Mother's Day

====Brazil====
In [[Brazil]], Mother's Day is celebrated on the second Sunday of May. The first Mother's Day in Brazil was promoted by Associação Cristã de Moços de [[Porto Alegre]] ([[Young Men's Christian Association]] of Porto Alegre) on 12 May 1918. In 1932, then President [[Getúlio Vargas]] made the second Sunday of May the official date for Mother's Day. In 1947, Archbishop [[Jaime de Barros Câmara]], Cardinal-Archbishop of Rio de Janeiro, decided that this holiday would also be included in the official calendar of the Catholic Church.{{citation needed|date=March 2016}}

Mother's Day is not an official holiday (see [[Public holidays in Brazil]]), but it is widely observed and typically involves spending time with and giving gifts to one's mother. Because of this, it is considered one of the celebrations most related to [[consumerism]] in the country, second only to [[Christmas Day]] as the most commercially lucrative holiday.<ref name="brazil shopping">{{cite web|title= Dia das Mães: shoppings têm promoções especiais |url=http://www.visaooeste.com.br/cidades/439_dia_das_maes_shoppings_tem_promocoes_especiais.html|archive-url=https://web.archive.org/web/20120606231818/http://www.visaooeste.com.br/cidades/439_dia_das_maes_shoppings_tem_promocoes_especiais.html |archive-date=6 June 2012|date=11 May 2012|access-date=13 May 2012}}</ref>