1964 New York World's Fair

==Architecture==
{{external media||width=230px|video1=[https://archive.org/details/43294castlefilmsthenyworldfairfromtheairvwr "1964 New York World's Fair From the Air" – promotional film of the architectural styles utilized in the fairgrounds (1964) on archive.org]}}

Many of the pavilions were built in a [[Mid-century modern]] style that was heavily influenced by "[[Googie architecture]]". This was a [[Futurist architecture|futurist architectural]] style influenced by [[car culture]], [[jet aircraft]], the [[Space Age]], and the [[Atomic Age]], which were all on display at the fair. Some pavilions were explicitly shaped like the product they were promoting, such as the [[United States Rubber Company|US Royal]] [[Uniroyal Giant Tire|tire-shaped Ferris wheel]], or even the [[corporate logo]], such as the [[Johnson Wax]] pavilion. Other pavilions were more abstract representations, such as the [[oblate spheroid]]-shaped IBM pavilion, or the [[General Electric]] circular dome shaped "[[Carousel of Progress]]".

The pavilion architectures expressed a new-found freedom of form enabled by modern building materials, such as [[reinforced concrete]], [[fiberglass]], [[plastic]], [[tempered glass]], and [[stainless steel]]. The facade or the entire structure of a pavilion served as a giant [[billboard]] advertising the country or organization housed inside, flamboyantly competing for the attention of busy and distracted fairgoers.

By contrast, some of the smaller pavilions were built in more traditional styles, such as a [[Chinese temple]] or a Swiss [[chalet]]. Countries took this opportunity to showcase culinary aspects of their culture as well, with fondue being promoted at the Swiss Pavilion's Alpine restaurant thanks to the [[Swiss Cheese Union]].<ref>Lawrence R. Samuel, ''End of the Innocence: The 1964–1965 New York World's Fair'', p. 153 {{verify source |date=September 2019 |reason=This ref was deleted ([[Special:Diff/903437527]]) by a bug in VisualEditor and later restored by a bot from the original cite at [[Special:Permalink/901505841]] cite #20 - please verify the cite's accuracy and remove this {verify source} template. [[User:GreenC bot/Job 18]]}}</ref> After the fair's final closing in 1965, some pavilions crafted of wood were carefully disassembled and transported elsewhere for re-use.

Other pavilions were "[[decorated shed]]s", using plain structural shells embellished with applied decorations. This allowed designers to simulate a traditional style while bypassing expensive and time-consuming methods of traditional construction. The expedient was considered acceptable for temporary buildings planned to be used for only two years, and then demolished.

The [[Underground World Home]] which was designed by architect [[Jay Swayze]] was also featured at the fair. Fairgoers could tour the home for the price of one dollar.<ref name="Bounds">{{cite book |last1=Bounds |first1=Anna Maria |title=Bracing for the apocalypse : an ethnographic study of New York's 'prepper' subculture |date=2021 |publisher=Routledge |location=Abingdon, Oxon |isbn=978-0415788489 |edition= |url=https://books.google.com/books?id=ennpDwAAQBAJ&dq=Underground+World+Home+world%27s+fair&pg=PT52 |access-date=24 April 2022}}</ref> It was a large underground bunker-home and it was unveiled in response to the [[Cold War]].<ref name="Pike">{{cite book |last1=Pike |first1=David L. |title=Cold War space and culture in the 1960s and 1980s : the bunkered decades |date=2022 |publisher=Oxford University Press |location=Oxford |isbn=978-0192846167 |page=249 |url=https://books.google.com/books?id=oMxKEAAAQBAJ&dq=Underground+World+Home+world%27s+fair&pg=PA249 |access-date=24 April 2022}}</ref> The home had ten rooms and {{convert|6000|sqft|m2|abbr=on}} and was entirely underground. It featured air conditioning and backlit murals to create the illusion of the outdoor lighting.<ref name="Bounds"/>