Los Angeles Crusade (1949)

== Result ==
[[File:WilliamRandolphHearst.jpg|thumb|175px|[[William Randolph Hearst|William Hearst]] ]]
After Hamblen's conversion, [[William Randolph Hearst]] sent a [[telegraphy|telegram]] to all his newspaper editors: "[[Promotion (marketing)|Puff]] Graham."<ref name = Bagdikian>Ben Bagdikian, ''The Media Monopoly'', Boston, Mass: Beacon Press, 2000 6th ed., p. 39 ff.</ref> As a result, within five days Graham gained national coverage.<ref name="worldscollide"/><ref name="Bagdikan 2000 p. 39">Bagdikan (2000), ''Media Monopoly'', p. 39</ref> With such media attention, the crusade event ran for eight weeks—five weeks longer than planned. Graham became a national figure.<ref name="time100">[https://web.archive.org/web/20000408201219/http://www.time.com/time/time100/heroes/profile/graham01.html The 2010 TIME 100] ''Time'', ''Billy Graham'', June 14, 1999.</ref> [[Henry Luce]] also promoted Graham with coverage at this time, and by 1954 featured him on the cover of his magazine ''[[Time (magazine)|TIME]]''.<ref name="Bagdikan 2000 p. 39"/> According to Bothwell, Hearst and Luce supported Graham because of his anticommunist message.<ref>{{Cite book | last = Bothwell | first = Cecil | title = The Prince of War: Billy Graham's Crusade for a Wholly Christian Empire | url = https://books.google.com/books?id=YbjPlW5j8bIC | publisher = Brave Ulysses Books | location = Asheviile, N.C. | year = 2007 | isbn = 978-0-6151-6272-0}}</ref>

Due to the Los Angeles crusade [[Evangelicalism]] was introduced as an influential force in American culture.{{r|bgc}}

According to some scholars such as [[Ben Bagdikian]], Hearst liked Graham's patriotism and appeals to youth; he thought the evangelist would help promote Hearst's conservative anti-communist views.{{r|Bagdikian}} The scholar Randall E. King notes that Hearst and Graham never met.<ref name="worldscollide">{{cite journal |title= When worlds collide: politics, religion, and media at the 1970 East Tennessee Billy Graham Crusade |url= http://www.highbeam.com/doc/1G1-19592304.html |archive-url= https://web.archive.org/web/20110517015119/http://www.highbeam.com/doc/1G1-19592304.html |url-status= dead |archive-date= May 17, 2011 |author=Randall E. King |journal=Journal of Church and State |date=March 22, 1997 |access-date=August 18, 2007 }}</ref>