Lyndon B. Johnson

===Great Society===
{{Main|Great Society}}
Johnson wanted a catchy slogan for the 1964 campaign to describe his proposed domestic agenda. Eric Goldman, who joined the [[White House]] in December of that year, thought Johnson's domestic program was best captured in the title of [[Walter Lippmann|Walter Lippman]]'s book, ''The Good Society''. Richard Goodwin tweaked it to the [[Great Society]], and incorporated it in a speech Johnson gave at the [[University of Michigan]] in May 1964. The speech encompassed movements of urban renewal, modern transportation, clean environment, anti-poverty measures, healthcare reforms, crime control, and educational reforms.<ref>{{harvnb|Dallek|1998|pp=81–82}}</ref>