National Basketball Association

==Ticket prices and viewership demographics==
In 2022, an average ticket cost $77.75.<ref>{{Cite web |date=2022-05-08 |title=Team Market Report Publishes NBA Fan Cost Index; Slight Increase Reported |url=https://sportslawexpert.com/2022/05/08/team-market-report-publishes-nba-fan-cost-index-slight-increase-reported/ |access-date=2022-10-01 |website=Sports Law Expert}}</ref> Depending on the market and stage of the season—preseason, regular season, postseason—a ticket can range from $10 to $100,000.{{Efn|During the [[2019 NBA Finals]] between the [[Toronto Raptors]] and [[Golden State Warriors]], two courtside tickets were sold for $69,287.21 each at [[Oracle Arena]].}}<ref>{{Cite web |last=May |first=Jeffrey |date=2021-11-24 |title=How much are NBA tickets? What's the average price? |url=https://en.as.com/en/2021/11/25/nba/1637800806_916397.html |access-date=2022-10-01 |website=Diario AS}}</ref><ref>{{Cite web|last1=Brooks|first1=Khristopher|url=https://www.cbsnews.com/news/lebron-james-nba-scoring-record-all-time-stats-kareem-abdul-jabbar-ticket-prices/|title=Tickets to watch LeBron James break the NBA scoring record are going for more than $100,000|date=February 7, 2023|website=CBS News}}</ref>

In 2020, ticket prices for the [[NBA All-Star Game|NBA All Star Game]] became more expensive than ever before, averaging around $2,600, and even more on the secondary market.<ref>{{Cite web|url=https://www.slamonline.com/nba/2020-all-star-game-tickets-most-expensive-10-years/|title=2020 NBA All-Star Game Tickets Are Most Expensive in Last 10 Years 🎟️|date=February 13, 2020|website=SLAM|access-date=February 19, 2020}}</ref>

===Viewership demographics===
According to Nielsen's survey, in 2013 the NBA had the youngest audience, with 45 percent of its viewers under 35. {{asof|2022}}, the league remains the least likely to be watched by women, who make up only 30% of the viewership.<ref>{{cite web |title=Show Me the Money: Affluent Fans & the Economics of Sports |url=https://www.ipsos.com/en-us/knowledge/media-brand-communication/Show-Me-the-Money-Affluent-Fans-the-Economics-of-Sports-recording |publisher=Ipsos |access-date=11 July 2023 |date=14 April 2022}}</ref> {{As of|2014}}, 45 percent of its viewers were [[African Americans|black]], while 40 percent of viewers were [[White American|white]], making it the only top North American sport that does not have a white majority audience.<ref>{{cite web|url=https://www.theatlantic.com/business/archive/2014/02/which-sports-have-the-whitest-richest-oldest-fans/283626/|title=Which Sports Have the Whitest/Richest/Oldest Fans?|first=Derek|last=Thompson|date=February 10, 2014|website=The Atlantic|access-date=December 8, 2016}}</ref>

{{As of|2017}}, the NBA's popularity further declined among White Americans, who during the 2016–17 season, made up only 34% of the viewership. At the same time, the black viewership increased to 47 percent, while Hispanic (of any race) stood at 11% and Asian viewership stood at 8%. According to the same poll, the NBA was favored more strongly by [[Democratic Party (United States)|Democrats]] than [[Republican Party (United States)|Republicans]].<ref>{{cite web|url=https://morningconsult.com/2018/01/25/nfl-isnt-divisive-sport-america/|title=The NFL Isn't the Only Divisive Sport in America|last=Piacenza|first=Joanna|date=January 25, 2018|publisher=Morning Consult}}</ref>

Outside the U.S., the NBA's biggest international market is in China,<ref name="SCMP Silver hopes for">{{cite news |title=Silver hopes for 'mutual respect' between NBA and China amid questions |url=https://www.scmp.com/sport/china/article/3091336/nba-china-crisis-adam-silver-hopes-mutual-respect-amid-questions-us |access-date=2 December 2020 |work=South China Morning Post |date=1 July 2020}}</ref><ref name="theguardian How the NBA's rift">{{cite news |title=How the NBA's rift with China laid bare the cost of free speech |url=https://www.theguardian.com/sport/2019/oct/12/how-the-nbas-rift-with-china-laid-bare-the-cost-of-free-speech |access-date=2 December 2020 |work=The Guardian |date=12 October 2019}}</ref> where an estimated 800 million viewers watched the [[2017–18 NBA season|2017–18 season]].<ref>{{cite news |title=The NBA Is Seeking Its First Head of Government in China |url=https://www.bloomberg.com/news/articles/2019-03-20/nba-seeks-government-point-guard-in-china-amid-u-s-tensions |access-date=2 December 2020 |work=Bloomberg.com |date=20 March 2019}}</ref> [[Basketball in China|NBA China]] is worth approximately $4&nbsp;billion.<ref name="SCMP Silver hopes for"/><ref name="theguardian How the NBA's rift"/>