South Korea

=== Tourism ===
{{Main|Tourism in South Korea}}
[[File:Haeundae Beach NightView.jpg|thumb|[[Haeundae Beach]] in [[Busan]]]]
In 2019, more than 17 million foreign tourists visited South Korea.<ref>{{Cite book |title=UNWTO Tourism Highlights 2017 |last=UNTWO |date=July 2017 |doi=10.18111/9789284419029 |isbn=978-92-844-1902-9 |url=https://tede.ufrrj.br/jspui/handle/jspui/5202 |access-date=28 March 2024 |archive-date=4 April 2023 |archive-url=https://web.archive.org/web/20230404213946/https://tede.ufrrj.br/jspui/handle/jspui/5202 |url-status=live }}</ref> South Korean tourism is driven by many factors, including the prominence of Korean pop culture such as [[K-pop|South Korean pop music]] and [[Korean drama|television dramas]], known as the [[Korean Wave]] or ''Hallyu'', has gained popularity throughout East Asia. The Hyundai Research Institute reported that the Korean Wave has a direct influence on encouraging direct foreign investment back into the country through demand for products, and the tourism industry.<ref name="Korea Times">{{cite news|url=https://www.koreatimes.co.kr/www/news/biz/2014/08/488_163871.html |title=Hallyu fuels foreign investment in Korea |newspaper=[[The Korea Times]] |access-date=20 January 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150120095450/https://www.koreatimes.co.kr/www/news/biz/2014/08/488_163871.html |archive-date=20 January 2015}}</ref> Among East Asian countries, China was the most receptive, investing $1.4 billion in South Korea, with much of the investment within its service sector, a sevenfold increase from 2001.

According to an analysis by economist Han Sang-Wan, a 1% increase in the exports of Korean cultural content pushes consumer goods exports up 0.083%, while a 1% increase in Korean pop content exports to a country produces a 0.019% bump in tourism.<ref name="Korea Times" />