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Do not fill this in! ===United States of America=== Mattresses which are mostly the same are often sold under different brand names;<ref>{{Cite news|url=https://www.nytimes.com/2010/10/10/your-money/10haggler.html|title=Mattress Complaints: It's Going to Be a Bumpy Night|last=Segal|first=David|date=2010-10-09|newspaper=The New York Times|issn=0362-4331|access-date=2016-03-07}}</ref> two of the largest brands, [[Serta (company)|Serta]] and [[Simmons Bedding Company|Simmons]], became owned by the same company after a private equity buyout.<ref name=":0">{{Cite news|url=https://www.nytimes.com/2009/10/05/business/economy/05simmons.html|title=At Simmons, Bought, Drained and Sold, Then Sent to Bankruptcy|last=Creswell|first=Julie|date=2009-10-04|newspaper=The New York Times|issn=0362-4331|access-date=2016-03-07}}</ref> Simmons, founded in the late 1800s, was bought and sold multiple times and faced bankruptcy after a major decline in the bedding industry in the 2000s.<ref name=":0" /> The [[International Sleep Products Association]] was founded in 1915 and releases a report on U.S. mattress sales. Another association, Specialty Sleep Association, represents companies such as Innomax and Boyd Specialty focused on latex, waterbeds, and airbeds. However, [[Select Comfort]], which produces airbeds (a specialty bed), is a member of the ISPA.<ref>{{Cite web|url=http://bedtimesmagazine.com/2016/02/ispa-chair-kathy-roedel/|title=Conversation with ISPA Chair Kathy Roedel {{!}} BedTimes|website=bedtimesmagazine.com|access-date=2016-03-07|date=February 2016}}</ref> Originally founded in 1881, the [[Sealy Corporation]] was purchased by [[Tempur-Pedic]] in 2012, which had introduced an all foam (TEMPUR-Material) brand into the United States in 1992.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2012-09-27/tempur-pedic-agrees-to-acquire-sealy-for-2-20-a-share |title=Tempur-Pedic Agrees to Acquire Sealy for $2.20 a Share|last1=Banerjee|first1=Devin|last2=Callan|first2=James|website=Bloomberg.com|access-date=2016-03-07|last3=Helyar|first3=John|date=27 September 2012}}</ref> [[Adjustable bed]]s have become a trend and are more compatible with certain types of mattresses such as latex or memory foam. These are particularly popular in Europe, and for one business accounted for 25% of beds in Sweden in 2010 and 70% of beds in the Netherlands.<ref>{{Cite news|url=https://www.nytimes.com/2010/02/11/garden/11vegas.html|title=New Beds Are Much More Than Places to Rest|last=Wadler|first=Joyce|date=2010-02-10|newspaper=The New York Times|issn=0362-4331|access-date=2016-03-07}}</ref> In the 2010s, [[affiliate marketing]] became a major part of the business model for direct-to-consumer online mattress companies such as [[Amerisleep]].<ref>{{Cite web|url=https://www.fastcompany.com/90216464/the-29-billion-battle-to-own-how-america-sleeps|title=The $29 billion battle to own how America sleeps is heating up|last=Segran|first=Elizabeth|date=2018-08-20|website=Fast Company|language=en-US|access-date=2019-09-28}}</ref> Later, companies like [[Casper Sleep|Casper]] and Purple, with venture capital and funding followed and helped grow the global mattress industry to $28.5 billion dollar in 2018.<ref>{{Cite web|url=http://social.techcrunch.com/2019/03/27/mattress-startup-casper-said-to-be-valued-at-1-1b-with-new-funding/|title=Mattress startup Casper valued at $1.1B with new funding|website=TechCrunch|language=en-US|access-date=2019-09-28}}</ref><ref>{{Cite web|url=https://www.grandviewresearch.com/industry-analysis/mattress-market|title=Mattress Market Size, Share, Trend {{!}} Global Industry Report, 2019-2025|website=www.grandviewresearch.com|language=en|access-date=2019-09-28}}</ref> According to experts, there are over 175 bed-in-a-box mattress companies in the United States.<ref>{{Cite web|url=https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html|title=There are now 175 online mattress companies—and you can't tell them apart|last=Wu|first=Jasmine|date=2019-08-18|publisher=CNBC|language=en|access-date=2019-09-28}}</ref> Mattress suggestion methods are emerging in response to the crowded retail marketplace.<ref>{{Cite web|url=https://www.foxla.com/news/sit-n-sleeps-bedmatch-technology-matches-you-with-the-mattress-best-suited-for-your-body|title=Sit 'n Sleep's bedMATCH technology matches you with the mattress best suited for your body|last=Salas|first=Amanda|date=2018-09-29|publisher=FOX11|language=en|access-date=2021-06-12}}</ref> Another large company, [[Spring Air Company|Spring Air]], went bankrupt in 2009 and was purchased by one of its former executives. Comfortaire, founded in 1981, was the first to specialize in airbeds.<ref>{{Cite web|url=http://bedtimesmagazine.com/2015/11/specialty-sleep-mattress-goes-mainstream/|title=Specialty Sleep mattresses go mainstream {{!}} BedTimes|website=bedtimesmagazine.com|access-date=2016-03-07|date=2015-11-19}}</ref> It was later bought by Select Comfort. Summary: Please note that all contributions to Christianpedia may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see Christianpedia:Copyrights for details). Do not submit copyrighted work without permission! Cancel Editing help (opens in new window) Discuss this page