Jerry Falwell

===Relationship with American fundamentalism===
[[File:Dr. Jerry Falwell holds a religious rally.jpg|thumb|Falwell at an "I Love America" rally in 1980]] Cultural anthropologist Susan Friend Harding, in her extensive ethnographic study of Falwell, noted that he adapted his preaching to win a broader, less extremist audience as he grew famous. This manifested itself in several ways: For example, he no longer condemned "worldly" lifestyle choices such as dancing, drinking wine, and attending movie theaters; softening his rhetoric which predicted an apocalypse and God's vengeful wrath; and shifting from a belief in outright [[biblical patriarchy]] to a [[complementarianism|complementarian]] view of appropriate gender roles. He further mainstreamed himself by aiming his strongest criticism at [[secular humanism|"secular humanists"]], [[paganism|pagans]] or various [[liberalism|liberals]] in place of the [[racism|racist]], [[antisemitism|anti-Semitic]] and [[anti-Catholicism|anti-Catholic]] rhetoric that was common among Southern fundamentalist preachers but increasingly condemned as [[hate speech]] by the consensus of American society.{{sfn|Harding|2000}}