YouTube

=== YouTube Music ===
{{Main|YouTube Music}}

[[File:YT_Music.svg|thumb|Logo of YouTube Music]]
On September 28, 2016, YouTube named [[Lyor Cohen]], the co-founder of [[300 Entertainment]] and former [[Warner Music Group]] executive, the Global Head of Music.<ref>{{cite news |url=https://www.billboard.com/articles/business/7525695/lyor-cohen-named-youtube-global-head-of-music |title=Lyor Cohen Named YouTube's Global Head of Music |magazine=Billboard |access-date=January 6, 2018}}</ref>

In early 2018, Cohen began hinting at the possible launch of YouTube's new subscription music streaming service, a platform that would compete with other services such as [[Spotify]] and [[Apple Music]].<ref>{{cite news |url=https://fortune.com/2018/01/04/youtube-lyor-cohen/ |title=How YouTube Is Playing the Peacemaker With Musicians |work=Fortune |access-date=January 6, 2018 |language=en}}</ref> On May 22, 2018, the music streaming platform named "YouTube Music" was launched.<ref>{{cite news |url=https://www.billboard.com/articles/business/8457379/inside-youtube-new-subscription-music-streaming-service |title=Inside YouTube's New Subscription Music Streaming Service |magazine=Billboard |access-date=September 24, 2018}}</ref><ref>{{cite news |url=https://www.theguardian.com/music/2018/may/17/youtube-music-new-streaming-service-launch |title=YouTube to launch new music streaming service |last1=Snapes |first1=Laura |last2=Sweney |first2=Mark |date=May 17, 2018 |newspaper=The Guardian |language=en |access-date=September 24, 2018}}</ref>