddam Hussein]]'s face, two weeks after the start of the [[2003 invasion of Iraq|Invasion of Iraq]]. On June 13, 2006, ''Time'' printed a red X cover issue following the death of [[Abu Musab al-Zarqawi]] in a U.S. airstrike in [[Iraq]]. The second most recent red X cover issue of ''Time'' was published on May 2, 2011, after the [[death of Osama bin Laden]].<ref name="redxcovers">{{cite web| date=May 2, 2011| title=A Brief History of Time Magazine's 'X' Covers| first=Ray| last=Gustini| url=http://www.thewire.com/entertainment/2011/05/brief-history-time-magazine-red-x-covers/37269/| magazine=[[The Atlantic|The Wire]]| access-date=August 15, 2014| archive-date=June 23, 2016| archive-url=https://web.archive.org/web/20160623234923/http://www.thewire.com/entertainment/2011/05/brief-history-time-magazine-red-x-covers/37269/| url-status=dead}}</ref> {{As of|2024}}, the most recent red X cover issue of ''Time'' features a red X scrawled over the pandemic-hit year 2020 and the declaration "the worst year ever".<ref>{{cite news| last       =Waxman| first=Olivia A.| date=December 5, 2020| title=The History Behind Time's Use of a Red 'X' on Its Cover| url=https://time.com/5917946/time-magazine-red-x-cover/| magazine=Time| access-date=December 8, 2020| archive-date=December 8, 2020| archive-url=https://web.archive.org/web/20201208010102/https://time.com/5917946/time-magazine-red-x-cover/| url-status=live}}</ref><ref>{{cite news| last=Ritschel| first=Chelsea| date=December 8, 2020| title=Time Declares 2020 'the Worst Year Ever' On Its Latest Cover| url=https://www.independent.co.uk/life-style/time-2020-worst-year-ever-red-x-cover-b1767562.html| work=[[The Independent]]| location=London| access-date=December 8, 2020| archive-date=December 7, 2020| archive-url=https://web.archive.org/web/20201207191710/https://www.independent.co.uk/life-style/time-2020-worst-year-ever-red-x-cover-b1767562.html| url-status=live}}</ref>

===Cover logo replaced by "Vote" logo===
The November 2, 2020, issue of the U.S. edition of the magazine, published the day before the [[2020 United States presidential election]], was the first time that the cover logo "TIME" was not used. The cover of that issue used the word "VOTE" as a replacement logo, along with artwork by [[Shepard Fairey]] of a voter wearing a pandemic face mask. The issue included information on how to vote safely during the ongoing [[COVID-19 pandemic in the United States]]. The magazine's editor-in-chief and CEO Edward Felsenthal explained this decision for a one-time cover logo change as a "rare moment, one that will separate history into before and after for generations".<ref name=Felsenthal>{{cite news |last1=Felsenthal |first1=Edward |title=Time Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History. Here's Why We Did It |url=https://time.com/5902712/time-replaced-logo-cover-voting/ |magazine=Time |date=October 22, 2020 |access-date=October 25, 2020 |archive-date=October 24, 2020 |archive-url=https://web.archive.org/web/20201024102159/https://time.com/5902712/time-replaced-logo-cover-voting/ |url-status=live}}</ref>

==''Time for Kids''==
{{Main|Time for Kids{{!}}''Time for Kids''}}
''[[Time for Kids]]'' is a [[division (business)|division]] magazine of ''Time'' that is specially published for children and is mainly distributed in classrooms. ''TFK'' contains some [[National (distribution)|national]] news, a "[[Cartoon]] of the Week", and a variety of articles concerning popular culture. An annual issue concerning the [[environment (biophysical)|environment]] is distributed near the end of the U.S. school term. The publication rarely exceeds ten pages front and back.

==Time LightBox==
Time LightBox is a photography blog created and curated by the magazine's photo department that was launched in 2011.<ref>{{cite news| url=http://www.bjp-online.com/2013/07/changing-time-how-lightbox-has-renewed-times-commitment-to-photography/| date=July 31, 2013| access-date=January 6, 2015| first=Olivier| last=Laurent| magazine=[[British Journal of Photography]]| title=Changing Time: How LightBox has renewed Time's commitment to photography| archive-date=January 18, 2015| archive-url=https://web.archive.org/web/20150118145102/http://www.bjp-online.com/2013/07/changing-time-how-lightbox-has-renewed-times-commitment-to-photography/| url-status=live}}</ref> In 2011, ''[[Life (magazine)|Life]]'' picked LightBox for its Photo Blog Awards.<ref>{{cite magazine| url=http://www.life.com/gallery/57551/lifecoms-2011-photo-blog-awards| archive-url=https://web.archive.org/web/20120106140230/http://www.life.com/gallery/57551/lifecoms-2011-photo-blog-awards| archive-date=January 6, 2012| title=Life.com's 2011 Photo Blog Awards| magazine=Life| access-date=June 8, 2022}}The citation reads:<br />
<div style="margin:5px 2% auto 2%;font-size:90%">"Elegant and commanding, intimate and worldly, ''Time'' magazine's beautifully designed LightBox blog is an essential destination for those who appreciate contemporary photography. Much more than photojournalism, Lightbox (which, like LIFE.com, is owned by Time Inc.) explores today's new documentary and fine art photography from the perspective of the photo editors at Time – arguably the strongest editors working in their field today. LightBox offers fascinating dispatches from every corner of the world".</div></ref>

== TimePieces NFTs ==
TimePieces is a [[Web3]] community [[NFT]] initiative from ''Time''. It included works from over 40 artists from multiple disciplines.<ref>{{cite magazine |url=https://time.com/collection/timepieces-nft/ |title=What is TimePieces? |magazine=Time |date=2022 |access-date=June 20, 2022 |archive-date=June 20, 2022 |archive-url=https://web.archive.org/web/20220620204853/https://time.com/collection/timepieces-nft/ |url-status=live }}</ref><ref>{{cite web |url=https://sandboxgame.medium.com/time-is-partering-with-the-sandbox-to-build-time-square-in-the-metaverse-6cd361e3e5f0 |title=Time is partering{{sic |nolink=yes}} with The Sandbox to build 'Time Square' in the metaverse |website=The Sandbox |date=June 20, 2022 |access-date=June 20, 2022 |archive-date=June 20, 2022 |archive-url=https://web.archive.org/web/20220620203746/https://sandboxgame.medium.com/time-is-partering-with-the-sandbox-to-build-time-square-in-the-metaverse-6cd361e3e5f0 |url-status=live }}</ref>

==Staff==
[[Richard Stengel]] was the managing editor from May 2006 to October 2013, when he joined the [[United States Department of State|U.S. State Department]].<ref>{{cite web| title=Richard Stengel| url=http://www.timemediakit.com/us/media/bios/stengel.html| magazine=Time| access-date=August 22, 2012| date=July 30, 2012| url-status=dead | archive-url=https://web.archive.org/web/20120305182439/http://www.timemediakit.com/us/media/bios/stengel.html| archive-date=March 5, 2012}}</ref><ref name="WWD">{{cite news| url=http://www.wwd.com/media-news/publishing/nancy-gibbs-named-times-managing-editor-7162968?src=nl/newsAlert/20130917-5| title=Nancy Gibbs Named Time's Managing Editor| magazine=[[Women's Wear Daily]]| date=September 17, 2013| access-date=September 17, 2013| last=Maza| first=Erik| archive-date=December 5, 2013| archive-url=https://web.archive.org/web/20131205092003/http://www.wwd.com/media-news/publishing/nancy-gibbs-named-times-managing-editor-7162968?src=nl%2FnewsAlert%2F20130917-5| url-status=live}}</ref> [[Nancy Gibbs]] was the managing editor from September 2013 until September 2017.<ref name="WWD"/> She was succeeded by [[Edward Felsenthal]], who had been ''Time''<nowiki/>'s digital editor.<ref>{{cite news| url=https://www.usatoday.com/story/money/2017/09/14/time-magazine-names-edward-felsenthal-new-editor-in-chief/665212001/| title=Time magazine names Edward Felsenthal as new editor-in-chief| first=Mike| last=Snider| newspaper=USA Today| date=September 14, 2017| access-date=October 26, 2017| archive-date=October 26, 2017| archive-url=https://web.archive.org/web/20171026113819/https://www.usatoday.com/story/money/2017/09/14/time-magazine-names-edward-felsenthal-new-editor-in-chief/665212001/| url-status=live}}</ref>

===Editors===
* [[Briton Hadden]] (1923–1929)
* [[Henry Luce]] (1929–1949)
* [[T. S. Matthews]] (1949–1953)
* Roy Alexander (1960–1966)

===Managing editors===
{{more citations needed|section|date=March 2020}}
{|class="wikitable sortable"
|-
!|Managing editor
!|Editor from
!|Editor to
|-
|sortname|John S. Martin<ref name="NYU">{{cite web |url=http://dlib.nyu.edu/findingaids/html/nyhs/timeincoverview/bioghist.html |title=Guide to the Time Inc. Records Overview 1853–2015 |publisher=New-York Historical Society |access-date=October 8, 2018 |date=July 23, 2018 |archive-date=March 20, 2021 |archive-url=https://web.archive.org/web/20210320062203/http://dlib.nyu.edu/findingaids/html/nyhs/timeincoverview/bioghist.html |url-status=live }}</ref>
|align=center|1929
|align=center|1937
|-
|sortname|Manfred Gottfried<ref name="NYU" />
|align=center|1937
|align=center|1943
|-
|sortname|[[T. S. Matthews]]<ref name="NYU" />
|align=center|1943
|align=center|1949
|-
|sortname|Roy Alexander
|align=center|1949
|align=center|1960
|-
|sortname|[[Otto Fuerbringer]]
|align=center|1960
|align=center|1968
|-
|sortname|[[Henry Grunwald (editor)|Henry Grunwald]]
|align=center|1968
|align=center|1977
|-
|sortname|Ray Cave
|align=center|1979
|align=center|1985
|-
|sortname|[[Jason McManus]]
|align=center|1985
|align=center|1987
|-
|sortname|Henry Muller
|align=center|1987
|align=center|1993
|-
|sortname|[[James R. Gaines]]
|align=center|1993
|align=center|1995
|-
|sortname|[[Walter Isaacson]]
|align=center|1996
|align=center|2001
|-
|sortname| Jim Kelly
|align=center|2001
|align=center|2005
|-
|sortname|[[Richard Stengel]]
|align=center|2006
|align=center|2013
|-
|sortname|[[Nancy Gibbs]]
|align=center|2013
|align=center|2017
|-
|sortname|[[Edward Felsenthal]]
|align=center|2017
|align=center|2023
|-
|[[Samuel Jacobs (journalist)|Sam Jacobs]]
|align=center|2023
|align=center|''present''
|}

===Notable contributors===
* [[Aravind Adiga]], correspondent for three years, winner of the 2008 [[Man Booker Prize]] for fiction
* [[James Agee]], book and movie editor
* [[Curt Anderson]], member of the Maryland House of Delegates
* [[Ann Blackman]], deputy news chief in Washington<ref name=blackman.comaboutheauthor>{{cite web| last=Blackman| first=Ann| title=Ann Blackman – Off to Save the World: How Julia Taft Made a Difference| url=http://annblackman.com/abouttheauthor.html| work=Promotional website| access-date=January 28, 2012| archive-date=May 7, 2013| archive-url=https://web.archive.org/web/20130507061319/http://annblackman.com/abouttheauthor.html| url-status=live}}</ref>
* [[Ian Bremmer]], current [[editor-at-large]]
* [[Margaret Carlson]], the first female columnist
* [[Robert Cantwell]], writer, editor 1936–1941
* [[Whittaker Chambers]], writer, senior editor 1939–1948
* [[Richard Corliss]], film critic since 1980
* [[Brad Darrach]], film critic
* [[Nigel Dennis]], drama critic
* [[John Gregory Dunne]], reporter; later author and screenwriter
* [[Peter Economy]], author and editor
* [[Alexander Eliot]], art editor 1945–1961, author of 18 books on art, mythology, and history
* [[John T. Elson]], religion editor who wrote famous 1966 "[[Is God Dead?]]" cover story
* [[Dean E. Fischer]], reporter and editor, 1964–1981
* [[Nancy Gibbs]], essayist and editor-at-large; has written more than 100 cover stories
* [[Lev Grossman]], wrote primarily about books and technology
* [[Deena Guzder]], human rights journalist and author
* [[Wilder Hobson]], reporter in the 1930s and '40s
* [[Robert Hughes (critic)|Robert Hughes]], long-tenured art critic
* [[Pico Iyer]], essayist and novelist, essayist since 1986
* [[Alvin M. Josephy Jr.]], photo editor 1952–1960; also a historian and Hollywood screenwriter
* [[Stanley Karnow]], reporter, later author
* [[Weldon Kees]], critic
* [[Joe Klein (journalist)|Joe Klein]], author (''[[Primary Colors (novel)|Primary Colors]]'') and columnist who wrote the "In the Arena" column
* [[Louis Kronenberger]], drama critic 1938–1961
* [[Andre Laguerre]], Paris bureau chief 1948–1956, London bureau chief 1951–1956, also wrote about sports; later managing editor of ''[[Sports Illustrated]]''
* [[Nathaniel Lande]], author, filmmaker, and former creative director
* [[Will Lang Jr.]] 1936–1968, Time Life International
* [[Marshall Loeb]], writer and editor 1956–1980
* Tim McGirk, war correspondent and bureau chief in South Asia, Latin America, and Jerusalem 1998–2009
* [[John Moody (journalist)|John Moody]], Vatican and Rome correspondent 1986–1996
* [[Jim Murray (sportswriter)|Jim Murray]], West Coast correspondent 1948–1955
* [[Lance Morrow]], backpage essayist from 1976 to 2000
* [[Roger Rosenblatt]], essayist 1979–2006
* [[Richard Schickel]], film critic 1965–2010
* [[Hugh Sidey]], political reporter and columnist, beginning in 1957
* [[Donald L. Barlett]] and [[James B. Steele]], investigative reporters who won two [[National Magazine Awards]]
* [[Joel Stein]], columnist who wrote the "Joel 100" just after the 2006 "Most Influential" issue
* [[Calvin Trillin]], food writer and reporter 1960–1963
* [[David Von Drehle]], current editor-at-large
* [[Lasantha Wickrematunge]], journalist
* [[Robert Wright (journalist)|Robert Wright]], contributing editor
* [[Fareed Zakaria]], current editor-at-large
* [[Phạm Xuân Ẩn]], Saigon correspondent and [[Viet Cong]] spy 1966–1975

===Snapshot: 1940 editorial staff===

In 1940, [[William Saroyan]] (1908–1981) lists the full ''Time'' editorial department in the play ''Love's Old Sweet Song''.<ref>{{cite book| first=William| last=Saroyan| author-link=William Saroyan| title=Love's Old Sweet Song: A Play in Three Acts| publisher=Samuel French| url=https://archive.org/stream/lovesoldsweetson013163mbp/lovesoldsweetson013163mbp_djvu.txt| pages=71–73| date=1940| access-date=July 15, 2017}}</ref>

This 1940 snapshot includes:
* Editor: Henry R. Luce
* Managing Editors:  Manfred Gottfried, Frank Norris, T.S. Matthews
* Associate Editors:  Carlton J. Balliett Jr., Robert Cantwell, Laird S. Goldsborough, David W. Hulburd Jr., John Stuart Martin, Fanny Saul, Walter Stockly, Dana Tasker, Charles Weretenbaker
* Contributing Editors:  Roy Alexander, John F. Allen, Robert W. Boyd Jr., Roger Butterfield, Whittaker Chambers, James G. Crowley, Robert Fitzgerald, Calvin Fixx, Walter Graebner, John Hersey, Sidney L. James, Eliot Janeway, Pearl Kroll, Louis Kronenberger, Thomas K. Krug, John T. McManus, Sherry Mangan, Peter Matthews, Robert Neville, Emeline Nollen, Duncan Norton-Taylor, [[Sidney A. Olson]], John Osborne, Content Peckham, Green Peyton, Williston C. Rich Jr., Winthrop Sargeant, Robert Sherrod, Lois Stover, Leon Svirsky, Felice Swados, [[Samuel Gardner Welles|Samuel G. Welles Jr.]], Warren Wilhelm, and Alfred Wright Jr.
* Editorial Assistants:  Ellen May Ach, Sheila Baker, Sonia Bigman, Elizabeth Budelrnan, Maria de Blasio, Hannah Durand, Jean Ford, Dorothy Gorrell, Helen Gwynn, Edith Hind, Lois Holsworth, Diana Jackson, Mary V. Johnson, Alice Lent, Kathrine Lowe, Carolyn Marx, Helen McCreery, Gertrude McCullough, Mary Louise Mickey, Anna North, Mary Palmer, Tabitha Petran, Elizabeth Sacartoff, Frances Stevenson, Helen Vind, Eleanor Welch, and Mary Welles.

==Competitors in the U.S.==
Other major American news magazines include:
* ''[[The Atlantic]]'' (1857)
* ''[[Bloomberg Businessweek]]'' (1929)
* ''[[Mother Jones (magazine)|Mother Jones]]'' (1976)
* ''[[The Nation]]'' (1865)
* ''[[National Review]]'' (1955)
* ''[[The New Republic]]'' (1914)
* ''[[The New Yorker]]'' (1925)
* ''[[Newsmax]]'' (1998)
* ''[[Newsweek]]'' (1933)
* ''[[U.S. News & World Report]]'' (1923)

==See also==
* [[Lists of covers of Time magazine|Lists of covers of ''Time'' magazine]]

==References==
{{Reflist}}

== Further reading ==
* {{citation |last=Baughman |first=James L. |title=Henry R. Luce and the Business of Journalism |work=Business & Economic History On-Line |volume=9 |year=2011 |url=http://coursesa.matrix.msu.edu/~business/bhcweb/publications/BEHonline/2011/baughman.pdf |archive-url = https://web.archive.org/web/20150402200758/http://coursesa.matrix.msu.edu/~business/bhcweb/publications/BEHonline/2011/baughman.pdf |url-status=dead |archive-date=April 2, 2015 |access-date=October 8, 2018}}
* {{cite episode |last=Baughman |first=James L. |author-link=James L. Baughman |title=Henry R. Luce and the Rise of the American News Media |date=April 28, 2004 |url=https://www.pbs.org/wnet/americanmasters/episodes/henry-luce/henry-r-luce-and-the-rise-of-the-american-news-media/650/ |access-date=October 8, 2018 |series=[[American Masters]] |network=[[PBS]]}}
* {{cite book |last=Brinkley |first=Alan |title=The Publisher: Henry Luce and His American Century |publisher=Alfred A. Knopf |year=2010 |isbn=978-0-3075-9291-0}}
* {{cite magazine| last=Brinkley| first=Alan| title=What Would Henry Luce Make of the Digital Age?| url=http://www.time.com/time/magazine/article/0%2C9171%2C1978794%2C00.html| magazine=Time| date=April 19, 2010| archive-url=https://web.archive.org/web/20100411202329/http://www.time.com/time/magazine/article/0,9171,1978794,00.html#ixzz0n9k5AEGK| archive-date=April 11, 2010}}
* Elson, Robert T. ''Time Inc: The Intimate History of a Publishing Enterprise, 1923–1941'' (1968); vol. 2: ''The World of Time Inc.: The Intimate History, 1941–1960'' (1973), official corporate history. [https://archive.org/details/timeincintimateh00elso vol 1 online] also [https://archive.org/details/timeincintimateh0003elso vol 2 online]
* Herzstein, Robert E.  ''Henry R. Luce, Time, and the American Crusade in Asia'' (2006) [https://archive.org/details/henryrlucetimeam0000herz online]
* Herzstein, Robert E. ''Henry R. Luce: A Political Portrait of the Man Who Created the American Century'' (1994). [https://archive.org/details/henryrlucepoliti00herz online]
* {{cite news |url=https://www.nytimes.com/2010/04/20/books/20book.html |title=A Magazine Master Builder |last=Maslin |first=Janet |author-link=Janet Maslin |newspaper=The New York Times |department=Book review |date=April 20, 2010 |page=C1 |access-date=April 20, 2010}}
* {{cite book |last=Wilner |first=Isaiah |title=The Man Time Forgot: A Tale of Genius, Betrayal, and the Creation of Time Magazine |publisher=HarperCollins |location=New York |year=2006 |url=https://books.google.com/books?id=_ut5A_70qT0C&q=The+Man+Time+Forgot:+A+Tale+of+Genius,+Betrayal,+and+the+Creation+of+Time+Magazine |isbn=978-0-0617-4726-7}}

==External links==
* {{Official website|http://time.com|''Time'' official website}}
{{Commons category|Time Magazine}}
{{Wikisource portal|Time (magazine)}}
* [http://time.com/vault ''Time''] magazine vault – archive of magazines and covers from 1923 through present
* [https://whittakerchambers.org/timemagazine.html ''Time''] {{Webarchive|url=https://web.archive.org/web/20191018185630/https://whittakerchambers.org/timemagazine.html |date=October 18, 2019 }} articles by [[Whittaker Chambers]] 1939–1948 – ''Time'' on the Hiss Case, 1948–1953 
*[https://archive.org/search.php?query=Time%20Magazine&and%5B%5D=mediatype%3A%22texts%22&and%5B%5D=collection%3A%22magazine_rack%22 Archived Time Magazines] on the [[Internet Archive]]
* [http://lab.culturalanalytics.info/2016/04/timeline-4535-time-magazine-covers-1923.html ''TimeLine'': 4535 Time Magazine Covers, 1923–2009] by [[Lev Manovich]] and Jeremy Douglass. A 2009 Cultural Analytics Lab project. 

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