Freeform (TV channel)

==== "A Little Forward" ====
[[Image:Freeform 2018.svg|thumb|200px|Freeform's logo from March 6, 2018 to September 11, 2022.]]
On January 18, 2018, Freeform unveiled a new logo and slogan, "A Little Forward", which officially debuted on March 6, 2018. The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series (such as ''[[The Bold Type]]'' and the ''[[Black-ish]]'' spin-off ''[[Grown-ish]]''). President Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen." The network also unveiled upcoming series in development, such as [[Scott Stewart (director)|Scott Stewart]]'s ''Augs'', as well as a new trailer and June 7, 2018 premiere date for ''[[Cloak & Dagger (TV series)|Marvel's Cloak and Dagger]]''.<ref>{{Cite news|url=https://www.hollywoodreporter.com/live-feed/freeform-goes-bold-forward-looking-branding-1075784|title=Freeform Goes 'Bold' With "Forward"-Looking Branding|work=The Hollywood Reporter|access-date=2018-01-19|language=en|archive-date=2020-12-07|archive-url=https://web.archive.org/web/20201207202905/https://www.hollywoodreporter.com/live-feed/stephen-colbert-enlists-magic-school-bus-examine-trumps-health-1075705|url-status=live}}</ref><ref>{{Cite news|url=https://deadline.com/2018/01/freeform-new-logo-tagline-a-little-forward-1202248477/|title=Freeform Unveils New Logo & "A Little Forward" Tagline|last=Andreeva|first=Nellie|date=2018-01-19|work=Deadline|access-date=2018-01-19|language=en-US|archive-date=2018-01-19|archive-url=https://web.archive.org/web/20180119034535/http://deadline.com/2018/01/freeform-new-logo-tagline-a-little-forward-1202248477/|url-status=live}}</ref>

On November 26, 2018, Freeform's president Karey Burke was promoted to president of the ABC Entertainment Group to replace the outgoing Channing Dungey. Burke's replacement at Freeform was to be determined at a later date.<ref name="nov16bombshell">{{Cite news|url=https://variety.com/2018/tv/news/channing-dungey-abc-karey-burke-1203031129/|title=Channing Dungey Exits ABC; Karey Burke Named Network President|last=Holloway|first=Daniel|date=2018-11-16|work=Variety|access-date=2018-11-22|language=en-US|archive-date=2018-11-19|archive-url=https://web.archive.org/web/20181119064833/https://variety.com/2018/tv/news/channing-dungey-abc-karey-burke-1203031129/|url-status=live}}</ref><ref>{{Cite news|url=https://www.hollywoodreporter.com/live-feed/channing-dungey-exits-abc-karey-burke-take-as-entertainment-president-1162211|title=Channing Dungey Exits ABC; Karey Burke to Take Over as Entertainment President|work=The Hollywood Reporter|access-date=2018-11-22|language=en|archive-date=2018-11-22|archive-url=https://web.archive.org/web/20181122052031/https://www.hollywoodreporter.com/live-feed/channing-dungey-exits-abc-karey-burke-take-as-entertainment-president-1162211|url-status=live}}</ref> On March 27, 2019, Freeform announced that the channel was placing two animated series into development called ''[[Betches]]'' and ''Woman World''. These were the network's first original animated series since changing its name from ABC Family,<ref>{{cite news |last1=Goldberg |first1=Lesley |title=Felicia Day, Emma Roberts to Produce Pair of Animated Comedies for Freeform |url=https://www.hollywoodreporter.com/live-feed/felicia-day-emma-roberts-produce-pair-animated-comedies-freeform-1197452 |access-date=April 1, 2019 |work=The Hollywood Reporter |date=March 27, 2019 |language=en |archive-date=March 28, 2019 |archive-url=https://web.archive.org/web/20190328204344/https://www.hollywoodreporter.com/live-feed/felicia-day-emma-roberts-produce-pair-animated-comedies-freeform-1197452 |url-status=live }}</ref> and served as the foundation of a female-oriented animation block.<ref>{{cite news |last1=Andreeva |first1=Nellie |title=Freeform To Share 'The Simpsons' Off-Network Rights With FXX |url=https://deadline.com/2019/05/freeform-the-simpsons-off-network-rights-share-fxx-1202614164/ |access-date=November 4, 2019 |work=Deadline |date=May 14, 2019 |language=en |archive-date=November 4, 2019 |archive-url=https://web.archive.org/web/20191104162144/https://deadline.com/2019/05/freeform-the-simpsons-off-network-rights-share-fxx-1202614164/ |url-status=live }}</ref>