Penthouse (magazine)

==Other ventures==

===Film===
In 1976, Guccione used about [[United States dollar|US]] $17.5 million of his personal fortune to finance the controversial [[historical film|historical epic]] [[pornographic film]] ''[[Caligula (film)|Caligula]]''<!-- Proper principal title, check IMDb for confirmation. -->, with [[Malcolm McDowell]] in the [[Caligula|title role]] and a supporting cast including [[Helen Mirren]], [[John Gielgud]], [[Teresa Ann Savoy]], and [[Peter O'Toole]]. The film, which was eventually released in late 1979, was produced in Italy (made at the Dear Studios in Rome) and was directed by [[Tinto Brass]]. In 2001, ''Penthouse Presents'' began running on [[Hot Choice]].

===Other publications===
Guccione also created the magazines  ''[[Omni (magazine)|Omni]]'', ''[[Viva (American magazine)|Viva]]'', and ''Longevity''.<ref name = Observer/> Later Guccione started ''[[Penthouse Forum]]'', which predominantly featured erotic writing and stories. In 1993, ''Penthouse'' published an adult [[comic book]] spin-off entitled ''[[Penthouse Comix]]'', featuring sexually explicit stories. After an initial success, ''Penthouse Comix'' expanded into a line of four illustrated magazines with the addition of ''Penthouse Max'', ''Penthouse Men's Adventure Comix'' and ''Omni Comix''. In 2023 Penthouse revived the comic label as Penthouse Comics. The first issue launched in February 2024 to 30,000 copies sold.

''Penthouse Variations'' is a monthly magazine containing ostensibly reader-generated [[erotic stories]] (primarily) and some pictures and reviews. It is a spin-off magazine from ''Penthouse Letters''.  It was initially published in 1978.<ref>{{cite web|url=http://www.zinio.com/browse/issues/index.jsp;jsessionid=B4754BED44392BD07035989A59BE46A0.ns102a?skuId=416078448|title=Penthouse Variations &#124; Buy Single Issues &#124; Zinio – The World's Largest Newsstand|publisher=Zinio|access-date=May 3, 2013}}</ref> ''Variations'' focuses on "kinkier" topics of [[sexuality]], such as [[Bondage (BDSM)|bondage]], [[Fetish fashion|fetish clothing]], [[exhibitionism]], [[voyeurism]], [[foot fetishism]], [[Urolagnia|water sports]], [[female dominance]], [[Bisexual|bisexual exploration]], [[transsexualism]] and [[sadomasochism]], among others.

=== Home video ===
In 1983, Penthouse teamed up with [[Vestron Video]] to launch the Penthouse Video label.<ref>{{Cite news |last=Glynn |first=Michael |date=June 16, 1983 |title=SoundViews |work=[[Cashbox (magazine)|Cashbox]] |pages=28}}</ref> In 1991, Penthouse Video signed a deal with [[Warner Music Vision|A*Vision Entertainment]] to release videos designed for an adult audience.<ref>{{Cite magazine|date=1991-10-19|title=A*Vision Unveiling Penthouse Vid Lne|magazine=[[Billboard (magazine)|Billboard]]|url=https://worldradiohistory.com/hd2/IDX-Business/Music/Billboard-Index/IDX/1991/1991-10-19-Billboard-Page-0054.pdf|access-date=2021-10-15}}</ref>

===Casinos===
In 1970, the Penthouse Club in London, England operated a casino.  However, the next year the casino license was revoked by the gaming authorities.<ref>Casino Gambling Attracts "Penthouse" Publisher ''The Evening Independent'' March 25, 1978 [https://news.google.com/newspapers?nid=950&dat=19780325&id=DWFQAAAAIBAJ&sjid=e1gDAAAAIBAJ&pg=2498,2566777&hl=en]</ref>  In 1972, Penthouse opened the Penthouse Adriatic Club casino on the island of [[Krk]] in [[Yugoslavia]] (now [[Croatia]]) at a cost of $45 million.  However, the casino filed for bankruptcy the following year and was closed.<ref>{{cite web|url=http://www.yomadic.com/haludovo-hotel-palace/|title=Abandoned Penthouse Casino - Haludovo Palace Hotel. Bikini, Optional|date=August 19, 2013|website=yomadic.com}}</ref> In 1978, Penthouse began construction of the [[Penthouse Boardwalk Hotel and Casino]] in [[Atlantic City, New Jersey]].  However, Penthouse was unable to raise additional funding and construction stopped in 1980.  The project sat idle until [[Donald Trump]] acquired the site in 1993.

===Auto racing===
[[File:Hesketh 308E.jpg|thumb|right|A Hesketh 308E in 1977's ''Penthouse Rizla Racing'' livery]]

''Penthouse'' sponsors the "1X" car of driver [[Randy Hannagan]] in the [[World of Outlaws]] sprint car series. The magazine previously sponsored cars in the [[Formula One]] circuit from the late 1970s to the early 1980s. Teams included [[Hesketh Racing]] and [[RAM Racing]].

===3D HD porn channel===
{{Main|Penthouse TV|Penthouse TV (Canada)}}

January 2011, ''Penthouse'' announced the first 3D HD porn channel, which will be available in second quarter 2011. They shoot using dual lenses, and it will consist of available Penthouse HD Channel lineup covering over 30 platforms in more than 15 countries.<ref>{{cite web |url=http://www.crunchgear.com/2011/01/10/penthouse-to-create-first-3d-porn-channel/ |title=Penthouse To Create First 3D Porn Channel &#124; TechCrunch |publisher=Crunchgear.com |date=January 10, 2011 |access-date=January 10, 2011 |archive-date=May 19, 2011 |archive-url=https://web.archive.org/web/20110519171731/http://www.crunchgear.com/2011/01/10/penthouse-to-create-first-3d-porn-channel/ |url-status=dead }}</ref>

===Wine and spirits===
In January 2015, ''Penthouse'' announced its entry into the [[Winemaker|wine]] and [[Alcohol industry|spirits industry]]. The line of products were to debut at the 2015 [[Adult Entertainment Expo]] in Las Vegas.<ref name=2015Spirits>{{cite web|title=Penthouse to Showcase Pets, Wine & Spirits and Magazine at AEE|url=http://business.avn.com/articles/video/Penthouse-to-Showcase-Pets-Wine-Spirits-and-Magazine-at-AEE-584621.html|website=AVN.com|publisher=Adult Video News|access-date=18 January 2015}}</ref> Called ''Libido Libations'', the spirits line is distributed by [[Prestige Imports LLC]] and produced by [[The Melchers Group BV]].<ref name=2015alcohol>{{cite web|title=Penthouse Libido Libations and Whiskey Tequila Fusion|url=http://www.bevindustry.com/articles/87848-87848-penthouse-libido-libations-and-whiskey-tequila-fusion|website=bevindustry.com|publisher=BNP Media|access-date=18 January 2015}}</ref> The wine offerings are the result of a partnership with California vintner John Crossland and Randal Tomich of the Australian winery Tomich Wines.<ref name=2015wine>{{cite web|title=Prestige product lines|url=http://www.prestigeimportsllc.com/product-lines.html|website=PrestigeImportsLLC.com|access-date=18 January 2015}}</ref>