WJYM

===Beginnings as WHRW===
The station first [[sign-on|signed on]] the air on {{start date and age|1954|12}}.<ref>[https://worldradiohistory.com/Archive-BC-YB/1957/Radio--All-1957-BC-YB.pdf Broadcasting Yearbook 1957] page 205, [[Broadcasting & Cable]]</ref>  The original [[call sign]] was '''WHRW''', selected as the initials of its then-owner and founder, Howard R. Ward.  It was a [[daytimer]] with a power of 250 watts using two towers and required to go off the air at sunset.  Ward served as the president and general manager.  By the end of the 1950s, the station was given permission to increase its power to 1,000 watts, but still days only.  The studios were at the transmitter facility.

Ward was famous for [[stunting (broadcasting)|stunting]] including a fight he had with [[GTE|General Telephone]] (GTE) concerning a teletype circuit which they could not provide to his station in rural Bowling Green.  Ward purchased an old truck and painted "WTLG Carrier Pigeon News Service" on the side.  He made a ceremony each day of driving it through the streets of Bowling Green to supposedly return his birds for dispatch of news releases out to his station from downtown. The local papers and wire services picked up on the story which embarrassed GTE. When GTE still would not budge he announced that he was giving away a free savings bond to the 10th caller to his station. He did not answer the phones during the contest and successfully locked up the GTE system in Bowling Green several times until the company obtained an injunction against him.

On July 1, 1961, Ward sold WHRW to H. Max Good.