YouTube

=== "Broadcast Yourself" era (2006–2013) ===
[[File:901 Cherry Avenue.jpg|thumb|left|upright=1.15|YouTube's headquarters in San Bruno, California]]
On October 9, 2006, [[Google]] announced that they had acquired YouTube for $1.65&nbsp;billion in Google stock.<ref>{{cite web |first=Paul R. |last=La Monica |title=Google to buy YouTube for $1.65&nbsp;billion |url=https://money.cnn.com/2006/10/09/technology/googleyoutube_deal/ |website=[[CNNMoney]] |publisher=[[CNN]] |date=October 9, 2006 |access-date=March 26, 2017 |archive-date=March 5, 2021 |archive-url=https://web.archive.org/web/20210305094811/https://money.cnn.com/2006/10/09/technology/googleyoutube_deal/ |url-status=live }}</ref><ref>{{cite web |first=Michael |last=Arrington |title=Google Has Acquired YouTube |url=https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=October 9, 2006 |access-date=March 26, 2017 |archive-date=March 16, 2017 |archive-url=https://web.archive.org/web/20170316024815/https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |url-status=live }}</ref> The deal was finalized on November 13, 2006.<ref>{{cite web |first=Michael |last=Arrington |title=Google Closes YouTube Acquisition |url=https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=November 13, 2006 |access-date=March 26, 2017 |archive-date=March 16, 2017 |archive-url=https://web.archive.org/web/20170316024500/https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |url-status=live }}</ref><ref>{{cite web |title=Google closes $A2b YouTube deal |url=https://www.theage.com.au/news/Busness/Google-closes-A2b-YouTube-deal/2006/11/14/1163266548827.html |archive-url=https://web.archive.org/web/20071220214911/https://www.theage.com.au/news/Busness/Google-closes-A2b-YouTube-deal/2006/11/14/1163266548827.html |website=[[The Age]] |date=November 14, 2006 |archive-date=December 20, 2007 |access-date=March 26, 2017}}</ref> Google's acquisition launched newfound interest in video-sharing sites; [[IAC (company)|IAC]], which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.<ref name="fortune vimeo" /> It is at this time YouTube issued the slogan "Broadcast Yourself".
The company experienced rapid growth. ''[[The Daily Telegraph]]'' wrote that in 2007, YouTube consumed as much [[bandwidth (computing)|bandwidth]] as the entire Internet in 2000.<ref>{{cite news |last=Carter |first=Lewis |date=April 7, 2008 |title=Web could collapse as video demand soars |website=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/news/uknews/1584230/Web-could-collapse-as-video-demand-soars.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/news/uknews/1584230/Web-could-collapse-as-video-demand-soars.html |archive-date=January 10, 2022 |url-access=subscription |url-status=live |access-date=March 26, 2017}}{{cbignore}}</ref> By 2010, the company had reached a [[market share]] of around 43% and more than 14&nbsp;billion views of videos, according to [[comScore]].<ref>{{cite web |title=comScore Releases May 2010 U.S. Online Video Rankings |url=https://www.comscore.com/Press_Events/Press_Releases/2010/6/comScore_Releases_May_2010_U.S._Online_Video_Rankings |access-date=June 27, 2010 |publisher=[[comScore]] |archive-date=June 26, 2010 |archive-url=https://web.archive.org/web/20100626124554/http://www.comscore.com/Press_Events/Press_Releases/2010/6/comScore_Releases_May_2010_U.S._Online_Video_Rankings |url-status=live }}</ref> That year, the company simplified its interface to increase the time users would spend on the site.<ref>{{cite news |title=YouTube redesigns website to keep viewers captivated |agency=Agence France-Presse |url=https://www.google.com/hostednews/afp/article/ALeqM5jfGfKKsiwbxNv8XoUbm8ZlRZZWyw |access-date=April 1, 2010 |archive-date=February 26, 2014 |archive-url=https://web.archive.org/web/20140226120718/http://www.google.com/hostednews/afp/article/ALeqM5jfGfKKsiwbxNv8XoUbm8ZlRZZWyw |url-status=live }}</ref> In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.<ref>{{cite web |date=May 25, 2011 |title=YouTube moves past 3&nbsp;billion views a day |url=https://www.cnet.com/uk/news/youtube-moves-past-3-billion-views-a-day/ |access-date=March 26, 2017 |publisher=[[CNET]] |archive-date=December 6, 2018 |archive-url=https://web.archive.org/web/20181206044204/https://www.cnet.com/uk/news/youtube-moves-past-3-billion-views-a-day/ |url-status=live }}</ref><ref>{{cite web |last=Bryant |first=Martin |date=May 25, 2011 |title=YouTube hits 3 Billion views per day, 2 DAYS worth of video uploaded every minute |url=https://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/ |access-date=March 26, 2017 |website=The Next Web |archive-date=February 25, 2021 |archive-url=https://web.archive.org/web/20210225051205/https://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/ |url-status=live }}</ref><ref name="48-60">{{cite news |last=Oreskovic |first=Alexei |date=January 23, 2012 |title=Exclusive: YouTube hits 4 billion daily video views |work=Reuters |url=https://www.reuters.com/article/us-google-youtube-idUSTRE80M0TS20120123 |access-date=March 26, 2017 |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308105444/https://www.reuters.com/article/us-google-youtube-idUSTRE80M0TS20120123 |url-status=live }}</ref> However, most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site.<ref>{{cite news |last=Whitelaw |first=Ben |date=April 20, 2011 |title=Almost all YouTube views come from just 30% of films |website=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/technology/news/8464418/Almost-all-YouTube-views-come-from-just-30-of-films.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/news/8464418/Almost-all-YouTube-views-come-from-just-30-of-films.html |archive-date=January 10, 2022 |url-access=subscription |url-status=live |access-date=March 26, 2017}}{{cbignore}}</ref> That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red.<ref>{{cite news |date=December 2, 2011 |title=YouTube's website redesign puts the focus on channels |publisher=BBC |url=https://www.bbc.co.uk/news/technology-16006524 |access-date=December 2, 2011 |archive-date=April 16, 2019 |archive-url=https://web.archive.org/web/20190416164337/https://www.bbc.co.uk/news/technology-16006524 |url-status=live }}</ref><ref>{{cite web |last1=Cashmore |first1=Pete |date=October 26, 2006 |title=YouTube Gets New Logo, Facelift and Trackbacks&nbsp;– Growing Fast! |website=[[Mashable]] |url=https://mashable.com/2006/10/26/youtube-gets-new-logo-facelift-and-trackbacks-growing-fast/ |access-date=December 2, 2011 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403122830/https://mashable.com/2006/10/26/youtube-gets-new-logo-facelift-and-trackbacks-growing-fast/ |url-status=live }}</ref> A subsequent interface change, designed to unify the experience across desktop, TV, and mobile, was rolled out in 2013.<ref name="tnw-one">{{Cite news |last=Protalinski |first=Emil |date=June 5, 2013 |title=Google Rolls Out Redesigned YouTube 'One Channel' Layout to All |language=en |work=The Next Web |url=https://thenextweb.com/news/youtube-rolls-out-redesigned-one-channel-layout-to-all-users |access-date=July 20, 2023 |archive-date=May 23, 2023 |archive-url=https://web.archive.org/web/20230523124430/https://thenextweb.com/news/youtube-rolls-out-redesigned-one-channel-layout-to-all-users |url-status=live }}</ref> By that point, more than 100 hours were being uploaded every minute, increasing to 300 hours by November 2014.<ref>{{cite web |last=Welch |first=Chris |date=May 19, 2013 |title=YouTube users now upload 100 hours of video every minute |url=https://www.theverge.com/2013/5/19/4345514/youtube-users-upload-100-hours-video-every-minute |access-date=March 26, 2017 |website=[[The Verge]] |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308194957/https://www.theverge.com/2013/5/19/4345514/youtube-users-upload-100-hours-video-every-minute |url-status=live }}</ref><ref>{{cite web |last=E. Solsman |first=Joan |date=November 12, 2014 |title=YouTube's Music Key: Can paid streaming finally hook the masses? |url=https://www.cnet.com/news/youtube-music-key-googles-stab-at-taking-paid-streaming-songs-mainstream/ |access-date=March 25, 2017 |publisher=[[CNET]] |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308080226/https://www.cnet.com/news/youtube-music-key-googles-stab-at-taking-paid-streaming-songs-mainstream/ |url-status=live }}</ref>

[[File:Logo of YouTube (2015-2017).svg|thumb|upright=0.9|YouTube logo from 2015 until 2017]]

During this time, the company also went through some organizational changes. In October 2006, YouTube moved to a new office in [[San Bruno, California]].<ref>{{cite web |last1=Wasserman |first1=Todd |date=February 15, 2015 |title=The revolution wasn't televised: The early days of YouTube |url=https://mashable.com/2015/02/14/youtube-history/ |access-date=July 4, 2018 |website=[[Mashable]] |archive-date=February 13, 2021 |archive-url=https://web.archive.org/web/20210213052612/https://mashable.com/2015/02/14/youtube-history/ |url-status=live }}</ref> Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that [[Salar Kamangar]] would take over as head of the company in October 2010.<ref>{{cite news |date=October 29, 2010 |title=Hurley stepping down as YouTube chief executive |agency=Agence France-Presse |url=https://www.google.com/hostednews/afp/article/ALeqM5ggtnJSISuXoPHgxu6HwPJJqVTT6g?docId=CNG.f7ff59e3829714d23524d35ed1afdd63.921 |access-date=October 30, 2010 |archive-date=February 26, 2014 |archive-url=https://web.archive.org/web/20140226121025/http://www.google.com/hostednews/afp/article/ALeqM5ggtnJSISuXoPHgxu6HwPJJqVTT6g?docId=CNG.f7ff59e3829714d23524d35ed1afdd63.921 |url-status=live }}</ref>

In December 2009, YouTube partnered with [[Vevo]].<ref>{{cite news |date=December 7, 2009 |title=Music Industry Companies Opening Video Site |newspaper=The New York Times |url=https://www.nytimes.com/2009/12/08/business/media/08vevo.html |last1=Stelter |first1=Brian |id={{ProQuest|1029889187}} |access-date=February 9, 2022 |archive-date=August 20, 2017 |archive-url=https://web.archive.org/web/20170820162901/https://www.nytimes.com/2009/12/08/business/media/08vevo.html |url-status=live }}</ref> In April 2010, Lady Gaga's "[[Bad Romance]]" became the [[List of most-viewed YouTube videos|most viewed video]], becoming the first video to reach 200 million views on May 9, 2010.<ref>{{cite news |date=May 9, 2010 |url=https://pulse2.com/bad-romance-by-lady-gaga-becomes-first-youtube-video-to-hit-200-million-views/ |title=Bad Romance By Lady Gaga Becomes First YouTube Video To Hit 200 Million Views |access-date=February 9, 2022 |archive-date=January 1, 2019 |archive-url=https://web.archive.org/web/20190101195642/https://pulse2.com/bad-romance-by-lady-gaga-becomes-first-youtube-video-to-hit-200-million-views/ |url-status=live }}</ref>