Communication studies

=== Healthcare ===
{{Main|Health communication}}
[[Health communication]] is a multidisciplinary field that practices the application of "communication evidence, strategy, theory, and creativity" in order to advance the well-being of people and populations. The term was first coined in 1975 by the International Communication Association and, in 1997, Health communication was officially recognized in the broader fields of Public Health Education and Health Promotion by the American Public Health Association.<ref>{{Cite web |title=About Health Communication |url=https://www.societyforhealthcommunication.org/health-communication |access-date=1 May 2023 |website=Society for Health Communication}}</ref> The discipline integrates components of various theories and models, with a focus on social marketing. It uses marketing to develop "activities and interventions designed to positively change behaviors."<ref>{{Cite web |date=30 April 2018 |title=Health Communication |url=https://www.ruralhealthinfo.org/toolkits/health-promotion/2/strategies/health-communication |access-date=2 May 2023 |website=Rural Health Information Hub |url-status=live |archive-url=https://web.archive.org/web/20230504060747/https://www.ruralhealthinfo.org/toolkits/health-promotion/2/strategies/health-communication  |archive-date= May 4, 2023 }}</ref> This emergence affected several dynamics of the healthcare system. It brought elevated awareness to different avenues including promotional activities and communication between heath professionals and their employees, patients, and constituents. "Efforts to create marketing-oriented organizations called for the widespread dissemination of information", putting a spotlight on theories of "communication, the communication process, and the techniques that were being utilized to communicate in other settings."<ref>{{Cite book |last=Thomas |first=Richard K |title=Health Communication |publisher=Springer |year=2006 |isbn=9780387261164 |location=Boston, MA |pages=39–46 |url=https://books.google.com/books?id=fpOstdnh3e0C&pg=PA39 }}</ref> Now, health care organizations of all types are using things like social media. "Uses include communicating with the community and patients; enhancing organizational visibility; marketing products and services; establishing a venue for acquiring news about activities, promotions, and fund-raising; providing a channel for patient resources and education; and providing customer service and support."<ref>{{Cite journal |last=Ventola |first=C. Lee |date=July 2014 |title=Social Media and Health Care Professionals: Benefits, Risks, and Best Practices |journal= P & T: A Peer-Reviewed Journal for Formulary Management|volume=39 |issue=7 |pages=491–520 |pmid=25083128 |pmc=4103576 }}</ref>
{{Further|Medical writing}}