The Nation

==Finances==
Print ad pages declined by 5% from 2009 to 2010, while digital advertising rose 32.8% from 2009 to 2010.<ref>{{cite web |author=Steve Cohn |url=http://www.minonline.com/news/min-Correction-The-Nation-Only-Down-Slightly-in-Print-Ad-Sales-Up-in-Web_15730.html |title=min Correction: The Nation Only Down Slightly in Print Ad Sales, Up in Web |publisher=MinOnline |access-date=December 3, 2011 |archive-url=https://web.archive.org/web/20120306103553/http://www.minonline.com/news/min-Correction-The-Nation-Only-Down-Slightly-in-Print-Ad-Sales-Up-in-Web_15730.html |archive-date=March 6, 2012 |url-status=dead }}</ref> Advertising accounts for 10% of total revenue for the magazine, while circulation totals 60%.<ref name="NYT1">{{cite news |author=Peters, Jeremy W. Peters |date=November 8, 2010 |title=Bad News for Liberals May be Good News for a Liberal Magazine |work=The New York Times |url=https://www.nytimes.com/2010/11/08/business/media/08nation.html}}</ref> ''The Nation'' has lost money in all but three or four years of operation and is sustained in part by a group of more than 30,000 donors called Nation Associates, who donate funds to the periodical above and beyond their annual subscription fees. This program accounts for 30% of the total revenue for the magazine. An annual cruise also generates $200,000 for the magazine.<ref name="NYT1" /> Since late 2012, the Nation Associates program has been called Nation Builders.<ref>{{cite news |author=Katrina vanden Heuvel |newspaper=The Nation |date=December 28, 2012 |title= Introducing The Nation Builders |url=http://www.thenation.com/blog/171928/introducing-nation-builders# }}</ref>

In 2023, the magazine had approximately 91,000 subscribers, roughly 80% of whom pay for the print magazine. Adding sales from newsstands, ''The Nation'' had a total circulation of 96,000 copies per issue in 2021, earning the majority of its revenue from subscriptions and donations, rather than print advertising.<ref name=":1" />