YouTube

== Services ==
=== YouTube Premium ===
{{Main|YouTube Premium}}[[File:YouTube Premium logo.svg|thumb|Logo of YouTube Premium]]
YouTube Premium (formerly YouTube Red) is YouTube's premium subscription service. It offers advertising-free streaming, access to [[YouTube Originals|original programming]], and background and offline video playback on mobile devices.<ref>{{cite web |url=https://www.youtube.com/premium |title=YouTube Premium |via=YouTube}}</ref> YouTube Premium was originally announced on November 12, 2014, as "Music Key", a [[Comparison of on-demand music streaming services|subscription music streaming]] service, and was intended to integrate with and replace the existing Google Play Music "All Access" service.<ref>{{cite web |first=James |last=Trew |title=YouTube unveils Music Key subscription service, here's what you need to know |url=https://www.engadget.com/2014/11/12/youtube-launches-music-key/ |website=[[Engadget]] |publisher=[[AOL]] |date=November 12, 2014 |access-date=March 25, 2017}}</ref><ref>{{cite web |first=Casey |last=Newton |title=YouTube announces plans for a subscription music service |url=https://www.theverge.com/2014/11/12/7201969/youtube-music-key-new-subscription-service |website=[[The Verge]]  |date=November 12, 2014 |access-date=March 25, 2017}}</ref><ref name="Variety Music Key">{{cite web |first=Todd |last=Spangler |title=YouTube Launches 'Music Key' Subscription Service with More Than 30 Million Songs |url=https://variety.com/2014/digital/news/youtube-launches-music-key-subscription-service-with-more-than-30-million-songs-1201354498/ |website=[[Variety (magazine)|Variety]] |date=November 12, 2014 |access-date=March 25, 2017}}</ref> On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content.<ref>{{cite web |first=Todd |last=Spangler |title=YouTube Red Unveiled: Ad-Free Streaming Service Priced Same as Netflix |url=https://variety.com/2015/digital/news/youtube-red-launches-ad-free-svod-netflix-1201623219/ |website=[[Variety (magazine)|Variety]] |date=October 21, 2015 |access-date=March 25, 2017}}</ref><ref>{{cite web |first=Ron |last=Amadeo |title="YouTube Red" offers premium YouTube for $9.99 a month, $12.99 for iOS users |url=https://arstechnica.com/gadgets/2015/10/youtube-red-offers-premium-youtube-for-9-99-a-month-12-99-for-ios-users/ |website=[[Ars Technica]] |date=October 21, 2015 |access-date=March 25, 2017}}</ref><ref>{{cite web |first=Ben |last=Popper |title=A first look at the ad-free YouTube Red subscription service |url=https://www.theverge.com/2015/10/21/9586656/youtube-red-subscription-service-hands-on-video-release-date |website=[[The Verge]]  |date=October 21, 2015 |access-date=March 25, 2017}}</ref> {{As of|2016|November}},<!-- YouTube doesn't provide newer subscriber counts --> the service has 1.5&nbsp;million subscribers, with a further million on a free-trial basis.<ref>{{cite web |first=Hannah |last=Roberts |title=YouTube's ad-free paid subscription service looks like it is struggling to take off |url=https://nordic.businessinsider.com/membership-of-youtubes-paid-subscription-service-is-low-2016-11 |website=[[Business Insider]] |date=November 3, 2016 |access-date=March 25, 2017}}</ref> {{As of|2017|June}}, the first season of [[List of YouTube Premium original programming|YouTube Originals]] had received 250&nbsp;million views in total.<ref>{{cite web |title=YouTube Red originals have racked up nearly 250 million views |url=https://www.theverge.com/2017/6/22/15855570/youtube-red-originals-250-million-views |website=The Verge |access-date=September 16, 2017 |date=June 22, 2017}}</ref>

=== YouTube Kids ===
{{Main|YouTube Kids}}

[[File:YouTube Kids logo.svg|thumb|Logo of YouTube Kids]]
YouTube Kids is an American children's video app developed by YouTube, a subsidiary of [[Google]]. The app was developed in response to parental and government scrutiny on the content available to children. The app provides a version of the service-oriented towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate viewing for children aged under 13, 8 or 5 depending on the age grouping chosen. First released on February 15, 2015, as an [[Android (operating system)|Android]] and [[iOS]] [[mobile app]], the app has since been released for [[LG Electronics|LG]], [[Samsung Electronics|Samsung]], and [[Sony]] [[smart TV]]s, as well as for [[Android TV]]. On May 27, 2020, it became available on [[Apple TV]]. As of September 2019, the app is available in 69 countries, including Hong Kong and Macau, and one province. YouTube launched a web-based version of YouTube Kids on August 30, 2019.

=== YouTube Music ===
{{Main|YouTube Music}}

[[File:YT_Music.svg|thumb|Logo of YouTube Music]]
On September 28, 2016, YouTube named [[Lyor Cohen]], the co-founder of [[300 Entertainment]] and former [[Warner Music Group]] executive, the Global Head of Music.<ref>{{cite news |url=https://www.billboard.com/articles/business/7525695/lyor-cohen-named-youtube-global-head-of-music |title=Lyor Cohen Named YouTube's Global Head of Music |magazine=Billboard |access-date=January 6, 2018}}</ref>

In early 2018, Cohen began hinting at the possible launch of YouTube's new subscription music streaming service, a platform that would compete with other services such as [[Spotify]] and [[Apple Music]].<ref>{{cite news |url=https://fortune.com/2018/01/04/youtube-lyor-cohen/ |title=How YouTube Is Playing the Peacemaker With Musicians |work=Fortune |access-date=January 6, 2018 |language=en}}</ref> On May 22, 2018, the music streaming platform named "YouTube Music" was launched.<ref>{{cite news |url=https://www.billboard.com/articles/business/8457379/inside-youtube-new-subscription-music-streaming-service |title=Inside YouTube's New Subscription Music Streaming Service |magazine=Billboard |access-date=September 24, 2018}}</ref><ref>{{cite news |url=https://www.theguardian.com/music/2018/may/17/youtube-music-new-streaming-service-launch |title=YouTube to launch new music streaming service |last1=Snapes |first1=Laura |last2=Sweney |first2=Mark |date=May 17, 2018 |newspaper=The Guardian |language=en |access-date=September 24, 2018}}</ref>

=== YouTube Movies & TV ===
YouTube Movies & TV is a [[video on demand]] service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month.<ref>{{cite web |date=November 16, 2018 |title=YouTube is now showing ad-supported Hollywood movies |url=https://adage.com/article/digital/youtube-starts-showing-free-hollywood-movies-ad-breaks/315631 |access-date=June 9, 2021 |website=[[Advertising Age]]}}</ref>

In March 2021, Google announced plans to gradually [[deprecate]] the Google Play Movies & TV app, and eventually migrate all users to the YouTube app's Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15).<ref>{{Cite web |title=Changes to Google Play Movies & TV on certain smart TVS - Google Play Community |url=https://support.google.com/googleplay/thread/102498448?hl=en |url-status=live |archive-url=https://web.archive.org/web/20210428230113/https://support.google.com/googleplay/thread/102498448?hl=en |archive-date=April 28, 2021 |access-date=April 28, 2021}}</ref><ref>{{Cite web |last=Clark |first=Mitchell |date=April 12, 2021 |title=Google is removing its Play Movies and TV app from every Roku and most smart TVs |url=https://www.theverge.com/2021/4/12/22380593/google-play-movies-tv-app-smart-tvs-roku-samsung-lg-vizio-youtube-support |url-status=live |archive-url=https://web.archive.org/web/20221119211122/https://www.theverge.com/2021/4/12/22380593/google-play-movies-tv-app-smart-tvs-roku-samsung-lg-vizio-youtube-support |archive-date=November 19, 2022 |access-date=April 13, 2021 |website=The Verge |language=en}}</ref> Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users. (Other functions of Google Play Movies & TV were integrated into the [[Google TV (service)|Google TV]] service.)<ref>{{cite web|title=Google is finally saying goodbye to Google Play Movies & TV|url=https://www.theverge.com/2023/12/11/23997066/google-play-movies-tv-app-removal|author=Jay Peters|website=[[The Verge]]|date=December 11, 2023}}</ref>

==== YouTube Primetime Channels ====
On November 1, 2022, YouTube launched Primetime Channels, a channel store platform offering third-party subscription streaming add-ons sold a la carte through the YouTube website and app, competing with similar subscription add-on stores operated by [[Apple TV app#Apple TV Channels|Apple]], [[Amazon Prime Video#Amazon Channels|Prime Video]] and [[The Roku Channel|Roku]]. The add-ons can be purchased through the YouTube Movies & TV hub or through the official YouTube channels of the available services; subscribers of YouTube TV add-ons that are sold through Primetime Channels can also access their content via the YouTube app and website. A total of 34 streaming services (including [[Paramount+]], [[Showtime (TV network)|Showtime]], [[Starz]], [[Epix]], [[AMC+]] and [[Vix (streaming service)|ViX+]]) were initially available for purchase.<ref>{{cite web|title=YouTube Is Reselling Subscriptions to 34 Streaming Services, Including Paramount+ and Showtime|url=https://variety.com/2022/digital/news/youtube-primetime-channels-subscriptions-paramount-plus-showtime-1235419502/|first=Todd|last=Spangler|magazine=Variety|date=November 1, 2022}}</ref><ref>{{cite web|title=You can now buy some YouTube TV add-ons without the $65 base plan|url=https://www.engadget.com/youtube-tv-add-on-channel-subscriptions-172712214.html|first=Kris|last=Holt|website=[[Engadget]]|date=September 30, 2022|access-date=November 1, 2022}}</ref>

[[NFL Sunday Ticket]], as part of a broader residential distribution deal with Google signed in December 2022 that also made it available to YouTube TV subscribers, was added to Primetime Channels as a standalone add-on on [[2023 NFL season|August 16, 2023]].<ref name=nfl-sunday>{{cite web|title=Google's YouTube Grabs NFL Sunday Ticket in Seven-Year Deal|url=https://variety.com/2022/digital/news/youtube-tv-nfl-sunday-ticket-2023-season-1235468074/|website=[[Variety (magazine)|Variety]]|date=December 22, 2022|access-date=December 23, 2022}}</ref><ref name=NFLNews>{{cite news|title=NFL, Google announce agreement to distribute NFL Sunday Ticket on YouTube TV, Primetime Channels|url=https://www.nfl.com/news/nfl-google-nfl-sunday-ticket-youtube-tv-youtube-primetime-channels|website=[[NFL.com]]|date=December 22, 2022|access-date=December 23, 2022}}</ref> The ad-free tier of [[Max (streaming service)|Max]] was added to Primetime Channels on December 12, 2023, coinciding with YouTube TV converting its separate HBO (for base plan subscribers) and HBO Max (for all subscribers) linear/VOD add-ons into a single combined Max offering.<ref>{{cite press release|title=Max Now Available on YouTube Primetime Channels|url=https://wbd.com/max-now-available-on-youtube-primetime-channels/|publisher=[[Warner Bros. Discovery]]|date=December 12, 2023}}</ref><ref>{{cite web|title=Max becomes a YouTube primetime channel inductee - ads not included|url=https://www.techradar.com/streaming/max-becomes-a-youtube-primetime-channel-inductee-ads-not-included|author=Rowan Davies|website=TechRadar|publisher=Future US, Inc.|date=December 13, 2023}}</ref>{{NoteTag|Max's Primetime Channels and YouTube TV add-ons both offer in-app access to the streaming service's full content library (as well as provider login access to the standalone Max app and website), and live feeds of [[HBO]]'s linear channels (limited to the primary [[Eastern Time Zone|East Coast]] feed on the Primetime Channels version) and the Max-exclusive CNN Max and [[Bleacher Report]] streaming channels.}}

=== YouTube TV ===
{{Main|YouTube TV}}
[[File:YouTube TV logo.svg|thumb|YouTube TV logo]]
On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an [[over-the-top content|over-the-top]] [[multichannel video programming distributor|MVPD]]-style subscription service that would be available for United States customers at a price of US$65 per month. Initially launching in five major markets ([[New York City]], [[Los Angeles]], [[Chicago]], [[Philadelphia]] and [[San Francisco]]) on April 5, 2017,<ref>{{cite news |title=YouTube TV launches today. It has some cool features and some big drawbacks |url=https://www.latimes.com/business/hollywood/la-fi-ct-youtube-tv-20170405-story.html |agency=Associated Press |newspaper=[[Los Angeles Times]] |date=April 5, 2017 |access-date=April 24, 2017}}</ref><ref>{{cite web |title=YouTube Is Officially in the Live TV Game Now |url=https://gizmodo.com/youtube-is-officially-in-the-live-tv-game-now-1794049030 |first=Christina |last=Warren |website=[[Gizmodo]] |publisher=Gizmodo Media Group |date=April 5, 2017 |access-date=April 24, 2017}}</ref> the service offers live streams of programming from the five major broadcast networks ([[American Broadcasting Company|ABC]], [[CBS]], [[The CW]], [[Fox Broadcasting Company|Fox]] and [[NBC]], along with selected [[MyNetworkTV]] affiliates and [[independent station]]s in certain markets), as well as approximately 60 cable channels owned by companies such as [[The Walt Disney Company]], [[Paramount Global]], [[Fox Corporation]], [[NBCUniversal]], [[Allen Media Group]] and [[Warner Bros. Discovery]] (including among others [[Bravo (U.S. TV network)|Bravo]], [[USA Network]], [[Syfy]], [[Disney Channel]], [[CNN]], [[Cartoon Network]], [[E!]], [[Fox Sports 1]], [[Freeform (TV network)|Freeform]], [[FX (TV network)|FX]] and [[ESPN]]).<ref name="bbc-yttv">{{cite news |title=YouTube takes on cable with new TV service |url=https://www.bbc.com/news/technology-39124092 |first=Dave |last=Lee |publisher=BBC |date=March 1, 2017 |access-date=March 1, 2017}}</ref><ref name="fortune-yttv">{{cite news |url=https://fortune.com/2017/02/28/youtube-tv-live-streaming-subscription/ |title=Meet YouTube TV: Google's Live TV Subscription Service |first=Tom Jr |last=Huddleston |work=Fortune |date=March 1, 2017 |access-date=March 1, 2017}}</ref>

Subscribers can also receive premium cable channels (including [[HBO]] (via a combined [[Max (streaming service)|Max]] add-on that includes in-app and log-in access to the service), [[Cinemax]], [[Showtime (TV network)|Showtime]], [[Starz (TV network)|Starz]] and [[MGM+]]) and other subscription services (such as [[NFL Sunday Ticket]], [[MLB.tv]], [[NBA League Pass]], [[Curiosity Stream]] and [[Fox Nation]]) as optional add-ons for an extra fee, and can access [[YouTube Premium]] original content.<ref name="bbc-yttv"/><ref name="fortune-yttv"/> In September  2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and [[AMC+]]) without an existing subscription to its base package.<ref>{{cite web|title=YouTube TV Launches New Option to Purchase Channel Add-Ons Without a Base Plan|url=https://thestreamable.com/news/youtube-tv-launches-new-option-to-purchase-add-ons-without-a-base-plan|author=Jason Gurwin|website=The Streamable|date=September 27, 2022}}</ref>

=== YouTube Go ===
[[File:YouTube Go.svg|thumb|Logo of YouTube Go]]
In September 2016, ''YouTube Go'' was announced,<ref>{{cite news |last1=Byford |first1=Sam |title=YouTube Go is a new app for offline viewing and sharing |url=https://www.theverge.com/2016/9/27/13070804/youtube-go-announced-india-offline |access-date=February 10, 2018 |work=The Verge |date=September 27, 2016}}</ref> as an [[Android (operating system)|Android]] app created for making YouTube easier to access on mobile devices in [[emerging market]]s. It was distinct from the company's main Android app and allowed videos to be downloaded and shared with other users. It also allowed users to preview videos, share downloaded videos through [[Bluetooth]], and offered more options for mobile data control and [[Display resolution|video resolution]].<ref name="pd">{{cite news |last1=Dave |first1=Paresh |title=YouTube's emerging markets-focused app expands to 130 countries |url=https://www.reuters.com/article/us-alphabet-youtube/youtubes-emerging-markets-focused-app-expands-to-130-countries-idUSKBN1FL5ZI |access-date=February 10, 2018 |work=Reuters |date=February 1, 2018}}</ref>

In February 2017, ''YouTube Go'' was launched in [[India]], and expanded in November 2017 to 14 other countries, including [[Nigeria]], [[Indonesia]], [[Thailand]], [[Malaysia]], [[Vietnam]], the [[Philippines]], [[Kenya]], and [[South Africa]].<ref>{{cite news |last1=Singh |first1=Manish |title=YouTube Go is finally here, kind of |url=https://mashable.com/2017/02/09/youtube-go-release-india/ |access-date=February 10, 2018 |work=Mashable |date=February 9, 2017}}</ref><ref name="mashhhh">{{cite news |last1=Ho |first1=Victoria |title=Data-friendly YouTube Go beta launches in Southeast Asia, Africa |url=https://mashable.com/2017/11/30/youtube-go-southeast-asia-africa |access-date=February 10, 2018 |work=Mashable |date=November 30, 2017}}</ref> On February 1, 2018, it was rolled out in 130 countries worldwide, including [[Brazil]], [[Mexico]], [[Turkey]], and [[Iraq]]. Before it shut down, the app was available to around 60% of the world's population.<ref>{{cite news |url=https://techcrunch.com/2018/02/01/googles-data-friendly-app-youtube-go-expands-to-over-130-countries-now-supports-higher-quality-videos/ |title=Google's data-friendly app YouTube Go expands to over 130 countries, now supports higher quality&nbsp;videos |last=Perez |first=Sarah |work=TechCrunch |access-date=February 2, 2018 |language=en}}</ref><ref>{{cite web |url=https://venturebeat.com/2018/02/01/googles-offline-first-youtube-go-app-launches-globally/ |title=Google's 'offline first' YouTube Go app launches in 130 new markets, but not the U.S. |website=VentureBeat |access-date=February 2, 2018 |date=February 2018}}</ref> In May 2022, Google announced that they would be shutting down ''YouTube Go'' in August 2022.<ref>{{cite web |title=YouTube Go is shutting down in August |url=https://techcrunch.com/2022/05/05/youtube-go-shutting-down-august/ |access-date=May 5, 2022 |last=Malik |first=Aisha |website=[[TechCrunch]] |date=May 5, 2022 |language=en-US }}</ref>

=== YouTube Shorts ===
{{Main|YouTube Shorts}}
[[File:TikTok and YouTube Shorts example.webm|right|thumb|An example video that is suitable for YouTube Shorts, showing [[Crew Dragon Endeavour|Crew Dragon ''Endeavour'']] docking at the [[International Space Station]]]]

In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to [[TikTok]], called [[YouTube Shorts]].<ref>{{cite news |date=September 15, 2020 |title=YouTube's TikTok rival to be tested in India |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-54156997 |access-date=September 15, 2020}}</ref><ref>{{cite web |title=YouTube launches its TikTok rival, YouTube Shorts, initially in India |url=https://social.techcrunch.com/2020/09/14/youtube-launches-its-tiktok-rival-youtube-shorts-initially-in-india/ |access-date=September 15, 2020 |website=TechCrunch |date=September 14, 2020 |language=en-US |archive-date=April 20, 2021 |archive-url=https://web.archive.org/web/20210420184745/https://techcrunch.com/2020/09/14/youtube-launches-its-tiktok-rival-youtube-shorts-initially-in-india/ |url-status=dead }}</ref> The platform was first tested in India but as of March 2021 has expanded to other countries including the United States with videos now able to be up to 1 minute long.<ref>{{cite web |last=Amadeo |first=Ron |date=March 1, 2021 |title=YouTube's TikTok clone, "YouTube Shorts," is live in the US |url=https://arstechnica.com/gadgets/2021/03/youtubes-tiktok-clone-youtube-shorts-is-live-in-the-us/ |access-date=May 4, 2021 |website=Ars Technica |language=en-us}}</ref> The platform is not a standalone app, but is integrated into the main YouTube app. Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos.<ref>{{cite web |date=September 15, 2020 |title=YouTube Shorts launches in India after Delhi TikTok ban |url=https://www.theguardian.com/technology/2020/sep/15/youtube-shorts-launches-in-india-after-delhi-tiktok-ban |access-date=September 15, 2020 |website=The Guardian |language=en}}</ref> The platform had its global beta launch in July 2021.<ref>{{cite web |date=July 13, 2021 |title=YouTube's TikTok competitor YouTube Shorts is rolling out globally |url=https://www.theverge.com/2021/7/13/22575063/youtube-shorts-global-roll-out-tiktok-short-form-video |access-date=July 13, 2021 |website=The Verge |language=en}}</ref>

=== YouTube Stories ===
In 2018, YouTube started testing a new feature initially called "YouTube Reels".<ref>{{cite web |url=https://econsultancy.com/what-is-youtube-stories-will-it-catch-on/ |title=What is YouTube Stories and will it catch on? |website=EConsultancy |last1=Gilliland |first1=Nikki |date=December 5, 2018 |access-date=October 14, 2020}}</ref> The feature is nearly identical to [[Instagram Stories]] and [[Snapchat#Stories and Discover|Snapchat Stories]]. YouTube later renamed the feature "YouTube Stories". It is only available to creators who have more than 10,000 subscribers and can only be posted/seen in the YouTube mobile app.<ref>{{cite web |url=https://creatoracademy.youtube.com/page/course/express-with-stories |title=Express yourself with Stories |website=Creator Academy |via=YouTube |date=November 25, 2019 |access-date=October 14, 2020}}</ref> On May 25, 2023, YouTube announced that it would be shutting down this feature on June 26, 2023.<ref name="Google Help">{{cite web |title=YouTube Stories are Going Away on 6/26/2023 – YouTube Community |website=Google Help |url=https://support.google.com/youtube/thread/217640760 |access-date=May 26, 2023}}</ref><ref name="Amadeo 2023">{{cite web |last=Amadeo |first=Ron |title=YouTube Stories, Google's clone of Snapchat, is dying on June 26 |website=Ars Technica |date=May 25, 2023 |url=https://arstechnica.com/gadgets/2023/05/youtube-is-killing-off-youtube-stories-its-snapchat-clone/ |access-date=May 26, 2023}}</ref>