Walmart

== Subsidiaries ==

=== Private label brands ===
{{Main|List of Walmart brands}}

About 40 percent of products sold in Walmart are [[private label]]s, which are produced for the company through contracts with manufacturers. Walmart began offering private label brands in 1991, with the launch of [[Sam's Choice]], a line of drinks produced by [[Primo Water]] for Walmart. Sam's Choice quickly became popular and by 1993, was the third-most-popular beverage brand in the United States.<ref name="samschoice">{{cite news |url = http://findarticles.com/p/articles/mi_m3092/is_n19_v32/ai_14495621 |title = Sam's Choice Climbs Beverage Brand List – Walmart's Sam's American Choice Beverage Brand |work = Discount Store News |date = October 4, 1993 |access-date = April 20, 2007 |url-status=dead |archive-url = https://web.archive.org/web/20070624152410/http://findarticles.com/p/articles/mi_m3092/is_n19_v32/ai_14495621 |archive-date = June 24, 2007 }}</ref> Other Walmart brands include Great Value and Equate in the U.S. and Canada and Smart Price in Britain. A 2006 study talked of "the magnitude of mind-share Walmart appears to hold in the shoppers' minds when it comes to the awareness of private label brands and retailers."<ref>{{cite web |author = Reyes, Sonia |url = http://www.pbmproducts.com/press.aspx?ID=183 |title = Study: Walmart Private Brands Are Catching On |date = August 21, 2006 |access-date = December 16, 2012 |archive-url = https://web.archive.org/web/20130117025424/http://www.pbmproducts.com/press.aspx?ID=183 |archive-date = January 17, 2013 |url-status=dead }}</ref>

=== Entertainment ===
<!-- Courtesy note per [[MOS:LINK2SECT]]: [[Wal-Mart Family Moments]] redirects here -->
In 2010, the company teamed with [[Procter & Gamble]] to produce ''[[Secrets of the Mountain]]'' and ''[[The Jensen Project]]'', two-hour family movies which featured the characters using Walmart and Procter & Gamble–branded products. ''The Jensen Project'' also featured a preview of a product to be released in several months in Walmart stores.<ref>{{cite web |title = Walmart Pushing Limited $199 Kinect Pre-Order Bundle |url = http://www.pcworld.com/article/201049/walmart_pushing_limited_199_kinect_preorder_bundle.html |work = PC World |date = July 14, 2010 |access-date = July 18, 2010 |url-status=live |archive-url = https://web.archive.org/web/20100718104454/http://www.pcworld.com/article/201049/walmart_pushing_limited_199_kinect_preorder_bundle.html |archive-date = July 18, 2010}}</ref><ref name="la times review">{{cite news |title = Television review: 'The Jensen Project' |url = https://articles.latimes.com/2010/jul/16/entertainment/la-et-jensen-project-20100716 |access-date = July 16, 2010 |newspaper = Los Angeles Times |date = July 16, 2010 |first1 = Mary |last1 = McNamara |url-status=live |archive-url = https://web.archive.org/web/20100719233456/http://articles.latimes.com/2010/jul/16/entertainment/la-et-jensen-project-20100716 |archive-date = July 19, 2010}}</ref> A third movie, ''A Walk in My Shoes'', also aired in 2010 and a fourth is in production.{{When|date=November 2012}}<ref>{{cite web |title = Second P&G Family Friendly Movie Airs July 16 On NBC |last = Kiesewette |first = John |url = http://cincinnati.com/blogs/tv/2010/07/09/second-pg-family-friendly-movie-airs-july-16-on-nbc/ |work = [[The Cincinnati Enquirer]] |access-date = July 9, 2010 |archive-url = https://web.archive.org/web/20100713045542/http://cincinnati.com/blogs/tv/2010/07/09/second-pg-family-friendly-movie-airs-july-16-on-nbc/ |archive-date = July 13, 2010 }}</ref> Walmart's director of brand marketing also serves as co-chair of the [[Association of National Advertisers]]'s Alliance for Family Entertainment.<ref>{{cite news |last = Stanley |first = T.L. |title = Advertisers earmark $10&nbsp;million for family-friendly TV |url = http://latimesblogs.latimes.com/showtracker/2010/06/advertisers-earmark-10-million-for-familyfriendly-tv.html |newspaper = Los Angeles Times |date = June 22, 2010 |url-status=live |archive-url = https://web.archive.org/web/20160202175736/http://latimesblogs.latimes.com/showtracker/2010/06/advertisers-earmark-10-million-for-familyfriendly-tv.html |archive-date = February 2, 2016}}</ref>