Netflix

=== Expansion into gaming, ''Squid Game'', new programing and new initiatives (2021–2022) ===
In March 2021, Netflix earned the most Academy Award nominations of any studio, with 36. Netflix won seven Academy Awards, which was the most by any studio. Later that year, Netflix also won more Emmys than any other network or studio with 44 wins, tying the record for most Emmys won in a single year set by CBS in 1974.{{citation needed|date=December 2023}}

On April 8, 2021, [[Sony Pictures Entertainment]] announced an agreement for Netflix to hold the U.S. pay television window rights to its releases beginning in 2022, replacing [[Starz]] and expanding upon an existing agreement with [[Sony Pictures Animation]]. The agreement also includes a first-look deal for any future direct-to-streaming films being produced by [[Sony Pictures]], with Netflix required to commit to a minimum number of them.<ref>{{Cite news |last=Hayes |first=Dade |title=Netflix And Sony Break Ground With Film Licensing Deal Replacing Starz Pact, Including First Look At New Direct-To-Streaming Titles |url=https://deadline.com/2021/04/netflix-sony-pictures-licensing-deal-streaming-starz-spider-man-1234730124/ |work=[[Deadline Hollywood]] |date=April 8, 2021 |access-date=December 11, 2023 |archive-date=April 23, 2022 |archive-url=https://web.archive.org/web/20220423010117/https://deadline.com/2021/04/netflix-sony-pictures-licensing-deal-streaming-starz-spider-man-1234730124/ |url-status=live}}</ref><ref>{{Cite news |first1=Matt |last1=Donnelly |first2=Cynthia |last2=Littleton |title=Sony Pictures Moves Movie Output Deal From Starz to Netflix in Rich Pact |url=https://variety.com/2021/film/news/netflix-sony-pictures-pay-1-starz-output-1234946413/ |work=[[Variety (magazine)|Variety]] |date=April 8, 2021 |access-date=December 11, 2023 |archive-date=April 8, 2021 |archive-url=https://web.archive.org/web/20210408170225/https://variety.com/2021/film/news/netflix-sony-pictures-pay-1-starz-output-1234946413/ |url-status=live}}</ref><ref>{{Cite news |last=Lindahl |first=Chris |title=Netflix Will Become the Post-Theatrical Streaming Home for Sony Pictures |url=https://www.indiewire.com/2021/04/netflix-sony-deal-spider-man-1234628923/ |work=[[IndieWire]] |date=April 8, 2021 |access-date=December 11, 2023 |archive-date=April 24, 2023 |archive-url=https://web.archive.org/web/20230424151421/https://www.indiewire.com/2021/04/netflix-sony-deal-spider-man-1234628923/ |url-status=live}}</ref> On April 27, Netflix announced that it was opening its first Canadian headquarters in [[Toronto]].<ref>{{Cite news |url=https://dailyhive.com/vancouver/netflix-canada-toronto-headquarters |title=Netflix Canada to officially open new headquarters in Toronto |first=Karen |last=Doradea |work=[[Daily Hive]] |date=April 27, 2021 |access-date=September 12, 2021 |archive-date=September 12, 2021 |archive-url=https://web.archive.org/web/20210912172848/https://dailyhive.com/vancouver/netflix-canada-toronto-headquarters |url-status=live}}</ref> The company also announced that it would open an office in Sweden as well as [[Rome]] and [[Istanbul]] to increase its original content in those regions.<ref>{{Cite news |url=https://variety.com/2021/digital/global/netflix-nordic-office-sweden-1234962502/ |title=Netflix Launches Nordic Office in Sweden |first=Elsa |last=Keslassy |work=[[Variety (magazine)|Variety]] |date=April 28, 2021 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712121151/https://variety.com/2021/digital/global/netflix-nordic-office-sweden-1234962502/ |url-status=live}}</ref>

In early-June, Netflix hosted a first-ever week-long virtual event called "Geeked Week", where it shared exclusive news, new trailers, cast appearances and more about upcoming genre titles like ''The Witcher'', ''[[The Cuphead Show!]]'', and ''[[The Sandman (TV series)|The Sandman]]''.<ref>{{cite web |url=https://www.theverge.com/2021/5/24/22448313/netflix-geeked-week-event-the-witcher-sandman-cuphead-resident-evil |title=Netflix is holding a week-long 'geek' event in June about The Witcher, The Sandman, and more |website=Verge |date=May 24, 2021 |author=Jay Peters |access-date=December 9, 2022 |archive-date=December 9, 2022 |archive-url=https://web.archive.org/web/20221209221749/https://www.theverge.com/2021/5/24/22448313/netflix-geeked-week-event-the-witcher-sandman-cuphead-resident-evil |url-status=live}}</ref>

On June 7, 2021, [[Jennifer Lopez]]'s [[Nuyorican Productions]] signed a multi-year first-look deal with Netflix spanning feature films, TV series, and unscripted content, with an emphasis on projects that support diverse female actors, writers, and filmmakers.<ref>{{Cite news |url=https://deadline.com/2021/06/jennifer-lopez-nuyorican-netflix-production-deal-1234770575/ |title=Jennifer Lopez Inks Multi-Year First-Look Production Deal With Netflix |first=Anthony |last=D'Alessandro |date=June 7, 2021 |access-date=June 11, 2021 |archive-date=June 13, 2021 |archive-url=https://web.archive.org/web/20210613205909/https://deadline.com/2021/06/jennifer-lopez-nuyorican-netflix-production-deal-1234770575/ |url-status=live}}</ref> On June 10, 2021, Netflix announced it was launching an online store for curated products tied to the Netflix brand and shows such as ''Stranger Things'' and ''[[The Witcher (TV series)|The Witcher]]''.<ref>{{Cite news |url=https://deadline.com/2021/06/netflix-shop-branded-merchandise-lupin-bridgerton-stranger-things-1234773042/ |title=Netflix Launches Branded Merchandise Site, Exploring New Revenue Frontier |first1=Dade |last1=Hayes |work=[[Deadline Hollywood]] |date=June 10, 2021 |access-date=June 11, 2021 |archive-date=June 11, 2021 |archive-url=https://web.archive.org/web/20210611233338/https://deadline.com/2021/06/netflix-shop-branded-merchandise-lupin-bridgerton-stranger-things-1234773042/ |url-status=live}}</ref><ref>{{Cite news |url=https://www.nytimes.com/2021/06/10/business/media/netflix-shop.html |archive-url=https://ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/06/10/business/media/netflix-shop.html |archive-date=December 28, 2021 |title=Netflix: The Store! |last1=Koblin |first1=John |last2=Maheshwari |first2=Sapna |work=[[The New York Times]] |date=June 10, 2021 |url-access=limited}}{{cbignore}}</ref> On June 21, 2021, [[Steven Spielberg]]'s [[Amblin Partners]] signed a deal with Netflix to release multiple new feature films for the streaming service.<ref>{{Cite news |last=Lang |first=Brent |title=Steven Spielberg's Amblin Partners, Netflix Forge Film Deal in Sign of Changing Hollywood |url=https://variety.com/2021/film/news/steven-spielberg-netflix-amblin-deal-1235001513/ |work=[[Variety (magazine)|Variety]] |date=June 21, 2021 |access-date=September 12, 2021 |archive-date=June 21, 2021 |archive-url=https://web.archive.org/web/20210621160323/https://variety.com/2021/film/news/steven-spielberg-netflix-amblin-deal-1235001513/ |url-status=live}}</ref><ref>{{Cite news |title=Spielberg's Amblin inks multiyear feature film deal with Netflix |url=https://techcrunch.com/2021/06/21/spielbergs-amblin-inks-multi-year-feature-film-deal-with-netflix/ |first=Devin |last=Coldewey |work=[[TechCrunch]] |date=June 21, 2021 |access-date=September 12, 2021 |archive-date=December 11, 2023 |archive-url=https://web.archive.org/web/20231211133932/https://techcrunch.com/2021/06/21/spielbergs-amblin-inks-multi-year-feature-film-deal-with-netflix/ |url-status=live}}</ref> On June 30, 2021, [[Powerhouse Animation Studios]] (the studio behind Netflix's ''[[Castlevania (TV series)|Castlevania]]'') announced signing a first-look deal with the streamer to produce more animated series.<ref>{{cite web |url=https://deadline.com/2021/06/powerhouse-animation-first-look-deal-netflix-castlevania-masters-of-the-universe-1234784152/ |title='Castlevania' Animation Studio Powerhouse Inks First-Look Deal With Netflix |first=Nellie |last=Andreeva |date=June 30, 2021 |access-date=December 11, 2023 |archive-date=September 5, 2023 |archive-url=https://web.archive.org/web/20230905023523/https://deadline.com/2021/06/powerhouse-animation-first-look-deal-netflix-castlevania-masters-of-the-universe-1234784152/ |url-status=live}}</ref>

In July 2021, Netflix hired [[Mike Verdu]], a former executive from [[Electronic Arts]] and [[Facebook]], as vice president of game development, along with plans to add video games by 2022.<ref>{{cite news |url=https://www.bloomberg.com/news/articles/2021-07-14/netflix-plans-to-offer-video-games-in-expansion-beyond-films-tv |title=Netflix Plans to Offer Video Games in Push Beyond Films, TV |first1=Lucas |last1=Shaw |first2=Mark |last2=Gurman |work=[[Bloomberg News]] |date=July 14, 2021 |access-date=December 11, 2023 |archive-date=September 29, 2021 |archive-url=https://web.archive.org/web/20210929100753/https://www.bloomberg.com/news/articles/2021-07-14/netflix-plans-to-offer-video-games-in-expansion-beyond-films-tv |url-status=live}}</ref> Netflix announced plans to release [[mobile gaming|mobile games]] which would be included in subscribers' plans to the service.<ref>{{cite news |url=https://www.theverge.com/2021/7/20/22585802/netflix-gaming-mobile-subscription-earnings |title=Netflix's gaming expansion starts with mobile |first=Jay |last=Peters |work=[[The Verge]] |date=July 20, 2021 |access-date=July 20, 2021 |archive-date=July 20, 2021 |archive-url=https://web.archive.org/web/20210720210048/https://www.theverge.com/2021/7/20/22585802/netflix-gaming-mobile-subscription-earnings |url-status=live}}</ref> Trial offerings were first launched for Netflix users in Poland in August 2021, offering premium mobile games based on ''Stranger Things'' including ''[[Stranger Things 3: The Game]]'', for free to subscribers through the Netflix mobile app.<ref>{{cite web |url=https://www.engadget.com/netflix-mobile-games-app-subscription-test-android-poland-stranger-things-155325550.html |title=Netflix starts testing Stranger Things games in its Android app |first=Kris |last=Holt |work=[[Engadget]] |date=August 26, 2021 |access-date=December 11, 2023 |archive-date=September 22, 2023 |archive-url=https://web.archive.org/web/20230922051508/https://www.engadget.com/netflix-mobile-games-app-subscription-test-android-poland-stranger-things-155325550.html |url-status=live}}</ref>

On July 14, 2021, Netflix signed a first-look deal with [[Joey King]], star of ''[[The Kissing Booth (film series)|The Kissing Booth]]'' franchise, in which King will produce and develop films for Netflix via her All The King's Horses production company.<ref>{{Cite news |url=https://deadline.com/2021/07/kissing-booth-joey-king-first-look-deal-netflix-1234790906/ |title='Kissing Booth' Star Joey King Inks First-Look Deal With Netflix |first1=Denise |last1=Petski |work=[[Deadline Hollywood]] |date=July 14, 2021 |access-date=December 11, 2023 |archive-date=July 15, 2021 |archive-url=https://web.archive.org/web/20210715152043/https://deadline.com/2021/07/kissing-booth-joey-king-first-look-deal-netflix-1234790906/ |url-status=live}}</ref> On July 21, 2021, [[Zack Snyder]], director of Netflix's ''[[Army of the Dead]]'', announced he had signed his production company [[The Stone Quarry]] to a first-look deal with Netflix; his upcoming projects include a sequel to ''Army of the Dead'' and a sci-fi adventure film titled ''Rebel Moon''.<ref>{{Cite news |title=Zack Snyder's Stone Quarry Productions Signs First-Look Film Deal With Netflix (Exclusive) |url=https://www.hollywoodreporter.com/movies/movie-news/zack-snyder-stone-quarry-productions-signs-first-look-film-deal-netflix-1234986047/ |website=[[The Hollywood Reporter]] |last=Kit |first=Borys |date=July 21, 2021 |access-date=July 22, 2021 |archive-date=July 21, 2021 |archive-url=https://web.archive.org/web/20210721204056/https://www.hollywoodreporter.com/movies/movie-news/zack-snyder-stone-quarry-productions-signs-first-look-film-deal-netflix-1234986047/ |url-status=live}}</ref><ref>{{Cite news |title=Zack Snyder Signs First-Look Deal With Netflix |url=https://comicbook.com/movies/news/zack-snyder-first-look-deal-netflix-army-of-the-dead/ |first=JENNA |last=ANDERSON |website=[[ComicBook.com]] |date=July 21, 2021 |access-date=July 22, 2021 |archive-date=July 22, 2021 |archive-url=https://web.archive.org/web/20210722000127/https://comicbook.com/movies/news/zack-snyder-first-look-deal-netflix-army-of-the-dead/ |url-status=live}}</ref><ref>{{Cite news |title=Zack Snyder Sets Next Movie, Sci-Fi Adventure 'Rebel Moon', at Netflix (Exclusive) |url=https://www.hollywoodreporter.com/movies/movie-news/zack-snyder-sets-next-movie-sci-fi-adventure-rebel-moon-at-netflix-exclusive-1234978201/ |last=Kit |first=Borys |website=[[The Hollywood Reporter]] |date=July 6, 2021 |access-date=July 22, 2021 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212062146/https://www.hollywoodreporter.com/movies/movie-news/zack-snyder-sets-next-movie-sci-fi-adventure-rebel-moon-at-netflix-exclusive-1234978201/ |url-status=live}}</ref><ref>{{Cite news |title=Zack Snyder Signs First-Look Deal With Netflix}}</ref> In 2019, he agreed to produce an [[Anime-influenced animation|anime-style]] [[web series]] inspired by [[Norse mythology]].<ref>{{cite news |title=Zack Snyder Set to Produce a Netflix Anime Series About Norse Mythology |url=https://collider.com/zack-snyder-netflix-anime-series/ |last=Gemmill |first=Allie |website=[[Collider (website)|Collider]] |date=July 11, 2019 |access-date=July 22, 2021 |archive-date=October 26, 2021 |archive-url=https://web.archive.org/web/20211026115212/https://collider.com/zack-snyder-netflix-anime-series/ |url-status=live}}</ref><ref>{{cite news |title=Zack Snyder Sets Norse Mythology Anime Series at Netflix |url=https://www.hollywoodreporter.com/tv/tv-news/zack-snyder-sets-norse-mythology-anime-series-at-netflix-1223698/ |last=GOLDBERG |first=LESLEY |website=[[The Hollywood Reporter]] |date=July 11, 2019 |access-date=September 11, 2021 |archive-date=September 11, 2021 |archive-url=https://web.archive.org/web/20210911215431/https://www.hollywoodreporter.com/tv/tv-news/zack-snyder-sets-norse-mythology-anime-series-at-netflix-1223698/ |url-status=live}}</ref>

As of August 2021, [[List of Netflix original programming|Netflix Originals]] made up 40% of Netflix's overall library in the United States.<ref>{{cite news |url=https://collider.com/netflix-originals-40-percent-library-us/ |title=Netflix Originals Now Make Up 40% of Streamer's Library in the U.S. |first=MAGGIE |last=BOCCELLA |work=[[Collider (website)|Collider]] |date=August 16, 2021 |access-date=September 11, 2021 |archive-date=September 11, 2021 |archive-url=https://web.archive.org/web/20210911215438/https://collider.com/netflix-originals-40-percent-library-us/ |url-status=live}}</ref> The company announced that "[[Tudum|TUDUM: A Netflix Global Fan Event]]", a three-hour virtual behind the scenes featuring first-look reveals for 100 of the streamer's series, films and specials, would have its inaugural show in late September 2021.<ref>{{Cite news |url=https://variety.com/2021/film/news/netflix-tudum-global-fan-event-stranger-things-the-harder-they-fall-1235048463 |title=Netflix Sets 'Tudum' Global Fan Event, With Stars From 70 Movies and Shows Including 'Stranger Things' and 'The Harder They Fall' |work=[[Variety (magazine)|Variety]] |last=Jackson |first=Angelique |access-date=September 13, 2021 |archive-date=September 19, 2021 |archive-url=https://web.archive.org/web/20210919020945/https://variety.com/2021/film/news/netflix-tudum-global-fan-event-stranger-things-the-harder-they-fall-1235048463/ |url-status=live}}</ref><ref>{{Cite news |url=https://people.com/tv/netflix-tudum-first-ever-global-fan-event-bridgerton-stranger-things-the-crown-more/ |title=Bridgerton, Stranger Things, The Crown and More to Join Netflix's First-Ever Global Fan Event |work=[[People (magazine)|People]] |last=Puhak |first=Janine |date=August 25, 2021 |access-date=September 13, 2021 |archive-date=September 13, 2021 |archive-url=https://web.archive.org/web/20210913163611/https://people.com/tv/netflix-tudum-first-ever-global-fan-event-bridgerton-stranger-things-the-crown-more/ |url-status=live}}</ref> According to Netflix, the show garnered 25.7 million views across Netflix's 29 Netflix YouTube channels, Twitter, Twitch, Facebook, TikTok and Tudum.com.<ref>{{cite web |url=https://variety.com/2021/film/news/netflix-tudum-fan-event-views-1235077538/ |title=Netflix Says Its Tudum Fan Event Garnered More Than 25 Million Views |website=Variety |date=September 29, 2021 |author=Jennifer Yuma |access-date=December 9, 2022 |archive-date=December 9, 2022 |archive-url=https://web.archive.org/web/20221209215337/https://variety.com/2021/film/news/netflix-tudum-fan-event-views-1235077538/ |url-status=live}}</ref>

Also in September, the company announced The Queen's Ball: A Bridgerton Experience, launching in 2022 in Los Angeles, [[Chicago]], [[Montreal]], and [[Washington, D.C.]].<ref>{{cite web |url=https://www.indiewire.com/shop/bridgerton-experience-the-queens-ball-1234664856/ |title='Bridgerton' Live: Here's How You Can Get Tickets to 'The Queen's Ball' Before They're Gone |website=IndieWire |date=September 16, 2021 |author=Angel Saunders |access-date=December 9, 2022 |archive-date=December 9, 2022 |archive-url=https://web.archive.org/web/20221209221746/https://www.indiewire.com/shop/bridgerton-experience-the-queens-ball-1234664856/ |url-status=live}}</ref>

''[[Squid Game]]'', a South Korean survival drama created and produced by [[Hwang Dong-hyuk]], rapidly became the service's most-watched show within a week of its launch in many markets on September 17, 2021, including Korea, the U.S. and the United Kingdom.<ref name="vulture squid game" /> Within its first 28 days on the service, ''Squid Game'' drew more than 111 million viewers, surpassing ''[[Bridgerton]]'' and becoming Netflix's most-watched show.<ref>{{cite news |url=https://deadline.com/2021/10/squid-game-111-million-views-in-first-month-cruising-past-bridgerton-top-all-time-netflix-original-1234854955/ |title='Squid Game' Draws 111M Views In First Month, Per Netflix, Besting 'Bridgerton' To Become Top All-Time Series Launch |first=Dade |last=Hayes |work=[[Deadline Hollywood]] |date=October 12, 2021 |access-date=December 11, 2023 |archive-date=October 12, 2021 |archive-url=https://web.archive.org/web/20211012223412/https://deadline.com/2021/10/squid-game-111-million-views-in-first-month-cruising-past-bridgerton-top-all-time-netflix-original-1234854955/ |url-status=live}}</ref>

On September 20, 2021, Netflix signed a long-term lease with [[Aviva Investors]] to operate and expand the [[Longcross Studios]] in [[Surrey]], UK.<ref>{{cite news |url=https://deadline.com/2021/09/netflix-longcross-deal-uk-one-billion-content-spend-1234840407/ |title=Netflix Increases UK Studio Footprint With Long-Term Longcross Deal; Streamer Re-Confirms $1BN UK Content Spend In 2021 |first=Andreas |last=Wiseman |work=[[Deadline Hollywood]] |date=September 20, 2021 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712123007/https://deadline.com/2021/09/netflix-longcross-deal-uk-one-billion-content-spend-1234840407/ |url-status=live}}</ref> On September 21, 2021, Netflix announced that it would acquire the Roald Dahl Story Company, which manages the rights to [[Roald Dahl]]'s [[Roald Dahl bibliography|stories and characters]], for an undisclosed price and would operate it as an independent company.<ref>{{cite press release |url=https://about.netflix.com/en/news/netflix-acquires-iconic-roald-dahl-story-company |title=Netflix Acquires Iconic Roald Dahl Story Company |publisher=Netflix |date=September 21, 2021 |access-date=December 11, 2023 |archive-date=April 30, 2023 |archive-url=https://web.archive.org/web/20230430033642/https://about.netflix.com/en/news/netflix-acquires-iconic-roald-dahl-story-company |url-status=live}}</ref><ref>{{cite news |url=https://deadline.com/2021/09/netflix-roald-dahl-story-company-1234842004/ |title=Netflix Acquires Roald Dahl Story Company |work=[[Deadline Hollywood]] |first=Tom |last=Grater |date=September 21, 2021 |access-date=December 11, 2023 |archive-date=January 7, 2022 |archive-url=https://web.archive.org/web/20220107184557/https://deadline.com/2021/09/netflix-roald-dahl-story-company-1234842004/ |url-status=live}}</ref><ref>{{cite news |last=Shaw |first=Lucas |title=Netflix Agrees to Buy 'Matilda' Author Roald Dahl Story Catalog |url=https://www.bloomberg.com/news/articles/2021-09-22/netflix-agrees-to-buy-matilda-author-roald-dahl-story-catalog-ktv8ispt?sref=CIpmV6x8 |work=[[Bloomberg News]] |date=September 22, 2021 |url-access=subscription |access-date=December 11, 2023 |archive-date=April 15, 2022 |archive-url=https://web.archive.org/web/20220415052514/https://www.bloomberg.com/news/articles/2021-09-22/netflix-agrees-to-buy-matilda-author-roald-dahl-story-catalog-ktv8ispt?sref=CIpmV6x8 |url-status=live}}</ref><ref>{{cite news |title=Netflix Acquires Roald Dahl Story Company, Plans Extensive Universe |url=https://variety.com/2021/tv/global/roald-dahl-netflix-deal-1235071043/ |last=Ramachandran |first=Naman |work=[[Variety (magazine)|Variety]] |date=September 22, 2021 |access-date=December 11, 2023 |archive-date=June 16, 2023 |archive-url=https://web.archive.org/web/20230616150414/https://variety.com/2021/tv/global/roald-dahl-netflix-deal-1235071043/ |url-status=live}}</ref> The company acquired [[Night School Studio]], an independent video game developer, on September 28, 2021.<ref>{{cite web |url=https://venturebeat.com/2021/09/28/netflix-acquires-its-first-game-studio-in-deal-with-oxenfree-creator-night-school-studio/ |title=Netflix acquires its first game studio in deal with Oxenfree creator Night School Studio |first=Dean |last=Takahashi |work=[[Venture Beat]] |date=September 28, 2021 |access-date=December 11, 2023 |archive-date=May 31, 2022 |archive-url=https://web.archive.org/web/20220531095129/https://venturebeat.com/2021/09/28/netflix-acquires-its-first-game-studio-in-deal-with-oxenfree-creator-night-school-studio/ |url-status=live}}</ref>

On October 13, 2021, Netflix announced the launch of the Netflix Book Club, where readers will hear about new books, films, and series adaptations and have exclusive access to each book's adaptation process. Netflix will partner with [[Starbucks]] for a social series called ''But Have You Read the Book?''. [[Uzo Aduba]] will serve as the inaugural host of the series and announce monthly book selections set to be adapted by the streamer. Aduba will also speak with the cast, creators, and authors about the book adaptation process over a cup of coffee at Starbucks.<ref>{{cite web |title=Announcing Netflix Book Club with Host Uzo Aduba and New Social Series with Starbucks |url=https://about.netflix.com/en/news/netflix-book-club-host-uzo-aduba-partner-starbucks-passing-tessa-thompson |access-date=October 16, 2021 |website=About Netflix |language=en |archive-date=October 17, 2021 |archive-url=https://web.archive.org/web/20211017064424/https://about.netflix.com/en/news/netflix-book-club-host-uzo-aduba-partner-starbucks-passing-tessa-thompson |url-status=live}}</ref><ref>{{Cite news |last=Perez |first=Lexy |title=Uzo Aduba to Host Netflix Book Club Series |url=https://www.hollywoodreporter.com/tv/tv-news/uzo-aduba-netflix-book-club-starbucks-1235030456/ |website=[[The Hollywood Reporter]] |date=October 13, 2021 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712123007/https://www.hollywoodreporter.com/tv/tv-news/uzo-aduba-netflix-book-club-starbucks-1235030456/ |url-status=live}}</ref> Through October 2021, Netflix commonly reported viewership for its programming based on the number of viewers or households that watched a show in a given period (such as the first 28 days from its premiere) for at least two minutes. On the announcement of its quarterly earnings in October 2021, the company stated that it would switch its viewership metrics to measuring the number of hours that a show was watched, including rewatches, which the company said was closer to the measurements used in linear broadcast television, and thus "our members and the industry can better measure success in the streaming world."<ref>{{cite news |url=https://deadline.com/2021/10/netflix-set-to-shake-up-ratings-strategy-plans-to-release-more-viewing-figures-in-future-1234858561/ |title=Netflix Set To Shake Up Ratings Strategy & Plans To Release More Viewing Figures In Future |first=Peter |last=White |work=[[Deadline Hollywood]] |date=October 19, 2021 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712121929/https://deadline.com/2021/10/netflix-set-to-shake-up-ratings-strategy-plans-to-release-more-viewing-figures-in-future-1234858561/ |url-status=live}}</ref>

Netflix officially launched mobile games on November 2, 2021, for Android users around the world. Through the app, subscribers had free access to five games, including two previously made ''[[Stranger Things]]'' titles. Netflix intends to add more games to this service over time.<ref>{{cite news |url=https://www.polygon.com/22759722/netflix-games-on-android |title=Netflix officially has games now |first=Joshua |last=Rivera |work=[[Polygon (website)|Polygon]] |date=November 2, 2021 |access-date=November 2, 2021 |archive-date=December 20, 2021 |archive-url=https://web.archive.org/web/20211220211903/https://www.polygon.com/22759722/netflix-games-on-android |url-status=live}}</ref> On November 9, the collection launched for [[iOS]].<ref>{{cite news |url=https://techcrunch.com/2021/11/09/netflix-launches-games-to-iphone-and-ipad-users-worldwide/ |title=Netflix launches games to iPhone and iPad users worldwide |first=Sarah |last=Perez |work=[[TechCrunch]] |date=November 9, 2021 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712121151/https://techcrunch.com/2021/11/09/netflix-launches-games-to-iphone-and-ipad-users-worldwide/ |url-status=live}}</ref> Some games in the collection require an active internet connection to play, while others will be available offline. Netflix Kids' accounts will not have games available.<ref>{{cite news |url=https://variety.com/2021/digital/news/netflix-launches-games-mobile-1235102924/ |title=Netflix Sets Launch of Games in Mobile App Worldwide, Including 'Stranger Things' Titles |first=Todd |last=Spangler |work=[[Variety (magazine)|Variety]] |date=November 2, 2021 |access-date=December 11, 2023 |archive-date=April 4, 2023 |archive-url=https://web.archive.org/web/20230404045715/https://variety.com/2021/digital/news/netflix-launches-games-mobile-1235102924/ |url-status=live}}</ref> On November 16, Netflix announced the launch of "Top10 on Netflix.com", a new website with weekly global and country lists of the most popular titles on their service based on their new viewership metrics.<ref name=spring_tribune>{{cite news |title=Netflix Launches New 'Top10 on Netflix' Website |url=https://springtribune.com/2021/11/16/netflix-launches-new-weekly-top-10-on-netflix-website/ |last=Keith |first=Chantel |website=Spring Tribune |date=November 16, 2021 |access-date=December 11, 2023 |archive-date=December 6, 2023 |archive-url=https://web.archive.org/web/20231206003400/https://springtribune.com/2021/11/16/netflix-launches-new-weekly-top-10-on-netflix-website/ |url-status=live}}</ref> On November 22, Netflix announced that it would acquire [[Scanline VFX]], the visual effects and animation company behind ''[[Cowboy Bebop (2021 TV series)|Cowboy Bebop]]'' and ''Stranger Things''.<ref>{{cite web |last1=D'Alessandro |first1=Anthony |title=Netflix Acquiring Scanline VFX, Which Worked On 'Cowboy Bebop' & 'Stranger Things' |url=https://deadline.com/2021/11/netflix-acquiring-scanline-vfx-which-worked-on-cowboy-bebop-stranger-things-1234878861/ |work=[[Deadline Hollywood]] |date=November 22, 2021 |access-date=November 22, 2021 |archive-date=November 22, 2021 |archive-url=https://web.archive.org/web/20211122194636/https://deadline.com/2021/11/netflix-acquiring-scanline-vfx-which-worked-on-cowboy-bebop-stranger-things-1234878861/ |url-status=live}}</ref> On the same day, [[Roberto Patino]] signed a deal with Netflix and established his own production banner, Analog Inc., in partnership with the company. Patino's first project under the deal is a series adaptation of [[Image Comics]]' ''Nocterra''.<ref>{{cite news |last=White |first=Peter |title=Roberto Patino Strikes Overall Deal With Netflix, Developing Comic Series Adaptation ''Nocterra'' |url=https://deadline.com/2021/11/roberto-patino-overall-deal-netflix-comic-adaptation-nocterra-1234878978/ |work=[[Deadline Hollywood]] |date=November 22, 2021 |access-date=November 22, 2021 |archive-date=November 22, 2021 |archive-url=https://web.archive.org/web/20211122194638/https://deadline.com/2021/11/roberto-patino-overall-deal-netflix-comic-adaptation-nocterra-1234878978/ |url-status=live}}</ref>

On December 6, 2021, Netflix and [[Stage 32]] announced that they have teamed up the workshops at the Creating Content for the Global Marketplace program.<ref>{{cite news |title='Black-ish', 'Jack Ryan' Talents to Present at Netflix, Stage 32 Content Creation Program |url=https://variety.com/2021/tv/global/netflix-stage-32-content-program-1235127096/ |last=Ramachandran |first=Naman |work=[[Variety (magazine)|Variety]] |date=December 6, 2021 |access-date=December 6, 2021 |archive-date=December 6, 2021 |archive-url=https://web.archive.org/web/20211206163443/https://variety.com/2021/tv/global/netflix-stage-32-content-program-1235127096/ |url-status=live}}</ref> On December 7, 2021, Netflix partnered with IllumiNative, a woman-led non-profit organization, for the Indigenous Producers Training Program.<ref>{{cite news |title=Netflix Teams With IllumiNative for Indigenous Producers Training Program |url=https://www.hollywoodreporter.com/movies/movie-news/netflix-illuminative-producers-program-1235058195/ |last=Sun |first=Rebecca |work=[[The Hollywood Reporter]] |date=December 7, 2021 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712120122/https://www.hollywoodreporter.com/movies/movie-news/netflix-illuminative-producers-program-1235058195/ |url-status=live}}</ref><ref>{{Cite news |url=https://variety.com/2021/film/news/netflix-partners-illuminative-train-indigenous-producers-1235127692/ |title=Netflix Partners with Illuminative to Train Indigenous TV and Film Producers |first=Selome |last=Hailu |work=[[Variety (magazine)|Variety]] |date=December 7, 2021 |access-date=January 8, 2022 |archive-date=January 8, 2022 |archive-url=https://web.archive.org/web/20220108065345/https://variety.com/2021/film/news/netflix-partners-illuminative-train-indigenous-producers-1235127692/ |url-status=live}}</ref> On December 9, Netflix announced the launch of "[[Tudum#Tudum (website)|Tudum]]", an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.<ref>{{cite news |title=Netflix Wants to Own Online News About Its Content, Too |url=https://www.hollywoodreporter.com/business/digital/netflix-launches-news-site-tudum-1235059676/ |last=Galuppo |first=Mia |work=[[The Hollywood Reporter]] |date=December 9, 2021 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712125348/https://www.hollywoodreporter.com/business/digital/netflix-launches-news-site-tudum-1235059676/ |url-status=live}}</ref> On December 13, Netflix signed a multi-year overall deal with [[Kalinda Vazquez]].<ref>{{cite news |title=Netflix Inks Overall Deal With 'Fear the Walking Dead' Writer and Producer Kalinda Vazquez |url=https://variety.com/2021/tv/news/netflix-kalinda-vazquez-deal-1235132278/ |work=[[Variety (magazine)|Variety]] |last=Hailu |first=Selome |date=December 13, 2021 |access-date=December 27, 2021 |archive-date=December 14, 2021 |archive-url=https://web.archive.org/web/20211214105532/https://variety.com/2021/tv/news/netflix-kalinda-vazquez-deal-1235132278/ |url-status=live}}</ref> On December 16, 2021, Netflix signed a multi-year creative partnership with [[Spike Lee]] and his production company [[40 Acres and a Mule Filmworks]] to develop film and television projects.<ref>{{cite web |title=Spike Lee Signs Multiyear Film Deal With Netflix to Direct and Produce |url=https://www.thewrap.com/spike-lee-netflix-multiyear-film-deal/ |work=[[TheWrap]] |last=Welk |first=Brian |date=December 16, 2021 |access-date=December 22, 2021 |archive-date=December 22, 2021 |archive-url=https://web.archive.org/web/20211222005840/https://www.thewrap.com/spike-lee-netflix-multiyear-film-deal/ |url-status=live}}</ref>

In compliance with the EU Audiovisual Media Services Directive and its implementation in France, Netflix reached commitments with French broadcasting authorities and film guilds, as required by law, to invest a specific amount of its annual revenue into original French films and series. These films must be theatrically released and would not be allowed to be carried on Netflix until 15 months after their release.<ref>{{cite web |last=Keslassy |first=Elsa |date=December 9, 2021 |title=Netflix, Amazon.com, Disney Plus, Apple TV Plus to Invest as Much as $330 Million in French Content Annually |url=https://variety.com/2021/film/global/netflix-amazon-disney-plus-apple-tv-plus-avms-france-1235130056/ |access-date=April 26, 2022 |website=Variety |language=en-US |archive-date=April 26, 2022 |archive-url=https://web.archive.org/web/20220426155807/https://variety.com/2021/film/global/netflix-amazon-disney-plus-apple-tv-plus-avms-france-1235130056/ |url-status=live}}</ref><ref>{{cite web |last1=Roxborough |first1=Scott |date=February 22, 2022 |title=Netflix to Invest $45M in French, European Films in Deal That Could Pave Return to Cannes |url=https://www.hollywoodreporter.com/business/business-news/netflix-french-european-movies-invest-cannes-festival-return-1235097349/ |access-date=February 22, 2022 |work=[[The Hollywood Reporter]] |archive-date=February 22, 2022 |archive-url=https://web.archive.org/web/20220222131213/https://www.hollywoodreporter.com/business/business-news/netflix-french-european-movies-invest-cannes-festival-return-1235097349/ |url-status=live}}</ref>

In January 2022, Netflix ordered additional sports docuseries from ''Drive to Survive'' producers Box to Box Films, including a series that would follow [[PGA Tour]] golfers, and another that would follow professional tennis players on the [[ATP Tour|ATP]] and [[WTA Tour]] circuits.<ref>{{cite web |title=Behind the scenes of the new PGA Tour/Netflix docuseries |url=https://www.golfdigest.com/story/local-knowledge-podcast-pga-tour-netflix-docuseries |access-date=April 26, 2022 |website=Golf Digest |language=en |archive-date=April 26, 2022 |archive-url=https://web.archive.org/web/20220426155807/https://www.golfdigest.com/story/local-knowledge-podcast-pga-tour-netflix-docuseries |url-status=live}}</ref><ref>{{cite web |last=Petski |first=Denise |date=January 14, 2022 |title=Netflix Orders Tennis Docuseries From 'Formula 1: Drive To Survive' Producer |url=https://deadline.com/2022/01/netflix-tennis-docuseries-formula-1-drive-to-survive-producer-1234912959/ |access-date=April 26, 2022 |website=Deadline |language=en-US |archive-date=January 14, 2023 |archive-url=https://web.archive.org/web/20230114220308/https://deadline.com/2022/01/netflix-tennis-docuseries-formula-1-drive-to-survive-producer-1234912959/ |url-status=live}}</ref>

The company announced plans to acquire Next Games in March 2022 for €65 million as part of Netflix's expansions into gaming. Next Games had developed the mobile title ''Stranger Things: Puzzle Tales'' as well as two ''The Walking Dead'' mobile games.<ref>{{cite web |url=https://www.theverge.com/2022/3/2/22957953/netflix-next-games-acquisition-stranger-things-mobile-puzzle-rpg |title=Netflix acquires another developer to build 'world class games' |first=Jon |last=Porter |date=March 2, 2022 |access-date=March 2, 2022 |work=[[The Verge]] |archive-date=March 2, 2022 |archive-url=https://web.archive.org/web/20220302131702/https://www.theverge.com/2022/3/2/22957953/netflix-next-games-acquisition-stranger-things-mobile-puzzle-rpg |url-status=live}}</ref> Later in the month, Netflix also acquired the [[Texas]]-based mobile game developer, [[Boss Fight Entertainment]], for an undisclosed sum.<ref name="variety.com">{{cite web |last1=Spangler |first1=Todd |date=March 24, 2022 |title=Netflix Acquires Its Third Game Studio, Boss Fight Entertainment |url=https://variety.com/2022/digital/news/netflix-acquires-boss-fight-game-studio-1235214156/ |access-date=March 25, 2022 |website=Variety |language=en-US |archive-date=March 24, 2022 |archive-url=https://web.archive.org/web/20220324221130/https://variety.com/2022/digital/news/netflix-acquires-boss-fight-game-studio-1235214156/ |url-status=live}}</ref>

On March 15, 2022, Netflix announced a partnership with [[Dr. Seuss]] Enterprises to produce five new series and specials based on Seuss [[Dr. Seuss bibliography|properties]] following the success of ''[[Green Eggs and Ham (TV series)|Green Eggs and Ham]]''.<ref>{{Cite web |url=https://about.netflix.com/en/news/netflix-and-dr-seuss-enterprises-five-animated-series-specials |title=Netflix and Dr. Seuss Enterprises to Bring the Whimsical World of Dr. Seuss to Life With Five New Animated Preschool Series and Specials |website=About Netflix |access-date=March 23, 2022 |archive-date=March 23, 2022 |archive-url=https://web.archive.org/web/20220323074956/https://about.netflix.com/en/news/netflix-and-dr-seuss-enterprises-five-animated-series-specials |url-status=live}}</ref><ref>{{cite web |url=https://deadline.com/2022/03/netflix-orders-five-dr-seuss-inspired-animated-preschool-series-specials-1234978854/ |title=Netflix Orders Five Dr. Seuss-Inspired Animated Preschool Series & Specials |date=March 15, 2022 |access-date=March 23, 2022 |archive-date=March 15, 2022 |archive-url=https://web.archive.org/web/20220315170933/https://deadline.com/2022/03/netflix-orders-five-dr-seuss-inspired-animated-preschool-series-specials-1234978854/ |url-status=live}}</ref> On March 29, 2022, Netflix announced that it would open an office in Poland to serve as a hub for its original productions across [[Central and Eastern Europe]].<ref>{{cite web |title=Netflix opens Poland office as CEE hub |url=https://www.digitaltveurope.com/2022/03/29/netflix-opens-poland-office-as-cee-hub/ |work=Digital TV Europe |first=Richard |last=Middleton |date=March 29, 2022 |access-date=December 11, 2023 |archive-date=July 12, 2023 |archive-url=https://web.archive.org/web/20230712121511/https://www.digitaltveurope.com/2022/03/29/netflix-opens-poland-office-as-cee-hub/ |url-status=live}}</ref> On March 30, 2022, Netflix extended its lease agreement with Martini Film Studios, just outside Vancouver, Canada, for another five years.<ref>{{cite web |last=Vlessing |first=Etan |title=Netflix Signs Five-Year Lease Extension at Vancouver Production Hub |url=https://www.hollywoodreporter.com/business/business-news/netflix-signs-five-year-lease-extension-at-vancouver-production-hub-1235122498/ |work=[[The Hollywood Reporter]] |access-date=April 6, 2022 |date=March 30, 2022 |archive-date=April 6, 2022 |archive-url=https://web.archive.org/web/20220406133653/https://www.hollywoodreporter.com/business/business-news/netflix-signs-five-year-lease-extension-at-vancouver-production-hub-1235122498/ |url-status=live}}</ref> On March 31, 2022, Netflix ordered a docuseries that would follow teams in the [[2022 Tour de France]], which would also be co-produced by Box to Box Films''.<ref>{{cite news |last=Hood |first=Andrew |date=March 31, 2022 |title=ASO confirms new details of Netflix-Tour de France deal with eight major teams |work=[[VeloNews]] |url=https://www.velonews.com/news/road/aso-confirms-new-details-of-netflix-tour-de-france-deal-with-eight-major-teams/ |access-date=December 11, 2023 |archive-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128000949/https://www.velonews.com/news/road/aso-confirms-new-details-of-netflix-tour-de-france-deal-with-eight-major-teams/ |url-status=live}}</ref>''

Following the [[2022 Russian invasion of Ukraine]], Netflix suspended its operations and future projects in Russia.<ref>{{Cite news |date=March 2, 2022 |title=Netflix pauses future projects in Russia |language=en-GB |work=BBC News |url=https://www.bbc.com/news/technology-60596699 |access-date=March 4, 2022 |archive-date=March 9, 2022 |archive-url=https://web.archive.org/web/20220309052245/https://www.bbc.com/news/technology-60596699 |url-status=live}}</ref><ref name="Russia suspension">{{cite news |last=Lang |first=Brent |date=March 6, 2022 |title=Netflix Suspends Service in Russia Amid Invasion of Ukraine |work=Variety |publisher=Penske Media Corporation |url=https://variety.com/2022/digital/news/netflix-suspends-service-russia-ukraine-invasion-1235197390/ |access-date=March 6, 2022 |archive-date=March 9, 2022 |archive-url=https://web.archive.org/web/20220309074428/https://variety.com/2022/digital/news/netflix-suspends-service-russia-ukraine-invasion-1235197390/ |url-status=live}}</ref> It also announced that it would not comply with a proposed directive by [[Roskomnadzor]] requiring all internet streaming services with more than 100,000 subscribers to integrate the major free-to-air channels (which are primarily state-owned).<ref>{{cite web |last=Ramachandran |first=Naman |date=February 28, 2022 |title=Netflix Declines to Carry Russian Propaganda Channels |url=https://variety.com/2022/tv/global/netflix-russian-propaganda-channels-1235192082/ |access-date=April 26, 2022 |website=Variety |language=en-US |archive-date=March 4, 2022 |archive-url=https://web.archive.org/web/20220304082651/https://variety.com/2022/tv/global/netflix-russian-propaganda-channels-1235192082/ |url-status=live}}</ref> A month later, ex-Russian subscribers filed a class action lawsuit against Netflix.<ref>{{cite web |title=Russian subscribers sue Netflix for pulling service over Ukraine war |url=https://www.upi.com/Top_News/World-News/2022/04/13/russia-ukraine-netflix-lawsuit/9871649856238/ |work=[[United Press International]] |last=Hughes |first=Clyde |date=April 13, 2022}}</ref><ref>{{cite news |title=Russian Netflix users sue streaming giant for leaving market -RIA |url=https://www.reuters.com/technology/russian-netflix-users-sue-streaming-giant-leaving-market-ria-2022-04-13/ |work=[[Reuters]] |date=April 13, 2022}}</ref>

Netflix stated that 100 million households globally were sharing passwords to their account with others, and that Canada and the United States accounted for 30 million of them. Following these announcements, Netflix's stock price fell by 35 percent.<ref name=":3">{{cite web |last=Kit |first=Borys |date=June 1, 2022 |title=Behind Netflix's Leaner Movie Mandate: Bigger, Fewer and Better |url=https://www.hollywoodreporter.com/business/business-news/netflix-movies-knives-out-gray-man-red-notice-1235156868/ |access-date=June 28, 2022 |website=The Hollywood Reporter |language=en-US}}</ref><ref name=":0">{{cite web |last1=Flint |first1=Joe |last2=Jacob |first2=Denny |date=April 19, 2022 |title=Netflix Explores a Version With Ads as Subscriber Base Shrinks |url=https://www.wsj.com/articles/netflix-earnings-q1-2022-11650325682 |archive-url=https://archive.today/20220420170225/https://www.wsj.com/articles/netflix-earnings-q1-2022-11650325682? |archive-date=April 20, 2022 |access-date=April 20, 2022 |work=The Wall Street Journal}}</ref><ref name=":1">{{cite web |last1=Bursztynsky |first1=Jessica |last2=Alessandrini |first2=Sarah |date=April 20, 2022 |title=Netflix closes down 35% wiping more than $50 billion off market cap |url=https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html |access-date=April 26, 2022 |publisher=CNBC |language=en}}</ref><ref name=":2">{{cite news |last=Sherman |first=Alex |date=April 20, 2022 |title=Netflix estimates 100 million households are sharing passwords and suggests a global crackdown is coming |publisher=[[CNBC]] |url=https://www.cnbc.com/2022/04/19/netflix-warns-password-sharing-crackdown-is-coming.html |access-date=April 20, 2022}}</ref><ref>{{cite web |last1=Rubin |first1=Rebecca |title=Netflix Scraps Several Animated Projects, Including Ava DuVernay's 'Wings of Fire' and 'Antiracist Baby' (EXCLUSIVE) |url=https://variety.com/2022/film/news/netflix-animated-series-wings-of-fire-antiracist-baby-1235269747/ |work=Variety |date=May 17, 2022}}</ref> By June 2022, Netflix had laid off 450 full-time and contract employees as part of the company's plan to trim costs amid lower than expected subscriber growth.<ref>{{cite web |last=Oganesyan |first=Natalie |date=April 28, 2022 |title=Netflix Begins Layoffs at Tudum Site, Marketing Department |url=https://www.thewrap.com/netflix-layoffs-tudum-site-marketing-department/ |work=[[TheWrap]]}}</ref><ref>{{cite news |last=Andreeva |first=Nellie |url=https://deadline.com/2022/05/netflix-layoffs-us-employees-1235026085/ |title=Netflix Hit By Layoffs; About 150 Mostly U.S.-Based Employees Affected |work=[[Deadline Hollywood]] |date=May 17, 2022 |access-date=May 17, 2022}}</ref><ref>{{cite news |last1=Niasse |first1=Amina |last2=Shaw |first2=Lucas |last3=Bloomberg |first3=Writer |url=https://fortune.com/2022/06/23/netflix-latest-layoffs-300-employees-2022 |title=Netflix lays off another 300 employees in latest round of cuts |work=[[Fortune (magazine)|Fortune]] |date=June 24, 2022 |access-date=June 24, 2022}}</ref><ref>{{cite web |last1=White |first1=Peter |title=Netflix Axes Another 300 Staff, Taking Total Layoffs To More Than 450 |url=https://deadline.com/2022/06/netflix-axes-another-300-staff-taking-total-layoffs-to-around-450-1235050799/ |website=Deadline Hollywood |date=June 23, 2022}}</ref>

On April 13, 2022, Netflix released the series ''[[Our Great National Parks]]'', which was hosted and narrated by former US President Barack Obama.<ref>{{cite web |url=https://www.forbes.com/sites/lauramanske/2022/04/07/barack-obama-narrates-a-gorgeous-new-netflix-series-our-great-national-parks/?sh=731040434fed |title=Barack Obama Narrates A Gorgeous New Netflix Series: 'Our Great National Parks' |website=[[Forbes]]}}</ref> It also partnered with Group Effort Initiative, a company founded by [[Ryan Reynolds]] and [[Blake Lively]], to provide opportunities behind the camera for those in underrepresented communities.<ref>{{cite web |last=Horseh |first=Aysha Ashley |title=Ryan Reynolds and Blake Lively team with Netflix to bring representation behind the scenes |url=https://netflixlife.com/2022/04/18/ryan-reynolds-blake-lively-team-netflix-representation/ |work=Netflix Life |date=April 18, 2022}}</ref> On the same day, Netflix partnered with Lebanon-based [[Arab Fund for Arts and Culture (AFAC)|Arab Fund For Arts And Culture]] for supporting the Arab female filmmakers. It will provide a one-time grant of $250,000 to female producers and directors in the Arab world through the company's Fund for Creative Equity.<ref>{{cite news |last=Ritman |first=Alex |title=Netflix Teaming With Arab Fund for Arts and Culture on $250,000 Grant for Arab Female Filmmakers |url=https://www.hollywoodreporter.com/movies/movie-news/netflix-grant-afac-arab-female-filmmakers-1235131374/ |work=[[The Hollywood Reporter]] |date=April 18, 2022}}</ref> Also on the same day, Netflix announced an ''[[Exploding Kittens]]'' mobile card game tied to a new animated TV series, which will launch in May.<ref>{{cite web |title=Netflix to launch an 'Exploding Kittens' mobile game tied to a new animated TV series |url=https://social.techcrunch.com/2022/04/18/netflix-to-launch-an-exploding-kittens-mobile-game-tied-to-an-new-animated-tv-series/ |access-date=April 19, 2022 |website=TechCrunch |date=April 18, 2022 |language=en-US}}{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Netflix formed a creative partnership with [[J. Miles Dale]].<ref>{{cite web |last=Fleming |first=Mike Jr. |title='Nightmare Alley' Producer J. Miles Dale Strikes Creative Partnership With Netflix |url=https://deadline.com/2022/04/nightmare-alley-producer-j-miles-dale-netflix-creative-partnership-the-shape-of-water-1235005617/ |work=[[Deadline Hollywood]] |date=April 19, 2022}}</ref> The company also formed a partnership with Japan's [[Studio Colorido]], signing a multi-film deal to boost their anime content in Asia. The streaming giant is said to co-produce three feature films with the studio, the first of which will premiere in September 2022.<ref>{{Cite news |last1=Chmielewski |first1=Dawn |last2=Nussey |first2=Sam |date=April 27, 2022 |title=EXCLUSIVE Netflix inks Japan studio deal in anime push |language=en |work=Reuters |url=https://www.reuters.com/technology/exclusive-netflix-inks-japan-studio-deal-anime-push-2022-04-26/ |access-date=April 27, 2022}}</ref> On April 28, the company launched its inaugural ''Netflix Is a Joke'' comedy festival, featuring more than 250 shows over 12 nights at 30-plus locations across Los Angeles, including the first-ever stand-up show at [[Dodger Stadium]].<ref>{{cite news |url=https://www.latimes.com/entertainment-arts/story/2022-04-24/netflix-is-a-joke-festival-los-angeles-31-acts-to-see |title=31 must-see acts to catch during Netflix's major L.A. comedy festival |newspaper=Los Angeles Times |date=April 24, 2022 |access-date=December 9, 2022}}</ref><ref>{{cite web |url=https://variety.com/2022/tv/news/netflix-is-a-joke-festival-gabriel-fluffy-iglesias-1235243209/ |title=Netflix's Massive Comedy Festival Is No Joke: Here's Why the Streamer Is Doing It Now |website=Variety |date=April 28, 2022 |author=Michael Schneider |access-date=December 9, 2022}}</ref>

The first volume of ''[[Stranger Things (season 4)|Stranger Things 4]]'' logged Netflix's biggest premiere weekend ever for an original series with 286.79 million hours viewed.<ref>{{cite web |url=https://www.hollywoodreporter.com/tv/tv-news/stranger-things-4-netflix-opening-weekend-record-1235156640/ |title='Stranger Things' Smashes Netflix's Opening Weekend Viewing Record |author=Porter, Rick |date=May 31, 2022 |work=The Hollywood Reporter}}</ref> This was preceded by a new ''Stranger Things'' interactive experience hosted in New York City that was developed by the show's creators.<ref>{{cite web |url=https://techcrunch.com/2022/04/11/stranger-things-fans-can-explore-the-upside-down-in-new-nyc-experience/amp/ |title='Stranger Things' fans can explore the Upside Down in new NYC experience |author=Forristal, Lauren |date=April 11, 2022 |work=TechCrunch}}</ref> After the release of the second volume of ''Stranger Things 4'' on July 1, 2022, it became Netflix's second title to receive more than one billion hours viewed.<ref>{{cite web |last=Hailu |first=Selome |date=July 5, 2022 |title=Netflix Top 10: 'Stranger Things 4' Becomes Second Title Ever to Cross 1 Billion Hours Viewed |url=https://variety.com/2022/tv/news/netflix-top-10-stranger-things-season-4-volume-2-billion-hours-1235309293/ |access-date=July 7, 2022 |website=Variety |language=en-US}}</ref>

On July 19, 2022, Netflix announced plans to acquire Australian animation studio [[Animal Logic]].<ref>{{cite web |last=Weprin |first=Alex |title=Netflix Acquires Animation Studio Animal Logic |url=https://www.hollywoodreporter.com/business/digital/netflix-acquires-animation-animal-logic-1235183045/ |website=[[The Hollywood Reporter]] |date=July 19, 2022}}</ref><ref>{{cite web |url=https://variety.com/2022/digital/news/netflix-acquires-animal-logic-1235320223/ |title=Netflix to Acquire Animation Studio Animal Logic in All-Cash Deal |author=Todd Spangler |work=[[Variety (magazine)|Variety]] |date=July 19, 2022}}</ref> That month, in collaboration with [[Sennheiser]], Netflix began to add Ambeo 2-channel audio mixes (referred to as "[[spatial audio]]") to selected original productions, which allows simulated [[surround sound]] on stereo speakers and headphones.<ref name=":4">{{Cite web |last=Weatherbed |first=Jess |date=2023-02-01 |title=Netflix brings spatial audio to a lot more movies and shows |url=https://www.theverge.com/2023/2/1/23577439/netflix-spatial-audio-premium-subscribers-download-devices |access-date=2024-01-23 |website=The Verge |language=en}}</ref><ref name=":5">{{Cite web |last=Welch |first=Chris |date=2022-07-07 |title=Netflix introduces spatial audio for Stranger Things and other originals |url=https://www.theverge.com/2022/7/7/23198333/netflix-spatial-audio-stranger-things-sennheiser |access-date=2024-01-23 |website=The Verge |language=en}}</ref>

On September 5, 2022, Netflix opened an office in [[Warsaw]], Poland responsible for the service's operations in 28 markets in Central and Eastern Europe.<ref>{{Cite web |title=Netflix uruchomił biuro w Polsce i szuka pracowników |url=https://www.wirtualnemedia.pl/artykul/biuro-netflix-polska-warszawa-europa-praca-warunki |access-date=September 6, 2022 |website=wirtualnemedia.pl |date=September 6, 2022 |language=pl}}</ref>

On October 4, 2022, Netflix have signed a creative partnership with [[Andrea Berloff]] and [[John Gatins]].<ref>{{cite web |last1=Lang |first1=Brent |title=Oscar-Nominated Screenwriters Andrea Berloff, John Gatins Form Creative Partnership With Netflix (EXCLUSIVE) |url=https://variety.com/2022/film/news/oscar-nominated-screenwriter-andrea-berloff-john-gatins-netflix-deal-straight-outta-compton-1235392050/ |website=Variety |date=October 4, 2022}}</ref> On October 11, Netflix signed up with the [[Broadcasters' Audience Research Board]] for external measurement of viewership in the UK.<ref>{{cite news |title=Netflix agrees to have viewer numbers measured externally by Barb |url=https://www.independent.co.uk/news/uk/netflix-reed-hastings-tv-ratings-bbc-itv-b2200759.html |work=[[The Independent]] |first=Alex |last=Green |date=October 11, 2022}}</ref> On October 12, Netflix signed to build a production complex at [[Fort Monmouth]] in [[Eatontown, New Jersey]].<ref>{{cite web |last1=Goldsmith |first1=Jill |title=Netflix Is A Big Step Closer To Building Major New Jersey Production Studio |url=https://deadline.com/2022/10/netflix-new-jersey-fort-monmouth-production-studio-1235142616/ |website=[[Deadline Hollywood]] |date=October 12, 2022}}</ref> On October 18, Netflix began exploring a cloud gaming offering and opened a new gaming studio in Southern California.<ref>{{Cite web |last=Silberling |first=Amanda |date=October 18, 2022 |title=Netflix to expand into cloud gaming, opens new studio in Southern California |url=https://techcrunch.com/2022/10/18/netflix-to-expand-into-cloud-gaming-opens-new-studio-in-southern-california/ |access-date=October 19, 2022 |website=TechCrunch |language=en-US}}</ref>

On November 7, 2022, Netflix announced a strategic partnership with The Seven, a Japanese production company owned by [[TBS Holdings]], to produce multiple original live-action titles for the subscribers over the next five years.<ref>{{cite web |last=Shackleton |first=Liz |title=Netflix Teams With TBS Production Outfit The Seven To Boost Japanese Live-Action Slate |url=https://deadline.com/2022/11/netflix-tbs-holdings-the-seven-japanese-live-action-slate-1235165345/ |website=[[Deadline Hollywood]] |access-date=December 18, 2023 |date=November 7, 2022}}</ref><ref>{{cite web |last=Brzeski |first=Patrick |title=Netflix Pacts With The Seven for More Japanese Live-Action Originals |url=https://www.hollywoodreporter.com/tv/tv-news/netflix-the-seven-japan-1235257543/ |website=[[The Hollywood Reporter]] |access-date=December 18, 2023 |date=November 8, 2022}}</ref> On December 12, 2022, Netflix announced that sixty-percent of its subscribers had watched a [[Korean drama]].<ref name="Gruenwedel">{{cite news |last1=Gruenwedel |first1=Erik |title=Netflix Says Subscribers Love Korean Content |url=https://www.mediaplaynews.com/netflix-says-its-subscribers-love-korean-content/ |work=[[Media Play News]] |date=December 12, 2022 |access-date=1 July 2023}}</ref><ref>{{cite news |author=Yonhap |title=60% of Netflix subscribers watched at least one K-drama in 2022 |url=https://www.koreaherald.com/view.php?ud=20221229000283 |access-date=1 July 2023 |work=[[The Korea Herald]] |date=December 29, 2022}}</ref> CEO Ted Sarandos attributed the increase in viewership of Korean content among Americans to Korean films and dramas being "often unpredictable" and catching "the American audience by surprise".<ref name="Souw">{{cite magazine |last1=Souw |first1=Rebecca |title=Ted Sarandos Calls Korean Content 'Surprising and Unpredictable' as Netflix Prepares to Double Investment in Shows, Industry Development |url=https://variety.com/2023/tv/asia/ted-sarandos-netflix-korean-content-surprising-unpredictable-1235651754/ |magazine=[[Variety (magazine)|Variety]] |date=June 22, 2023 |access-date=1 July 2023}}</ref><ref name="Park">{{cite news |last1=Park |first1=Soomee |title=Netflix's Ted Sarandos Touts the "Power of Korean Storytelling," Says K-Content Views Are Up Sixfold |url=https://www.hollywoodreporter.com/movies/movie-news/netflix-ted-sarandos-korean-content-success-challenges-1235521499/ |work=[[The Hollywood Reporter]] |date=June 22, 2023 |access-date=1 July 2023}}</ref>

On January 10, 2023, Netflix announced plans to open an engineering hub in its Warsaw office. The hub is to provide Netflix's creative partners with software solutions for the production of films and series.<ref>{{Cite web |title=Netflix to Open New Engineering Hub in Poland |url=https://about.netflix.com/en/news/netflix-to-open-new-engineering-hub-in-poland |access-date=January 15, 2023 |website=About Netflix |language=en}}</ref> In February 2023, Netflix launched a wider rollout of spatial audio, and began allowing Premium subscribers to download content for offline playback on up to six devices (expanded from four).<ref name=":4" /><ref name=":5" />

On March 4, 2023, Netflix broadcast its first-ever global live-streaming event, the stand-up comedy special ''[[Chris Rock]]: Selective Outrage''.<ref>{{cite news |url=https://www.cnn.com/2023/03/04/entertainment/chris-rock-netflix-live-special/index.html |title=Chris Rock tackles 'selective outrage' and Oscars slap in live Netflix special |first=Marianne |last=Garvey |publisher=[[CNN]] |date=March 5, 2023}}</ref>

Netflix reworked its viewership metrics again in June 2023. Viewership of shows was measured during the first 91 days of availability, instead of the first 28 days, and now are based on the total viewership hours divided by the total hours of the show itself. This provided more equal considerations for shorter shows and movies compared to longer ones.<ref>{{cite web |url=https://deadline.com/2023/06/netflix-changes-viewership-ratings-shakeup-all-time-most-popular-tv-wednesday-stranger-things-4-queen-charlotte-1235420897/ |title=Netflix Adjusts Viewership Metric, Prompting Shakeups Among All-Time Most Popular Lists; 'Wednesday' Overtakes 'Stranger Things 4' & 'Queen Charlotte' Remains In Play For TV |first=Katie |last=Campione |date=June 20, 2023 |access-date=June 20, 2023 |work=[[Deadline Hollywood]]}}</ref>

In August 2023, the company announced Netflix Stories, a collection of interactive narrative games from Netflix series and films such as ''[[Love Is Blind (TV series)|Love is Blind]]'', ''[[Money Heist]]'' and ''[[Virgin River (TV series)|Virgin River]]''.<ref>{{cite web |last=Vilas-Boas |first=Eric |title=Welcome the Love Is Blind Video Game to the Pods |url=https://www.vulture.com/article/love-is-blind-video-game-netflix-stories.html |website=Vulture |date=August 22, 2023}}</ref>