Google

=== Growth ===
In March 1999, the company moved its offices to [[Palo Alto, California]],<ref>{{Cite web |last=Weinberger |first=Matt |date=October 12, 2015 |title=Google's cofounders are stepping down from their company. Here are 43 photos showing Google's rise from a Stanford dorm room to global internet superpower |url=https://www.businessinsider.com/google-history-in-photos-2015-10 |url-status=live |archive-url=https://web.archive.org/web/20170819101107/http://www.businessinsider.com/google-history-in-photos-2015-10 |archive-date=August 19, 2017 |website=[[Business Insider]] |publisher=[[Axel Springer SE]]}}</ref> which is home to several prominent [[Silicon Valley]] technology start-ups.<ref>{{Cite web |title=A building blessed with tech success |url=https://www.cnet.com/news/a-building-blessed-with-tech-success/ |url-status=live |archive-url=https://web.archive.org/web/20170523115134/https://www.cnet.com/news/a-building-blessed-with-tech-success/ |archive-date=May 23, 2017 |access-date=July 15, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]]}}</ref> The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine.<ref>{{Cite book |last=Stross |first=Randall |url=https://books.google.com/books?id=xOk3EIUW9VgC |title=Planet Google: One Company's Audacious Plan to Organize Everything We Know |date=September 2008 |publisher=Free Press |isbn=978-1-4165-4691-7 |location=New York |pages=3–4 |chapter=Introduction |access-date=February 14, 2010 |chapter-url=https://books.google.com/books?id=xOk3EIUW9VgC}}</ref><ref name="milestones" /> To maintain an uncluttered page design, advertisements were solely text-based.<ref>{{Cite web |date=October 23, 2000 |title=Google Launches Self-Service Advertising Program |url=https://www.google.com/press/pressrel/pressrelease39.html |archive-url=https://web.archive.org/web/20120401005413/http://www.google.com/press/pressrel/pressrelease39.html |archive-date=April 1, 2012 |access-date=July 15, 2017 |website=News from Google}}</ref> In June 2000, it was announced that Google would become the default search engine provider for [[Yahoo!]], one of the most popular websites at the time, replacing [[Inktomi]].<ref>{{Cite news |last=Naughton |first=John |date=July 2, 2000 |title=Why's Yahoo gone to Google? Search me |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |url-status=live |access-date=January 30, 2019 |archive-url=https://web.archive.org/web/20190131040317/https://www.theguardian.com/technology/2000/jul/02/searchengines.columnists |archive-date=January 31, 2019 |via=www.theguardian.com}}</ref><ref>{{Cite web |title=Yahoo! Selects Google as its Default Search Engine Provider – News announcements – News from Google – Google |url=https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |url-status=live |archive-url=https://web.archive.org/web/20190131041155/https://googlepress.blogspot.com/2000/06/yahoo-selects-google-as-its-default.html |archive-date=January 31, 2019 |access-date=January 30, 2019 |website=googlepress.blogspot.com}}</ref>

[[File:Google’s First Production Server.jpg|upright|thumb|Google's first production server<ref>{{Cite book |url=http://www.computerhistory.org/collections/accession/102662167 |title=Google Server Assembly |publisher=Computer History Museum |year=1999 |access-date=July 4, 2010 |archive-url=https://web.archive.org/web/20100722083804/http://www.computerhistory.org/collections/accession/102662167 |archive-date=July 22, 2010 |url-status=live}}</ref>|alt=Google's first servers, showing lots of exposed wiring and circuit boards]]

In 2003, after outgrowing two other locations, the company leased an office complex from [[Silicon Graphics]], at 1600 Amphitheatre Parkway in [[Mountain View, California]].<ref name="sgibldg">{{Cite news |last=Olsen |first=Stephanie |date=July 11, 2003 |title=Google's movin' on up |work=[[CNET]] |publisher=CBS Interactive |url=http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |url-status=live |access-date=February 15, 2010 |archive-url=https://web.archive.org/web/20121102053103/http://news.cnet.com/Googles-movin-on-up/2110-1032_3-1025111.html |archive-date=November 2, 2012}}</ref> The complex became known as the [[Googleplex]], a play on the word [[googolplex]], the number one followed by a googol of zeroes. Three years later, Google bought the property from SGI for $319&nbsp;million.<ref name="googleplexpurchase">{{Cite news |date=June 16, 2006 |title=Google to buy headquarters building from Silicon Graphics |work=[[American City Business Journals]] |url=https://www.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |url-status=live |archive-url=https://web.archive.org/web/20100418071152/http://sanjose.bizjournals.com/sanjose/stories/2006/06/19/newscolumn3.html |archive-date=April 18, 2010}}</ref> By that time, the name "Google" had found its way into everyday language, causing the verb "[[google (verb)|google]]" to be added to the ''[[Merriam-Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'', denoted as: "to use the Google search engine to obtain information on the Internet".<ref>{{Cite web |last=Krantz |first=Michael |date=October 25, 2006 |title=Do You "Google"? |url=http://googleblog.blogspot.com/2006/10/do-you-google.html |url-status=live |archive-url=https://archive.today/20120530/http://googleblog.blogspot.com/2006/10/do-you-google.html |archive-date=May 30, 2012 |access-date=February 17, 2010 |website=Google, Inc.}}</ref><ref>{{Cite web |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |access-date=February 17, 2010 |website=msnbc.com}}</ref> The first use of the verb on television appeared in an October 2002 episode of ''[[Buffy the Vampire Slayer]]''.<ref>{{Cite web |last=Meyer |first=Robinson |date=June 27, 2014 |title=The First Use of 'to Google' on Television? Buffy the Vampire Slayer |url=https://www.theatlantic.com/technology/archive/2014/06/the-first-use-of-the-verb-to-google-on-television-buffy-the-vampire-slayer/373599/ |access-date=June 30, 2021 |website=[[The Atlantic]] |archive-date=September 29, 2016 |archive-url=https://web.archive.org/web/20160929140230/http://www.theatlantic.com/technology/archive/2014/06/the-first-use-of-the-verb-to-google-on-television-buffy-the-vampire-slayer/373599/ |url-status=live }}</ref>

Additionally, in 2001 Google's investors felt the need to have a strong internal management, and they agreed to hire [[Eric Schmidt]] as the chairman and CEO of Google.<ref name="Google Inc" /> Eric was proposed by [[John Doerr]] from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. [[Michael Moritz]] from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $12.5m investment if they did not fulfill their promise to hire a chief executive officer, which had been made verbally during investment negotiations. Eric was not initially enthusiastic about joining Google either, as the company's full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at [[Novell]] where he was CEO. As part of him joining, Eric agreed to buy $1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed.<ref>{{cite book |last1=Vise |first1=David |last2=Malseed |first2=Mark |title=The Google Story |date=2005 |chapter=Chapter 9. Hiring a Pilot}}</ref>