PBS

== Visual identity ==
 {{multiple image
| direction         = vertical
| width             = 125
| image1            = PBS 1971 id.svg
| alt1              = PBS logo from 1971 to 1984
| caption1          = PBS's second logo, the first iteration to include the "P-Head" element
| image2            = PBS (1984-2019) logo.svg
| alt2              = PBS logo from 1984 to 2019, as seen in 2002
| caption2          = PBS's third logo, as used from 1984 to<!-- Don't remove the logo. --> 2019. The logo pictured is the 2002 version.
| image3            = PBS logo 1970.svg
| alt3              = PBS logo from 1970 to 1971
| caption3          = PBS logo from 1970 to 1971, with the same colors as the NET logo from 1967
| image4            = PBS with Wordmark 1984.svg
| alt4              = PBS logo from 1984 to 1989
| caption4          = PBS logo from 1984 to 1989
| image5            = PBS print 1989.png
| alt5              = PBS logo from 1989 to 1992
| caption5          = PBS logo from 1989 to 1992
| image6            = PBS print 1992.png
| alt6              = PBS logo from 1992 to 1996
| caption6          = PBS logo from 1992 to 1996
| image7            = PBS print 1996.png
| alt7              = PBS logo from 1996 to 1998
| caption7          = PBS logo from 1996 to 1998
| image8            = PBS (Alt) logo.svg
| alt8              = PBS Alternate logo from 1984 to 2019
| caption8          = PBS Alternate logo from 1984 to 2019
}}
PBS introduced its first iconographic logo in 1971, a multi-colored [[wordmark]] of the network's initials with the P designed to resemble a [[silhouette]] of a human face. The logo was designed by Ernie Smith and [[Herb Lubalin]] of the Lubalin Smith Carnase design firm.<ref>{{cite news |last=Dunning |first=Jennifer |date=April 4, 2004 |title=Ernie Smith, 79, Jazz and Dance Authority |url=https://www.nytimes.com/2004/04/14/arts/ernie-smith-79-jazz-and-dance-authority.html |url-access=subscription |newspaper=The New York Times |access-date=December 2, 2019 |quote=He worked at several advertising agencies in New York. Among them were Sudler & Hennessy and Lubalin, Smith & Carnase, where he developed a logo for PBS. |archive-date=December 2, 2019 |archive-url=https://web.archive.org/web/20191202230546/https://www.nytimes.com/2004/04/14/arts/ernie-smith-79-jazz-and-dance-authority.html |url-status=live}}</ref><ref>{{Cite news |last=Sandomir |first=Richard |date=March 23, 2018 |title=Lawrence K. Grossman, Head of PBS and Then NBC News, Dies at 86 |url=https://www.nytimes.com/2018/03/23/obituaries/lawrence-k-grossman-head-of-pbs-and-then-nbc-news-dies-at-86.html |url-access=subscription |newspaper=The New York Times |access-date=December 2, 2019 |issn=0362-4331 |archive-date=December 2, 2019 |archive-url=https://web.archive.org/web/20191202230543/https://www.nytimes.com/2018/03/23/obituaries/lawrence-k-grossman-head-of-pbs-and-then-nbc-news-dies-at-86.html |url-status=live}}</ref> Lubalin's human face "P", known internally at PBS as "Everyman", but more commonly known as the "P-Head", became the basis for all subsequent PBS logos.<ref name=Identify>{{cite book |last1=Chermayeff |first1=Ivan |last2=Geismar |first2=Tom |last3=Haviv |first3=Sagi |year=2011 |title=Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar |url={{GBurl|zlfQMDP8LpoC|pg=PA68}} |page=68 |publisher=[[F+W]] |isbn=978-1-440-31032-4}}</ref>

In 1984, PBS introduced a new version of the logo, designed by [[Tom Geismar]] of [[Chermayeff & Geismar & Haviv|Chermayeff & Geismar]].<ref>{{Cite news |last=Heller |first=Steven |date=December 14, 2003 |title=ART; A Laboratory for Sign Language |url=https://www.nytimes.com/2003/12/14/books/art-a-laboratory-for-sign-language.html |url-access=subscription |newspaper=The New York Times |access-date=December 2, 2019 |issn=0362-4331 |archive-date=December 2, 2019 |archive-url=https://web.archive.org/web/20191202230544/https://www.nytimes.com/2003/12/14/books/art-a-laboratory-for-sign-language.html |url-status=live}}</ref> Chermayeff & Geismar felt that the Lubalin-designed logo was too similar to those of the three dominant commercial networks of the time, and they sought "to develop a symbol that could stand for the more inclusive concept of 'public television{{' "}}. They inverted Lubalin's Everyman "P" to face to the right instead of the left, and repeated the outline as a series to represent a "multitude" of people. The symbol was subsequently renamed "Everyone".<ref name="Identify"/> The repeated outline of the face has also been interpreted to suggest a degree of [[multiculturalism]], as well as the public service aspect of the PBS mission.<ref>{{cite book |last=Gernsheimer |first=Jack |year=2008 |title=Designing Logos: The Process of Creating Symbols that Endure |url={{GBurl|E9w61v7UyR4C|pg=PA125}} |page=125 |publisher=[[Skyhorse Publishing|Allworth Press]] |isbn=978-1-581-15649-2}}</ref>

The logo has been used in various forms since: from 1998 onward, the Geismar logo has been rendered in white on a circle.<ref name=Identify />

On November 4, 2019, in honor of the network's 50th anniversary, PBS unveiled a revamped [[brand identity]] by [[Lippincott (brand consultancy)|Lippincott]], intended to be better-suited for use on digital platforms. The Geismar logo was tweaked, a new custom [[sans-serif]] typeface was commissioned for the logo and other branding elements (which replaces the [[slab serif]] typeface used in the PBS logo since 1984), and [[electric blue (color)|electric blue]] and white were adopted as corporate colors.<ref>{{Cite magazine |last=Smith |first=Lilly |date=November 4, 2019 |title=PBS's new brand is anything but radical—and that's the whole point |url=https://www.fastcompany.com/90425497/pbs-unveils-a-new-brand-for-a-new-media-landscape |magazine=[[Fast Company]] |access-date=December 2, 2019 |archive-date=December 13, 2019 |archive-url=https://web.archive.org/web/20191213085631/https://www.fastcompany.com/90425497/pbs-unveils-a-new-brand-for-a-new-media-landscape |url-status=live}}</ref> The network is allowing flexibility in implementation, but is no longer allowing the logo to be displayed independently of the PBS name. Upon the launch of the new logo, some members rebranded themselves to include PBS in their name for the first time, such as Wisconsin Public Television rebranding as [[PBS Wisconsin]].<ref name=Goldsmith>{{Cite news |last=Goldsmith |first=Jill |date=November 4, 2019 |title=PBS begins rollout of electric-blue brand refresh |url=https://current.org/2019/11/pbs-begins-rollout-of-electric-blue-brand-refresh/ |newspaper=Current |access-date=December 3, 2019 |archive-date=November 12, 2019 |archive-url=https://web.archive.org/web/20191112173243/https://current.org/2019/11/pbs-begins-rollout-of-electric-blue-brand-refresh/ |url-status=live}}</ref><ref>{{Cite news |last=Faw |first=Larissa |date=November 5, 2019 |title=PBS Overhauls Logo For 2020 |url=https://www.mediapost.com/publications/article/342923/pbs-overhauls-logo-for-2020.html |agency=Mediapost |access-date=December 2, 2019 |archive-date=November 6, 2019 |archive-url=https://web.archive.org/web/20191106230117/https://www.mediapost.com/publications/article/342923/pbs-overhauls-logo-for-2020.html |url-status=live}}</ref> PBS is paying out grants to at least 100 members to cover costs associated with the rebranding.<ref name=Goldsmith />