Nine Network

=== Nine loses to Seven (2006–2008) ===

Nine stayed strong throughout 2003–04, winning 77 out of 80 ratings weeks across those two years (with [[Network Ten]] claiming the other three weeks),<ref name="2003-04 ratings">{{Cite news |last=Warneke |first=Ross |date=2 December 2004 |title=Nine wins year again |work=[[The Age]] |url=http://www.theage.com.au/news/TV--Radio/Nine-wins-year-again/2004/11/30/1101577477557.html |url-status=live |access-date=2017-12-18 |archive-url=https://web.archive.org/web/20171025022128/http://www.theage.com.au/news/TV--Radio/Nine-wins-year-again/2004/11/30/1101577477557.html |archive-date=2017-10-25}}</ref> but was hit hard when Seven introduced a new line-up in 2005, though Nine finished ahead of Seven that year. Meanwhile, ''[[Nine News|National Nine News]]'' was overtaken by ''[[Seven News]]'' for the first time ever, while ''[[Today (1982 TV program)|Today]]'' was beaten by Seven's fledgling ''Sunrise'' program.<ref>{{Cite news |date=2 July 2005 |title=Uechtritz resigns as Nine news director |work=[[Sydney Morning Herald]] |url=https://www.smh.com.au/news/tv--radio/uechtritz-resigns-as-nine-news-director/2005/07/01/1119724806498.html |url-status=live |access-date=2017-06-01 |archive-url=https://web.archive.org/web/20170926153023/http://www.smh.com.au/news/tv--radio/uechtritz-resigns-as-nine-news-director/2005/07/01/1119724806498.html |archive-date=2017-09-26}}</ref> In 2006, Nine continued on its downward trend, losing most news weeks to ''Seven News'' and just winning the year thanks to its coverage of the [[2006 Commonwealth Games]]. To try to revitalise the network in its 50th anniversary, Nine adopted a new, but critically received, logo that removed the nine dots, which had been part of the network's identity since 1969. In May 2007, Nine partially re-introduced the Nine dots, which resulted in the square logo changing into a three-dimensional (3-D) cube that rotates, with the dots visible on every second side of the cube.

After a period of declining ratings, [[David Gyngell]] returned to the job of chief executive officer <!-- (CEO) --> in October 2007, succeeding [[Eddie McGuire]].

In 2007, despite several hits, Seven won the whole year by a significant margin. The Seven Network had won 38 weeks, whereas the Nine Network only won two.

The Network expanded into Northern NSW with the acquisition on NBN Television in May 2007. However, NBN was retained as an independent Nine affiliate following the acquisition. Deborah Wright who had been doing various roles for the station was promoted to CEO.