Walmart

=== Private label brands ===
{{Main|List of Walmart brands}}

About 40 percent of products sold in Walmart are [[private label]]s, which are produced for the company through contracts with manufacturers. Walmart began offering private label brands in 1991, with the launch of [[Sam's Choice]], a line of drinks produced by [[Primo Water]] for Walmart. Sam's Choice quickly became popular and by 1993, was the third-most-popular beverage brand in the United States.<ref name="samschoice">{{cite news |url = http://findarticles.com/p/articles/mi_m3092/is_n19_v32/ai_14495621 |title = Sam's Choice Climbs Beverage Brand List – Walmart's Sam's American Choice Beverage Brand |work = Discount Store News |date = October 4, 1993 |access-date = April 20, 2007 |url-status=dead |archive-url = https://web.archive.org/web/20070624152410/http://findarticles.com/p/articles/mi_m3092/is_n19_v32/ai_14495621 |archive-date = June 24, 2007 }}</ref> Other Walmart brands include Great Value and Equate in the U.S. and Canada and Smart Price in Britain. A 2006 study talked of "the magnitude of mind-share Walmart appears to hold in the shoppers' minds when it comes to the awareness of private label brands and retailers."<ref>{{cite web |author = Reyes, Sonia |url = http://www.pbmproducts.com/press.aspx?ID=183 |title = Study: Walmart Private Brands Are Catching On |date = August 21, 2006 |access-date = December 16, 2012 |archive-url = https://web.archive.org/web/20130117025424/http://www.pbmproducts.com/press.aspx?ID=183 |archive-date = January 17, 2013 |url-status=dead }}</ref>