Walmart

==== Initiatives ====
In September 2006, Walmart announced a pilot program to sell [[generic drug]]s at $4&nbsp;per prescription. The program was launched at stores in the [[Tampa, Florida]], area, and by January 2007 had been expanded to all stores in Florida. While the average price of generics is&nbsp;$29 per prescription, compared to&nbsp;$102 for name-brand drugs, Walmart maintains that it is not selling at a loss, or providing them as an act of charity—instead, they are using the same mechanisms of mass distribution that it uses to bring lower prices to other products.<ref>{{cite news |url = https://www.npr.org/templates/story/story.php?storyId=6119292 |title = Walmart to Sell Generic Drugs for $4 |last = Silberner |first = Joanne |date = September 21, 2006 |publisher = [[All Things Considered]] ([[NPR]]) |access-date = March 10, 2009 |url-status=live |archive-url = https://web.archive.org/web/20100127064901/http://www.npr.org/templates/story/story.php?storyId=6119292 |archive-date = January 27, 2010}}</ref> Many of Walmart's low cost generics are imported from India, where they are made by drug makers that include [[Ranbaxy Laboratories]] and [[Cipla]].<ref>{{cite news |url = http://www.business-standard.com/india/storypage.php?autono=326184 |title = Pharma firms boost Walmart revenues |newspaper = [[Business Standard]] |date = June 16, 2008 |url-status=dead |archive-url = https://web.archive.org/web/20130117025420/http://www.business-standard.com/india/storypage.php?autono=326184 |archive-date = January 17, 2013 }}</ref>

On February 6, 2007, the company launched a "beta" version of a movie download service, which sold about 3,000 films and television episodes from all major studios and television networks.<ref name="Morphy">{{cite news |last1=Morphy |first1=Erika |title=Wal-Mart Launches Online Movie Download Store |url=https://www.ecommercetimes.com/story/wal-mart-launches-online-movie-download-store-55603.html |access-date=October 12, 2022 |work=E-Commerce Times |date=February 6, 2007 |archive-date=October 2, 2022 |archive-url=https://web.archive.org/web/20221002192018/https://www.ecommercetimes.com/story/wal-mart-launches-online-movie-download-store-55603.html |url-status=live }}</ref> The service was discontinued on December 21, 2007, due to low sales.<ref name="moviedownloaddiscontinued">{{cite news |first1 = Matt |last1 = Richtel |first2 = Brad |last2 = Stone |url = https://www.nytimes.com/2008/01/01/technology/01iht-walmart.1.8968826.html |title = Walmart's movie download service passes into ignominy |work = The New York Times |date = January 1, 2008 |access-date = January 2, 2008 |url-status=live |archive-url = https://web.archive.org/web/20150904032106/http://www.nytimes.com/2008/01/01/technology/01iht-walmart.1.8968826.html |archive-date = September 4, 2015}}</ref>

In 2008, Walmart started a pilot program in the small grocery store concept called Marketside in the metropolitan [[Phoenix, Arizona]] area. The four stores closed in 2011.<ref name="Jarman_Max">{{cite news |last = Jarman |first = Max |title = Walmart closes its 4 Marketside stores in the Phoenix area. |url = https://www.azcentral.com/arizonarepublic/business/articles/2011/10/16/20111016biz-walmart1016.html |access-date = July 22, 2012 |newspaper = [[The Arizona Republic]] |date = October 16, 2011 |archive-date = January 20, 2012 |archive-url = https://web.archive.org/web/20120120123927/http://www.azcentral.com/arizonarepublic/business/articles/2011/10/16/20111016biz-walmart1016.html |url-status = dead }}</ref>

[[File:WalmartPickupRichmondHill3.jpg|thumb|A Walmart Pickup location in Canada]]
In 2015, Walmart began testing a free grocery pickup service, allowing customers to select products online and choose their pickup time. At the store, a Walmart employee loads the groceries into the customer's car. {{As of|2017|December|17|df=US|post=,}} the service is available in 39 U.S. states.<ref>{{Cite web|url=https://grocery.walmart.com/locations/index.html|title=Online Grocery Shopping {{!}} Free Pickup {{!}} Walmart Grocery|website=grocery.walmart.com|access-date=December 17, 2017|archive-date=December 24, 2017|archive-url=https://web.archive.org/web/20171224101214/https://grocery.walmart.com/locations/index.html|url-status=live}}</ref>

In May 2016, Walmart announced a change to ShippingPass, its three-day shipping service, and that it will move from a three-day delivery to two-day delivery to remain competitive with Amazon.<ref>Sarah Perez, TechCrunch. "[https://techcrunch.com/2016/05/12/walmart-begins-testing-2-day-shipping-service-to-take-on-amazon-prime/ Walmart begins testing 2-day shipping service to take on Amazon Prime] {{webarchive|url=https://web.archive.org/web/20170525041834/https://techcrunch.com/2016/05/12/walmart-begins-testing-2-day-shipping-service-to-take-on-amazon-prime/ |date=May 25, 2017 }}." May 12, 2016. May 13, 2016.</ref> Walmart priced it at 49 dollars per year, compared to Amazon Prime's 99-dollar-per-year price.<ref>{{cite news |url = https://www.washingtonpost.com/news/business/wp/2016/06/29/walmart-amps-up-campaign-to-take-on-amazon-prime/ |title = Walmart amps up campaign to take on Amazon Prime |newspaper = [[The Washington Post]] |first = Sarah |last = Halzack |date = June 29, 2016 |access-date = October 6, 2016 |url-status=live |archive-url = https://web.archive.org/web/20161011192121/https://www.washingtonpost.com/news/business/wp/2016/06/29/walmart-amps-up-campaign-to-take-on-amazon-prime/ |archive-date = October 11, 2016}}</ref><ref>{{cite web |url = https://www.yahoo.com/tech/amazon-prime-day-deals-not-160751363.html |title = Walmart Competes with Amazon.com |last = Chang |first = Lulu |date = July 11, 2016 |access-date = July 11, 2016 |url-status=live |archive-url = https://web.archive.org/web/20160709211447/https://www.yahoo.com/tech/amazon-prime-day-deals-not-160751363.html |archive-date = July 9, 2016}}</ref>

In June 2016, Walmart and Sam's Club announced that they would begin testing a last-mile grocery delivery that used services including [[Uber]], [[Lyft]], and [[Deliv]], to bring customers' orders to their homes. Walmart customers would be able to shop using the company's online grocery service at grocery.walmart.com, then request delivery at checkout for a small fee. The first tests were planned to go live in Denver and Phoenix.<ref>Sarah Perez, TechCrunch. "[https://techcrunch.com/2016/06/02/walmart-will-test-last-mile-grocery-delivery-via-uber-lyft-and-deliv/ Walmart will test last-mile grocery delivery via Uber, Lyft and Deliv] {{webarchive|url=https://web.archive.org/web/20170525042145/https://techcrunch.com/2016/06/02/walmart-will-test-last-mile-grocery-delivery-via-uber-lyft-and-deliv/ |date=May 25, 2017 }}." June 2, 2016. June 3, 2016.</ref> Walmart announced on March 14, 2018, that it would expand online delivery to 100 metropolitan regions in the United States, the equivalent of 40 percent of households, by the end of the year of 2018.<ref>{{Cite news|url=https://www.nytimes.com/2018/03/14/business/dealbook/walmart-online-delivery-groceries.html |archive-url=https://web.archive.org/web/20180314154238/https://www.nytimes.com/2018/03/14/business/dealbook/walmart-online-delivery-groceries.html |archive-date=March 14, 2018 |url-access=subscription |url-status=live|title=Walmart Expands Online Grocery Delivery to 100 Cities|last1=Hsu|first1=Tiffany|date=March 14, 2018|work=The New York Times|access-date=April 3, 2018|last2=Wingfield|first2=Nick|issn=0362-4331}}</ref>

Walmart's Winemakers Selection [[private label]] wine was introduced in June 2018 in about 1,100 stores. The wine, from domestic and international sources, was described by ''Washington Post'' food and wine columnist Dave McIntyre as notably good for the inexpensive ($11 to $16 per bottle) price level.<ref name="wp92818">{{cite news |first1=Dave |last1=McIntyre |title=Walmart's new line of wines is just the juice that bargain-hunting Americans need |url=https://www.washingtonpost.com/lifestyle/food/walmarts-new-line-of-wines-is-just-the-juice-that-bargain-hunting-americans-need/2018/09/28/ee376a82-c281-11e8-b338-a3289f6cb742_story.html |access-date=September 30, 2018 |newspaper=[[The Washington Post]] |date=September 28, 2018 |archive-date=November 25, 2020 |archive-url=https://web.archive.org/web/20201125114828/https://www.washingtonpost.com/lifestyle/food/walmarts-new-line-of-wines-is-just-the-juice-that-bargain-hunting-americans-need/2018/09/28/ee376a82-c281-11e8-b338-a3289f6cb742_story.html |url-status=live }}</ref>

In October 2019, Walmart announced that customers in 2,000 locations in 29 states can use the grocery pickup service for their adult beverage purchases. Walmart will also deliver adult beverages from nearly 200 stores across California and Florida.<ref>{{Cite web|url=https://www.supermarketnews.com/online-retail/walmart-grocery-pickup-now-offers-adult-beverages-2000-stores|title=Walmart Grocery Pickup now offers adult beverages at 2,000 stores|date=October 30, 2019|website=Supermarket News|access-date=October 31, 2019|archive-date=October 31, 2019|archive-url=https://web.archive.org/web/20191031193306/https://www.supermarketnews.com/online-retail/walmart-grocery-pickup-now-offers-adult-beverages-2000-stores|url-status=live}}</ref>

In February 2020, Walmart announced a new membership program called, "Walmart +". The news came shortly after Walmart announced the discontinuation of its personal shopping service, Jetblack.<ref>{{Cite news|url=https://www.marketwatch.com/story/walmart-creating-a-membership-program-called-walmart-2020-02-27|title=Walmart creating a membership program called Walmart+|last=Garcia|first=Tonya|website=MarketWatch|access-date=February 28, 2020|archive-date=November 27, 2020|archive-url=https://web.archive.org/web/20201127211346/https://www.marketwatch.com/story/walmart-creating-a-membership-program-called-walmart-2020-02-27|url-status=live}}</ref><ref>{{Cite web|url=https://www.vox.com/recode/2020/2/27/21154357/walmart-plus-walmart-grocery-delivery-unlimited-membership-amazon-prime|title=Walmart is quietly working on an Amazon Prime competitor called Walmart+|last=Rey|first=Jason Del|date=February 27, 2020|website=Vox|access-date=February 28, 2020|archive-date=November 26, 2020|archive-url=https://web.archive.org/web/20201126075452/https://www.vox.com/recode/2020/2/27/21154357/walmart-plus-walmart-grocery-delivery-unlimited-membership-amazon-prime|url-status=live}}</ref>