The New York Times

===Nameplate===
The nameplate of ''The New York Times'' has been unaltered since 1967. In creating the initial nameplate, [[Henry Jarvis Raymond]] sought to model ''[[The London Times]]'', which used [[textura]] popularized following the [[fall of the Western Roman Empire]] and regional variations of [[Alcuin]]'s script, as well as a period. With the change to ''The New-York Times'' on September 14, 1857, the nameplate followed. Under [[George Jones (publisher)|George Jones]], the [[terminal (typography)|terminal]]s of the "N", "r", and "s" were intentionally exaggerated into swashes. The nameplate in the January 15, 1894, issue trimmed the terminals once more, smoothed the edges, and turned the stem supporting the "T" into an ornament. The hyphen was dropped on December 1, 1896, after [[Adolph Ochs]] purchased the paper. The [[descender]] of the "h" was shortened on December 30, 1914. The largest change to the nameplate was introduced on February 21, 1967, when type designer [[Ed Benguiat]] redesigned the logo, most prominently turning the arrow ornament into a diamond. Notoriously, the new logo dropped the period that remained with the ''Times'' up until that point; one reader compared the omission of the period to "performing plastic surgery on [[Helen of Troy]]." Picture editor John Radosta worked with a [[New York University]] professor to determine that dropping the period saved the paper {{USD|41.28}} ({{Inflation|US|41.28|1967|fmt=eq|r=2}}).{{Sfn|Dunlap|2017b}}