RCA Records

=== 1960s ===
In 1960, RCA Victor announced the Compact 33 double extended play and singles; these were 7 inch records, which played at 33 1/3 rpm. In January 1961, the Compact 33 discs were released simultaneously with their 45 rpm counterparts. The long-term goal was to phase out the 45 rpm disc, but sales of the new records were poor and by early 1962 the campaign had failed.<ref>{{cite web|url=http://www.megocollector.com/elvis-presley/33-rpm-7-elvis-presley/the-rise-and-fall-of-the-compact-33-record/ |title=The Rise and Fall of the Compact 33 Record |publisher=Megocollector.com |date= December 18, 2009|access-date=January 8, 2012}}</ref>

In 1963, RCA Victor introduced [[Dynagroove]] which added computer technology to the disc cutting process, ostensibly to improve sound reproduction. Whether or not the complex process was actually an improvement is still debated among audiophiles. RCA quietly phased out the Dynagroove process by 1970.

In September 1965, RCA and [[Learjet|Lear Jet Corp.]] teamed up to release the first stereo 8-track tape music Cartridges ([[Stereo 8]]) which were first used in the 1966 line of [[Ford Motor Company|Ford]] automobiles and were popular throughout the late 1960s and 1970s. (The initial release comprised 175 titles from RCA Victor and [[RCA Camden|RCA Camden's]] catalog of artists.)

In late 1968, [[RCA]], attempting to modernize its image, introduced what was then a new futuristic-looking logo (the letters 'RCA' in block, modernized form), replacing the original lightning bolt logo, and the virtual retirement of both the Victor and Nipper/His Master's Voice trademarks. The Radio Corporation of America officially changed its name to the RCA Corporation; the RCA Victor Division was now known as RCA Records. The 'Victor' trademark now appeared only on the labels and album covers of RCA's regular popular record releases. The labels of RCA Victor popular record labels were changed to bright orange or yellow (becoming tan briefly late in 1975–76), replacing the traditional black label color in use since 1901. The Nipper/His Master's Voice trademark was restricted to the album covers of [[RCA Red Seal Records]].

In late 1969, RCA Records introduced a very thin, pliable, lightweight vinyl LP record known as [[Dynaflex (RCA)|Dynaflex]]. This thin, flexible record claimed to overcome warping and other problems encountered with conventional thicker LP records, but it had a similarly controversial reputation, being derided by some record collectors as "Dynawarp". RCA abandoned Dynaflex by the late 1970s and returned to making thicker vinyl records.<ref>{{cite web|title=Museum Of Obsolete Media|url=https://obsoletemedia.org/dynaflex/|website=obsoletemedia.org|access-date=January 2, 2023}}</ref>