YouTube

=== Partnership with corporations ===
YouTube entered into a marketing and advertising partnership with [[NBC]] in June 2006.<ref>{{cite news |title=Online Video: The Market Is Hot, but Business Models Are Fuzzy |url=https://knowledge.wharton.upenn.edu/article.cfm?articleid=1519 |work=Knowledge@wharton |access-date=July 19, 2012}}</ref> In March 2007, it struck a deal with [[BBC]] for three channels with BBC content, one for news and two for entertainment.<ref>{{cite news |first=Tim |last=Weber |title=BBC strikes Google-YouTube deal |url=https://news.bbc.co.uk/2/hi/business/6411017.stm |website=[[BBC News]] |date=March 2, 2007 |access-date=March 26, 2017}}</ref> In November 2008, YouTube reached an agreement with [[Metro-Goldwyn-Mayer|MGM]], [[Lions Gate Entertainment]], and [[CBS]], allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for U.S. viewers called "Shows". The move was intended to create competition with websites such as Hulu, which features material from NBC, [[Fox Broadcasting Company|Fox]], and [[Walt Disney Studios Motion Pictures|Disney]].<ref>{{cite news |first1=Brad |last1=Stone |first2=Brooks |last2=Barnes |title=MGM to Post Full Films on YouTube |url=https://www.nytimes.com/2008/11/10/business/media/10mgm.html |newspaper=The New York Times |date=November 9, 2008 |access-date=March 26, 2017 |id={{ProQuest|897152483}}}}</ref><ref>{{cite news |first=Staci |last=D. Kramer |title=It's Official: Disney Joins News Corp., NBCU In Hulu; Deal Includes Some Cable Nets |url=https://www.washingtonpost.com/wp-dyn/content/article/2009/04/30/AR2009043001853.html |newspaper=[[The Washington Post]] |publisher=[[Jeff Bezos|Nash Holdings LLC]] |date=April 30, 2009 |access-date=March 26, 2017}}</ref> In November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around 4,000 full-length shows from more than 60 partners.<ref>{{cite news |title=YouTube launches UK TV section with more than 60 partners |last1=Allen |first1=Katie |work=The Guardian |location=London |url=https://www.theguardian.com/media/2009/nov/19/youtube-uk-full-length-shows |access-date=December 13, 2009 |date=November 19, 2009}}</ref> In January 2010, YouTube introduced an online film rentals service,<ref>{{cite news |first=Miguel |last=Helft |title=YouTube Takes a Small Step into the Film Rental Market |url=https://www.nytimes.com/2010/01/21/technology/internet/21youtube.html |newspaper=The New York Times |date=January 20, 2010 |access-date=March 26, 2017 |id={{ProQuest|1458355634}}}}</ref> which is only available to users in the United States, Canada, and the UK as of 2010.<ref>{{cite news |url=https://news.bbc.co.uk/1/hi/8471635.stm |title=YouTube turns to movie rental business |access-date=May 7, 2010 |date=January 21, 2010 |work=BBC News |first=Maggie |last=Shiels}}</ref><ref>{{cite news |url=https://www.bbc.co.uk/news/technology-15214939 |title=YouTube to offer film rentals in the UK |work=BBC News |date=October 7, 2011 |access-date=October 7, 2011}}</ref>{{Update inline|date=October 2021|reason=Is it now available in other countries?}} The service offers over 6,000 films.<ref>{{cite web |first=Alexia |last=Tsotsis |title=Google Partners With Sony Pictures, Universal And Warner Brothers For YouTube Movies |url=https://techcrunch.com/2011/05/09/google-partners-with-sony-pictures-nbc-universal-and-warner-brothers-for-youtube-movies/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=May 9, 2011 |access-date=March 26, 2017}}</ref>

==== 2017 advertiser boycott ====
In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. The government demanded assurances that its advertising would "be delivered safely and appropriately". ''[[The Guardian]]'' newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near [[offensive content]]. Google stated that it had "begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear".<ref name="Bloomberg-adsextremist">{{cite news |title=Google Ad Crisis Spreads as Biggest Marketers Halt Spending |url=https://www.bloomberg.com/news/articles/2017-03-22/at-t-halts-spending-on-some-google-ads-after-youtube-controversy |access-date=March 23, 2017 |newspaper=Bloomberg.com |date=March 22, 2017}}</ref><ref name="bbc-youtubeadsuk">{{cite news |date=March 17, 2017 |title=YouTube: UK government suspends ads amid extremism concerns |newspaper=BBC News |url=https://www.bbc.co.uk/news/uk-politics-39301712 |access-date=March 23, 2017}}</ref> In early April 2017, the YouTube channel [[h3h3Productions]] presented evidence claiming that a ''[[Wall Street Journal]]'' article had fabricated screenshots showing major brand advertising on an offensive video containing [[Johnny Rebel (singer)|Johnny Rebel]] music overlaid on a [[Chief Keef]] music video, citing that the video itself had not earned any ad revenue for the uploader. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video.<ref name="and-youtubestar">{{cite news |last1=Collins |first1=Ben |date=April 4, 2017 |title=A YouTube Star, Reddit Detectives, and the Alt-Right Call Out a Fake News Story. Turns Out It Was Real. |newspaper=The Daily Beast |url=https://www.thedailybeast.com/articles/2017/04/04/fake-news-blows-up-in-trolls-faces.html |access-date=April 5, 2017}}</ref><ref name="mashable-h3h3youtube">{{cite web |title=How one little screenshot drove YouTube to the brink |url=https://mashable.com/2017/04/04/youtube-h3h3-what-happened-wsj/ |access-date=April 10, 2017 |website=Mashable |date=April 4, 2017}}</ref>

On April 6, 2017, YouTube announced that to "ensure revenue only flows to creators who are playing by the rules", it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the Partner Program.<ref name="verge-10kviewsrule">{{cite web |date=April 6, 2017 |title=YouTube will no longer allow creators to make money until they reach 10,000 views |url=https://www.theverge.com/2017/4/6/15209220/youtube-partner-program-rule-change-monetize-ads-10000-views |access-date=April 6, 2017 |website=The Verge }}</ref>