YouTube

== Social impact ==
{{Main|Social impact of YouTube}}

Private individuals<ref name="Reuters20070225" /> and large production corporations<ref name="WiredUK20131127">{{cite magazine |url=https://www.wired.co.uk/news/archive/2013-11/27/youtube-community |title=The rise and fall of YouTube's celebrity pioneers |last=Tufnell |first=Nicholas |date=November 27, 2013 |magazine=Wired UK |archive-url=https://web.archive.org/web/20140110202429/https://www.wired.co.uk/news/archive/2013-11/27/youtube-community |url-status=live |archive-date=January 10, 2014}}</ref> have used YouTube to grow their audiences. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.<ref name="Reuters20070225">{{cite news |url=https://www.reuters.com/article/us-youtube-idUSN2518918320070226 |title=YouTube stars don't always welcome record deals |last=Bruno |first=Antony |date=February 25, 2007 |work=Reuters |archive-url=https://web.archive.org/web/20140106071553/https://www.reuters.com/article/2007/02/26/us-youtube-idUSN2518918320070226 |archive-date=January 6, 2014 |url-status=live}}</ref> Concurrently, [[old media]] celebrities moved into the website at the invitation of a YouTube management that witnessed early content creators accruing substantial followings and perceived audience sizes potentially larger than that attainable by television.<ref name="WiredUK20131127" /> While YouTube's revenue-sharing "Partner Program" made it possible to earn a substantial living as a video producer—its top five hundred partners each earning more than $100,000 annually<ref name="NewYorker20120116">{{cite news |url=https://www.newyorker.com/reporting/2012/01/16/120116fa_fact_seabrook?currentPage=all |title=Streaming Dreams / YouTube turns pro |magazine=The New Yorker |last=Seabrook |first=John |date=January 16, 2012 |archive-url=https://web.archive.org/web/20120108081333/https://www.newyorker.com/reporting/2012/01/16/120116fa_fact_seabrook?currentPage=all |archive-date=January 8, 2012 |url-status=dead}}</ref> and its ten highest-earning channels grossing from $2.5&nbsp;million to $12&nbsp;million<ref name="Forbes20151113">{{cite magazine |last1=Berg |first1=Madeline |title=The World's Top-Earning YouTube Stars 2015 |url=http://www3.forbes.com/business/the-worlds-top-earning-youtube-stars-2015/ |magazine=Forbes |archive-url=https://web.archive.org/web/20220407012054/https://www3.forbes.com/business/the-worlds-top-earning-youtube-stars-2015/ |archive-date=April 7, 2022 |url-status=live |date=November 2015}} • {{cite magazine |last1=Berg |first1=Madeline |title=The World's Top-Earning YouTube Stars 2015 / 1. PewDiePie: $12 million |url=http://www2.forbes.com/business/the-worlds-top-earning-youtube-stars-2015/11/ |magazine=Forbes |archive-url=https://web.archive.org/web/20210120132944/https://www3.forbes.com/business/the-worlds-top-earning-youtube-stars-2015/11/ |archive-date=January 20, 2021 |url-status=live |date=November 2015}}</ref>—in 2012 [[Complete Music Update|CMU]] business editor characterized YouTube as "a free-to-use ... promotional platform for the music labels."<ref name="BBC20121221">{{cite news |url=https://www.bbc.co.uk/news/technology-20812870 |title=Gangnam Style hits one billion views on YouTube |date=December 21, 2012 |work=BBC News |archive-url=https://web.archive.org/web/20140115080304/https://www.bbc.co.uk/news/technology-20812870 |archive-date=January 15, 2014 |url-status=dead}}</ref> In 2013 ''[[Forbes]]''{{'}} Katheryn Thayer asserted that digital-era artists' work must not only be of high quality, but must elicit reactions on the YouTube platform and social media.<ref name="Forbes20131029">{{cite news |url=https://www.forbes.com/sites/katherynthayer/2013/10/29/the-youtube-music-awards-why-artists-should-care/ |title=The Youtube Music Awards: Why Artists Should Care |last=Thayer |first=Katheryn |date=October 29, 2013 |website=Forbes |archive-url=https://web.archive.org/web/20131102005910/https://www.forbes.com/sites/katherynthayer/2013/10/29/the-youtube-music-awards-why-artists-should-care/ |archive-date=November 2, 2013 |url-status=dead}}</ref> Videos of the 2.5% of artists categorized as "mega", "mainstream" and "mid-sized" received 90.3% of the relevant views on YouTube and Vevo in that year.<ref name="NextBigSound2013YearInRewind">{{cite web |url=https://www.nextbigsound.com/industryreport/2013/ |title=2013: Year in Rewind (report title) / Mapping the Landscape (specific section title) |date=January 2014 |publisher=[[Next Big Sound]] |archive-url=https://web.archive.org/web/20140121225546/https://www.nextbigsound.com/industryreport/2013 |archive-date=January 21, 2014 |url-status=dead}} "Developing" artists 6.9%; "Undiscovered" artists 2.8%.</ref> By early 2013, ''[[Billboard (magazine)|Billboard]]'' had announced that it was factoring YouTube streaming data into calculation of the [[Billboard Hot 100|''Billboard'' Hot 100]] and related genre charts.<ref name="Billboard20130220">{{cite magazine |url=https://www.billboard.com/articles/news/1549399/hot-100-news-billboard-and-nielsen-add-youtube-video-streaming-to-platforms |title=Hot 100 News: Billboard and Nielsen Add YouTube Video Streaming to Platforms |date=February 20, 2013 |magazine=Billboard |archive-url=https://web.archive.org/web/20140129170847/https://www.billboard.com/articles/news/1549399/hot-100-news-billboard-and-nielsen-add-youtube-video-streaming-to-platforms |archive-date=January 29, 2014 |url-status=dead}}</ref>

[[File:Jordan Hoffner at the 68th Annual Peabody Awards for YouTube.jpg|thumb|Jordan Hoffner at the 68th Annual [[Peabody Awards]] accepting for YouTube]]

Observing that face-to-face communication of the type that online videos convey has been "fine-tuned by millions of years of evolution", [[TED (conference)|TED]] curator [[Chris Anderson (entrepreneur)|Chris Anderson]] referred to several YouTube contributors and asserted that "what [[Johannes Gutenberg|Gutenberg]] did for writing, online video can now do for face-to-face communication."<ref name="TED201007Anderson">{{cite web |url=https://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html |title=How web video powers global innovation |last=Anderson |first=Chris |date=July 2010 |publisher=[[TED (conference)]] |archive-url=https://web.archive.org/web/20131202000212/https://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html |archive-date=December 2, 2013 |url-status=dead}} (click on "Show transcript" tab) • Corresponding [https://web.archive.org/web/20131231115225/https://www.youtube.com/watch?v=LnQcCgS7aPQ YouTube video] from official TED channel was titled "How YouTube is driving innovation."</ref> Anderson asserted that it is not far-fetched to say that online video will dramatically accelerate scientific advance, and that video contributors may be about to launch "the biggest learning cycle in human history."<ref name="TED201007Anderson" /> In education, for example, the [[Khan Academy]] grew from YouTube video tutoring sessions for founder Salman Khan's cousin into what ''Forbes{{'}}'' [[Michael Noer (editor)|Michael Noer]] called "the largest school in the world," with technology poised to [[disruptive innovation|disrupt]] how people learn.<ref name="Forbes20121102">{{cite news |url=https://www.forbes.com/sites/michaelnoer/2012/11/02/one-man-one-computer-10-million-students-how-khan-academy-is-reinventing-education/print/ |title=One Man, One Computer, 10 Million Students: How Khan Academy Is Reinventing Education |last=Noer |first=Michael |date=November 2, 2012 |website=Forbes |archive-url=https://web.archive.org/web/20131204052929/https://www.forbes.com/sites/michaelnoer/2012/11/02/one-man-one-computer-10-million-students-how-khan-academy-is-reinventing-education/ |archive-date=December 4, 2013 |url-status=dead}}</ref> YouTube was awarded a 2008 [[George Foster Peabody Award]],<ref>[https://www.peabodyawards.com/award-profile/youtube.com YouTube.com (award profile), "Winner 2008"], peabodyawards.com, May 2009. ({{webarchive |url=https://web.archive.org/web/20160114050222/https://www.peabodyawards.com/award-profile/youtube.com |date=January 14, 2016 }} from the original on January 14, 2016).</ref> the website being described as a [[Speakers' Corner]] that "both embodies and promotes democracy."<ref>{{cite magazine |first=James |last=Poniewozik |title=Nonprofit Press Release Theater: Peabody Awards Announced |url=https://entertainment.time.com/2009/04/01/nonprofit-press-release-theater-peabody-awards-announced/ |magazine=Time |date=April 1, 2009 |access-date=March 26, 2017}}</ref> ''The Washington Post'' reported that a disproportionate share of YouTube's most subscribed channels feature minorities, contrasting with mainstream television in which the stars are largely white.<ref>{{cite news |first=Haley |last=Tsukayama |title=In online video, minorities find an audience |url=https://www.washingtonpost.com/business/economy/in-online-video-minorities-find-an-audience/2012/04/20/gIQAdhliWT_story.html |newspaper=[[The Washington Post]] |date=April 20, 2012 |access-date=March 26, 2017}}</ref> A [[Pew Research Center]] study reported the development of "visual journalism", in which citizen eyewitnesses and established news organizations share in content creation.<ref name="PEW20120716">{{cite web |url=https://www.journalism.org/2012/07/16/press-release-2/ |title=PEJ: YouTube & News: A New Kind of Visual Journalism Is Developing, but Ethics of Attribution Have Yet to Emerge |last=Journalism Project Staff |date=July 16, 2012 |publisher=[[Pew Research Center]] |archive-url=https://web.archive.org/web/20131231000334/https://www.journalism.org/2012/07/16/press-release-2/ |archive-date=December 31, 2013 |url-status=dead}}</ref> The study also concluded that YouTube was becoming an important platform by which people acquire news.<ref name="PewYTnews20120716">{{cite web |url=https://www.journalism.org/2012/07/16/youtube-news/ |title=YouTube and News: A New Kind of Visual News |last=Journalism Project Staff |date=July 16, 2012 |publisher=[[Pew Research Center]] |archive-url=https://web.archive.org/web/20131231001742/https://www.journalism.org/2012/07/16/youtube-news/ |archive-date=December 31, 2013 |url-status=dead}}</ref>

YouTube has enabled people to more directly engage with government, such as in the [[CNN/YouTube presidential debates]] (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a [[techPresident]] co-founder saying that Internet video was changing the political landscape.<ref>{{cite news |first=Katharine |last=Q. Seelye |title=New Presidential Debate Site? Clearly, YouTube |url=https://www.nytimes.com/2007/06/13/us/politics/13cnd-youtube.html |newspaper=The New York Times |date=June 13, 2007 |access-date=March 26, 2017}}</ref> Describing the [[Arab Spring]] (2010–2012), sociologist [[Philip N. Howard]] quoted an activist's succinct description that organizing the political unrest involved using "Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."<ref name="PacificStd20110223">{{cite web |url=https://www.psmag.com/navigation/politics-and-law/the-cascading-effects-of-the-arab-spring-28575 |title=The Arab Spring's Cascading Effects |last=Howard |first=Philip N. |date=February 23, 2011 |website=Pacific Standard |archive-url=https://web.archive.org/web/20140108053257/https://www.psmag.com/navigation/politics-and-law/the-cascading-effects-of-the-arab-spring-28575/ |archive-date=January 8, 2014 |url-status=dead}}</ref> In 2012, more than a third of the U.S. Senate introduced a resolution condemning [[Joseph Kony]] 16 days after the "[[Kony 2012]]" video was posted to YouTube, with resolution co-sponsor Senator [[Lindsey Graham]] remarking that the video "will do more to lead to (Kony's) demise than all other action combined."<ref name="Politico20120322">{{cite web |url=https://dyn.politico.com/printstory.cfm?uuid=76ECD47B-6BE4-4703-BC79-E7955A4DE0D6 |title=Joseph Kony captures Congress' attention |last=Wong |first=Scott |date=March 22, 2012 |website=Politico |archive-url=https://web.archive.org/web/20140108184459/https://dyn.politico.com/printstory.cfm?uuid=76ECD47B-6BE4-4703-BC79-E7955A4DE0D6 |archive-date=January 8, 2014 |url-status=dead}}</ref>

[[File:ObamaYouTubers307.png|thumb|left|upright=1.15|Leading YouTube content creators met at the White House with U.S. President Obama to discuss how government could better connect with the "YouTube generation."<ref name="Tubefilter20140302" /><ref name="WhiteHouse20140306">{{cite web |last=Jenkins |first=Brad L. |title=YouTube Stars Talk Health Care (and Make History) at the White House |url=https://obamawhitehouse.archives.gov/blog/2014/03/06/youtube-stars-talk-health-care-and-make-history-white-house |archive-url=https://web.archive.org/web/20170128005716/https://obamawhitehouse.archives.gov/blog/2014/03/06/youtube-stars-talk-health-care-and-make-history-white-house |archive-date=January 28, 2017 |location=Washington, D.C. |date=March 6, 2014 |via=[[NARA|National Archives]] |publisher=[[White House]] |url-status=live}}</ref>]]

Conversely, YouTube has also allowed government to more easily engage with citizens, the [[White House]]'s official YouTube channel being the seventh top news organization producer on YouTube in 2012<ref name="PewWhiteHouse20120716">{{cite web |url=https://www.journalism.org/2012/07/16/youtube-video-creationa-shared-process/ |title=YouTube Video Creation – A Shared Process |last=Journalism Project Staff |date=July 16, 2012 |publisher=[[Pew Research Center]] |archive-url=https://web.archive.org/web/20131231055631/https://www.journalism.org/2012/07/16/youtube-video-creationa-shared-process/ |archive-date=December 31, 2013 |url-status=dead}}</ref> and in 2013 a healthcare exchange commissioned Obama impersonator [[Iman Crosson]]'s YouTube music video spoof to encourage young Americans to enroll in the [[Patient Protection and Affordable Care Act|Affordable Care Act (Obamacare)]]-compliant health insurance.<ref name="LATimes20131212">{{cite news |url=https://www.latimes.com/nation/politics/politicsnow/la-pn-obamacare-hollywood-new-social-media-campaign-20131212,0,2435151.story |title=Round 2: Obamacare and Hollywood open new social media campaign |last=Reston |first=Maeve |date=December 12, 2013 |website=Los Angeles Times |archive-url=https://web.archive.org/web/20131212184345/https://www.latimes.com/nation/politics/politicsnow/la-pn-obamacare-hollywood-new-social-media-campaign-20131212,0,2435151.story |archive-date=December 12, 2013 |url-status=dead}}</ref> In February 2014, U.S. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare<ref name="Buzzfeed20140302">{{cite news |last=McMorris-Santoro |first=Evan |title=Obama Enlisted YouTube Personalities For Final Health Care Enrollment Push Last Week |url=https://www.buzzfeed.com/evanmcsan/obama-enlisted-youtube-personalities-for-final-health-care-e |website=Buzzfeed |date=March 2, 2014 |archive-url=https://web.archive.org/web/20140303172252/https://www.buzzfeed.com/evanmcsan/obama-enlisted-youtube-personalities-for-final-health-care-e |archive-date=March 3, 2014 |url-status=dead}}</ref> but more generally to develop ways for government to better connect with the "YouTube Generation."<ref name="Tubefilter20140302">{{cite web |last=Cohen |first=Joshua |title=Obama Meets With YouTube Advisors on How To Reach Online Audiences |url=https://www.tubefilter.com/2014/03/02/obama-meets-with-youtube-advisors-on-how-to-reach-online-audiences/ |website=Tubefilter |archive-url=https://web.archive.org/web/20140306020608/https://www.tubefilter.com/2014/03/02/obama-meets-with-youtube-advisors-on-how-to-reach-online-audiences/ |archive-date=March 6, 2014 |date=March 2, 2014 |url-status=dead}}</ref> Whereas YouTube's inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators' [[new media]] savvy was perceived necessary to better cope with the website's distracting content and fickle audience.<ref name="Tubefilter20140302" />

Some YouTube videos have themselves had a direct effect on world events, such as ''[[Innocence of Muslims]]'' (2012) which spurred [[Reactions to Innocence of Muslims|protests and related anti-American violence]] internationally.<ref name="CNN20120914">{{cite news |url=https://www.cnn.com/2012/09/13/world/meast/embassy-attacks-main/ |title=U.S. warns of rising threat of violence amid outrage over anti-Islam video |date=September 14, 2012 |publisher=CNN |archive-url=https://web.archive.org/web/20131116033002/https://www.cnn.com/2012/09/13/world/meast/embassy-attacks-main/ |archive-date=November 16, 2013 |url-status=dead}}</ref> TED curator Chris Anderson described a phenomenon by which geographically distributed individuals in a certain field share their independently developed skills in YouTube videos, thus challenging others to improve their own skills, and spurring invention and evolution in that field.<ref name="TED201007Anderson" /> Journalist [[Virginia Heffernan]] stated in ''The New York Times'' that such videos have "surprising implications" for the dissemination of culture and even the future of classical music.<ref>{{cite news |first=Virginia |last=Heffernan |title=Web Guitar Wizard Revealed at Last |url=https://www.nytimes.com/2006/08/27/arts/television/27heff.html |newspaper=The New York Times |date=August 27, 2006 |access-date=March 26, 2017 |id={{ProQuest|93082065}}}}</ref>

A 2017 article in ''[[The New York Times Magazine]]'' posited that YouTube had become "the new [[Conservative talk radio|talk radio]]" for the [[Far-right politics|far right]].<ref name="NYTimes20170803">{{cite magazine |last1=Herrman |first1=John |title=For the New Far Right, YouTube Has Become the New Talk Radio |url=https://www.nytimes.com/2017/08/03/magazine/for-the-new-far-right-youtube-has-become-the-new-talk-radio.html |magazine=The New York Times Magazine |archive-url=https://web.archive.org/web/20170803175402/https://www.nytimes.com/2017/08/03/magazine/for-the-new-far-right-youtube-has-become-the-new-talk-radio.html |archive-date=August 3, 2017 |date=August 3, 2017 |url-status=live}}</ref> Almost a year before YouTube's January 2019 announcement that it would begin a "gradual change" of "reducing [[Recommender system|recommendations]] of borderline content and content that could misinform users in harmful ways",<ref name="YTblog20190125">{{cite web |title=Continuing our work to improve recommendations on YouTube |url=https://youtube.googleblog.com/2019/01/continuing-our-work-to-improve.html |website=YouTube.GoogleBlog.com |date=January 25, 2019 |archive-url=https://web.archive.org/web/20190125163130/https://youtube.googleblog.com/2019/01/continuing-our-work-to-improve.html |archive-date=January 25, 2019 |url-status=live}}</ref> Zeynep Tufekci had written in ''The New York Times'' that, "(g)iven its billion or so users, YouTube may be one of the most powerful radicalizing instruments of the 21st century".<ref name="NYTimes20180310">{{cite news |last1=Tufekci |first1=Zeynep |title=YouTube, the Great Radicalizer |url=https://www.nytimes.com/2018/03/10/opinion/sunday/youtube-politics-radical.html |work=The New York Times |date=March 10, 2018 |archive-url=https://web.archive.org/web/20190122035903/https://www.nytimes.com/2018/03/10/opinion/sunday/youtube-politics-radical.html |archive-date=January 22, 2019 |url-status=live}}</ref> Under YouTube's changes to its recommendation engine, the most recommended channel evolved from conspiracy theorist [[Alex Jones]] (2016) to [[Fox News]] (2019).<ref name="NYTimes_20201103">{{cite news |last1=Nicas |first1=Jack |title=YouTube Cut Down Misinformation. Then It Boosted Fox News / To battle false information, YouTube cut its recommendations to fringe channels and instead promoted major networks, especially Fox News. |url=https://www.nytimes.com/2020/11/03/technology/youtube-misinformation-fox-news.html |work=The New York Times |date=November 3, 2020 |archive-url=https://web.archive.org/web/20201104015452/https://www.nytimes.com/2020/11/03/technology/youtube-misinformation-fox-news.html |archive-date=November 4, 2020}}</ref> According to a 2020 study, "An emerging journalistic consensus theorizes the central role played by the video 'recommendation engine,' but we believe that this is premature. Instead, we propose the 'Supply and Demand' framework for analyzing politics on YouTube."<ref>{{cite journal |last1=Munger |first1=Kevin |last2=Phillips |first2=Joseph |date=October 21, 2020 |title=Right-Wing YouTube: A Supply and Demand Perspective |url=http://dx.doi.org/10.1177/1940161220964767 |journal=The International Journal of Press/Politics |volume=27 |issue=1 |pages=186–219 |doi=10.1177/1940161220964767 |s2cid=226339609 |issn=1940-1612}}</ref> A 2022 study found that "despite widespread concerns that YouTube's algorithms send people down 'rabbit holes' with recommendations to extremist videos, little systematic evidence exists to support this conjecture", "exposure to alternative and extremist channel videos on YouTube is heavily concentrated among a small group of people with high prior levels of gender and racial resentment.", and "contrary to the 'rabbit holes' narrative, non-subscribers are rarely recommended videos from alternative and extremist channels and seldom follow such recommendations when offered."<ref name="ChenEtAl_20220422">* {{cite arXiv |last1=Chen |first1=Annie Y. |last2=Nyhan |first2=Brendan |last3=Reifler |first3=Jason |last4=Robertson |first4=Ronald E. |last5=Wilson |first5=Christo |title=Subscriptions and external links help drive resentful users to alternative and extremist YouTube videos |date=April 22, 2022 |class=cs.SI |eprint=2204.10921}}
* {{cite magazine |last1=Wolfe |first1=Liz |title=YouTube Algorithms Don't Turn Unsuspecting Masses Into Extremists, New Study Suggests / A new study casts doubt on the most prominent theories about extremism-by-algorithm |url=https://reason.com/2022/04/26/youtube-algorithms-dont-turn-unsuspecting-masses-into-extremists-new-study-suggests/ |magazine=Reason |date=April 26, 2022 |archive-url=https://web.archive.org/web/20220426124312/https://reason.com/2022/04/26/youtube-algorithms-dont-turn-unsuspecting-masses-into-extremists-new-study-suggests/ |archive-date=April 26, 2022 |url-status=live}}</ref>

''[[The Legion of Extraordinary Dancers]]''<ref name="TED201002LXD">{{cite web |url=https://www.ted.com/talks/the_lxd_in_the_internet_age_dance_evolves.html |title=The LXD: In the Internet age, dance evolves |last=Chu |first=Jon M. |date=February 2010 |publisher=[[TED (conference)]] |archive-url=https://web.archive.org/web/20140104063431/https://www.ted.com/talks/the_lxd_in_the_internet_age_dance_evolves.html |archive-date=January 4, 2014 |url-status=dead}}</ref> and the [[YouTube Symphony Orchestra]]<ref name="Reuters20090414" /> selected their membership based on individual video performances.<ref name="TED201007Anderson" /><ref name="Reuters20090414">{{cite news |url=https://www.reuters.com/article/us-youtube-idUSTRE53D4PE20090414 |title=YouTube orchestra prepares for Carnegie debut |last1=Nichols |first1=Michelle (reporter) |editor-last=Simao |editor-first=Paul |date=April 14, 2009 |work=Reuters |archive-url=https://web.archive.org/web/20140921182641/https://www.reuters.com/article/2009/04/14/us-youtube-idUSTRE53D4PE20090414 |archive-date=September 21, 2014 |url-status=live}}</ref> Further, the cyber-collaboration charity video "[[We Are the World 25 for Haiti (YouTube edition)]]" was formed by mixing performances of 57 globally distributed singers into a single musical work,<ref name="CNNtranscripts201003">{{cite news |url=https://transcripts.cnn.com/TRANSCRIPTS/1003/06/cnr.02.html |title=CNN Newsroom |last=Levs |first=((Josh (interviewer))) |date=March 6, 2010 |publisher=CNN |archive-url=https://web.archive.org/web/20100313010623/https://transcripts.cnn.com/TRANSCRIPTS/1003/06/cnr.02.html |archive-date=March 13, 2010 |url-status=dead}} Also [https://web.archive.org/web/20100313004701/https://transcripts.cnn.com/TRANSCRIPTS/1003/06/smn.01.html CNN Saturday Morning News] and [https://web.archive.org/web/20101023042008/https://transcripts.cnn.com/TRANSCRIPTS/1003/07/sm.01.html CNN Sunday Morning] (archives).</ref> with ''The Tokyo Times'' noting the "We Pray for You" YouTube cyber-collaboration video as an example of a trend to use crowdsourcing for charitable purposes.<ref name="TokyoTimes20110511">{{cite web |url=https://www.tokyotimes.jp/post/en/1829/Crowdsourcing+After+Quakebook+We+Pray+For+You.html |title=Crowdsourcing: After Quakebook, We Pray For You |last=Smart |first=Richard |date=May 11, 2011 |website=The Tokyo Times |archive-url=https://web.archive.org/web/20110612153700/https://www.tokyotimes.jp/post/en/1829/Crowdsourcing+After+Quakebook+We+Pray+For+You.html |archive-date=June 12, 2011 |url-status=dead}}</ref>
The anti-bullying [[It Gets Better Project]] expanded from a single YouTube video directed to discouraged or [[Suicide among LGBT youth|suicidal LGBT teens]],<ref name="SFChronicle20101008">{{cite news |url=https://www.sfgate.com/news/article/Dan-Savage-overwhelmed-by-gay-outreach-s-response-3171312.php |title=Dan Savage overwhelmed by gay outreach's response |last=Hartlaub |first=Peter |date=October 8, 2010 |website=San Francisco Chronicle |archive-url=https://web.archive.org/web/20131104120324/https://www.sfgate.com/news/article/Dan-Savage-overwhelmed-by-gay-outreach-s-response-3171312.php |archive-date=November 4, 2013 |url-status=dead}}</ref> that within two months drew video responses from hundreds including U.S. President [[Barack Obama]], Vice President Biden, White House staff, and several cabinet secretaries.<ref name="WhiteHouseItGetsBetter">{{cite web |url=https://www.whitehouse.gov/issues/it-gets-better |title=It Gets Better |publisher=White House |archive-url=https://web.archive.org/web/20140102042529/https://www.whitehouse.gov/issues/it-gets-better |archive-date=January 2, 2014 |url-status=dead}}</ref> Similarly, in response to fifteen-year-old [[Suicide of Amanda Todd|Amanda Todd]]'s video "My story: Struggling, bullying, suicide, self-harm", legislative action was undertaken almost immediately after her suicide to study the prevalence of bullying and form a national anti-bullying strategy.<ref name="CanadaTV20121014">{{cite web |url=https://www.ctvnews.ca/canada/in-wake-of-amanda-todd-suicide-mps-to-debate-anti-bullying-motion-1.995254 |title=In wake of Amanda Todd suicide, MPs to debate anti-bullying motion |date=October 14, 2012 |publisher=CTV News |archive-url=https://web.archive.org/web/20131029213910/https://www.ctvnews.ca/canada/in-wake-of-amanda-todd-suicide-mps-to-debate-anti-bullying-motion-1.995254 |archive-date=October 29, 2013 |url-status=dead}}</ref> In May 2018, after London [[Metropolitan Police]] claimed that [[UK drill|drill music]] videos glamorizing violence gave rise to [[Gang#Gang violence|gang violence]], YouTube deleted 30 videos.<ref>{{cite news |url=https://www.theguardian.com/uk-news/2018/may/29/youtube-deletes-30-music-videos-after-met-link-with-gang-violence |title=YouTube deletes 30 music videos after Met link with gang violence |last=Waterson |first=Jim |date=May 28, 2018 |newspaper=The Guardian |archive-url=https://web.archive.org/web/20210321160833/https://www.theguardian.com/uk-news/2018/may/29/youtube-deletes-30-music-videos-after-met-link-with-gang-violence |archive-date=March 21, 2021 |url-status=live}}</ref>