Google

=== Corporate identity ===
{{further|History of Google#Name|Google (verb)|Google logo|Google Doodle|List of Google April Fools' Day jokes|List of Google Easter eggs}}
[[File:Google 2013 logo.svg|thumb|200px|Google's logo from 2013 to 2015]]
The name "Google" originated from a misspelling of "[[googol]]",<ref>{{cite web|last=Koller |first=David|title=Origin of the name, "Google." |url=http://graphics.stanford.edu/~dk/google_name_origin.html |access-date=May 28, 2006 |archive-date=June 27, 2012 |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=dead  |website=[[Stanford University]] |date=January 2004}}</ref><ref name="Hanley">Hanley, Rachael. "{{Cite web |title=From Googol to Google: Co-founder returns |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |access-date=February 15, 2010 |archive-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110511111017/http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |url-status=dead }}." ''[[The Stanford Daily]].'' February 12, 2003. Retrieved on August 26, 2010.</ref> which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on [[PageRank]]:<ref name="originalpaper">{{Cite journal |last1=Brin |first1=Sergey |author-link=Sergey Brin |last2=Page |first2=Lawrence |author-link2=Larry Page |year=1998 |title=The anatomy of a large-scale hypertextual Web search engine |url=http://infolab.stanford.edu/pub/papers/google.pdf |url-status=live |journal=Computer Networks and ISDN Systems |volume=30 |issue=1–7 |pages=107–117 |citeseerx=10.1.1.115.5930 |doi=10.1016/S0169-7552(98)00110-X |s2cid=7587743 |issn=0169-7552 |archive-url=https://web.archive.org/web/20150927004511/http://infolab.stanford.edu/pub/papers/google.pdf |archive-date=September 27, 2015 |access-date=April 7, 2019}}</ref> "We chose our system name, Google, because it is a common spelling of googol, or 10<sup>100</sup>[,] and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the ''[[Merriam-Webster Collegiate Dictionary|Merriam Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'' in 2006, meaning "to use the Google search engine to obtain information on the Internet."<ref>{{Cite news |last=Harris |first=Scott D. |date=July 7, 2006 |title=Dictionary adds verb: to google |work=San Jose Mercury News |url=http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |url-status=dead |access-date=July 7, 2006 |archive-url=https://web.archive.org/web/20070206065348/http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |archive-date=February 6, 2007}}</ref><ref>{{Cite news |last=Bylund |first=Anders |date=July 5, 2006 |title=To Google or Not to Google |work=[[The Motley Fool]] |url=http://msnbc.msn.com/id/13720643/ |url-status=dead |access-date=July 7, 2006 |archive-url=https://archive.today/20060707062623/http://msnbc.msn.com/id/13720643/ |archive-date=July 7, 2006 |via=[[MSNBC]]}}</ref> Google's [[mission statement]], from the outset, was "to organize the world's information and make it universally accessible and useful",<ref>{{Cite web |last=Gibbs |first=Samuel |date=November 3, 2014 |title=Google has 'outgrown' its 14-year old mission statement, says Larry Page |url=https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |url-status=live |archive-url=https://web.archive.org/web/20170326053031/https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |archive-date=March 26, 2017 |access-date=March 25, 2017 |website=[[The Guardian]]}}</ref> and its unofficial slogan is "[[Don't be evil]]".<ref>{{Cite web |date=April 11, 2012 |title=Google Code of Conduct |url=https://abc.xyz/investor/other/google-code-of-conduct.html |url-status=live |archive-url=https://web.archive.org/web/20170211223917/https://abc.xyz/investor/other/google-code-of-conduct.html |archive-date=February 11, 2017 |access-date=March 25, 2017 |website=Alphabet Investor Relations |publisher=Alphabet Inc.}}</ref> In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing".<ref>{{Cite web |last=Lawler |first=Richard |date=October 2, 2015 |title=Alphabet replaces Google's 'Don't be evil' with 'Do the right thing' |url=https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |url-status=live |archive-url=https://web.archive.org/web/20170701225925/https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |archive-date=July 1, 2017 |access-date=March 25, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}</ref> The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin.<ref>{{Cite news |title=Happy Birthday Google! |publisher=ndtv.com |agency=NDTV Convergence Limited |url=http://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |url-status=live |access-date=April 28, 2016 |archive-url=https://web.archive.org/web/20190407042748/https://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |archive-date=April 7, 2019}}</ref> {{As of|1998|since=y|post=,}} Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first [[Google Doodle]] was in honor of the [[Burning Man|Burning Man Festival]] of 1998.<ref>{{Cite web |title=Doodle 4 Google |url=https://www.google.com/doodle4google/history.html |url-status=live |archive-url=https://web.archive.org/web/20140427143948/http://www.google.com/doodle4google/history.html |archive-date=April 27, 2014 |access-date=April 23, 2014}}</ref><ref>{{Cite web |date=August 30, 1998 |title=Burning Man Festival |url=https://www.google.com/doodles/burning-man-festival |url-status=live |archive-url=https://web.archive.org/web/20140425051111/https://www.google.com/doodles/burning-man-festival |archive-date=April 25, 2014 |access-date=April 23, 2014}}</ref> The doodle was designed by [[Larry Page]] and [[Sergey Brin]] to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-[[intern]] [[Dennis Hwang]] to design a logo for [[Bastille Day]] in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".<ref>{{Cite news |date=April 12, 2014 |title=Meet the people behind the Google Doodles |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |url-status=live |access-date=September 27, 2014 |archive-url=https://web.archive.org/web/20141006222909/http://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |archive-date=October 6, 2014}}</ref>

Google has a tradition of creating [[April Fools' Day]] jokes. Its first on April 1, 2000, was [[Google's hoaxes#2000|Google MentalPlex]] which allegedly featured the use of mental power to search the web.<ref name="mentalplex">{{Cite web |date=April 1, 2000 |title=Google MentalPlex |url=https://www.google.com/mentalplex/ |url-status=live |archive-url=https://web.archive.org/web/20100921223048/http://www.google.com/mentalplex/ |archive-date=September 21, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}</ref> In 2007, Google announced a free Internet service called [[TiSP]], or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a [[optical fiber|fiber-optic]] cable down their toilet.<ref name="TiSP">{{Cite web |date=April 1, 2007 |title=Welcome to Google TiSP |url=https://www.google.com/tisp/ |url-status=live |archive-url=https://web.archive.org/web/20100709034300/http://www.google.com/tisp/ |archive-date=July 9, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}</ref>

Google's services contain [[Easter egg (media)|easter eggs]], such as the [[Swedish Chef]]'s "Bork bork bork," [[Pig Latin]], "Hacker" or [[leet]]speak, [[Elmer Fudd]], [[International Talk Like a Pirate Day|Pirate]], and [[Klingon language|Klingon]] as language selections for its search engine.<ref>{{Cite web |title=Language Tools |url=https://www.google.com/language_tools |url-status=dead |archive-url=https://web.archive.org/web/20090522220537/http://www.google.com/language_tools |archive-date=May 22, 2009 |access-date=July 4, 2010 |publisher=Google, Inc.}}</ref> When searching for the word "[[anagram]]," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"<ref>{{Cite web |title=anagram search |url=https://www.google.com/search?q=anagram |url-status=live |archive-url=https://web.archive.org/web/20130624205429/http://www.google.com/search?q=anagram |archive-date=June 24, 2013 |access-date=September 22, 2010 |publisher=Google, Inc.}}</ref> Since 2019, Google runs free online courses to help engineers learn how to plan and author [[technical documentation]] better.<ref>{{cite web|url=https://developers.google.com/tech-writing|website=developers.google.com|title=Technical Writing Courses|access-date=February 27, 2023|archive-date=March 26, 2023|archive-url=https://web.archive.org/web/20230326074732/https://developers.google.com/tech-writing|url-status=live}}</ref>