Billboard (magazine)

===1990s–present===
[[Timothy White (editor)|Timothy White]] was appointed editor-in-chief in 1991, a position that he held until his unexpected death in 2002. White wrote a weekly column promoting music with "artistic merit" while criticizing music with violent or misogynistic themes,<ref name="latimes 2002">{{cite news | title=Timothy White, 50; Editor Revolutionized Billboard Magazine | newspaper=Los Angeles Times | date=June 28, 2002 | url=https://articles.latimes.com/2002/jun/28/local/me-white28 | access-date=November 5, 2015 | archive-date=November 22, 2015 | archive-url=https://web.archive.org/web/20151122135442/http://articles.latimes.com/2002/jun/28/local/me-white28 | url-status=live }}</ref> and also reworked the publication's music charts.<ref name="latimes 2002"/> Rather than relying on data from music retailers, new charts used data from store checkout scanners obtained by [[Nielsen SoundScan]].<ref name="booksdirectory"/> White also wrote in-depth profiles on musicians,<ref name="Pareles 2002">{{cite web | last=Pareles | first=Jon | title=Timothy White, 50, Billboard Editor in Chief | website=The New York Times | date=July 1, 2002 | url=https://www.nytimes.com/2002/07/01/arts/timothy-white-50-billboard-editor-in-chief.html | access-date=November 5, 2015 | archive-date=December 13, 2020 | archive-url=https://web.archive.org/web/20201213225920/https://www.nytimes.com/2002/07/01/arts/timothy-white-50-billboard-editor-in-chief.html | url-status=live }}</ref> but was replaced by Keith Girard, who was subsequently fired in May 2004. Girard and a female employee filed a $29&nbsp;million lawsuit alleging that ''Billboard'' fired them unfairly with an intent to damage their reputations<ref name="Jurkowitz 2004">{{cite news | last=Jurkowitz | first=Mark | title=Lawsuit is latest in list of tough hits for Billboard | newspaper=Boston Globe | date=August 12, 2004 | url=https://www.boston.com/ae/music/articles/2004/08/12/lawsuit_is_latest_in_list_of_tough_hits_for_billboard?pg=full | access-date=November 5, 2015 | archive-date=September 24, 2015 | archive-url=https://web.archive.org/web/20150924003805/http://www.boston.com/ae/music/articles/2004/08/12/lawsuit_is_latest_in_list_of_tough_hits_for_billboard?pg=full | url-status=live }}</ref> and that they experienced sexual harassment, a hostile work environment and a financially motivated lack of editorial integrity.<ref name="Jurkowitz 2004"/><ref name="Grinberg 2005"/> Email evidence suggested that human resources were given special instructions to watch minority employees.<ref name="Grinberg 2005">{{cite web | last=Grinberg | first=Emanuella | title=New motion details racial profiling claims against Billboard magazine | publisher=CNN | date=April 6, 2005 | url=http://www.cnn.com/2005/LAW/04/06/billboard/ | access-date=November 5, 2015 | archive-date=October 16, 2020 | archive-url=https://web.archive.org/web/20201016201329/http://www.cnn.com/2005/LAW/04/06/billboard/ | url-status=live }}</ref> The case was settled out of court in 2006 for an undisclosed sum.<ref name="Tsioulcas 2015">{{cite web | last=Tsioulcas | first=Anastasia | title=Why Is 'Billboard' Asking Industry Execs If They Believe Kesha? | publisher=NPR | date=August 23, 2015 | url=https://www.npr.org/sections/therecord/2015/08/23/433466416/why-is-billboard-asking-industry-execs-if-they-believe-kesha | access-date=November 7, 2015 | archive-date=November 7, 2015 | archive-url=https://web.archive.org/web/20151107142709/http://www.npr.org/sections/therecord/2015/08/23/433466416/why-is-billboard-asking-industry-execs-if-they-believe-kesha | url-status=live }}</ref>

In the 2000s, economic decline in the music industry dramatically reduced readership and advertising from ''Billboard''{{'}}s traditional audience.<ref name="Jurkowitz 2004"/><ref name="Sisario 2014">{{cite web | last=Sisario | first=Ben | title=Leadership Change May Signal New Start for Billboard Magazine | website=The New York Times | date=January 8, 2014 | url=https://www.nytimes.com/2014/01/09/business/media/leadership-change-may-signal-new-start-for-billboard-magazine.html | access-date=November 6, 2015 | archive-date=December 13, 2020 | archive-url=https://web.archive.org/web/20201213225916/https://www.nytimes.com/2014/01/09/business/media/leadership-change-may-signal-new-start-for-billboard-magazine.html | url-status=live }}</ref> Circulation declined from 40,000 in circulation in the 1990s to less than 17,000 by 2014.<ref name="Tsioulcas 2015"/> The publication's staff and ownership were also undergoing frequent changes.<ref name="Grinberg 2005" />

In 2004, Tamara Conniff became the first female and youngest-ever executive editor at ''Billboard'' and led its first major redesign since the 1960s, designed by Daniel Stark and Stark Design. During Conniff's tenure, ''Billboard''<nowiki/>'s newsstand sales jumped 10%, ad pages climbed 22% and conference registrations rose 76%.<ref>{{cite web|url = https://www.crainsnewyork.com/awards/tamara-conniff|publisher = Crain's New York Business|work = 40 Under 40|title = Tamara Conniff, 33|date = January 2006|last = Flamm|first = Matthew|access-date = September 28, 2018|archive-date = September 28, 2018|archive-url = https://web.archive.org/web/20180928200736/https://www.crainsnewyork.com/awards/tamara-conniff|url-status = live}}</ref> In 2005, ''Billboard'' expanded its editorial outside the music industry into other areas of digital and mobile entertainment. In 2006, after leading Billboard's radio publication, former ABC News and CNN journalist Scott McKenzie was named editorial director across all ''Billboard'' properties.<ref>{{Cite magazine | url = https://www.billboard.com/articles/business/1359192/billboard-promotes-key-editors|title = Billboard Promotes Key Editors |magazine =Billboard|date = January 13, 2006 }}</ref> Conniff launched the ''Billboard'' Women in Music event in 2007.<ref>{{cite news|url = https://www.cbsnews.com/news/reba-named-woman-of-the-year/|work = CBS News|date = September 14, 2007|title = Reba Named Woman Of The Year|agency = AP|access-date = April 17, 2020|archive-date = April 20, 2020|archive-url = https://web.archive.org/web/20200420093450/https://www.cbsnews.com/news/reba-named-woman-of-the-year/|url-status = live}}</ref><ref>{{cite press release|url = https://www.prlog.org/11313060-top-music-exec-joins-worldmusiclink.html|website = PRLOG|title = Top Music Exec joins WorldMusicLink|date = February 18, 2011|access-date = August 14, 2020|archive-date = November 26, 2020|archive-url = https://web.archive.org/web/20201126093030/https://www.prlog.org/11313060-top-music-exec-joins-worldmusiclink.html|url-status = live}}</ref><ref>{{cite news |title = Billboard chooses Reba McEntire as its first 'Woman of the Year' |url = https://www.ocregister.com/2007/09/14/billboard-chooses-reba-mcentire-as-its-first-woman-of-the-year/ |date = September 14, 2007 |work = The Orange County Register |access-date = August 14, 2020 |archive-date = December 4, 2020 |archive-url = https://web.archive.org/web/20201204062945/https://www.ocregister.com/2007/09/14/billboard-chooses-reba-mcentire-as-its-first-woman-of-the-year/ |url-status = live }}</ref><ref>{{cite magazine|title = McEntire Named Billboard's Woman Of The Year|magazine = Billboard|date = September 17, 2007|url = https://www.billboard.com/articles/news/1049244/mcentire-named-billboards-woman-of-the-year|access-date = August 14, 2020|archive-date = June 22, 2018|archive-url = https://web.archive.org/web/20180622052816/https://www.billboard.com/articles/news/1049244/mcentire-named-billboards-woman-of-the-year|url-status = live}}</ref>

Bill Werde was named editorial director in 2008,<ref name="one"/> and was followed by [[Janice Min]] in January 2014, also responsible for editorial content at ''The Hollywood Reporter''.<ref name="one">{{cite news |last=Lewis |first=Randy |title=Billboard Shakeup puts Hollywood Reporter's Janice Min in Charge |url=https://www.latimes.com/entertainment/music/posts/la-et-ms-billboard-hollywood-reporter-janice-min-20140109,0,2774613.story |date=January 9, 2014 |newspaper=Los Angeles Times |access-date=January 13, 2014 |archive-date=January 12, 2014 |archive-url=https://web.archive.org/web/20140112181529/http://www.latimes.com/entertainment/music/posts/la-et-ms-billboard-hollywood-reporter-janice-min-20140109,0,2774613.story |url-status=live }}</ref> The magazine became more of a general-interest music-news source rather than solely an industry trade, covering more celebrity and fashion news.<ref name="Tsioulcas 2015"/><ref name="Sisario 2014"/><ref name="Sisario 20142"/> Min hired Tony Gervino as editor although he did not have a background in the music industry.<ref name="Sisario 20142">{{cite web | last=Sisario | first=Ben | title=Billboard Names Tony Gervino as Editor | website=The New York Times | date=April 7, 2014 | url=https://www.nytimes.com/2014/04/08/business/media/billboard-names-tony-gervino-as-editor.html | access-date=November 6, 2015 | archive-date=December 13, 2020 | archive-url=https://web.archive.org/web/20201213225945/https://www.nytimes.com/2014/04/08/business/media/billboard-names-tony-gervino-as-editor.html | url-status=live }}</ref> Gervino was appointed editor-in-chief in April 2014.<ref name="Steigrad 2014">{{cite web | last=Steigrad | first=Alexandra | title=Billboard Names Tony Gervino Editor in Chief | website=Women's Wear Daily | date=April 7, 2014 | url=http://wwd.com/globe-news/fashion-memopad/billboard-names-tony-gervino-editor-in-chief-7632887/ | access-date=November 5, 2015 | archive-date=December 5, 2020 | archive-url=https://web.archive.org/web/20201205074636/https://wwd.com/globe-news/fashion-memopad/billboard-names-tony-gervino-editor-in-chief-7632887/ | url-status=live }}</ref> An [[National Public Radio|NPR]] item covered a leaked version of ''Billboard''{{'}}s annual survey, which it said had more gossip and focused on less professional topics than had prior surveys. For example, the magazine polled readers on a lawsuit that singer [[Kesha]] filed against her producer, alleging sexual abuse.<ref name="Tsioulcas 2015"/>

Gervino was fired in May 2016. A note from Min to the editorial staff indicated that senior vice president of digital content Mike Bruno would head the editorial department.<ref>{{Cite web|url=http://www.adweek.com/fishbowlny/billboard-tony-gervino-exit/374269|title=Billboard EIC Tony Gervino Exits on a High Note|website=Adweek |date=May 2, 2016 |access-date=August 15, 2016|archive-date=January 9, 2019|archive-url=https://web.archive.org/web/20190109230120/https://www.adweek.com/fishbowlny/billboard-tony-gervino-exit/374269/|url-status=live}}</ref>
On June 15, 2016, [[Billboard Philippines|BillboardPH]], the first ''Billboard'' chart company in Southeast Asia, mainly in the Philippines, was announced.<ref>{{cite magazine|url=https://www.billboard.com/articles/news/7407932/billboard-philippines-algorhythm-partnership|title=Billboard Partners with AlgoRhythm to Launch Billboard Philippines|magazine=Billboard|date=June 15, 2016|access-date=June 30, 2017|archive-date=June 9, 2017|archive-url=https://web.archive.org/web/20170609155547/http://www.billboard.com/articles/news/7407932/billboard-philippines-algorhythm-partnership|url-status=live}}</ref> On September 12, 2016, ''Billboard'' expanded into China by launching ''[[Billboard China]]'' in partnership with Vision Music Ltd.<ref>{{cite magazine|url=https://www.billboard.com/articles/business/7503731/billboard-launching-in-china|title=Billboard Launches in China|first=Lyndsey|last=Havens|magazine=Billboard|date=September 12, 2016|access-date=August 10, 2016|archive-date=September 14, 2016|archive-url=https://web.archive.org/web/20160914165039/https://www.billboard.com/articles/business/7503731/billboard-launching-in-china|url-status=live}}</ref>

On September 23, 2020, it was announced that [[Penske Media Corporation]] would assume operations of the MRC Media & Info publications under a joint venture with MRC known as PMRC. The joint venture includes the management of ''Billboard''.<ref>{{Cite web|last=Ellefson|first=Lindsey|date=September 23, 2020|title=Variety Parent Penske Media to Take Over Hollywood Reporter, Billboard in Joint Venture With MRC|url=https://www.thewrap.com/variety-parent-penske-media-to-take-over-hollywood-reporter-billboard-in-joint-venture-with-mrc/|access-date=September 23, 2020|website=TheWrap|language=en-US|archive-date=September 24, 2020|archive-url=https://web.archive.org/web/20200924171830/https://www.thewrap.com/variety-parent-penske-media-to-take-over-hollywood-reporter-billboard-in-joint-venture-with-mrc/|url-status=live}}</ref>