Nine Network

=== The "Golden Era" (1977–2006) ===

Nine began using the slogan "Let Us Be The One" (based on [[The Carpenters]]' song ''[[Let Me Be the One (Carpenters song)|Let Me Be the One]]'' and modelled on the ABC campaign used at the time in the United States) in 1977 and became the number-one free-to-air network in Australia; its ''[[National Nine News]]'' became the most-watched news service. In 1978, Nine switched its slogan to "Still the One" (modelled on the campaign used by [[American Broadcasting Company|ABC]] in the United States and using the [[Orleans (band)|Orleans]] song ''[[Still the One]]''), which lasted until a decline in ratings in January 2006. During the 1980s, Nine's ratings peaked. From 1999 to 2001, the network began losing ground to the Seven network in news and entertainment, but received a boost after the coverage of the [[September 11 attacks|11 September attacks]] in 2001.{{Citation needed|date=September 2010}} By 1991, the network was re-branded to its current branding. The death of CEO [[Kerry Packer]] in 2005 triggered more problems for the network. Digital terrestrial television was introduced on 1 January 2001.