Lubbock, Texas

====Milwaukee Avenue====
In the early years of the 21st century, Lubbock turned its Milwaukee Avenue into a major thoroughfare. Previously, Milwaukee was a 4-mile dirt road on farm land with hardly any traffic a mile or more from major development. With growth headed westward, the city allocated nearly $20 million to convert the road into a seven-lane concrete thoroughfare. In 2004, the city funded the project and other developments to come by establishing a new fund that tapped part of the franchise fees received. As of 2018, more than $124 million in street construction has been possible from the fund, including Slide Road, 98th Street, Indiana Avenue, and the last phases of the [[U.S. Route 82 in Texas|Marsha Sharp Freeway]]. Public Works Director Wood Franklin said Milwaukee Avenue was conceived on the "build it and they will come" theory. Marc McDougal, then the mayor of Lubbock, described the project as a well calculated risk that subsequently greatly benefited the city.<ref>{{cite news |url=http://www.lubbockonline.com/news/20180728/leaders-say-lubbocks-milwaukee-avenue-took-creative-funding-project-of-similar-scope-not-foreseen |title=Leaders say Lubbock's Milwaukee Avenue took creative funding, project of similar scope not foreseen |author=Matt Dotray |date=July 28, 2018 |newspaper=Lubbock Avalanche-Journal |access-date=August 7, 2018 |archive-date=August 7, 2018 |archive-url=https://web.archive.org/web/20180807190016/http://www.lubbockonline.com/news/20180728/leaders-say-lubbocks-milwaukee-avenue-took-creative-funding-project-of-similar-scope-not-foreseen |url-status=live }}</ref>