The New York Times

===Circulation===
As of February 2024, ''The New York Times'' has 10.36 million subscribers, with 9.7 million online subscribers and 660,000 print subscribers,{{Sfn|Robertson|2024}} the [[List of newspapers in the United States|second-largest newspaper by print circulation]] in the United States behind ''[[The Wall Street Journal]]''.{{Sfn|de Visé|2022}} The New York Times Company intends to have fifteen million subscribers by 2027.{{Sfn|Robertson|2023b}} The ''Times''{{'}}s shift towards subscription-based revenue with the debut of an online paywall in 2011 contributed to subscription revenue exceeding advertising revenue the following year, furthered by the [[2016 United States presidential election|2016 presidential election]] and [[Donald Trump]].{{Sfn|Kafka|Molla|2017}} In 2022, ''[[Vox (website)|Vox]]'' wrote that ''The New York Times''{{'}}s subscribers skew "older, richer, whiter, and more liberal"; to reflect the general population of the United States, the ''Times'' has attempted to alter its audience by acquiring ''[[The Athletic]]'', investing in verticals such as ''The New York Times Games'' and The New York Times Games, and beginning a marketing campaign showing diverse subscribers to the ''Times''. The New York Times Company chief executive [[Meredith Kopit Levien]] stated that the average age of subscribers has remained constant.{{Sfn|Kafka|2022b}}