Mother's Day

====Netherlands====
In the [[Netherlands]], Mother's Day was introduced as early as 1910 by the Dutch branch of the [[Salvation Army]].<ref>{{harvnb|Helsloot|2007|p=206}}</ref> The Royal Dutch Society for Horticulture and Botany, a group protecting the interest of Dutch florists, worked to promote the holiday; they hoped to emulate the commercial success achieved by American florists.<ref name="helsloot 208">{{harvnb|Helsloot|2007|p=208}}</ref> They were imitating the campaign already underway by florists in Germany and Austria, but they were aware that the traditions had originated in the US.<ref name="helsloot 208"/>

Florists launched a major promotional effort in 1925. This included the publication of a book of articles written by famous intellectuals, radio broadcasts, newspapers ads, and the collaboration of priests and teachers who wanted to promote the celebration for their own reasons.<ref name="helsloot 208"/> In 1931 the second Sunday of May was adopted as the official celebration date. In the mid-1930s the slogan ''Moederdag – Bloemendag'' (Mother's Day – Flowers' Day) was coined, and the phrase was popular for many years.<ref name="helsloot 209">{{harvnb|Helsloot|2007|p=209}}</ref> In the 1930s and 1940s "Mother's Day cakes" were given as gifts in hospitals and to the [[Monarchy of the Netherlands|Dutch Queen]], who is known as the "mother of the country".<ref name="helsloot 209"/> Other trade groups tried to cash in on the holiday and to give new meaning to the holiday in order to promote their own wares as gifts.<ref name="helsloot 209"/>

Roman Catholic priests complained that the holiday interfered with the honoring of the Virgin Mary, the divine mother, which took place during the whole month of May. In 1926 Mother's Day was celebrated on 7 July in order to address these complaints.<ref name="helsloot 210">{{harvnb|Helsloot|2007|p=210}}</ref> Catholic organizations and priests tried to Christianize the holiday, but those attempts were rendered futile around the 1960s when the church lost influence and the holiday was completely secularized.<ref name="helsloot 210"/>

In later years, the initial resistance disappeared, and even leftist newspapers stopped their criticism and endorsed Mother's Day.<ref name="helsloot 213">{{harvnb|Helsloot|2007|p=213}}</ref>

In the 1980s, the American origin of the holiday was still not widely known, so feminist groups who opposed the perpetuation of gender roles sometimes claimed that Mother's Day was invented by Nazis and celebrated on the birthday of [[Klara Hitler]], Hitler's mother.<ref name="helsloot 211">{{harvnb|Helsloot|2007|p=211}}</ref>