Google

=== Stock price performance and quarterly earnings ===
Google's [[initial public offering]] (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share.<ref name="IPO" /><ref name=":1" /> The sale of $1.67 billion gave Google a [[market capitalization]] of more than $23 billion.<ref name="washpost" /> The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007,<ref>{{Cite news |last=Hancock |first=Jay |date=October 31, 2007 |title=Google shares hit $700 |work=The Baltimore Sun |url=http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |url-status=live |access-date=November 27, 2010 |archive-url=https://web.archive.org/web/20120202214534/http://weblogs.baltimoresun.com/business/hancock/blog/2007/10/google_shares_hit_700.html |archive-date=February 2, 2012}}</ref> primarily because of strong sales and earnings in the [[online advertising]] market.<ref name="bowlingforgoogle">{{Cite news |last=La Monica |first=Paul R. |date=May 25, 2005 |title=Bowling for Google |work=[[CNN]] |url=https://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |url-status=live |access-date=February 28, 2007 |archive-url=https://web.archive.org/web/20120304043014/http://money.cnn.com/2005/05/25/technology/techinvestor/lamonica/index.htm |archive-date=March 4, 2012}}</ref> The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and [[mutual fund]]s.<ref name="bowlingforgoogle" /> GOOG shares split into GOOG [[class C share]]s and GOOGL [[class A share]]s.<ref>{{Cite web |date=April 2, 2015 |title=This could cost Google more than $500 million |url=https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |url-status=live |archive-url=https://web.archive.org/web/20151226080454/https://www.cnbc.com/2015/04/02/stock-split-could-cost-google-over-500-million.html |archive-date=December 26, 2015 |access-date=December 30, 2015 |website=[[CNBC]]}}</ref> The company is listed on the [[NASDAQ]] stock exchange under the [[ticker symbol]]s GOOGL and GOOG, and on the [[Frankfurt Stock Exchange]] under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, {{as of|2015|8|10|alt=since the fourth quarter of 2015.}}<ref>{{Cite news |last=Pramuk |first=Jacob |date=August 10, 2015 |title=Google to become part of new company, Alphabet |work=[[CNBC]] |url=https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |url-status=live |access-date=August 11, 2015 |archive-url=https://web.archive.org/web/20150811000128/https://www.cnbc.com/2015/08/10/google-announces-plans-for-new-operating-structure.html |archive-date=August 11, 2015}}</ref>

In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.<ref>{{Cite news |last=Vise |first=David |date=October 21, 2005 |title=Online Ads Give Google Huge Gain in Profit |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |url-status=live |access-date=November 27, 2016 |archive-url=https://web.archive.org/web/20161020134416/http://www.washingtonpost.com/wp-dyn/content/article/2005/10/20/AR2005102002058.html |archive-date=October 20, 2016}}</ref><ref>{{Cite news |last=La Monica |first=Paul R. |date=October 21, 2005 |title=All signals go for Google |work=[[CNN]] |url=https://money.cnn.com/2005/10/20/technology/google_analysis/index.htm |access-date=April 6, 2021 |archive-date=April 16, 2021 |archive-url=https://web.archive.org/web/20210416051657/https://money.cnn.com/2005/10/20/technology/google_analysis/index.htm |url-status=live }}</ref><ref>{{Cite news |date=October 21, 2005 |title=Google shares jump on big profit increase |work=[[CBC News]] |url=https://www.cbc.ca/amp/1.558678 |access-date=April 6, 2021 |archive-date=April 14, 2021 |archive-url=https://web.archive.org/web/20210414223654/https://www.cbc.ca/amp/1.558678 |url-status=live }}</ref>

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.<ref name="10-K">{{Cite web |title=Form 10-K{{nbsp}}– Annual Report |url=https://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |url-status=live |archive-url=https://web.archive.org/web/20101106152355/http://www.sec.gov/Archives/edgar/data/1288776/000119312507044494/d10k.htm |archive-date=November 6, 2010 |access-date=July 5, 2010 |publisher=SEC}}</ref> In 2011, 96% of Google's revenue was derived from its advertising programs.<ref name="Google-Inc-Jan-2012-10-K">{{Cite web |title=Google Inc, Form 10-K, Annual Report, Filing Date January 26, 2012 |url=http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |url-status=live |archive-url=https://web.archive.org/web/20130502193637/http://pdf.secdatabase.com/44/0001193125-12-025336.pdf |archive-date=May 2, 2013 |access-date=March 8, 2013 |publisher=secdatabase.com}}</ref>

Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."<ref>{{Cite web |last=Fiegerman |first=Seth |date=January 22, 2013 |title=Google Has Its First $50 Billion Year |url=http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |url-status=live |archive-url=https://web.archive.org/web/20161201014741/http://mashable.com/2013/01/22/google-q4-earnings/#42cbeRCbSkqH |archive-date=December 1, 2016 |access-date=November 30, 2016 |website=[[Mashable]]}}</ref>

Google's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter.<ref>{{Cite web |last=Whitwam |first=Ryan |date=October 18, 2013 |title=Google Beats Analyst Estimates For Third Quarter Results, Stock Passes $1000 Per Share |url=http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |url-status=live |archive-url=https://web.archive.org/web/20170316025733/http://www.androidpolice.com/2013/10/18/google-beats-analyst-estimates-for-third-quarter-results-stock-passes-1000-per-share/ |archive-date=March 16, 2017 |access-date=March 15, 2017 |website=Android Police}}</ref> Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements.<ref>{{Cite news |date=October 17, 2013 |title=Google earnings up 12% in third quarter even as Motorola losses deepen |work=[[The Guardian]] |agency=[[Reuters]] |url=https://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |url-status=dead |access-date=October 18, 2013 |archive-url=https://web.archive.org/web/20131017221536/http://www.theguardian.com/technology/2013/oct/17/google-q3-revenue-earnings-report |archive-date=October 17, 2013}}</ref> By January 2014, Google's market capitalization had grown to $397 billion.<ref name="Marketwatch">{{Cite web |title=Google Overview |url=http://www.marketwatch.com/investing/stock/goog |url-status=live |archive-url=https://web.archive.org/web/20140202073406/http://www.marketwatch.com/investing/stock/GOOG |archive-date=February 2, 2014 |access-date=February 2, 2014 |website=Marketwatch}}</ref>