Forbes

{{Short description| American business magazine}}
{{Other uses}}
{{Use mdy dates|date=September 2023}}
{{Use American English|date=November 2020}}
{{Infobox magazine
| title = '''Forbes'''
| logo = Forbes logo.svg
| image_file = Forbes (magazine) cover.jpg
| image_size = 230px
| image_alt = border
| image_caption = The December 20, 2010, cover of ''Forbes'', featuring [[WikiLeaks]] founder [[Julian Assange]]
| founder = [[B. C. Forbes]]
| editor = 
| editor_title = 
| editor2 = [[Randall Lane (journalist)|Randall Lane]]<ref name=poynter142283>{{cite web |publisher=[[Poynter Institute|Poynter.org]] |title=Randall Lane returns to Forbes as editor |first=Jim |last=Romenesko |date=August 9, 2011 |url=http://www.poynter.org/latest-news/mediawire/142283/randall-lane-returns-to-forbes-as-editor/ |url-status = dead|archive-url=https://web.archive.org/web/20140222140925/http://www.poynter.org/latest-news/mediawire/142283/randall-lane-returns-to-forbes-as-editor/ |archive-date=February 22, 2014}}</ref>
| editor_title2 = Editor
| staff_writer = 
| frequency = Twice quarterly
| total_circulation = 657,215<ref>{{Cite web |title=Consumer Magazines |url=http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp |url-status=dead |archive-url=https://web.archive.org/web/20201013051317/http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp |publisher=[[Alliance for Audited Media]] |archive-date=October 13, 2020}}</ref>
| circulation_year = 2020
| publisher = Forbes Media
| category = Business magazine
| company = Integrated Whale Media Investments
| firstdate = {{Start date and age|1917|9|15}}
| country = [[United States]]
| based = [[Jersey City, New Jersey]], U.S.
| language = English
| website = {{URL|https://www.forbes.com/|forbes.com}}
| issn = 0015-6914
| oclc = 6465733
}}

'''''Forbes''''' ({{IPAc-en|f|ɔr|b|z}}) is an American business magazine founded  by [[B.C. Forbes]] in 1917 and owned by Hong Kong-based investment group '''Integrated Whale Media Investments''' since 2014.<ref name=forbes2014/><ref name=recode11628980/> Its chairperson and editor-in-chief is [[Steve Forbes]], and its CEO is [[Mike Federle]].<ref name="Folio:">{{cite web |website=Folio |title=Mike Federle Succeeds Mike Perlis As CEO Of Forbes |date=November 30, 2017 |last=Silva |first=Emma |url=http://www.foliomag.com/mike-federle-succeeds-mike-perlis-ceo-forbes-media-people-move/}}</ref> It is based in [[Jersey City, New Jersey]]. Competitors in the national business magazine category include ''[[Fortune (magazine)|Fortune]]'' and ''[[Bloomberg Businessweek]]''. 

Published eight times a year, ''Forbes'' features articles on finance, industry, investing, and marketing topics. It also reports on related subjects such as technology, communications, science, politics, and law. It has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is known for its lists and rankings, including of the richest Americans (the [[Forbes 400]]), the 30 most notable young people under the age of 30 ([[Forbes 30 Under 30|Forbes 30 under 30]]), America's Wealthiest Celebrities, the world's top companies (the [[Forbes Global 2000]]), [[Forbes list of the World's Most Powerful People]], and [[The World's Billionaires]].<ref>{{Cite web |url=https://www.thebalancesmb.com/best-business-magazines-4176680 |title=The 8 Best Business Magazines of 2020 |last=Delbridge |first=Emily |date=November 21, 2019 |website=The Balance Small Business |publisher=Dotdash |location=New York City|at=Best for Lists: Forbes |access-date=February 8, 2020}}</ref> The motto of ''Forbes'' magazine is "Change the World".<ref>{{cite web |url=https://www.mediapost.com/publications/article/185898/forbes-launches-new-tagline-brand-campaign.html |title='Forbes' Launches New Tagline, Brand Campaign |date=October 24, 2012 |publisher=MediaPostb|access-date=January 24, 2020}}</ref>

==Company history==
[[File:Former Forbes Headquarters, Manhattan.jpg|260px|thumb|upright|Forbes Building on [[Fifth Avenue]] in New York City, the former headquarters of Forbes in Manhattan (now owned by New York University)]]
{{CSS image crop |Image = Jersey City Day 292 2014 (15554742826).jpg |bSize = 435 |cWidth = 260 |cHeight = 240 |oTop = 85 |oLeft = 0 | Description = Forbes Media headquarters at 499 Washington Blvd, Jersey City since 2014}}
[[B. C. Forbes]], a financial columnist for the [[William Randolph Hearst|Hearst]] papers, and his partner Walter Drey, the general manager of the ''Magazine of Wall Street'',<ref name="Notes">{{cite web|url=http://bizgyan.blogspot.com/2007/07/forbes.html|title=Notes of a Business Quizzer: Forbes|author=Praneeth|date=July 6, 2007|access-date=August 27, 2018}}</ref> founded ''Forbes'' magazine on September 15, 1917.<ref name="Gorman">Gorman, Robert F. (ed.) (2007) "September 15, 1917: ''Forbes'' Magazine is founded" '' The Twentieth Century, 1901–1940'' (Volume III) Salem Press, Pasadena, California, pp. 1374–1376 [1375], {{ISBN|978-1-58765-327-8}}</ref><ref>{{cite web|title=Media Kit 2013|url=http://www.forbesmedia.com/wp-content/uploads/2013/05/2013-Forbes-Middle-East-English-Media-Kit.pdf|magazine=Forbes Middle East|access-date=September 18, 2014|archive-url=https://web.archive.org/web/20141105210647/http://www.forbesmedia.com/wp-content/uploads/2013/05/2013-Forbes-Middle-East-English-Media-Kit.pdf|archive-date=November 5, 2014|url-status = dead}}</ref> Forbes provided the money and the name and Drey provided the publishing expertise. The original name of the magazine was ''Forbes: Devoted to Doers and Doings''.<ref name="Notes"/> Drey became vice-president of the B.C. Forbes Publishing Company,<ref>Commerce and Industry Association of New York (November 18, 1922) "The Association Prepares for New Demands: The Volunteer Workers" ''Greater New York: Bulletin of the Merchants' Association of New York'' Commerce and Industry Association of New York City, [https://books.google.com/books?id=6sZNAAAAMAAJ&pg=RA3-PT593 p. 6], {{OCLC|2447287}}</ref> while B.C. Forbes became editor-in-chief, a post he held until his death in 1954. B.C. Forbes was assisted in his later years by his two eldest sons, Bruce Charles Forbes (1916–1964) and [[Malcolm Forbes]] (1917–1990).

Bruce Forbes took over after his father's death, and his strengths lay in streamlining operations and developing marketing.<ref name="Gorman"/> During his tenure, 1954–1964, the magazine's circulation nearly doubled.<ref name="Gorman"/>

On Bruce's death, his brother [[Malcolm Forbes]] became president and chief executive officer of Forbes, and editor-in-chief of ''Forbes'' magazine.<ref name="EP01">[http://www.elevation.com/downloads/News_08-07.pdf 'Forbes Announce Elevation Partners Investment in Family Held Company'] {{Webarchive|url=https://web.archive.org/web/20060813150204/http://www.elevation.com/downloads/News_08-07.pdf |date=August 13, 2006 }} Elevation Partners press release, August 6, 2006.</ref> Between 1961 and 1999 the magazine was edited by [[James Michaels]].<ref name=20071004nytimes>{{cite news |url=https://www.nytimes.com/2007/10/04/business/04michaels.html |title=James Michaels, Longtime Forbes Editor, Dies at 86|access-date=January 5, 2008|work=The New York Times|first=Richard|last=Pérez-Peña|date=October 4, 2007}}</ref> In 1993, under Michaels, ''Forbes'' was a finalist for the [[National Magazine Awards|National Magazine Award]].<ref>{{cite web |url=http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx |title=National Magazine Awards Database |access-date=January 5, 2008 |archive-url=https://web.archive.org/web/20110526232156/http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx |archive-date=May 26, 2011 |url-status=dead }}</ref> In 2006, an investment group [[Elevation Partners]] that includes rock star [[Bono]] bought a minority interest in the company with a reorganization, through a new company, Forbes Media LLC, in which Forbes Magazine and Forbes.com, along with other media properties, is now a part.<ref name="EP01" /><ref>{{cite web |url=http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2006/08/bono_buys_into.html |archive-url=https://web.archive.org/web/20060809233845/http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2006/08/bono_buys_into.html |archive-date=August 9, 2006 |title=NussbaumOnDesign Bono Buys into Forbes, Launches Product Red in US and Expands His Brand |work=Bloomberg BusinessWeek |access-date=January 5, 2008 |url-status=dead}}</ref> A 2009 ''New York Times'' report said: "40 percent of the enterprise was sold... for a reported $300&nbsp;million, setting the value of the enterprise at $750&nbsp;million." Three years later, Mark M. Edmiston of AdMedia Partners observed, "It's probably not worth half of that now."<ref name="NYT01">{{cite news|url=https://www.nytimes.com/2009/06/15/business/media/15forbes.html|title=Even Forbes is Pinching Pennies|first=David|last=Carr|author-link=David Carr (journalist)|newspaper=The New York Times|date=June 14, 2009|access-date=June 15, 2009|archive-date=April 1, 2012 |archive-url=https://web.archive.org/web/20120401020846/https://www.nytimes.com/2009/06/15/business/media/15forbes.html |url-status=live |url-access=subscription}}</ref> It was later revealed that the price had been US$264&nbsp;million.<ref name= "Marketwatch">{{cite news|newspaper=MarketWatch|title=Forbes sold to Asian investors|date=July 19, 2014|last=Trachtenberg|first=Jeffrey A|publisher=Market Watch, Inc.|url=https://www.marketwatch.com/story/forbes-sold-to-asian-investors-2014-07-19|access-date=June 18, 2017|archive-date=July 20, 2014|archive-url=https://web.archive.org/web/20140720002531/https://www.marketwatch.com/story/forbes-sold-to-asian-investors-2014-07-19|url-status=live|url-access=subscription}}</ref>

===Sale of headquarters===
In January 2010, ''Forbes'' reached an agreement to sell its headquarters building on [[Fifth Avenue]] in [[Manhattan]] to [[New York University]]; terms of the deal were not publicly reported, but Forbes was to continue to occupy the space under a five-year [[sale-leaseback]] arrangement.<ref>{{cite web|url=https://archive.nytimes.com/mediadecoder.blogs.nytimes.com/2010/01/07/forbes-sells-building-to-nyu/|title=Forbes Sells Building to N.Y.U.|website=New York Times Media Decoder|date=January 7, 2010|access-date=February 5, 2013}}</ref> The company's headquarters moved to the [[Newport, Jersey City|Newport]] section of [[downtown Jersey City]], New Jersey, in 2014.<ref name=20141218njtvonline>{{cite web|url=http://www.njtvonline.org/news/video/forbes-moves-across-the-hudson-to-jersey-city/|title=Forbes Moves Across the Hudson to Jersey City|first=Mike|last=Schneider|publisher=WNET – NJTV|date=December 18, 2014|access-date=June 14, 2015}}</ref><ref name=20141212nj>{{cite news|url=http://www.nj.com/hudson/index.ssf/2014/12/forbes_moving_to_new_jersey_city_offices_monday_report_says.html|title=Forbes moving into Jersey City offices on Monday, report says|newspaper=The Jersey Journal|date=December 11, 2014|access-date=June 14, 2015}}</ref>

===Sale to Integrated Whale Media (51% stake)===
In November 2013, Forbes Media, which publishes ''Forbes'' magazine, was put up for sale.<ref name=20131115nytimes>{{cite news | url=https://www.nytimes.com/2013/11/16/business/media/forbes-says-it-is-for-sale.html | title=Forbes Says It Is for Sale|work=The New York Times|date=November 15, 2013|access-date=November 25, 2013|first1= Christine |last1=Haughney |first2=David |last2=Gelles |archive-date=November 16, 2013 |archive-url=https://web.archive.org/web/20131116085241/https://www.nytimes.com/2013/11/16/business/media/forbes-says-it-is-for-sale.html |url-status=live |url-access=subscription}}</ref> This was encouraged by minority shareholders [[Elevation Partners]]. Sale documents prepared by [[Deutsche Bank]] revealed that the publisher's 2012 [[earnings before interest, taxes, depreciation, and amortization]] was US$15&nbsp;million.<ref name=niemanlab>{{cite web |url= http://www.niemanlab.org/2014/01/the-newsonomics-of-forbes-real-performance-and-price-potential/ |title=The Newsonomics of Forbes' real performance and price potential |publisher=Nieman Lab|first=Ken |last=Doctor|access-date=|date = January 16, 2014}}</ref> ''Forbes'' reportedly sought a price of US$400&nbsp;million.<ref name= niemanlab/> In July 2014, the [[Forbes family (publishers)|Forbes family]] bought out Elevation and then Hong Kong-based investment group Integrated Whale Media Investments purchased a 51 percent majority of the company.<ref name=forbes2014>{{cite press release|url=https://www.forbes.com/sites/forbespr/2014/07/18/forbes-media-agrees-to-sell-majority-stake-to-a-group-of-international-investors-to-accelerate-the-companys-global-growth/ |title=Forbes Media Agrees To Sell Majority Stake to a Group of International Investors To Accelerate The Company's Global Growth|work=Forbes|date=July 18, 2014|access-date=July 24, 2015}}</ref><ref name=recode11628980>{{cite web|url=http://www.recode.net/2014/7/18/11628980/forbes-sells-to-hong-kong-investment-group |title=Forbes Sells to Hong Kong Investment Group|work=Recode|access-date=August 27, 2018|date=July 18, 2014|archive-url=https://web.archive.org/web/20170124211943/https://www.recode.net/2014/7/18/11628980/forbes-sells-to-hong-kong-investment-group|archive-date=January 24, 2017|url-status=dead}}</ref><ref name = "Marketwatch" />

In 2017, Isaac Stone Fish, a senior fellow of the [[Asia Society]], wrote in ''[[The Washington Post]]'' that "Since that purchase, there have been several instances of editorial meddling on stories involving China that raise questions about Forbes magazine's commitment to editorial independence."<ref name=WashingtonPost>{{cite news |url=https://www.washingtonpost.com/news/democracy-post/wp/2017/12/14/chinese-ownership-is-raising-questions-about-the-editorial-independence-of-a-major-u-s-magazine/ |title=Chinese ownership is raising questions about the editorial independence of a major U.S. magazine |last=Fish |first=Isaac Stone |date=December 14, 2017 |newspaper=[[The Washington Post]] |access-date=November 22, 2020 |archive-url=https://archive.today/20171215035245/https://www.washingtonpost.com/news/democracy-post/wp/2017/12/14/chinese-ownership-is-raising-questions-about-the-editorial-independence-of-a-major-u-s-magazine/ |archive-date=December 15, 2017 |quote=When a Chinese company buys a major American magazine, does the publication censor its coverage of China? There is only one example so far, and the results are discouraging. In 2014, a Hong Kong-based investment group called Integrated Whale Media purchased a majority stake in Forbes Media, one of the United States’ best-known media companies. It’s hard to demonstrate causality in such cases. But since that purchase, there have been several instances of editorial meddling on stories involving China that raise questions about Forbes magazine’s commitment to editorial independence.}}</ref>

===Failed SPAC merger and sale===
On August 26, 2021, Forbes announced their plans to go public via a merger with a [[special-purpose acquisition company]] called Magnum Opus Acquisition, and starting to trade at the New York Stock Exchange as FRBS.<ref>{{cite web |url=https://www.cnbc.com/2021/08/26/forbes-announces-plan-to-go-public-via-spac.html |title=Forbes announces plan to go public via SPAC|last=Burtsztynsky |first=Jessica |date=August 26, 2021 |work=[[CNBC]] |access-date=August 26, 2021}}</ref> In February 2022, it was announced that [[Cryptocurrency exchange]] [[Binance]] would acquire a $200 million stake in Forbes as a result of the SPAC flotation.<ref>{{Cite news|url=https://www.reuters.com/business/finance/binance-crypto-exchange-take-200-mln-stake-forbes-magazine-cnbc-2022-02-10/|title=Crypto exchange Binance to invest $200 mln in U.S. media firm Forbes|first=Tom|last=Wilson|newspaper=Reuters|date=February 10, 2022 }}</ref><ref>{{Cite news|url=https://www.wsj.com/articles/crypto-exchange-binance-to-invest-200-million-in-forbes-11644534040|title=Crypto Exchange Binance to Invest $200 Million in Forbes|first=Alexander|last=Osipovich|newspaper=Wall Street Journal|date=February 10, 2022|via=www.wsj.com}}</ref> In June 2022, the company terminated its SPAC merger citing unfavorable market conditions.<ref>{{cite news |last=Ramkumar |first=Amrith |date=June 1, 2022 |title=SeatGeek and Forbes Nix SPAC Deals During Market Pullback |url=https://www.wsj.com/articles/seatgeek-and-forbes-nix-spac-deals-during-market-pullback-11654099960 |work=[[The Wall Street Journal]]}}</ref>

In August 2022, the company announced that it was exploring a sale of its business.<ref>{{cite news |last1=Mullin |first1=Benjamin |last2=Hirsch |first2=Lauren |date=August 2, 2022 |title=Forbes Explores Sale After SPAC Deal Collapses |url=https://www.nytimes.com/2022/08/02/business/media/forbes-sale-spac.html |work=[[The New York Times]]}}</ref> In May 2023, it was announced that billionaire [[Austin Russell (entrepreneur)|Austin Russell]], founder of [[Luminar Technologies]], agreed to acquire an 82{{nbsp}}percent stake in a deal valuing the company at $800{{nbsp}}million.<ref name=":0" />  His majority ownership was to include the remaining portion of the company owned by Forbes family which was not previously sold to Integrated Whale Media.<ref name=russell-sale>{{Cite news |date=May 12, 2023 |title=Forbes to be acquired by Luminar Technologies' Austin Russell |work=[[Axios (website)|Axios]] |url=https://www.axios.com/2023/05/12/forbes-acquired-luminar-technologies-austin-russell |access-date=December 22, 2023}}</ref><ref>{{cite news |last=Bruell |first=Alexandra |date=May 12, 2023 |title=Automotive Tech Billionaire Austin Russell to Acquire Majority Stake in Forbes |url=https://www.wsj.com/articles/automotive-tech-billionaire-austin-russell-to-acquire-majority-stake-in-forbes-83dbb3be |work=[[The Wall Street Journal]]}}</ref> The transaction attracted scrutiny by the [[Committee on Foreign Investment in the United States]]. Russell denied reports that Russian businessman [[Magomed Musaev (businessman)|Magomed Musaev]] was involved in the transaction.<ref name=":0">{{Cite news |date=October 20, 2023 |title=Russian tycoon claims he is behind Forbes purchase, audiotapes show |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/business/2023/10/20/forbes-sale-musaev-russia/ |access-date=October 22, 2023}}</ref> In November 2023, the deal collapsed, as Russell was unable to put together the necessary funds.<ref name=russell-fail>{{cite web |last=Fischer |first=Sara |date=November 21, 2023 |title=Forbes deal dead as Austin Russell fails to raise cash by deadline |url=https://www.axios.com/2023/11/21/forbes-deal-dead-austin-russell |website=[[Axios (website)|Axios]]}}</ref>

==Other publications==
Apart from ''Forbes'' and its lifestyle supplement, ''Forbes Life'', other titles include ''Forbes Asia'' and 45 local language editions,<ref>{{Cite web|url=https://www.forbes.com/?sh=3d7407542254#:~:text=Forbes%20Africa,Forbes%20Vietnam|title=Forbes.com Footer|website=Forbes}}</ref> including:  
{{Div col|colwidth=12em}}
*''Forbes Africa''
*''Forbes África Lusófona''
*''Forbes Afrique''
*''Forbes Argentina''
*''Forbes Australia''
*''Forbes Austria''
*''Forbes Baltics''
*''Forbes Brazil''
*''Forbes Bulgaria''
*''Forbes Central America''
*''Forbes Colombia''
*''Forbes Chile''
*''Forbes China''
*''Forbes Czech''
*''Forbes Dominican Republic''
*''Forbes Ecuador''
*''Forbes En Español''
*''Forbes Estonia''
*''Forbes France''
*''Forbes Georgia''
*''Forbes Greece''
*''Forbes Hungary''
*''[[Forbes India]]''
*''Forbes Indonesia''
*''Forbes Israel''
*''Forbes Italy'' 
*''Forbes Japan''
*''Forbes Kazakhstan''
*''Forbes Korea''
*''Forbes Latvia''
*''Forbes Lithuania''
*''Forbes Lusophone Africa''
*''Forbes Mexico''
*''Forbes Middle East''
*''Forbes Monaco'' 
*''Forbes Perú''
*''Forbes Poland''
*''Forbes Portugal''
*''Forbes Romania''
*''Forbes Russia''
*''Forbes Serbia''  
*''Forbes Slovakia''
*''[[Forbes Spain]]''
*''Forbes Thailand''
*''Forbes Ukraine''
*''Forbes Uruguay''
*''Forbes Vietnam''
{{Div col end}}
Steve Forbes and his magazine's writers offer investment advice on the weekly [[Fox News Channel|Fox]] TV show ''Forbes on Fox'' and on ''Forbes on Radio''. Other company groups include Forbes Conference Group, Forbes Investment Advisory Group and Forbes Custom Media. From the 2009 ''Times'' report: "Steve Forbes recently returned from opening up a [[Forbes India|''Forbes'' magazine in India]], bringing the number of foreign editions to 10." In addition, that year the company began publishing ''ForbesWoman'', a quarterly magazine published by Steve Forbes's daughter, [[Moira Forbes]], with a companion Web site.<ref name="NYT01" />

The company formerly published ''[[American Legacy]]'' magazine as a joint venture, although that magazine separated from Forbes on May 14, 2007.<ref>{{Cite web |url=http://www.minonline.com/min/4549.html |title=With The May 14 Announced Separation: Twelve-Year-Old "American Legacy"/"Forbes" Partnership Was Mutually Beneficial |access-date=September 1, 2014 |archive-url=https://web.archive.org/web/20140903140410/http://www.minonline.com/min/4549.html |archive-date=September 3, 2014 |url-status = dead }}</ref>

The company also formerly published ''[[American Heritage (magazine)|American Heritage]]'' and ''[[Invention and Technology Magazine|Invention & Technology]]'' magazines. After failing to find a buyer, Forbes suspended publication of these two magazines as of May 17, 2007.<ref name=20070517nytimes>{{cite news| url=https://www.nytimes.com/2007/05/17/arts/17heri.html|work=The New York Times|first=Charles|last=McGrath|title=Magazine Suspends Its Run in History| date=May 17, 2007}}</ref> Both magazines were purchased by the American Heritage Publishing Company and resumed publication as of the spring of 2008.<ref name=americanheritage20080204>{{cite web|url=http://www.americanheritage.com/events/articles/web/20080204-ThankYou.shtml |title=Thank You for Your Feedback on the American Heritage Winter 2008 Issue |work=American Heritage |archive-url=https://web.archive.org/web/20101230034738/http://www.americanheritage.com/events/articles/web/20080204-ThankYou.shtml|archive-date=December 30, 2010}}</ref>

Forbes has published the ''[[Forbes Travel Guide]]'' since 2009.

In 2013, Forbes licensed its brand to [[Ashford University]], and assisted them to launch the [[Forbes School of Business & Technology]].<ref>{{Cite web|url=https://www.uagc.edu/forbes-school-of-business-and-technology/board-of-advisors|title=Forbes School of Business & Technology Board of Advisors |publisher=University of Arizona Global Campus|access-date=April 22, 2021}}</ref> Forbes Media CEO Mike Federle justified the licensing in 2018, stating that "Our licensing business is almost a pure-[[Profit (accounting)|profit business]], because it's an [[Annuity|annual annuity]]."<ref>{{Cite web|url=https://digiday.com/media/with-revenue-rising-forbes-is-looking-to-invest-in-or-buy-media-and-tech-companies/|title=Amid media doom and gloom, Forbes says revenue was up and profits highest in a decade|last=Patel|first=Sahil|date=December 21, 2018|website=Digiday|access-date=May 12, 2019}}</ref> Forbes would launch limited promotions for the school in limited issues. Forbes would never formally endorse the school.

On January 6, 2014, ''Forbes'' magazine announced that, in partnership with app creator Maz, it was launching a social networking app called "Stream". Stream allows Forbes readers to save and share visual content with other readers and discover content from ''Forbes'' magazine and Forbes.com within the app.<ref>{{cite news | url= https://www.forbes.com/sites/forbespr/2014/01/06/forbes-is-the-first-magazine-to-launch-its-own-social-network-with-stream/ |title= Forbes is the first magazine to launch its own social network site|work=Forbes|date=January 6, 2014 }}</ref>

==Forbes.com==
Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes's holdings include a portion of [[RealClearPolitics]]. Together these sites reach more than 27&nbsp;million unique visitors each month. Forbes.com employs the slogan "Home Page for the World's Business Leaders" and claimed, in 2006, to be the world's most widely visited business web site.<ref name=20060828nytimes>{{cite news|url=https://www.nytimes.com/2006/08/28/technology/28forbes.html|title=At Forbes.com, Lots of Glitter but Maybe Not So Many Visitors|first=Peter|last=Edmonston|date=August 28, 2006|work=The New York Times|access-date=May 2, 2011}}</ref> The 2009 ''Times'' report said that, while "one of the top five financial sites by traffic [throwing] off an estimated $70&nbsp;million to $80&nbsp;million a year in revenue, [it] never yielded the hoped-for [[public offering]]".<ref name="NYT01" />

As of 2019 the company published 100 articles each day produced by 3,000 outside contributors who were paid little or nothing.<ref name="hsu">{{cite web |title=Jeffrey Epstein pushed a new narrative; these sites published it |first=Tiffany |last=Hsu |date=July 19, 2019 |work=The New York Times |url=https://www.nytimes.com/2019/07/21/business/media/jeffrey-epstein-media.html |access-date=August 22, 2023 |url-access=subscription}}</ref> This business model, in place since 2010,<ref>{{cite web |url=https://www.poynter.org/reporting-editing/2012/what-the-forbes-model-of-contributed-content-means-for-journalism/ |title=What the Forbes model of contributed content means for journalism |work=Poynter |last=Sonderman |first=Jeff |date=May 29, 2012 |access-date=August 22, 2023}}</ref> "changed their reputation from being a respectable business publication to a content farm", according to Damon Kiesow, the Knight Chair in digital editing and producing at the University of Missouri School of Journalism.<ref name="hsu"/> Similarly, Harvard University's Nieman Lab deemed Forbes "a platform for scams, grift, and bad journalism" as of 2022.<ref name="niemenlab">{{cite web |title=An incomplete history of Forbes.com as a platform for scams, grift, and bad journalism |author-link=Joshua Benton |last=Benton |first=Joshua |date=February 9, 2022 |work=[[Nieman Foundation for Journalism|Nieman Lab]]|url=https://www.niemanlab.org/2022/02/an-incomplete-history-of-forbes-com-as-a-platform-for-scams-grift-and-bad-journalism/ |access-date=August 22, 2023}}</ref>

Forbes.com uses a "[[contributor model]]" in which a wide network of "contributors" writes and publishes articles directly on the website.<ref name="contributorstory" /> Contributors are paid based on traffic to their respective Forbes.com pages; the site has received contributions from over 2,500 individuals, and some contributors have earned over US$100,000, according to the company.<ref name=contributorstory>{{cite web |last=Bartlett |first=Rachel |title=The Forbes contributor model: Technology, feedback and incentives |url=http://www.journalism.co.uk/news/the-forbes-contributor-model-technology-feedback-and-incentives/s2/a554255/ |publisher=journalism.co.uk |access-date=October 13, 2013|date=September 26, 2013 }}</ref> The contributor system has been criticized for enabling "pay-to-play journalism" and the repackaging of [[public relations]] material as news.<ref name="niemenlab"/> ''Forbes'' currently allows advertisers to publish blog posts on its website alongside regular editorial content through a program called BrandVoice, which accounts for more than 10 percent of its digital revenue.<ref>{{cite news|title=Forbes gives advertisers an editorial voice |publisher=emedia |url=http://www.emediavitals.com/content/forbes-gives-advertisers-editorial-voice |archive-url=https://web.archive.org/web/20131109153816/http://www.emediavitals.com/content/forbes-gives-advertisers-editorial-voice |archive-date=November 9, 2013}}</ref> Forbes.com also publishes subscription [[investment]] newsletters, and an online guide to web sites, ''Best of the Web''. In July 2018 Forbes deleted an article by a contributor who argued that libraries should be closed, and Amazon should open bookstores in their place.<ref>{{cite web|url= https://www.fastcompany.com/90206661/forbes-seems-to-have-deleted-its-controversial-article-about-amazon-replacing-libraries|title=Forbes deleted its controversial article about Amazon replacing libraries|first=Cale |last=Weissman |date=July 23, 2018|work=[[Fast Company (magazine)|Fast Company]]}}</ref>

[[David Churbuck]] founded ''Forbes''{{'}}s web site in 1996. The site uncovered [[Stephen Glass]]'s [[journalistic fraud]] in ''[[The New Republic]]'' in 1998, an article that drew attention to [[internet journalism]]. At the peak of media coverage of alleged [[Toyota]] sudden unintended acceleration in 2010, it exposed the California "runaway Prius" as a hoax, as well as running five other articles by Michael Fumento challenging the entire media premise of Toyota's cars gone bad. The site, like the magazine, publishes many lists focusing on billionaires and their possessions, especially expensive homes, a critical aspect of the website's popularity.<ref name=gawker162725>{{cite web |url=http://www.gawker.com/news/jobs/motley-to-leave-time-inc-plus-more-jobhopping-fun-162725.php |title=Jobs: Motley to Leave Time Inc., Plus More Job-Hopping Fun |work=Gawker |access-date=January 5, 2008 |url-status = dead|archive-url=https://web.archive.org/web/20080218092904/http://gawker.com/news/jobs/motley-to-leave-time-inc-plus-more-jobhopping-fun-162725.php |archive-date=February 18, 2008 }}</ref>{{Better source needed|date=June 2021}}

Currently, the website also blocks internet users using [[ad blocking]] software from accessing articles, demanding that the website be put on the ad blocking software's [[whitelist]] before access is granted.<ref>{{cite web |first=Jason |last=Bloomberg |title=Ad Blocking Battle Drives Disruptive Innovation |url=https://www.forbes.com/sites/jasonbloomberg/2017/02/18/ad-blocking-battle-drives-disruptive-innovation/ |work=Forbes |access-date=April 14, 2017}}</ref> Forbes argues that this is done because customers using ad blocking [[software]] do not contribute to the site's revenue. Malware attacks have been noted to occur from the Forbes site.<ref name=extremetech220696>{{cite web |last1=Hruska |first1=Joel |title=Forbes forces readers to turn off ad blockers, promptly serves malware |url=https://www.extremetech.com/internet/220696-forbes-forces-readers-to-turn-off-ad-blockers-promptly-serves-malware |publisher=Extreme Tech |access-date=April 14, 2017}}</ref>

Forbes won the [[2020 Webby Award|2020 Webby People's Voice Award for Business Blog/Website]].<ref name="Kastrenakes">{{cite web |last1=Kastrenakes |first1=Jacob |title=Here are all the winners of the 2020 Webby Awards |url=https://www.theverge.com/2020/5/20/21263445/2020-webby-awards-winners-lil-nas-x-nasa-jon-krasinski |website=The Verge |access-date=May 22, 2020 |language=en |date=May 20, 2020}}</ref>

== Forbes8 ==
In November 2019, Forbes launched a streaming [[Web platform|platform]] Forbes8, aimed for entrepreneurs.<ref>{{Cite web|last=Releases|first=Forbes Press|title=Forbes8, Forbes' On-Demand Video Network For Entrepreneurs, Debuts New Slate Of Original Content|url=https://www.forbes.com/sites/forbespr/2020/02/20/forbes8-forbes-on-demand-video-network-for-entrepreneurs-debuts-new-slate-of-original-content/|access-date=August 5, 2020|website=Forbes|language=en}}</ref><ref>{{Cite web|last=Kene-Okafor|first=Tage|date=May 25, 2020|title=Forbes8 launches digital startup accelerator, calls for applications|url=https://techpoint.africa/2020/05/25/forbes8-digital-startup-accelerator/|access-date=August 5, 2020|website=Techpoint Africa}}</ref> In 2020, the network announced the release of several documentary series including ''Forbes Rap Mentors'', ''Driven Against the Odds'', ''Indie Nation'' and ''Titans on the Rocks''.<ref>{{Cite web|date=October 23, 2019|title=Forbes8 Original Series: 6 icons of entrepreneurship show you how to become your own boss|url=https://gritdaily.com/forbes8-launches-6-original-series/|access-date=August 5, 2020|website=Grit Daily News}}</ref><ref>{{cite web |url=https://councils.forbes.com/ |title=Forbes Councils |work=Forbes |access-date=February 9, 2022}}</ref>

==See also==
* [[Forbes 30 Under 30]]
* [[Forbes 400]]
* [[Forbes 500]]
* [[Forbes Global 2000]]
* [[The World's Billionaires]]
* [[Forbes list of the World's 100 Most Powerful Women|World's 100 Most Powerful Women]]
* [[Forbes list of the World's Most Powerful People|World's Most Powerful People]]

==References==
{{Reflist}}

==Further reading==

*Merid, Fevin (2023) "Big Business: The disarray and discontent at Forbes" Columbia Journalism Review [https://www.cjr.org/the_feature/forbes-big-business.php]
*Benton, Joshua (2022) "An incomplete history of Forbes.com as a platform for scams, grift, and bad journalism"  NiemanLabs [https://www.niemanlab.org/2022/02/an-incomplete-history-of-forbes-com-as-a-platform-for-scams-grift-and-bad-journalism/]

* Forbes, Malcolm S. (1973). ''Fact and Comment''. Knopf, New York, {{ISBN|0-394-49187-4}}; twenty-five years of the editor's columns from ''Forbes''
* Grunwald, Edgar A. (1988). ''The Business Press Editor''. New York University Press, New York, {{ISBN|0-8147-3016-7}}
* Holliday, Karen Kahler (1987). ''A Content Analysis of ''Business Week'', ''Forbes'' and ''Fortune'' from 1966 to 1986''. Master's of Journalism thesis from Louisiana State University, Baton Rouge, 69 pages, {{OCLC|18772376}}, available on microfilm
* Kohlmeier, Louis M.; Udell, Jon G. and Anderson, Laird B. (eds.) (1981). ''Reporting on Business and the Economy''. Prentice-Hall, Englewood Cliffs, New Jersey, {{ISBN|0-13-773879-X}}
* Kurtz, Howard (2000). ''The Fortune Tellers: Inside Wall Street's Game of Money, Media, and Manipulation''. Free Press, New York, {{ISBN|0-684-86879-2}}
* {{cite book |last=Pinkerson |first=Stewart |year=2011 |title=The Fall of the House of Forbes: The Inside Story of the Collapse of a Media Empire |url=https://archive.org/details/fallofhouseoffor0000pink |location=New York City |publisher=St. Martin's Press |isbn=978-0312658595 |url-access=registration }}
* [[John William Tebbel|Tebbel, John William]] and Zuckerman, Mary Ellen (1991). ''The Magazine in America, 1741–1990''. Oxford University Press, New York, {{ISBN|0-19-505127-0}}
* Parsons, D. W. (1989). ''The Power of the Financial Press: Journalism and Economic Opinion in Britain and America''. Rutgers University Press, New Jersey, {{ISBN|0-8135-1497-5}}

==External links==
{{Commons}}
* {{Official website}}

{{Forbes Magazine Lists}}
{{Authority control}}

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[[Category:Magazines established in 1917]]
[[Category:Business magazines published in the United States]]
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