Robert Tilton

===Meeting with Response Media===
The team, armed with hidden cameras and microphones, arrived for a meeting at Response Media, the [[Tulsa, Oklahoma|Tulsa]]-based marketing firm handling Tilton's mass mailings, to discuss a proposal sent by Anthony to Response Media about fundraising for a religious-based TV talk show. The director of Response Media, Jim Moore, described for Anthony and the hidden cameras (concealed in the undercover ''Primetime Live'' producers' glasses and handbags) many techniques used by Tilton to raise funds for his ministry. Moore also said that Tilton was doing "far better than anyone knows" and described the main strategy Tilton employed for such a high return rate on his mailings—that is, send the recipient a "gimmick" that compelled the recipient to mail something back in return, and most recipients would include some money along with it. Moore declined to disclose how much Response Media was paid for its services or how much money the mailings were generating for the Tilton ministry.<ref name="pt" />

However, as part of his sales pitch to Anthony, Moore disclosed that the response letters generated by the fundraising mailings Response Media sends out for its clients were never delivered to the client; instead, they were sent unopened to the client's financial institution or other institutions of choice. "You never have to touch it", Moore added in response to a clarification question from Anthony about dealing with the gimmick objects sent to the potential donors in the mails. One of the ABC producers asked whether this was a standard practice—"So the mail goes straight to the bank?"—and Moore asserted that it was: "The mail goes to the bank, and they put the money in your account. We just get the paper with the person's name and how much they gave."<ref name="pt" />