Freeform (TV channel)

==== 2020–present; Shift of programming towards Hulu and end of Spectrum carriage ====
In May 2020, former Netflix executive [[Tara Duncan (media executive)|Tara Duncan]]—who was signed to an overall deal with sister streaming service Hulu in April 2020<ref>{{Cite web |last=White |first=Peter |date=2020-04-08 |title=Hulu Strikes Overall Deal With Former Netflix Exec Tara Duncan & Sets Adaptation Of Zakiya Dalila Harris' Novel 'The Other Black Girl' |url=https://deadline.com/2020/04/hulu-overall-deal-tara-duncan-zakiya-dalila-harris-the-other-black-girl-1202903034/ |access-date=2022-10-04 |website=Deadline |language=en-US}}</ref>—became the new president of Freeform, replacing the departing Ascheim (who left to join [[Warner Bros. Television Studios#Warner Bros. Kids, Young Adults and Classics|Warner Bros. Kids, Young Adults and Classics]]).<ref>{{Cite web |last=Low |first=Elaine |date=2020-05-28 |title=Former Netflix Exec Tara Duncan Named President of Freeform |url=https://variety.com/2020/tv/news/tara-duncan-president-freeform-1234618879/ |access-date=2022-10-03 |website=Variety |language=en-US}}</ref>

In April 2022, the network began a larger expansion into non-scripted programming, announcing the projects ''Day to Night'' (later retitled ''[[The Come Up (TV series)|The Come Up]]''),<ref>{{Cite web |date=2022-08-02 |title=Freeform's NYC-Based Gen Z Series 'The Come Up' Sets Cast |url=https://www.thewrap.com/freeform-the-come-up-new-york-gen-z-cast/ |access-date=2022-10-04 |language=en-US}}</ref> ''Dear Pony: Keep This Between Us'' —a documentary on [[child grooming]] in American high schools, and ''The Deep End''—a documentary on [[Teal Swan]].<ref>{{cite web |last=White |first=Peter |date=April 5, 2022 |title=NYC Reality Series & Amy Berg-Directed Grooming Docuseries Lead Freeform's First Move Into Non-Fiction |url=https://deadline.com/2022/04/nyc-reality-series-amy-berg-directed-grooming-docuseries-lead-freeforms-first-move-into-non-fiction-1234994790/ |access-date=September 18, 2022 |website=[[Deadline Hollywood]]}}</ref><ref>{{Cite web |date=2022-05-11 |title='The Deep End' Trailer: Is This Guru a Savior or a Scammer? |url=https://www.thewrap.com/deep-end-trailer-teal-swan-freeeform-docuseries/ |access-date=2022-10-04 |language=en-US}}</ref>

On September 12, 2022, Freeform underwent a second rebranding initiated by Duncan and designed by Collins, which launched alongside the premiere of ''The Come Up.'' The logo consists of a wordmark with curved cut-outs in its "F" lettering, intended to create [[illusory motion]]s; Freeform's senior vice president of content marketing Joe Ortiz explained that the designs were intended to reflect "the ability to change and an openness to change", and "[create] a sense we are never static and always growing."<ref>{{cite web |last1=Schneider |first1=Michael |title=Freeform Introduces New Logo, The Network's Third Since Switching From ABC Family in 2016 |url=https://variety.com/2022/tv/news/freeform-new-logo-joe-ortiz-tara-duncan-1235386275/ |website=Variety |date=September 28, 2022}}</ref>

On the evening of August 31, 2023, Disney pulled Freeform and the company's other cable networks from [[Charter Communications]]' [[Spectrum (brand)|Spectrum]] cable TV services, which have 14.7 million subscribers, due to a [[Disney–Charter Communications dispute|carriage dispute]].<ref>{{cite web|url=https://www.hollywoodreporter.com/business/business-news/espn-abc-pulled-charter-spectrum-carriage-dispute-1235579642/|title=Disney Channels, Including ABC and ESPN, Go Dark on Charter Spectrum In Major Carriage Dispute|first=Alex|last=Weprin|work=[[The Hollywood Reporter]]|date=August 31, 2023|access-date=September 12, 2023}}</ref> When the dispute was eventually resolved on September 11, the companies announced that Freeform and certain other Disney-owned channels would not be reinstated by Spectrum under their new deal.<ref>{{cite web|url=https://variety.com/2023/tv/news/disney-charter-settle-cable-dispute-espn-monday-night-football-1235719696/|title=Disney, Charter Settle Cable Dispute Hours Before Debut of ESPN's 'Monday Night Football'|first=Brian|last=Steinberg|work=[[Variety (magazine)|Variety]]|date=September 11, 2023|access-date=September 12, 2023}}</ref> Its programming will remain accessible to Spectrum subscribers via Hulu.<ref>{{cite web|url=https://deadline.com/2023/09/archer-final-season-disrupted-disney-charter-deal-its-always-sunny-grown-ish-bluey-impact-spectrum-1235543248/|title='Archer' Final Season Disrupted As Disney-Charter Deal Also Impacts Linear Viewing For 'It's Always Sunny', 'Grown-ish' & 'Bluey'|first=Nellie|last=Andreeva|work=[[Deadline Hollywood]]|date=September 11, 2023|access-date=September 12, 2023}}</ref> Though Disney emphasized that there would be no change to its commitment to the Freeform brand, some analysts expressed doubt about it remaining as a linear channel in future provider negotiations.<ref>{{cite web|url=https://deadline.com/2023/09/disney-commitment-fxx-freeform-reaction-charter-deal-dana-walden-1235543864/|title=Disney Top Executives Assure Staff Of Commitment To FXX, Freeform & Other Cable Nets Dropped By Charter|first=Nellie|last=Andreeva|work=[[Deadline Hollywood]]|date=September 11, 2023|access-date=September 12, 2023}}</ref><ref name="thr-break-bundle">{{cite web|url=https://www.hollywoodreporter.com/business/business-news/disney-spectrum-charter-pay-tv-1235587933/|title=Disney and Charter Avoided Breaking the Pay TV Bundle. Is That Good?|first=Alex|last=Weprin|work=[[The Hollywood Reporter]]|date=September 12, 2023|access-date=September 12, 2023}}</ref>