Columbia Records

==== Yetnikoff becomes president ====
In 1975, Walter Yetnikoff was promoted to become President of Columbia Records, and his vacated position as President of CBS Records International was filled by Dick Asher. At this point, according to music historian Frederic Dannen, the shy and introverted Yetnikoff began to transform his personality, becoming (in Asher's words) "wild, menacing, crude, and above all, very loud". In Dannen's view, Yetnikoff was probably over-compensating for his naturally sensitive and generous personality, and that he had little hope of being recognised as a "record man" (someone with a musical ear and an intuitive understanding of current trends and artists' intentions) because he was tone-deaf, so he instead determined to become a "colourful character".{{sfnp|Dannen|1991|p=19}} Yetnikoff soon became notorious for his violent temper and regular tantrums: "He shattered glassware, spewed a mixture of Yiddish and barnyard epithets, and had people physically ejected from the CBS building."{{sfnp|Dannen|1991|p=21}}

In 1976, Columbia Records of Canada was renamed CBS Records Canada Ltd.<ref name=ce /> The Columbia label continued to be used by CBS Canada, but the CBS label was introduced for [[French language|French-language]] recordings. On May 5, 1979, Columbia Masterworks began [[digital recording]] in a recording session of [[Igor Stravinsky|Stravinsky]]'s ''[[Petrouchka]]'' by the [[New York Philharmonic Orchestra]], conducted by [[Zubin Mehta]], in New York (using [[3M]]'s 32-channel multitrack digital recorder).