Freeform (TV channel)

==="A New Kind of Family" (2006–2016)===
On August 7, 2006, ABC Family introduced a new slogan and imaging campaign, "A New Kind of Family". The rebranding coincided with a new original programming strategy, which targeted the teen and [[youth|young adult]] demographics with series incorporating diverse portrayals of family lives, as well as [[teen drama]]s.<ref name="tnr-longhistory">{{cite magazine|title=The Long, Strange History of ABC Family|url=https://newrepublic.com/article/123067/long-strange-history-abc-family|author=Jacqui Shine|magazine=[[The New Republic]]|date=October 8, 2015|access-date=January 23, 2016|archive-date=January 26, 2016|archive-url=https://web.archive.org/web/20160126101302/https://newrepublic.com/article/123067/long-strange-history-abc-family|url-status=live}}</ref><ref name="dailybeast-uprising">{{cite web|title=ABC Family's 'Switched at Birth' ASL Episode Recalls Gallaudet Protest|url=http://www.thedailybeast.com/articles/2013/02/28/abc-family-s-switched-at-birth-asl-episode-recalls-gallaudet-protest.html|periodical=[[The Daily Beast]]|date=February 28, 2013|access-date=December 12, 2013|archive-date=September 3, 2013|archive-url=https://web.archive.org/web/20130903061306/http://www.thedailybeast.com/articles/2013/02/28/abc-family-s-switched-at-birth-asl-episode-recalls-gallaudet-protest.html|url-status=live}}</ref> At this time, ABC Family discontinued [[Jetix]], an action-oriented morning children's block that debuted on the network in 2004, relegating the block exclusive to sister channel [[Toon Disney]].<ref>{{cite news|title=Disney announces new shows, kid block leaves ABC Family|url=http://xywe.com/tv/109-347-Disney-announces-new-shows-kid-block-leaves-abc-family-read.shtml|author=Anne Becker|periodical=Broadcasting & Cable|publisher=Reed Business Information|via=XYWE|date=February 16, 2006|url-status=dead|archive-url=https://web.archive.org/web/20060327143901/http://xywe.com/tv/109-347-disney-announces-new-shows-kid-block-leaves-abc-family-read.shtml |archive-date=March 27, 2006}}</ref>

New original series, such as the fantasy drama ''[[Kyle XY]]'', college-set dramedy ''[[Greek (TV series)|Greek]]'', and drama series ''[[The Secret Life of the American Teenager]]'', proved popular for the network; the premieres of ''Kyle XY'' and ''Secret Life'' set viewership records for the channel.<ref name="tnr-longhistory"/><ref name="deadline-paulleetakeover"/> In July 2009, the network earned its best-ever ratings for the month of July in primetime and in total viewership, credited to the strength of ''Secret Life'' and new series ''[[Make It or Break It]]'', ''[[10 Things I Hate About You (TV series)|10 Things I Hate About You]]'' and ''[[Ruby & the Rockits]]'', along with airings of the [[Harry Potter (film series)|''Harry Potter'' film franchise]] and the television premiere of ''[[Labor Pains (film)|Labor Pains]]''.<ref>{{cite press release|title=ABC Family Hits All-Time July Highs in Prime in Total Viewers and All Key Demos|url=http://tvbythenumbers.com/2009/07/28/abc-family-hits-all-time-july-highs-in-prime-in-total-viewers-and-all-key-demos/23772|archive-url=https://archive.today/20120721002612/http://tvbythenumbers.com/2009/07/28/abc-family-hits-all-time-july-highs-in-prime-in-total-viewers-and-all-key-demos/23772|url-status=dead|archive-date=July 21, 2012|website=TV by the Numbers|date=July 28, 2009}}</ref>

On June 8, 2010, ABC Family premiered ''[[Pretty Little Liars]]'' – a teen drama based on the series of young-adult mystery novels by [[Sara Shepard]]. ''Pretty Little Liars'' quickly became ABC Family's flagship program, frequently breaking ratings records;<ref name="tnr-longhistory"/><ref name="s1e11">{{cite web|title=Return of 2010's Breakout Hit Series "Pretty Little Liars" Becomes ABC Family's No. 2 Telecast Ever in Women 18-34/Females 12-34|url=http://tvbythenumbers.zap2it.com/2011/01/04/return-of-2010%E2%80%99s-breakout-hit-series-%E2%80%9Cpretty-little-liars%E2%80%9D-becomes-abc-family%E2%80%99s-no-2-telecast-ever-in-women-18-34females-12-34/77238|author=Bill Gorman|website=TV by the Numbers|date=January 4, 2011|access-date=January 4, 2011|url-status=dead|archive-url=https://web.archive.org/web/20150721022158/http://tvbythenumbers.zap2it.com/2011/01/04/return-of-2010%E2%80%99s-breakout-hit-series-%E2%80%9Cpretty-little-liars%E2%80%9D-becomes-abc-family%E2%80%99s-no-2-telecast-ever-in-women-18-34females-12-34/77238/|archive-date=July 21, 2015}}</ref> by 2014, ''Pretty Little Liars'' had ranked among the five most-watched scripted series on basic cable among multiple female age demographics, and the second-highest rated cable series among females 12–34. Throughout the year, ABC Family as a whole experienced its highest year-to-year primetime viewership among viewers in the 12-34 and 18-34 demographics.<ref name="deadline-firstwin">{{cite web|title=ABC Family Nabs First-Ever Win In W18-34 Demo|url=https://deadline.com/2015/01/abc-family-ratings-win-w18-34-demo-1201341649/|website=Deadline.com|publisher=Penske Media Corporation|date=January 2015|access-date=January 24, 2016|archive-date=January 28, 2016|archive-url=https://web.archive.org/web/20160128232234/http://deadline.com/2015/01/abc-family-ratings-win-w18-34-demo-1201341649/|url-status=live}}</ref> With 4.9 million viewers across its first broadcast and an encore airing, the 2011 premiere of ''[[Switched at Birth (TV series)|Switched at Birth]]'' surpassed ''Secret Life'' as the most-watched series premiere in network history.<ref name="deadline-sabratings">{{cite web|title='Switched At Birth' Sets Premiere Ratings Records For ABC Family|url=https://deadline.com/2011/06/switched-at-birth-sets-premiere-ratings-record-for-abc-family-138058/|website=Deadline.com|date=7 June 2011|access-date=28 May 2016|archive-date=29 June 2016|archive-url=https://web.archive.org/web/20160629125043/http://deadline.com/2011/06/switched-at-birth-sets-premiere-ratings-record-for-abc-family-138058/|url-status=live}}</ref>

Owing to his success at ABC Family, The Walt Disney Company promoted network president [[Paul Lee (television executive)|Paul Lee]] to become president of the ABC Entertainment Group in July 2010, adding the main ABC network and [[ABC Studios]] to his oversight.<ref name="deadline-paulleetakeover">{{cite web|title=ABC Family's Paul Lee Taking Over ABC Entertainment Group After President Steve McPherson Resigns|url=https://deadline.com/2010/07/changes-imminent-at-abc-entertainment-57290/|website=Deadline.com|publisher=Penske Media Corporation|date=July 2010|access-date=January 24, 2016|archive-date=January 2, 2016|archive-url=https://web.archive.org/web/20160102084036/http://deadline.com/2010/07/changes-imminent-at-abc-entertainment-57290/|url-status=live}}</ref> Lee resigned from the company in February 2016 and was replaced by [[Channing Dungey]].<ref>{{cite web|url=https://www.thewrap.com/paul-lee-out-as-abc-entertainment-president/|title=Channing Dungey Replaces Paul Lee as Head of ABC Entertainment|author=Joe Otterson|date=17 February 2016|work=TheWrap|access-date=17 February 2016|archive-date=18 February 2016|archive-url=https://web.archive.org/web/20160218111305/https://www.thewrap.com/paul-lee-out-as-abc-entertainment-president/|url-status=live}}</ref>