Canadian Broadcasting Corporation

=== 2013 Radio-Canada rebranding ===
On June 5, 2013, the CBC announced that it would be phasing out the Radio-Canada brand from its French-language broadcast properties, and unifying them under names prefixed with "''Ici''" ('this is' or literally 'here'). For instance, the CBC planned to re-brand ''[[Télévision de Radio-Canada]]'' as "''Ici Télé''", ''[[Première Chaîne]]'' as "''Ici Première''", and move its French-language website from ''[[Radio-Canada.ca]]'' to ''ici.ca''. Radio-Canada vice-president [[Louis Lalande]] stated that the new name complemented its multi-platform operations, while also serving as an homage to the broadcaster's historic [[station identification]] slogan since the 1930s, "''ici Radio-Canada''" ('this is Radio-Canada').<ref name="cp-frenchnewname">{{cite web |title=French CBC announces new name: 'Radio' and 'Canada' are out |url=https://montrealgazette.com/life/French+announces+name+Radio+Canada/8482769/story.html |agency=The Canadian Press |access-date=September 16, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130821081845/http://www.montrealgazette.com/life/French%2Bannounces%2Bname%2BRadio%2BCanada/8482769/story.html |archive-date=August 21, 2013 }}</ref>
[[File:ICI Radio-Canada Première.svg|thumb|Logo for [[Ici Radio-Canada Première]], the corporation's French-language radio network]]
The announcement was criticized by politicians (such as [[Minister of Canadian Heritage]] [[James Moore (Canadian politician)|James Moore]]), who felt that the new "Ici" brand was too confusing, and that the CBC was diminishing the value of the Radio-Canada name through its plans to downplay it. The re-branding was also criticized for being unnecessary spending, reportedly costing $400,000, in the midst of budget cuts at the CBC.<ref>{{cite news|last=Faguy|first=Steve|title=Radio-Canada's 'Ici' rebranding spells trouble for businessman|url=https://montrealgazette.com/entertainment/Radio+Canada+rebranding+spells+trouble+businessman/8506057/story.html|access-date=June 11, 2013|newspaper=The Gazette|date=June 10, 2013|archive-date=June 15, 2013|archive-url=https://web.archive.org/web/20130615233325/http://www.montrealgazette.com/entertainment/Radio+Canada+rebranding+spells+trouble+businessman/8506057/story.html|url-status=dead}}</ref> On June 10, in response to the criticism, [[Hubert Lacroix]] apologized for the decision and announced that the new brands for its main radio and television networks would be revised to restore the Radio-Canada name alongside Ici, such as "''Ici Radio-Canada Première''".<ref name="cbc-ici">{{cite news|title=Radio-Canada retreats on rebranding company as ICI|url=https://www.cbc.ca/news/canada/montreal/radio-canada-retreats-on-rebranding-company-as-ici-1.1336870|publisher=CBC News|access-date=January 3, 2020|archive-date=September 30, 2020|archive-url=https://web.archive.org/web/20200930185516/https://www.cbc.ca/news/canada/montreal/radio-canada-retreats-on-rebranding-company-as-ici-1.1336870|url-status=live}}</ref><ref name="gandm-icidropped">{{cite news|title=Radio-Canada president apologizes for 'Ici' rebranding plan|url=https://www.theglobeandmail.com/news/national/radio-canada-apologizes-for-ici-rebranding-plan/article12463433/|work=The Globe and Mail|access-date=June 11, 2013|location=Toronto|date=June 10, 2013|archive-date=June 11, 2013|archive-url=https://web.archive.org/web/20130611013448/http://www.theglobeandmail.com/news/national/radio-canada-apologizes-for-ici-rebranding-plan/article12463433/|url-status=live}}</ref>

In March 2013, the CBC also filed a [[trademark]] lawsuit against Sam Norouzi, founder of [[CFHD-DT]]—a new multicultural station in Montreal—seeking to have Norouzi's registration on the name "ICI" (as an abbreviation of "International Channel/Canal International") cancelled because it was too similar to its own "Ici"-related trademarks. Despite Norouzi's trademark having been registered prior to the registration of CBC's, the corporation argued that Norouzi's application contained incorrect information surrounding his first use of the name in commerce, and also asserted the long-time use of "Ici Radio-Canada" as part of its imaging. Norouzi stated that he planned to fight the CBC in court.<ref name="gazette-icitrademark">{{cite web|title=Radio-Canada's 'Ici' rebranding spells trouble for businessman|url=https://montrealgazette.com/entertainment/Radio+Canada+rebranding+spells+trouble+businessman/8506057/story.html|work=The Gazette|publisher=Postmedia Network|access-date=June 11, 2013|archive-date=June 15, 2013|archive-url=https://web.archive.org/web/20130615233325/http://www.montrealgazette.com/entertainment/Radio+Canada+rebranding+spells+trouble+businessman/8506057/story.html|url-status=dead}}</ref><ref>{{Cite news|last=Austen|first=Ian|date=June 11, 2013|title=Quick Reversal for Plan to Rename Canadian Broadcaster|language=en-US|work=The New York Times|url=https://www.nytimes.com/2013/06/11/business/media/quick-reversal-for-plan-to-rename-canadian-broadcaster.html|access-date=April 30, 2021|issn=0362-4331|archive-date=April 30, 2021|archive-url=https://web.archive.org/web/20210430024557/https://www.nytimes.com/2013/06/11/business/media/quick-reversal-for-plan-to-rename-canadian-broadcaster.html|url-status=live}}</ref>