The New York Times

==Content==
===Circulation===
As of February 2024, ''The New York Times'' has 10.36 million subscribers, with 9.7 million online subscribers and 660,000 print subscribers,{{Sfn|Robertson|2024}} the [[List of newspapers in the United States|second-largest newspaper by print circulation]] in the United States behind ''[[The Wall Street Journal]]''.{{Sfn|de Visé|2022}} The New York Times Company intends to have fifteen million subscribers by 2027.{{Sfn|Robertson|2023b}} The ''Times''{{'}}s shift towards subscription-based revenue with the debut of an online paywall in 2011 contributed to subscription revenue exceeding advertising revenue the following year, furthered by the [[2016 United States presidential election|2016 presidential election]] and [[Donald Trump]].{{Sfn|Kafka|Molla|2017}} In 2022, ''[[Vox (website)|Vox]]'' wrote that ''The New York Times''{{'}}s subscribers skew "older, richer, whiter, and more liberal"; to reflect the general population of the United States, the ''Times'' has attempted to alter its audience by acquiring ''[[The Athletic]]'', investing in verticals such as ''The New York Times Games'' and The New York Times Games, and beginning a marketing campaign showing diverse subscribers to the ''Times''. The New York Times Company chief executive [[Meredith Kopit Levien]] stated that the average age of subscribers has remained constant.{{Sfn|Kafka|2022b}}

===Newsletters===
In October 2001, ''The New York Times'' began publishing ''DealBook'', a financial newsletter edited by [[Andrew Ross Sorkin]]. The ''Times'' had intended to publish the newsletter in September, but delayed its debut following the [[September 11 attacks]].{{Sfn|Sorkin|2011}} A website for ''DealBook'' was established in March 2006.{{Sfn|DealBook|2006}} ''The New York Times'' began shifting towards ''DealBook'' as part of the newspaper's financial coverage in November 2010 with a renewed website and a presence in the ''Times''{{'}}s print edition.{{Sfn|Barnett|2010}} In 2011, the ''Times'' began hosting the DealBook Summit, an annual conference hosted by Sorkin.{{Sfn|The New York Times|2023}} During the [[COVID-19 pandemic in the United States|COVID-19 pandemic]], ''The New York Times'' hosted the DealBook Online Summit in 2020{{Sfn|The New York Times|2020}} and 2021.{{Sfn|Sorkin et al.|2021}} The 2022 DealBook Summit featured—among other speakers—former vice president [[Mike Pence]] and Israeli prime minister [[Benjamin Netanyahu]],{{Sfn|Marantz|2022}} culminating in an interview with former [[FTX]] chief executive [[Sam Bankman-Fried]]; FTX had [[Bankruptcy of FTX|filed for bankruptcy]] several weeks prior.{{Sfn|Kim|2022}} The 2023 DealBook Summit's speakers included vice president [[Kamala Harris]], Israeli president [[Isaac Herzog]], and businessman [[Elon Musk]].{{Sfn|The New York Times|2023}}

In June 2010, ''The New York Times'' licensed the political blog ''[[FiveThirtyEight]]'' in a three-year agreement.{{Sfn|Stelter|2010}} The blog, written by [[Nate Silver]], had garnered attention during the [[2008 United States presidential election|2008 presidential election]] for predicting the elections in forty-nine of fifty states. ''FiveThirtyEight'' appeared on nytimes.com in August.{{Sfn|Silver|2010}} According to Silver, several offers were made for the blog; Silver wrote that a merger of unequals must allow for editorial sovereignty and resources from the acquirer, comparing himself to [[Groucho Marx]].{{Sfn|Carr|2011}} According to ''[[The New Republic]]'', ''FiveThirtyEight'' drew as much as a fifth of the traffic to nytimes.com during the [[2012 United States presidential election|2012 presidential election]].{{Sfn|Tracy|2012}} In July 2013, ''FiveThirtyEight'' was sold to [[ESPN]].{{Sfn|Stelter|2013}} In an article following Silver's exit, public editor [[Margaret Sullivan (journalist)|Margaret Sullivan]] wrote that he was disruptive to the ''Times''{{'}}s culture for his perspective on probability-based predictions and scorn for polling—having stated that punditry is "fundamentally useless", comparing him to [[Billy Beane]], who implemented [[sabermetrics]] in baseball. According to Sullivan, his work was criticized by several notable political journalists.{{Sfn|Sullivan|2013b}}

''The New Republic'' obtained a memo in November 2013 revealing then-Washington bureau chief [[David Leonhardt]]'s ambitions to establish a data-driven newsletter with presidential historian [[Michael Beschloss]], graphic designer [[Amanda Cox]], economist [[Justin Wolfers]], and ''The New Republic'' journalist [[Nate Cohn]].{{Sfn|Tracy|2013}} By March, Leonhardt had amassed fifteen employees from within ''The New York Times''; the newsletter's staff included individuals who had created the ''Times''{{'}}s dialect quiz, [[fourth down]] analyzer, and a calculator for determining buying or renting a home.{{Sfn|McDuling|2014}} ''[[The Upshot]]'' debuted in April 2014.{{Sfn|Leonhardt|2014}} ''[[Fast Company]]'' reviewed an article about [[Illinois]] Secure Choice—a state-funded retirement saving system—as "neither a terse news item, nor a formal financial advice column, nor a politically charged response to economic policy", citing its informal and neutral tone.{{Sfn|Wilson|2015}} ''The Upshot'' developed "the needle" for the [[2016 United States presidential election|2016 presidential election]] and [[2020 United States presidential election|2020 presidential elections]], a reviled thermometer dial displaying the probability of a candidate winning.{{Sfn|Wilson|2020}} In January 2016, Cox was named editor of ''The Upshot''.{{Sfn|The New York Times Company|2016}} Kevin Quealy was named editor in June 2022.{{Sfn|The New York Times Company|2022f}}

===Political positions===
According to an internal readership poll conducted by ''The New York Times'' in 2019, eighty-four percent of readers identified as liberal.{{Sfn|Nagourney|2023|p=464}}

===Crossword===
{{Main|The New York Times crossword puzzle{{!}}''The New York Times'' crossword puzzle}}
In February 1942, [[The New York Times crossword puzzle|''The New York Times'' crossword]] debuted in ''[[The New York Times Magazine]]''; according to Richard Shepard, the [[attack on Pearl Harbor]] in December 1941 convinced then-publisher [[Arthur Hays Sulzberger]] of the necessity of a crossword.{{Sfn|Shepard|1992}}

===Cooking===
''The New York Times'' has published recipes since the 1850s and has had a separate food section since the 1940s.{{Sfn|Hesser|2010a}} In 1961, restaurant critic [[Craig Claiborne]] published ''The New York Times Cookbook'',{{Sfn|Hesser|2010b|p=1}} an unauthorized cookbook that drew from the ''Times''{{'}}s recipes.{{Sfn|Disis|2018}} Since 2010, former food editor [[Amanda Hesser]] has published ''[[The Essential New York Times Cookbook]]'', a compendium of recipes from ''The New York Times''.{{Sfn|Reuters|2010}} The ''Innovation Report'' in 2014 revealed that the ''Times'' had attempted to establish a cooking website since 1998, but faced difficulties with the absence of a defined data structure.{{Sfn|Wilson|2014}} In September 2014, ''The New York Times'' introduced NYT Cooking, an application and website.{{Sfn|Smith|2016}} Edited by food editor [[Sam Sifton]],{{Sfn|Disis|2018}} the ''Times''{{'}}s cooking website features 21,000 recipes as of 2022.{{Sfn|Gapper|2022}} NYT Cooking features videos as part of an effort by Sifton to hire two former [[Tasty (web series)|''Tasty'']] employees from [[BuzzFeed]].{{Sfn|Disis|2018}} In August 2023, NYT Cooking added personalized recommendations through the [[cosine similarity]] of text embeddings of recipe titles.{{Sfn|Fitts|Eddy|2023}} The website also features no-recipe recipes, a concept proposed by Sifton.{{Sfn|Weinstein|2019}}

In May 2016, The New York Times Company announced a partnership with startup Chef'd to form a meal delivery service that would deliver ingredients from The New York Times Cooking recipes to subscribers;{{Sfn|Opam|2016}} Chef'd shut down in July 2018 after failing to accrue capital and secure financing.{{Sfn|Haddon|2018}} ''[[The Hollywood Reporter]]'' reported in September 2022 that the ''Times'' would expand its delivery options to {{USD|95}} cooking kits curated by chefs such as [[Nina Compton]], Chintan Pandya, and Naoko Takei Moore. That month, the staff of NYT Cooking went on tour with Compton, Pandya, and Moore in Los Angeles, [[New Orleans]], and New York City, culminating in a food festival.{{Sfn|Chan|2022}} In addition, ''The New York Times'' offered its own [[wine club]] originally operated by the Global Wine Company. The New York Times Wine Club was established in August 2009, during a dramatic decrease in advertising revenue.{{Sfn|The New York Times|2009}} By 2021, the wine club was managed by [[Lot18]], a company that provides proprietary labels. Lot18 managed the [[Williams Sonoma]] Wine Club and its own wine club Tasting Room.{{Sfn|Asimov|2021}}

===Archives===
{{Main|The New York Times Archival Library{{!}}''The New York Times'' Archival Library}}{{anchor|TimesMachine}}
''The New York Times'' archives its articles in [[The New York Times Archival Library|a basement annex]] beneath its building known as "the morgue", a venture started by managing editor [[Carr Van Anda]] in 1907. The morgue comprises news clippings, a pictures library, and the ''Times''{{'}}s book and periodicals library. As of 2014, it is the largest library of any media company, dating back to 1851.{{Sfn|Allen|2014}} In November 2018, ''The New York Times'' partnered with [[Google]] to digitize the Archival Library.{{Sfn|Vincent|2018}} Additionally, ''The New York Times'' has maintained a virtual microfilm reader known as TimesMachine since 2014. The service launched with archives from 1851 to 1980; in 2016, TimesMachine expanded to include archives from 1981 to 2002. The ''Times'' built a pipeline to take in [[TIFF]] images, article metadata in [[XML]] and an [[INI file]] of [[Cartesian geometry]] describing the boundaries of the page, and convert it into a [[PNG]] of image tiles and [[JSON]] containing the information in the XML and INI files. The image tiles are generated using [[GDAL]] and displayed using [[Leaflet (software)|Leaflet]], using data from a [[content delivery network]]. The ''Times'' ran [[optical character recognition]] on the articles using [[Tesseract (software)|Tesseract]] and [[n-gram|shingled]] and [[Approximate string matching|fuzzy string matched]] the result.{{Sfn|Cotler|Sandhaus|2016}}

===Content management system===
''The New York Times'' uses a proprietary{{Sfn|Chayka|2019}} [[content management system]] known as Scoop for its online content and the [[Microsoft Word]]-based content management system [[CCI Europe|CCI]] for its print content. Scoop was developed in 2008 to serve as a secondary content management system for editors working in CCI to publish their content on the ''Times''{{'}}s website; as part of ''The New York Times''{{'}}s online endeavors, editors now write their content in Scoop and send their work to CCI for print publication. Since its introduction, Scoop has superseded several processes within the ''Times'', including print edition planning and collaboration, and features tools such as multimedia integration, notifications, content tagging, and drafts. ''The New York Times'' uses private articles for high-profile opinion pieces, such as those written by Russian president [[Vladimir Putin]] and actress [[Angelina Jolie]], and for high-level investigations.{{Sfn|Vnenchak|2014}} In January 2012, the ''Times'' released Integrated Content Editor (ICE), a revision tracking tool for [[WordPress]] and [[TinyMCE]]. ICE is integrated within the ''Times''{{'}}s workflow by providing a unified text editor for print and online editors, reducing the divide between print and online operations.{{Sfn|Myers|2012}}

By 2017,{{Sfn|Miller|2017}} ''The New York Times'' began developing a new authoring tool to its content management system known as Oak, in an attempt to further the ''Times''{{'}}s visual efforts in articles and reduce the discrepancy between the mediums in print and online articles.{{Sfn|Edmonds|2018}} The system reduces the input of editors and supports additional visual mediums in an editor that resembles the appearance of the article.{{Sfn|Miller|2017}} Oak is based on ProseMirror, a [[JavaScript]] rich-text editor toolkit, and retains the revision tracking and commenting functionalities of ''The New York Times''{{'}}s previous systems. Additionally, Oak supports predefined article headers.{{Sfn|Ciocca|2018}} In 2019, Oak was updated to support collaborative editing using [[Firebase]] to update editors's cursor status. Several Google Cloud Functions and Google Cloud Tasks allow articles to be previewed as they will be printed, and the ''Times''{{'}}s primary [[MySQL]] database is regularly updated to update editors on the article status.{{Sfn|Ciocca|Sisson|2019}}