YouTube

==== 2017 advertiser boycott ====
In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. The government demanded assurances that its advertising would "be delivered safely and appropriately". ''[[The Guardian]]'' newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near [[offensive content]]. Google stated that it had "begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear".<ref name="Bloomberg-adsextremist">{{cite news |title=Google Ad Crisis Spreads as Biggest Marketers Halt Spending |url=https://www.bloomberg.com/news/articles/2017-03-22/at-t-halts-spending-on-some-google-ads-after-youtube-controversy |access-date=March 23, 2017 |newspaper=Bloomberg.com |date=March 22, 2017}}</ref><ref name="bbc-youtubeadsuk">{{cite news |date=March 17, 2017 |title=YouTube: UK government suspends ads amid extremism concerns |newspaper=BBC News |url=https://www.bbc.co.uk/news/uk-politics-39301712 |access-date=March 23, 2017}}</ref> In early April 2017, the YouTube channel [[h3h3Productions]] presented evidence claiming that a ''[[Wall Street Journal]]'' article had fabricated screenshots showing major brand advertising on an offensive video containing [[Johnny Rebel (singer)|Johnny Rebel]] music overlaid on a [[Chief Keef]] music video, citing that the video itself had not earned any ad revenue for the uploader. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video.<ref name="and-youtubestar">{{cite news |last1=Collins |first1=Ben |date=April 4, 2017 |title=A YouTube Star, Reddit Detectives, and the Alt-Right Call Out a Fake News Story. Turns Out It Was Real. |newspaper=The Daily Beast |url=https://www.thedailybeast.com/articles/2017/04/04/fake-news-blows-up-in-trolls-faces.html |access-date=April 5, 2017}}</ref><ref name="mashable-h3h3youtube">{{cite web |title=How one little screenshot drove YouTube to the brink |url=https://mashable.com/2017/04/04/youtube-h3h3-what-happened-wsj/ |access-date=April 10, 2017 |website=Mashable |date=April 4, 2017}}</ref>

On April 6, 2017, YouTube announced that to "ensure revenue only flows to creators who are playing by the rules", it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the Partner Program.<ref name="verge-10kviewsrule">{{cite web |date=April 6, 2017 |title=YouTube will no longer allow creators to make money until they reach 10,000 views |url=https://www.theverge.com/2017/4/6/15209220/youtube-partner-program-rule-change-monetize-ads-10000-views |access-date=April 6, 2017 |website=The Verge }}</ref>