The New York Times

===Applications===
The NYTimes application debuted with the introduction of the [[App Store (Apple)|App Store]] on July 10, 2008. ''[[Engadget]]''{{'}}s Scott McNulty wrote critically of the app, negatively comparing it to ''The New York Times''{{'}}s mobile website.{{Sfn|McNulty|2008}} An [[iPad]] version with select articles was released on April 3, 2010, with the release of the [[IPad (1st generation)|first-generation iPad]].{{Sfn|Chittum|2010}} In October, ''The New York Times'' expanded NYT Editors' Choice to include the paper's full articles. NYT for iPad was free until 2011.{{Sfn|Sorrel|2010}} The ''Times'' applications on [[iPhone]] and [[iPad]] began offering in-app subscriptions in July 2011.{{Sfn|Schramm|2011}} The ''Times'' released a [[web application]] for iPad—featuring a format summarizing trending headlines on [[Twitter]]{{Sfn|Heater|2012a}}—and a [[Windows 8]] application in October 2012.{{Sfn|Heater|2012b}}

Efforts to ensure profitability through an online magazine and a "Need to Know" subscription emerged in ''[[Adweek]]'' in July 2013.{{Sfn|D'Orazio|2013}} In March 2014, ''The New York Times'' announced three applications—NYT Now, an application that offers pertinent news in a blog format, and two unnamed applications, later known as NYT Opinion{{Sfn|Meyer|2014b}} and NYT Cooking{{Sfn|Wilson|2014}}—to diversify its product laterals.{{Sfn|Williams|2014}}